Remove 2020 Remove Food and Beverage Remove Marketing
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End Game: How Event Marketers are Keeping Attendees from Leaving Early

Event Marketer

Over the years, event marketers have relied on traditional tactics to sustain event engagement, like wrapping the event with a concert by a Grammy Award-winning artist or offering major incentives like free travel. Event marketers often operate under the assumption that attendees need more to see value. Flip the food and beverage hour.

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How Brand Partners are Helping Save the Children Transform its Reading Campaign into a Mobile Tour

Event Marketer

Save the Children’s goal is to deliver backpacks filled with school supplies, educational materials and wellness items to 2,000 kids in each market. The objective is to hand-deliver backpacks filled with school supplies, educational materials and personal care products to 2,000 children in each market.

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Smart Moves in Salt Lake City, Seattle and More

Smart Meetings

Scott Cochran and Kitty Chau Scott Cochran (left) and Kitty Chau (right) Cochran is complex general manager and Chau is complex director of sales and marketing for dual-property Le Meridien and Element Salt Lake City Downtown. Anya Buitrago Hotel La Compania in Casco Antiguo, Panama, named Buitrago director of sales and marketing.

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Executive Q&A: How Long-time US Open Sponsor Grey Goose Has Evolved its Engagement Tactics

Event Marketer

The beverage has become nearly as symbolic of the tennis tournament as the matches themselves, and this year marked the 15th anniversary of its debut. To find out more about the evolution of Grey Goose’s US Open sponsorship strategy, we tapped Aleco Azqueta, vp-marketing at Grey Goose, North America, for his insights. Aleco Azqueta.

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Tips for Streamlining Vaccine Verification from Marriott’s The Exchange

Smart Meetings

That process created a bubble of people who had been cleared in the space, something Resort Area General Manager Sean Verney explained the hotel pioneered when it hosted Major League Soccer (MLS) in 2020. Glenn Stress, Marriott senior director of global B2B marketing explained, “We need to come together to protect ourselves and each other.

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What We Learned About Hybrid Events From Two Weekends of Essence Fest

Event Marketer

The hybrid gathering combined elements of Essence magazine’s wildly popular in-person festival with the all-virtual version that it hosted in 2020. The festival designed a concierge-style service with staff on bicycles and tricycles bringing food, beverages and gift bags directly to attendees. Photo credit: Colin Miller.

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Caesars Launches Wellness Menu Ahead of IMEX

Smart Meetings

Time at Qua Spa at Caesars Palace, light bites at Guy Savoy Restaurant and dinner at Eiffel Tower Restaurant in Paris Las Vegas highlighted the brand’s focus on tasty, well-prepared food and relaxing, healthy experiences. The brand described the properties as being curated to serve a growing segment of “modern achievers.” trillion by 2030.