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End Game: How Event Marketers are Keeping Attendees from Leaving Early

Event Marketer

Experience builders obsessed with the attendee journey know that in the last few hours of an event, attendee attrition—people leaving early—can make the difference between an event that falls a little flat or one that wraps leaving everyone with all the feels. This article was originally published in 2020 and is updated periodically.

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Post-COVID Storytelling: How Marketers are Activating Their Brand’s Stories in the Year Ahead

Event Marketer

Storytelling has always been the beating heart of experiential marketing. The most memorable events immerse attendees into a story, make them part of the story and send attendees home feeling like they have a better understanding of the story the brand is trying to tell. Mark Henneberger , Vice President of Events Solutions at Walmart.

Marketing 312
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Live from Chicago: Inside the 19th Annual Experiential Marketing Summit

Event Marketer

These were among the key themes that emerged during the 19 th annual Experiential Marketing Summit, Oct. The show opened with a fireside chat between Soo Young Kim, head of global programs and experiences at YouTube, and Jessica Heasley, group editor and publisher at Event Marketer. Alex Sapiz, VP-Global Events, Cisco.

Marketing 246
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How Four Major Global Events Pivoted from In-Person to Virtual

Attendease

We feel great sympathy for all affected by COVID-19 and the ripple effects this global pandemic has caused.”. SXSW typically has a strict no-refunds policy, but due to the unprecedented situation, they offered 2020 registrants badge deferral to the next three years of the festival, or 50% off a future walk-up rate ticket until 2023.

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Globex update: Global exhibitions market to contract by c.70% in 2020

Event Industry News

The global exhibitions market is set to contract by c.70% 70% in 2020, according to the latest Globex updated 2020 forecast released today by strategy consultancy, AMR International. This forecast is the only analysis that measures the direct impact of Covid-19 on the global exhibitions organising market.

Contracts 105
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A Unique Meetings Consolidation Model Grows

Smart Meetings

Predictions of a mass consolidation of the meetings industry have been swirling since the World Health Organization started advising lockdowns in early 2020 to “smooth the curve” of what was then known as novel coronavirus. Newest Acquisition. Read More : Acquisition to Enhance Breakout Rooms Could be First Step Toward Zoomiverse.

Meetings 264
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Global Events: Translation, Interpretation & Captioning

Endless Events

As event planners were thrust into the throes of virtual events in early 2020, confusion and fear were the first things to settle in. And now that it seems as if the worst of the pandemic is behind us, everything shifts radically once more for the events industry. Global Events & International Event Planning.