EventMB

NOVEMBER 25, 2020

Eventprofs will need to adapt to a new job market as virtual and hybrid events become the norm for the foreseeable future. 2020 has been a year of constant change for the events industry, full of steep learning curves and new […].

Marketing 226

Marketing 2020 Events 226

GEVME

DECEMBER 16, 2020

SWITCH 2020 featured a unique hybrid format that combined a 24-hours/5-days online platform with satellite events around the world. Credits SWITCH 2020. Caption: Credits SWITCH 2020 Q&A with speakers from Gojek, Grab, Expedia, Facebook on Product Management. Caption: Credits SWITCH 2020. Caption: Credits SWITCH 2020.

2020 177

2020 Tech Speakers Venues 177

GEVME

JUNE 5, 2020

According to the global 2020 forecast highlighted by CISCO , the total internet video traffic will account for 79% of all the internet traffic in 2020, increasing from 63% in 2015. With many options in the market, it is important to take the time to compare different streaming solutions. What’s my budget? VidBlasterX.

2020 218

2020 Social Media B2C Events 218

GEVME

MAY 15, 2020

Today you can find a number of reputable technical suppliers to help you with the software to market the event, conduct registrations online, host and orchestrate the event online. Event management software can optimize the performance of everything from registration, check-in, design, marketing, to the management of attendees and staff.

2020 294

2020 Management Social Media Event Management 294

Velvet Chainsaw

APRIL 14, 2021

Over the summer and the fall of 2020, most organizations were able to make decisions six months out without incurring liability. It remains to be seen if hotels will adjust pricing to market conditions and be more flexible with partial performance and resulting liabilities. That window has tightened to 90 days.

2020 370

2020 2021 Consulting Airlines 370

Gallus Events

SEPTEMBER 25, 2019

The skills needed to be an event manager in 2020 and beyond! We will still need to understand, if not actually oversee, how an event is marketed and sold. The post The skills needed to be an event manager in 2020 and beyond! So, what does this mean for event professionals now? We must still understand contracts.

2020 210

2020 Event Management Management 2013 210

Velvet Chainsaw

APRIL 13, 2020

hotel industry is projected to report a 51-percent decline in revenue per available room (RevPAR) in 2020, according to a special forecast revision from STR and Tourism Economics on March 31. Although each situation has its own unique issues, we hope you find nuggets to help you with your disruption response and planning.

Contracts 397

Contracts 2009 Hotels 2020 397

Marketo Events

JUNE 2, 2020

The post Content Strategy for Virtual Events | 5 Lessons from Adobe Summit 2020 appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Ultimately, by keeping the customer top-of-mind through their speaker and attendee experience, you’ll already have a worthy virtual event. .

2020 211

2020 Speakers Events Tech 211

Velvet Chainsaw

NOVEMBER 16, 2020

We are making educated guesses, based on the cards we can see, about what will come up next in the 2020 deck. You have no idea what really would have happened in 2020 if there hadn’t been a pandemic. Worse: we let it drip into our marketing and our board meetings, and from there into our members. Or something else altogether.

2020 476

2020 2021 Meetings Negotiating 476

Velvet Chainsaw

APRIL 5, 2022

Before March of 2020, pacing data was a useful tool for predicting final attendance and revenue. Market differently. One of the most effective tactics for moving fence sitters to registrants is influencer-marketing campaigns. If you were pacing behind, you could make midcourse corrections.

2022 397

2022 Conference 2019 2020 397

GEVME

MAY 15, 2020

And when it comes to organizing online events in 2020, apart from event planning skills, it requires the knowledge of online event management tools and technology. What is Event Management Software in 2020? Sharing options that act as a marketing tool for your event, which users can utilize to spread the word about your event.

Event Management 156

Event Management 2020 Management Social Media 156

Conferences that Work

JANUARY 10, 2022

The massive disruption of in-person events since March 2020 has shaken our industry to the core. So as I predicted in 2020 , we haven’t seen the old normal since the pandemic started, and it’s likely we’ll never see it again. Some respond by increasing their event marketing. It ain’t necessarily so.

Meetings 336

Meetings Meeting Design 2020 Speakers 336

Picatic by Eventbrite

MAY 5, 2021

In spring 2020, the global pandemic played orca to the moose of live events. Orcas prey on moose. Yes, they’re apex predators — animals at the top of the food chain — but it’s still unnerving to consider a six-ton aquatic mammal going after an overgrown deer. But for Chicago’s Lincoln Park Zoo, the upset […].

2020 360

2020 Events Event Marketing Marketing 360

Velvet Chainsaw

APRIL 30, 2020

It’s the essence of content marketing and is being taken to new extremes in this crisis. In conversations with our clients, we’re seeing three business models for fall 2020 virtual replacement events: Goodwill – Some associations have healthy reserves and are realizing that this is the year they need to invest them back into their profession.

Conference 442

Conference 2009 Sponsorships Speakers 442

Velvet Chainsaw

DECEMBER 3, 2020

In 2020, attendees, sponsors, and exhibitors were more forgiving of our virtual conferences than they will be in 2021. While in the second half of 2020 many virtual conferences grew attendance, attracting global and non-member participants, much of that growth can be attributed to significantly reduced registration pricing.

2021 284

2021 Conference 2020 Sustainability 284

Attendease

FEBRUARY 28, 2022

Curating a fantastic first impression to both your customers and the market-at-large can have a drastic, long-lasting impact on your product’s success. . Sony’s long-awaited PlayStation 5 video game console, which was released in November 2020, was met with immediate supply challenges, citing a worldwide semiconductor shortage.

Social Media 370

Social Media Retail Automotive 2021 370

GEVME

JANUARY 14, 2020

A properly planned pricing strategy takes into account the cost of the product, the amount of labour, the expenses made on advertising, trade margins and the market conditions, on the whole, are essential to zero down on the sale price. Not marketing your event enough. The wrong way to price events. So do not sit back and stay silent.

2020 156

2020 Events Advertising Travel 156

Social Tables

JUNE 1, 2023

Professional event planners and marketers know that there is no one-size-fits all strategy for successful event marketing. Marketers are tasked with reaching members of their target audience, enticing them to register for an event, and continuing communications all the way up to the event to encourage attendance.

Event Marketing 148

Event Marketing Marketing Social Media Advertising 148

Nunify

JANUARY 4, 2022

Since 2020 the event industry has aggressively adopted virtual events. What started off as an alternative to live events during the 2020 pandemic, has now become a must have format for event professionals in the future. Virtual events are now a value creator to your marketing & top-of-the-line. Bizzabo , 2020).

Event Marketing 124

Event Marketing Marketing 2021 2022 124

Eventmobi

NOVEMBER 26, 2020

Zoom has seen a huge rise in popularity during 2020, to the point where its name has become synonymous with video conferencing. Zoom is one of the giants in the video conferencing market, relied on by millions of people around the world every day. Familiarity.

Conference 370

Conference 2020 Speakers Meetings 370

Conferences that Work

OCTOBER 19, 2020

In a July 2020 New Yorker article , Gianna Pomata , a professor of the history of medicine, “compared COVID-19 to the bubonic plague that struck Europe in the fourteenth century—’not in the number of dead but in terms of shaking up the way people think.'” In 2020, we have been forced to think differently.

Meetings 350

Meetings 2020 Conference Technology 350

EventMB

OCTOBER 11, 2022

Skift Take: As the industry gathers together for IMEX in Las Vegas, news broke that Kimberley Gishler, president and CEO, and Olga Rosenbrook, director of programming and member services of the Corporate Event Marketing Association (CEMA) — an organization that PCMA acquired in December 2020 have resigned.

Corporate Events 218

Corporate Events 2020 Event Marketing Marketing 218

Attendease

FEBRUARY 4, 2020

For them, these events serve as an extremely specialized branch of promotion and marketing, bringing together brands and potential customers/business leaders on a face to face basis. The event marketing campaign was called, ‘Rolex’s DNA: innovation and design’, a theme that suited the nature of TED Conferences.

Sponsorships 312

Sponsorships B2C Financial Event Ideas 312

Velvet Chainsaw

APRIL 24, 2019

The California Consumer Privacy Act is similar to GDPR and goes into effect on January 1, 2020. If your organization does not have marketing-automation software, you are putting the cart before the horse by tracking attendee behavior. #3. The level of difficulty is high. The Demise of Lead Retrieval.

Event Tech 362

Event Tech Tech B2B Event Technology 362

Endless Events

OCTOBER 18, 2022

Every event professional understands that events are a form of marketing – especially in a B2B and B2C world. A Splash study shows that it might be the most powerful tool in the marketer’s arsenal! Like any other marketing effort, events need a comprehensive event marketing strategy to get the best results.

Event Marketing 139

Event Marketing Marketing B2B Social Media 139

Event Marketer

JULY 12, 2021

Nearly a year and a half has passed since the pandemic irreparably altered the world of experiential marketing. So as the industry begins to emerge from COVID’s fog, event marketers looking to cultivate career growth should be keeping their established skills sharp while embracing the new set of tools they’ve added to their arsenal.

Event Marketing 142

Event Marketing Marketing Social Media 2021 142

Eventmobi

FEBRUARY 18, 2021

2020 helped to accelerate the rapid development of enhanced virtual event technology, and adoption rates have never been higher. Their marketing needs depend on the kind of demand generation that will ultimately lead to conversions. You can also help them to improve their own marketing strategies.

Trade Shows 387

Trade Shows Events 2020 Marketing 387

SpotMe Blog

JUNE 2, 2021

That’s where experiential marketing comes in. With experiential marketing events, you’re focused on creating interactive messages that live in every part of your event — which will naturally boost attendance and ROI. Still getting a handle on experiential marketing? What Is Experiential Marketing and Why Is It Important in 2021?

Marketing 130

Marketing Social Media 2021 2020 130

Expo Pass

DECEMBER 29, 2020

2020 was a year of adapting, reinventing, and coming up with plenty of creative solutions (mostly while talking to people on tiny screens). We solved a space crime for our 2020 holiday party. Event Marketing. The post We solved a space crime for our 2020 holiday party. (2 Minute Read). No small task. Learn more.

2020 148

2020 Entertainment Technology Hospitality 148

Expo Pass

JULY 10, 2024

Event marketing runs on content, whether videos, photos, audio, or written content. Repurposing content is a common strategy in event marketing. Repurposing content is a common strategy in event marketing. A keynote today could become the marketing hook of tomorrow! The first is to use the same video, photo, audio, etc.,

Marketing 125

Marketing Social Media Speakers Events 125

Velvet Chainsaw

OCTOBER 14, 2021

If marketing budgets intended for show participation in 2020 or 2021 were reallocated, or not spent, will corporations recall the good days and include your show in the 2022 marketing budget? This means show organizers who postponed in 2020 had already received 50% or more of booth fees.

Sponsorships 221

Sponsorships Advertising 2022 2020 221

Event Marketer

JUNE 14, 2021

Over the years, event marketers have relied on traditional tactics to sustain event engagement, like wrapping the event with a concert by a Grammy Award-winning artist or offering major incentives like free travel. Event marketers often operate under the assumption that attendees need more to see value. Build in pockets of escape.

Event Marketing 142

Event Marketing Marketing Food and Beverage Travel 142

Endless Events

JUNE 15, 2022

Events are one of the most powerful marketing tools because they center around an intentionally designed experience. This is great news for event marketers and planners who can plan experiential events – events that aim to evoke positive emotions in attendees and resonate with their values. What Is Experiential Marketing? .

Marketing 118

Marketing Social Media Trade Shows Event Marketing 118

Velvet Chainsaw

MAY 23, 2017

According to Forbes, by 2020, 50 percent of the U.S. Instead of evaluating shiny objects or generally speaking about emerging trends like big data, virtual reality, or the Internet of Things (IoT), HUMALOGY® takes a more practical approach to innovating and integrating technology for smart bets and market leadership.

Conference 315

Conference Consulting 2017 Technology 315

Attendease

JULY 13, 2021

2020 challenged us all and it’s not surprising that event planners took one of the hardest hits. In a recent interview with Attendease , event expert Tahira Endean shared the example of how IBM set a new record for attendance at one of its major corporate events in 2020. 5 factors to consider when evaluating event management tools.

Corporate Events 370

Corporate Events Event Management Management Tech 370

EventMB

JUNE 29, 2022

It’s tough to work in event tech right now, especially compared to the all-time highs of 2020 and 2021. Event tech leaders have publicly shared their frustration at the current market conditions. “ However, it’s hard to find credible data on actual real market size for event and virtual event tech specifically. Short-sighted?

Event Tech 183

Event Tech Tech 2021 2020 183

Velvet Chainsaw

MARCH 2, 2022

plans the Public Media Development and Marketing Conference (PMDMC) each year, hosting NPR, PBS, and community media stations. After the death of George Floyd in late spring 2020, GP embraced the goal of improving its diversity, equity, and inclusion efforts. inclusive design in marketing, connecting with major donors of color).

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Conference 2020 Speakers Consulting 39