Smart Meetings

SEPTEMBER 23, 2021

We asked Kailash Nagdev, senior vice president of sales and analytics for EXPO 2020 Dubai , to shine a light on the seven years of work required to coordinate input from 200 stakeholders in 191 countries with the goal of “driving innovation and inspiring action to deliver real-life solutions to real-world problems.”

2020 242

2020 Tourism Government Sustainability 242

Event Marketer

JULY 12, 2021

Nearly a year and a half has passed since the pandemic irreparably altered the world of experiential marketing. So as the industry begins to emerge from COVID’s fog, event marketers looking to cultivate career growth should be keeping their established skills sharp while embracing the new set of tools they’ve added to their arsenal.

Event Marketing 356

Event Marketing Marketing Social Media 2021 356

Attendease

DECEMBER 23, 2019

What does 2020 hold for the events industry? Below are the top 9 event trends that will shape 2020. That includes marketing communication prior to the event as well as interactions during and after the event is over. In 2020, brands plan to invest launch events as marketing stations. A lot in fact! Personalization.

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2020 Event Apps Social Media Travel 243

GEVME

AUGUST 15, 2019

Even if your 2018 events made an incredible impression, in 2019–2020, you should learn how to make these experiences even more memorable and impressive. The top 10 event planning trends in 2019–2020. Transformation is the trend that will define the primary direction of event industry development in 2019–2020.

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2020 2019 Negotiating Technology 219

GEVME

DECEMBER 3, 2020

Exhibitors also had to do without printed marketing collaterals like brochures. The post The Future of Exhibitions – Our Experience at TravelRevive 2020 appeared first on GEVME Blog. And while we had the ability to add our branding to our booth, we were not allowed to set up interactive touchpoints by bringing our own hardware.

2020 280

2020 Consulting Marketing Meetings 280

Event Marketer

JUNE 14, 2021

Over the years, event marketers have relied on traditional tactics to sustain event engagement, like wrapping the event with a concert by a Grammy Award-winning artist or offering major incentives like free travel. Event marketers often operate under the assumption that attendees need more to see value. Build in pockets of escape.

Event Marketing 358

Event Marketing Marketing Food and Beverage Travel 358

Event Marketer

JULY 5, 2021

Following a year marked by constant chaos and disruption, the experiential marketing industry came back strong in 2021. We’re talking, of course, about the 19th annual Experiential Marketing Summit. Stay tuned for part three of EMS 2021, taking place live and in living color at Chicago’s McCormick Place, Oct. DIGITAL DWELL TIME.

Marketing 317

Marketing Trade Shows 2021 2020 317

Event Marketer

JULY 16, 2024

CORA At the 2020 Women’s March in Washington, D.C., At Australian music festival Splendour in the Grass, the company popped up a private luxury bathroom (dubbed a “life-changing loo”) that could be accessed by signing up for its mailing list or purchasing a product from the on-site Modibodi pop-up store.

Apparel 277

Apparel Marketing 2024 2020 277

Event Marketer

JULY 26, 2021

Storytelling has always been the beating heart of experiential marketing. Storytelling has always been a main component of any great event,” says Cameron Mercer, head of event marketing, EMEA, APAC and Workplace at Facebook. THE PANELISTS: Jitter Garcia , Head of Event Marketing at Univision Communications.

Marketing 312

Marketing 2020 Event Marketing Speakers 312

EventMB

NOVEMBER 25, 2020

Eventprofs will need to adapt to a new job market as virtual and hybrid events become the norm for the foreseeable future. 2020 has been a year of constant change for the events industry, full of steep learning curves and new […].

Marketing 227

Marketing 2020 Events 227

Smart Meetings

FEBRUARY 15, 2022

So why have 64 percent of surveyed event marketers said they’re only “moderately” or “not effective at all” at creating virtual events that provide value? CMO Council found that 57 percent of marketers are in organizations where events are owned and managed by their marketing department and are orchestrated across the company.

Event Marketing 246

Event Marketing Marketing Healthcare 2019 246

GEVME

JUNE 5, 2020

According to the global 2020 forecast highlighted by CISCO , the total internet video traffic will account for 79% of all the internet traffic in 2020, increasing from 63% in 2015. With many options in the market, it is important to take the time to compare different streaming solutions. What’s my budget? VidBlasterX.

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2020 Social Media B2C Events 218

Event Marketer

AUGUST 14, 2023

Kate Wolff, Co-Founder/Co-Chair, and Arya Davachi, Programming Director, Do the WeRQ Somewhere between 2020’s DEI reckoning and the violent rhetoric queer people are facing in 2023, the level of support provided to the LGBTQ+ community by brands has taken a nosedive.

Marketing 246

Marketing 2023 Advertising 2020 246

GEVME

MAY 15, 2020

Today you can find a number of reputable technical suppliers to help you with the software to market the event, conduct registrations online, host and orchestrate the event online. Event management software can optimize the performance of everything from registration, check-in, design, marketing, to the management of attendees and staff.

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2020 Management Social Media Event Management 294

Prestige Events Magazine

MARCH 25, 2024

“Prior to 2020 we had occasional enquiries as a filming location, and we realised the potential we had with such a beautiful building and gardens. We saw an opportunity and the team wanted to go for it,” comments Kat Winfield, BMA House’s Venue Manager.

Marketing 256

Marketing Banking Transportation 2020 256

Velvet Chainsaw

APRIL 14, 2021

Over the summer and the fall of 2020, most organizations were able to make decisions six months out without incurring liability. It remains to be seen if hotels will adjust pricing to market conditions and be more flexible with partial performance and resulting liabilities. That window has tightened to 90 days.

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2020 2021 Consulting Airlines 370

Event Marketer

OCTOBER 11, 2021

These were among the key themes that emerged during the 19 th annual Experiential Marketing Summit, Oct. The show opened with a fireside chat between Soo Young Kim, head of global programs and experiences at YouTube, and Jessica Heasley, group editor and publisher at Event Marketer. Cautious optimism. A new lease on data.

Marketing 246

Marketing 2021 Global Events Technology 246

Event Marketer

MARCH 21, 2023

But for a brand like White Claw, which was “born out of culture,” according to Kevin Brady, vp-integrated marketing and creative, activating during the music festival portion was a no-brainer (G7 Entertainment Marketing handled). White Claw was born out of culture in 2019 and 2020. Head to Chief Marketer for the full interview.

2023 246

2023 Marketing 2019 2016 246

Event Marketer

JULY 12, 2021

The following insights were derived from the Event Marketer x Mosaic EventTrack 2021 industry forecast, AnyRoad’s Experiential Trends 2021 report, Northstar Meetings Group’s May 2021 Pulse Survey and Bizzabo’s Q2 2021 Virtual Events Benchmark Report. So what can event marketers expect as the second half of 2021 unfolds?

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2021 2020 Event Marketing Hotels 334

Velvet Chainsaw

APRIL 13, 2020

hotel industry is projected to report a 51-percent decline in revenue per available room (RevPAR) in 2020, according to a special forecast revision from STR and Tourism Economics on March 31. Although each situation has its own unique issues, we hope you find nuggets to help you with your disruption response and planning.

Contracts 397

Contracts 2009 Hotels 2020 397

Event Marketer

OCTOBER 6, 2021

The editors of Event Marketer magazine have announced the winners of the supersized 2021 Ex Awards and ETDAs, the world’s largest and premiere recognition program for experiential marketing. 6 during a gala luncheon at the Experiential Marketing Summit in Chicago. Campaign: Loblaw National Kickoff 2020. Client: Loblaw.

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2021 2020 Entertainment Technology 325

Marketo Events

JUNE 2, 2020

The post Content Strategy for Virtual Events | 5 Lessons from Adobe Summit 2020 appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Ultimately, by keeping the customer top-of-mind through their speaker and attendee experience, you’ll already have a worthy virtual event. .

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2020 Speakers Events Tech 211

Velvet Chainsaw

NOVEMBER 16, 2020

We are making educated guesses, based on the cards we can see, about what will come up next in the 2020 deck. You have no idea what really would have happened in 2020 if there hadn’t been a pandemic. Worse: we let it drip into our marketing and our board meetings, and from there into our members. Or something else altogether.

2020 476

2020 2021 Meetings Negotiating 476

Velvet Chainsaw

APRIL 5, 2022

Before March of 2020, pacing data was a useful tool for predicting final attendance and revenue. Market differently. One of the most effective tactics for moving fence sitters to registrants is influencer-marketing campaigns. If you were pacing behind, you could make midcourse corrections.

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2022 Conference 2019 2020 397

Conferences that Work

JANUARY 10, 2022

The massive disruption of in-person events since March 2020 has shaken our industry to the core. So as I predicted in 2020 , we haven’t seen the old normal since the pandemic started, and it’s likely we’ll never see it again. Some respond by increasing their event marketing. It ain’t necessarily so.

Meetings 367

Meetings Meeting Design 2020 Speakers 367

Event Marketer

NOVEMBER 14, 2022

In this episode of Event Peeps, we explore the passion projects event marketers are working on outside of their hectic schedules. The post Event Peeps Podcast: Passion Projects—I Built a Nonprofit appeared first on Event Marketer. The post Event Peeps Podcast: Passion Projects—I Built a Nonprofit appeared first on Event Marketer.

2020 264

2020 Event Marketing Marketing Events 264

Attendease

OCTOBER 15, 2020

However, it turns out that virtual events were popular even before the pandemic: 42% of organizations were already running virtual events in 2019 ( Source: Wild Apricot 2020 Virtual Event Report ). Source: Wild Apricot 2020 Virtual Event Report). Market their company. Source: Wild Apricot 2020 Virtual Event Report ).

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2020 Speakers Conference Event Management 284

Event Marketer

APRIL 25, 2021

Among the countless aspects of events that marketers have had to rethink in the wake of the pandemic is how social distancing impacts experience design. Full Coverage: The 2020 Experience Design & Technology Awards. This article was originally published in 2020 and is updated periodically. Implement ‘owned’ spaces.

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2020 2019 Events Marketing 359

Event Marketer

JULY 25, 2024

Then 2020 and a global pandemic hit, and the provision was suddenly viewed as an instrumental clause that could shield event hosts from legal action as a sea of cancellations was sweeping the industry. It wasn’t long ago that force majeure was commonly perceived as insignificant boilerplate language added to the end of an event contract.

Financial 289

Financial Contracts Negotiating 2021 289

Picatic by Eventbrite

MAY 5, 2021

In spring 2020, the global pandemic played orca to the moose of live events. Orcas prey on moose. Yes, they’re apex predators — animals at the top of the food chain — but it’s still unnerving to consider a six-ton aquatic mammal going after an overgrown deer. But for Chicago’s Lincoln Park Zoo, the upset […].

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2020 Events Event Marketing Marketing 360

Event Marketer

SEPTEMBER 27, 2021

First, organizers delayed the games by a year in deference to the COVID-19 pandemic (yet kept the name Tokyo 2020). New this year was the Samsung Galaxy Tokyo 2020 Media Center, a virtual experience that served as the center of all Samsung p.r. activities throughout Tokyo 2020. Then they announced a ban on nearly all spectators.

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Airlines 2020 Sponsorships Sports 289

Velvet Chainsaw

APRIL 30, 2020

It’s the essence of content marketing and is being taken to new extremes in this crisis. In conversations with our clients, we’re seeing three business models for fall 2020 virtual replacement events: Goodwill – Some associations have healthy reserves and are realizing that this is the year they need to invest them back into their profession.

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Conference 2009 Sponsorships Speakers 442

Conferences that Work

OCTOBER 19, 2020

In a July 2020 New Yorker article , Gianna Pomata , a professor of the history of medicine, “compared COVID-19 to the bubonic plague that struck Europe in the fourteenth century—’not in the number of dead but in terms of shaking up the way people think.'” In 2020, we have been forced to think differently.

Meetings 380

Meetings 2020 Conference Technology 380

Event Marketer

APRIL 21, 2021

Outdoor sports enthusiasts will return to Vail this year to compete in the GoPro Mountain Games after the event went virtual in 2020. Organizers are bringing back many artists booked for the canceled 2020 show, in addition to adding new talent to the roster. Read more here. GoPro Mountain Games: June 10-13, Vail, CO. Read more here.

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2020 2022 2021 Insurance 331

Velvet Chainsaw

DECEMBER 3, 2020

In 2020, attendees, sponsors, and exhibitors were more forgiving of our virtual conferences than they will be in 2021. While in the second half of 2020 many virtual conferences grew attendance, attracting global and non-member participants, much of that growth can be attributed to significantly reduced registration pricing.

2021 284

2021 Conference 2020 Sustainability 284

Event Marketer

MAY 20, 2024

The combined digital and physical expressions of the brand in a new event identity leverages smart, modular construction designed to be repurposed across the brand’s entire 2024 event program, including Blackhat, AWS and Money 2020, hitting sustainability and value-over-time objectives and delivering value and equity for the brand.

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2024 2020 Sustainability Conference 306

Attendease

FEBRUARY 28, 2022

Curating a fantastic first impression to both your customers and the market-at-large can have a drastic, long-lasting impact on your product’s success. . Sony’s long-awaited PlayStation 5 video game console, which was released in November 2020, was met with immediate supply challenges, citing a worldwide semiconductor shortage.

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Social Media Retail Automotive 2021 370