This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
In order to increase awareness of your events and boost ticket sales, it’s important to invest time and effort into socialmediamarketing. But with so many socialmedia channels available (and new ones appearing), how should you take advantage of each of them while being relevant? With over 1.2 Don’t miss out.
In 2020, events are going to become an even stronger pillar of B2B and B2C marketing. Top B2B Chief Marketing Officers plan to allocate almost 30% of their marketing budget to event planning in 2020. Event marketing automation. Integrations with your existing marketing and sales tools. Boost sales.
Nearly a year and a half has passed since the pandemic irreparably altered the world of experiential marketing. So as the industry begins to emerge from COVID’s fog, event marketers looking to cultivate career growth should be keeping their established skills sharp while embracing the new set of tools they’ve added to their arsenal.
What does 2020 hold for the events industry? Below are the top 9 event trends that will shape 2020. That includes marketing communication prior to the event as well as interactions during and after the event is over. In 2020, brands plan to invest launch events as marketing stations. A lot in fact! Personalization.
That’s just some of the marketing challenges we’ve encountered over the past year. But to succeed in marketing, you always need to be forward-thinking. Here’s what the other marketers have to say will be the biggest marketing opportunity this 2020. Marketers Should Rely Not Only on Data But Actionable Insights.
Social audio just may be the next frontier for socialmedia. Consumers with Zoom fatigue were first drawn to the audio-only concept while stuck at home during the pandemic, and the market for it has been booming ever since. Dissecting TikTok: How Event Marketers Can Leverage the Short-Form Video App. Android users.
Curating a fantastic first impression to both your customers and the market-at-large can have a drastic, long-lasting impact on your product’s success. . Sony’s long-awaited PlayStation 5 video game console, which was released in November 2020, was met with immediate supply challenges, citing a worldwide semiconductor shortage.
Today you can find a number of reputable technical suppliers to help you with the software to market the event, conduct registrations online, host and orchestrate the event online. Event management software can optimize the performance of everything from registration, check-in, design, marketing, to the management of attendees and staff.
According to the global 2020 forecast highlighted by CISCO , the total internet video traffic will account for 79% of all the internet traffic in 2020, increasing from 63% in 2015. Third, you can quickly and effectively promote your event on socialmedia. Take advantage of free trials and evaluate the various offers.
The skills needed to be an event manager in 2020 and beyond! We will still need to understand, if not actually oversee, how an event is marketed and sold. It will be able to write and schedule 100s of socialmedia posts about your event. The post The skills needed to be an event manager in 2020 and beyond!
They will dive deep into socialmedia and how their opinions about it have changed since the beginning of the pandemic. Since we were mostly confined to the walls of our homes, socialmedia was often the only way we could communicate with one another. The Brew Crew Made Some SocialMedia Changes.
The year 2020 was one without summer blockbusters but Amazon Prime Video made up for lost time in July with the debut of its original movie, “The Tomorrow War.” Amazon drew on several of the film’s themes in its marketing efforts, from science to family to military, to bring the story to life. Watch Parties and Screenings.
We’re opening the new year of Event Brew with the topic of socialmedia. The past decade saw an insane increase in the widespread use of socialmedia. Amongst many other things, socialmedia became a true pillar of the way human beings communicate with each other. What Does SocialMedia Mean For You?
Professional event planners and marketers know that there is no one-size-fits all strategy for successful event marketing. Marketers are tasked with reaching members of their target audience, enticing them to register for an event, and continuing communications all the way up to the event to encourage attendance.
And when it comes to organizing online events in 2020, apart from event planning skills, it requires the knowledge of online event management tools and technology. What is Event Management Software in 2020? Sharing options that act as a marketing tool for your event, which users can utilize to spread the word about your event.
Along with the recent social audio boom and an uptick in sonic branding tactics, audio-centric activations and events, both physical and virtual, are on the rise. More Multisensory Strategies: Launch Events: Febreze Drops an Eight-Track Album Inspired by Social Listening. Featured photo credit: SXM Media.
Who would have known that 2020 would go down as one of the most influential years- if not the most influential year- for virtual events in history? We surveyed hundreds of #Eventprofs to weigh in on the hottest virtual event trends for 2020. 2020 Virtual Event Trend: Personalization for Attendees.
In this month’s round up of top tech stories, we look at the latest trends in socialmedia and what event professionals can do to boost their marketing activities in 2020. Have a look at the top event tech stories you don’t want to miss: SocialMedia Today: 6 Key SocialMedia Trends to Watch in 2020.
Poppi prebiotic soda company, which markets itself as a healthier alternative to traditional soda, this fall teamed up with Amazon Prime Video and plant-based brand Beyond Meat to disrupt the college football tailgate scene with an eco-conscious sampling activation tied to The Tailgate Tour traveling fan engagement platform.
On a mission to become the ticketing partner of choice for independent music festivals, TicketSellers & Eventree has appointed Libby Urvois, as Client Success Manager, and Mollie Love, as SocialMedia & Marketing Manager. Now that things are looking up I’m delighted that the team at TicketSellers is growing once more.
Being appointed Executive Director to the consortium in 2018, Jennings has worked with a dedicated team of professionals to deliver sales, marketing, socialmedia, training and membership services to Venues of Excellence, also managing the Venue Find Team who work with clients to place business within member venues and UK venues.
To find out more about the evolution of Grey Goose’s US Open sponsorship strategy, we tapped Aleco Azqueta, vp-marketing at Grey Goose, North America, for his insights. Event Marketer: Why is the US Open an effective platform for engaging consumers? EM: Why is experiential an important part of your overall marketing mix?
One of the biggest benefits of event marketing comes down to the here and now of an event day; it’s all about the meet and greets, networking, and face-to-face interactions. However, as any event marketer will tell you, the success of an event depends on the actions taken well before the event day, as well as the days after.
These campaigns thrive on socialmedia where donors can help spread the word. Look to your board members, volunteers, people with socialmedia clout, your event planning committee, and any honored guests coming to your event like community leaders. Online Marketing. Define your program. About the Author.
To engage fans who couldn’t make it to the IRL experiences, “Love Life Date Night” offered a virtual component where couples could participate at home by creating food and cocktail recipes featured across BLK and partnering restaurant socialmedia channels. Treat consumers to sweet samples. Be a part of fans’ memorable milestones.
2020 30 Under 30 Class. Posted by Destinations International on Wednesday, July 15, 2020. In March of 2020, my plans for the year shifted and my priorities at work began to change with the onset of the pandemic in New York. Congratulations to this year's 30 Under 30 Class!
Since 2020 the event industry has aggressively adopted virtual events. What started off as an alternative to live events during the 2020 pandemic, has now become a must have format for event professionals in the future. Virtual events are now a value creator to your marketing & top-of-the-line. Bizzabo , 2020).
In 2020, outdoor lifestyle footwear brand Chaco pivoted a mobile tour scheduled to stop at major music festivals into a mask-making program for healthcare workers. The Chaco stories are better than anything we could ever think of or write from a marketing perspective,” says Lyndi Bell, brand marketing manager at Chaco. “I
Just like that, we blinked and it’s time to talk about the 2020 event trends. This year we stepped it up and surveyed hundreds of #Eventprofs to weigh in on the hottest trends for 2020. Instead, we’re bringing you a curated list of the top event trends for 2020. 2020 Event Trends: Personalization for Attendees.
The strategy has been leveraged for decades by brands of every stripe, but a deluge of b-to-c mobile programs hit the road this year as marketers grappled with the ever-changing COVID regulations and consumer safety concerns associated with traditional events. Amaro Montenegro’s Traveling Pop-up Bar is a ‘Flexible’ European Escape.
If marketing budgets intended for show participation in 2020 or 2021 were reallocated, or not spent, will corporations recall the good days and include your show in the 2022 marketing budget? This means show organizers who postponed in 2020 had already received 50% or more of booth fees.
As event marketers plan for the return of in-person events, they’re budgeting for a fresh slate of technologies and tools designed to attract attendees back to events and keep them safe once there. Predictive analysis will play a key role for experiential programs targeting specific markets or locations.
Intel famously left the show floor proper in 2020 in favor of taking over a restaurant for an invitation-only, intimate experience for its target audiences—customers, press and analysts, and employees. More From Intel’s Event Portfolio: CES 2018: Intel’s ‘Super Highway’ Exhibit and SocialMedia Strategy Hit High Notes.
The most authoritative list of 2020 virtual events and conferences on the internet. For many event organizers, virtual events present a new opportunity for overstepping the hurdles of social distancing and engaging audiences around the world. Virtual Events & Conferences in 2020. MARCH 2020 VIRTUAL EVENTS. Start Date.
Ford at 2020 Essence Festival; Photo credit: Bluewater Tech. The tech company developed and built an entirely new, fully virtual booth for Ford Motor Company to attend the 2020 Essence Festival. Ford at 2020 Essence Festival; Photo credit: Bluewater Tech. Immersive events also attract media attention.
That’s where experiential marketing comes in. With experiential marketing events, you’re focused on creating interactive messages that live in every part of your event — which will naturally boost attendance and ROI. Still getting a handle on experiential marketing? What Is Experiential Marketing and Why Is It Important in 2021?
Every event professional understands that events are a form of marketing – especially in a B2B and B2C world. A Splash study shows that it might be the most powerful tool in the marketer’s arsenal! Like any other marketing effort, events need a comprehensive event marketing strategy to get the best results.
In 2020, I bought a car and drove across the country on a solo road trip because I knew that rebuilding my business, after Covid-19 ravaged it, I would not be able to thrive in a small apartment in a cold Manhattan winter. LA has a long way to go to recover but I’m grateful to have been here to help for even a small portion.
Curating a fantastic first impression to both your customers and the market-at-large can have a drastic, long-lasting impact on your product’s success. Sony’s long-awaited PlayStation 5 video game console, which was released in November 2020, was met with immediate supply challenges, citing a worldwide semiconductor shortage.
For instance, it allows them to engage with an audience even before and after the main event – through socialmedia channels, emails, video content and more. Speakers, exhibitors, sponsors and attendees can join from any part of the world – making it easier now to take events to an international market.
We spoke to Rebecca Reynoso, content editor at leading software reviews site, G2 , to find out what kind of content works best for event marketing and how that content can be leveraged to engage audiences before, during and after an event. Be Active on SocialMedia . Read: Top SocialMedia Trends for Event Marketers.
Welcome to another episode of #EventIcons, and this time around we’re talking 2020 event tech trends! In recent past episodes, we covered several 202o trends in the industry, including marketing and design. In recent past episodes, we covered several 202o trends in the industry, including marketing and design.
We really learned from the 2020 virtual event and the wonderful focus it took on storytelling and the true nature of giving back, so we upped that a bit in storytelling for this event, as well,” says Nancy Molenda, executive director-Mattel Children’s Foundation and corporate philanthropy at Mattel.
Event marketing runs on content, whether videos, photos, audio, or written content. Repurposing content is a common strategy in event marketing. Repurposing content is a common strategy in event marketing. A keynote today could become the marketing hook of tomorrow! The first is to use the same video, photo, audio, etc.,
We organize all of the trending information in your field so you don't have to. Join 42,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content