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2020 Event Strategy Guide

Attendease

In 2020, events are going to become an even stronger pillar of B2B and B2C marketing. Top B2B Chief Marketing Officers plan to allocate almost 30% of their marketing budget to event planning in 2020. Event marketing automation. Integrations with your existing marketing and sales tools. Boost sales.

2020 293
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Lessons from Dubai’s Massive, Rescheduled 2020 World Expo

Smart Meetings

We asked Kailash Nagdev, senior vice president of sales and analytics for EXPO 2020 Dubai , to shine a light on the seven years of work required to coordinate input from 200 stakeholders in 191 countries with the goal of “driving innovation and inspiring action to deliver real-life solutions to real-world problems.”

2020 242
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End Game: How Event Marketers are Keeping Attendees from Leaving Early

Event Marketer

Over the years, event marketers have relied on traditional tactics to sustain event engagement, like wrapping the event with a concert by a Grammy Award-winning artist or offering major incentives like free travel. Event marketers often operate under the assumption that attendees need more to see value. Build in pockets of escape.

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Post-COVID Storytelling: How Marketers are Activating Their Brand’s Stories in the Year Ahead

Event Marketer

Storytelling has always been the beating heart of experiential marketing. Storytelling has always been a main component of any great event,” says Cameron Mercer, head of event marketing, EMEA, APAC and Workplace at Facebook. THE PANELISTS: Jitter Garcia , Head of Event Marketing at Univision Communications.

Marketing 312
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Content Strategy for Virtual Events | 5 Lessons from Adobe Summit 2020

Marketo Events

Do: Be an advocate for your speakers. Don’t let your speakers be the low man on the totem pole of priorities. Overcommunication with speakers is the number one rule. If things are still in flux, your speaker should know that. If things are still in flux, your speaker should know that.

2020 211
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SWITCH 2020: Playing the Digital Field

GEVME

SWITCH 2020 featured a unique hybrid format that combined a 24-hours/5-days online platform with satellite events around the world. Credits SWITCH 2020. Caption: Credits SWITCH 2020 Q&A with speakers from Gojek, Grab, Expedia, Facebook on Product Management. Caption: Credits SWITCH 2020.

2020 177
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Monetizing Your Virtual Conference When Competing with Free

Velvet Chainsaw

It’s the essence of content marketing and is being taken to new extremes in this crisis. As you select speakers or session leaders, you’ll want to get their commitment that the topic they are addressing at your conference hasn’t been presented elsewhere. Hopefully the author and the title of the blog piqued your curiosity.