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2020 Event Strategy Guide

Attendease

In 2020, events are going to become an even stronger pillar of B2B and B2C marketing. Top B2B Chief Marketing Officers plan to allocate almost 30% of their marketing budget to event planning in 2020. Event marketing automation. Integrations with your existing marketing and sales tools. Boost sales.

2020 293
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Content Strategy for Virtual Events | 5 Lessons from Adobe Summit 2020

Marketo Events

Do: Be an advocate for your speakers. Don’t let your speakers be the low man on the totem pole of priorities. Overcommunication with speakers is the number one rule. If things are still in flux, your speaker should know that. If things are still in flux, your speaker should know that.

2020 211
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SWITCH 2020: Playing the Digital Field

GEVME

SWITCH 2020 featured a unique hybrid format that combined a 24-hours/5-days online platform with satellite events around the world. Credits SWITCH 2020. Caption: Credits SWITCH 2020 Q&A with speakers from Gojek, Grab, Expedia, Facebook on Product Management. Caption: Credits SWITCH 2020.

2020 177
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Monetizing Your Virtual Conference When Competing with Free

Velvet Chainsaw

It’s the essence of content marketing and is being taken to new extremes in this crisis. As you select speakers or session leaders, you’ll want to get their commitment that the topic they are addressing at your conference hasn’t been presented elsewhere. Hopefully the author and the title of the blog piqued your curiosity.

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2022 Conference Registration Pacing

Velvet Chainsaw

Before March of 2020, pacing data was a useful tool for predicting final attendance and revenue. Market differently. One of the most effective tactics for moving fence sitters to registrants is influencer-marketing campaigns. If you were pacing behind, you could make midcourse corrections.

2022 397
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How to Manage Big Events Online: A Step by Step Guide for 2020

GEVME

A virtual event can enable real-time networking between users, organizers, speakers, and administrators. Today you can find a number of reputable technical suppliers to help you with the software to market the event, conduct registrations online, host and orchestrate the event online. The Challenges of Managing Large Events Online.

2020 294
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Make the meeting bigger!

Conferences that Work

The massive disruption of in-person events since March 2020 has shaken our industry to the core. So as I predicted in 2020 , we haven’t seen the old normal since the pandemic started, and it’s likely we’ll never see it again. Some respond by increasing their event marketing. It ain’t necessarily so.

Meetings 336