Event Marketer

NOVEMBER 30, 2022

Event marketers today are grappling with the rising cost of event services, extensive shipping delays and labor shortages. And while there’s a general sense of optimism, the majority of event marketing budgets are not expected to be fully reinstated to 2019 spend levels until next year, or even 2024 for some organizations.

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2023 Sponsorships 2024 2019 325

Event Marketer

SEPTEMBER 27, 2021

For Grey Goose, the cocktail serves as an anchor for sponsorship activations and hospitality experiences each year at the Billie Jean King National Tennis Center. To find out more about the evolution of Grey Goose’s US Open sponsorship strategy, we tapped Aleco Azqueta, vp-marketing at Grey Goose, North America, for his insights.

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Sponsorships Food and Beverage Sports 2021 312

Velvet Chainsaw

APRIL 30, 2020

It’s the essence of content marketing and is being taken to new extremes in this crisis. In conversations with our clients, we’re seeing three business models for fall 2020 virtual replacement events: Goodwill – Some associations have healthy reserves and are realizing that this is the year they need to invest them back into their profession.

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Conference 2009 Sponsorships Speakers 442

Event Marketer

SEPTEMBER 27, 2021

First, organizers delayed the games by a year in deference to the COVID-19 pandemic (yet kept the name Tokyo 2020). Explore more Olympics Sponsorship Strategies: Inside Seven Top Activations From the Summer Olympics. activities throughout Tokyo 2020. Then they announced a ban on nearly all spectators.

Airlines 289

Airlines 2020 Sponsorships Sports 289

Velvet Chainsaw

OCTOBER 14, 2021

If marketing budgets intended for show participation in 2020 or 2021 were reallocated, or not spent, will corporations recall the good days and include your show in the 2022 marketing budget? This means show organizers who postponed in 2020 had already received 50% or more of booth fees. Double down on sponsorship.

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Sponsorships Advertising 2022 2020 221

GEVME

JANUARY 4, 2022

When asked about the virtual events taking over the in-person ones, Sara Lieber, Event Marketing Manager at Drift said that ‘’While we are looking for the in-person events to be back in 2022, the virtual component is going to be there to reach larger audiences’’. . Flipping the coin, do attendees see the value of paying for an online event?

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Event Marketer

JUNE 28, 2021

Brands did their best to commemorate Pride Month virtually in 2020. Drag emcee Marsha Dimes called the sponsorship activation a “true showstopper.” The post How Five Brands Supported the LGBTQ+ Community with In-person Experiences appeared first on Event Marketer. Agency: LOUDER Experiences, Dallas.

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Apparel Retail Sponsorships 2021 331

Event Marketer

DECEMBER 13, 2021

But for automotive event marketers, it’s an opportunity to reevaluate how and when they capture consumers and, most importantly, where. . More From the Auto Space: Inside Nissan’s Socially Distanced Drive-in Sponsorship at CHI-Together. The majority are in-market, 12-month intenders to buy.” . DIRECT-TO-CONSUMER MINDSET.

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Automotive 2022 2020 Sponsorships 299

Event Marketer

JANUARY 12, 2022

Founded in 2018, Visible was in year two of a marketing trajectory designed to explain its unique offering when the pandemic hit. Cheeky and friendly with its marketing, the challenger brand had been diligently gaining national brand awareness with an experiential strategy designed to take the competition by the horns. .

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2021 Wireless 2018 Sponsorships 299

Event Marketer

JUNE 21, 2021

Consumers with Zoom fatigue were first drawn to the audio-only concept while stuck at home during the pandemic, and the market for it has been booming ever since. Dissecting TikTok: How Event Marketers Can Leverage the Short-Form Video App. Social audio just may be the next frontier for social media. Android users. TWITTER SPACES.

Social Media 356

Social Media Advertising Speakers 2020 356

Nunify

JANUARY 4, 2022

Since 2020 the event industry has aggressively adopted virtual events. What started off as an alternative to live events during the 2020 pandemic, has now become a must have format for event professionals in the future. Virtual events are now a value creator to your marketing & top-of-the-line. Bizzabo , 2020).

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Event Marketing Marketing 2021 2022 124

Event Marketer

JULY 5, 2021

ComplexCon is a tentpole event for Complex Networks that attracts nearly 60,000 rabid streetwear fans each year, so when COVID shut down the in-person festival in 2020, cancelling altogether wasn’t an option. See the environment in action: SPONSORSHIP. For ComplexLand 2.0, The post ComplexLand 2.0:

Apparel 264

Apparel Sponsorships Retail Social Media 264

Bizzabo

NOVEMBER 18, 2020

Writing an effective sponsorship proposal is the key to standing out to your potential partners. Finding event sponsorships is one of the top challenges among event marketers. Our Evolution of Events Report revealed that 37% of event marketers agree providing value to sponsors is a challenging aspect of planning virtual events.

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Sponsorships 2020 Speakers Healthcare 94

Event Industry News

AUGUST 20, 2020

One of the leading venues in the re-opening of the events industry, the Business Design Centre has announced it will be hosting The Exhibition Marketers Masterclass, a brand-new, one day training course dedicated to the exhibition industry, it has been announced. Tickets cannot be purchased for the Exhibition Marketer’s Masterclass.

Marketing 116

Marketing Sponsorships Trade Shows 2020 116

Bizzabo

SEPTEMBER 17, 2020

From sponsored sessions to virtual booths, discover the most popular virtual event sponsorship ideas for engaging virtual attendees and driving ROI. Virtual events are one the most popular event types for 2020 and they're swiftly becoming mission-critical for organizations and brands. Virtual Event Sponsorship Value Propositions.

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Sponsorships 2020 Trade Shows Event Apps 88

Attendease

AUGUST 12, 2020

With the boom of online events in 2020, most companies have increased their portfolio of virtual events. Sponsorship Opportunities. When running virtual events, the sponsorship packages will need to be adapted to a new reality. Brand Consistency. You can go an extra-mile and build a branded background for your speakers as well.

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Sponsorships Speakers Technology 2020 243

Event Marketer

FEBRUARY 7, 2022

“To celebrate the launch of Blue Triton’s new premium water brand Origin, we knew we wanted to introduce the brand in an elevated manner that was indicative of Origin’s DNA and positioning,” says KC Blinn, vp-marketing at Blue Triton. Agency: Revolution Marketing). Location: Entrance. Art Installation: Entes. Sponsor: Splash Blast.

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2021 Fashion 2020 Tech 321

SmartMeetings

AUGUST 31, 2020

Event marketers have been challenged with how to pivot quickly and keep business going and pipeline numbers up with virtual events for now, and hybrid events in the future, as the pandemic will have a rolling impact on logistics, location, sponsorships and attendance. More : How to Create a COVID-era Event Marketing Plan.

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2021 Event Marketing Marketing Technology 138

Smart Meetings

DECEMBER 19, 2023

Jack Macleod For the last 15-20 years, green meetings and organized gatherings aimed at minimizing negative impacts on the environment have been a concept, but in 2020, after the Covid-19 pandemic, they became a widespread topic in the events industry. On average, events produce 2.5 pounds of landfill waste per person, per day.

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Trade Shows 2024 Sustainability 2023 246

GEVME

JULY 31, 2021

” PCMA, Digital Event Course, 2020. Email Marketing. It is the most important channel to market. It is best if the event management software has its email marketing tool, or it is also acceptable if it can seamlessly integrate with another email marketing tool. . Registration Stats and Data.

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Event Management Trade Shows Social Media Events 296

Social Tables

JANUARY 27, 2021

While Cvent was unable to meet in-person in 2020, they’re bringing attendees back to Vegas in 2021 at the all-new Caesars Forum. ” From Marketing Strategists with 3M and 7-Eleven Sponsorship Managers to Bacardi CMOs and Capital One Directors, the list of past EMS attendees is a lengthy — and impressive — one.

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2021 Event Planning Conference 2020 193

Smart Meetings

DECEMBER 22, 2021

Meet the 2020 Planners of the Year. Then he counted backward three months to ensure he had time to market and deliver wine to attendees before the big day. What does sponsorship look like? After four years, the editors decided it’s time to bring these people together to be celebrated in style.

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Meetings 2022 Tech Sponsorships 264

Event Leadership Institute

NOVEMBER 18, 2020

CloudBees originally planned DevOps World 2020 for September 21-25, 2020, in Las Vegas. and international audience limited to travel combined with national and international guidelines regarding the COVID-19 pandemic, CloudBees realized it wasn’t going to be possible to hold DevOps World 2020 in-person.

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2020 Speakers Consulting 2021 98

PCMA Convene

APRIL 28, 2020

If they have a live meeting planned in 2020, Colangelo said, they see that they must take it down — like a house, brick by brick. As for pricing sponsorships: This appears to be the Wild, Wild West right now. Then, they need to rebuild it, but it won’t look like the same house, and they don’t know what it will look like.

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Sponsorships Contracts Trade Shows Meeting Planning 123

Gallus Events

JANUARY 21, 2020

The 2019 Christmas market was held in Princes Street Gardens. There’s been a Christmas market in Princess Street Gardens for a few years, and the event has been getting bigger and bigger, seemingly adding more features every year. The Edinburgh Christmas market. Something else made the 2019 market unusual.

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2019 Sustainability Tourism Marketing 360

Event Marketer

JULY 12, 2021

The hybrid gathering combined elements of Essence magazine’s wildly popular in-person festival with the all-virtual version that it hosted in 2020. The post What We Learned About Hybrid Events From Two Weekends of Essence Fest appeared first on Event Marketer. Photo credit: Colin Miller.

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Food and Beverage Travel Events Technology 358

Event Marketer

FEBRUARY 20, 2023

Here, we tackle the sponsorship activations that went the distance for the biggest sporting event of the year. The brand also employed a complete hotel takeover featuring on-premise activations and events throughout Super Bowl 57 weekend, a tactic that earned Budweiser more than 1 billion impressions in 2020.

Sports 246

Sports Hospitality Social Media Sponsorships 246

GEVME

MAY 1, 2021

In 2020, revenue dropped to zero in a matter of weeks. Here are some more figures to put things in perspective: As of March 2020, the exhibition and events industry lost $16.5B (Source: UFI, 2020) Since the beginning of March 2020, the pandemic had resulted in over $500B in cumulative losses for the U.S. SWITCH 2020.

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Event Technology Technology 2020 2027 156

SmartMeetings

SEPTEMBER 21, 2020

But, the question behind paid or free isn’t just a monetization question—it ties into every step of the event marketing journey and has a major impact on long-term event and organizational strategy. Event marketers promote paid and free events differently. First, revenue is directly tied to the success of your event marketing.

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Sponsorships Marketing Events Event Marketing 122

Event Marketer

DECEMBER 26, 2023

Marketers who have that age as a target cannot ignore this audience and should probably start working to understand them and get that relationship going sooner rather than later.” Alyson Griffin, Head of Marketing, State Farm From a viral 2011 commercial to a revival in 2020, Jake from State Farm is a household name and internet sensation.

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Insurance 2011 Sports Marketing 278

Event Industry News

MAY 7, 2020

A brand-new, one day training course has been launched today dedicated to providing essential training to marketing teams working within the exhibition industry. Launching a dedicated training programme for exhibition marketers has been a dream of ours from the early days of our business.

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Marketing Sponsorships 2020 Education 78

Event Industry News

JUNE 5, 2020

The judging panel for the awards is a stellar line-up of experts and we’d like to introduce them to you in our Meet the Judges series, this week we present Aleksandra Panyukhina, head of event marketing at Userlane. The year 2020 has been the best example of how agile and proactive this industry is. Best (and worst?)

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2020 Meetings Tech Sponsorships 81

Event Marketer

MARCH 23, 2022

And from March 11-20 after a three-year hiatus—the Texas-based event was canceled in 2020 and went all-digital in 2021—professionals from the tech, film, music and media industries gathered in person for the tentpole Q1 affair. Agency: MTW Agency, multicultural marketing strategy). FOUNDERS HOUSE. Agency: Pink Sparrow.). VOLKSWAGEN.

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2022 Entertainment Tech 2001 340

Event Industry News

SEPTEMBER 17, 2020

Socio has announced the EventHack Hybrid Games , a 10-week hackathon that brings together 72 industry leaders, marketers, and journalists to square off and compete for the ultimate hybrid-crossover solution. McCarthy will co-host the series with Will Curran of EndlessEvents.

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Trade Shows Sponsorships 2020 Education 134

Gallus Events

MARCH 23, 2020

I’ve picked a variety of events and from a few different markets. From their website: “#SMWNYC (May 5-7) & #SMWLA (June 17-18) Merge to Become #SMWONE: A Virtual Conference Series for 2020” The made the announcement that has (and should be) a template for other events. Apple’s Worldwide Developers Conference 2020.

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Social Media 2020 Events 2019 200

Bizzabo

DECEMBER 13, 2018

Welcome to your guide to event marketing in 2019 and beyond. What Is Event Marketing? Event marketing is the promotion of a product, brand, or service through in-person interactions. There are many forms of event marketing and each can be catered to address a marketer’s specific goals. By 2020, 3.2M

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Event Marketing 2019 Marketing Social Media 97

Eventbase

JANUARY 30, 2020

Sponsorship sales make up a significant chunk of the production budget of most enterprise events. Over 90 percent say that sponsor retention rates are static or decreasing — a worrying trend that event marketers need to pay attention to. Here are three innovative ways to breathe new life into your sponsorship programs: 1.

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Sponsorships Advertising Event Apps 2019 52