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2020 Event Strategy Guide

Attendease

In 2020, events are going to become an even stronger pillar of B2B and B2C marketing. Top B2B Chief Marketing Officers plan to allocate almost 30% of their marketing budget to event planning in 2020. Event marketing automation. Integrations with your existing marketing and sales tools. Boost sales.

2020 293
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Looking into the Future of Event Tech

Velvet Chainsaw

As the event-tech space continues to evolve with a number of mergers and acquisitions, I see four changes coming for larger annual conferences. #1. The California Consumer Privacy Act is similar to GDPR and goes into effect on January 1, 2020. Which of these event tech predictions surprises you? The level of difficulty is high.

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Nine High-tech Solutions to Explore in the COVID-19 Era

Event Marketer

As event marketers plan for the return of in-person events, they’re budgeting for a fresh slate of technologies and tools designed to attract attendees back to events and keep them safe once there. Predictive analysis will play a key role for experiential programs targeting specific markets or locations. HIGH-TECH SANITIZATION.

Tech 363
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Event Trends for 2019–2020

GEVME

Even if your 2018 events made an incredible impression, in 2019–2020, you should learn how to make these experiences even more memorable and impressive. The top 10 event planning trends in 2019–2020. Transformation is the trend that will define the primary direction of event industry development in 2019–2020. Innovations.

2020 219
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Event Tech Hit by the Perfect Storm

EventMB

It’s tough to work in event tech right now, especially compared to the all-time highs of 2020 and 2021. Today, the narrative around event tech has changed. Event tech is still relevant in many ways, but planners are simply not interested. Perhaps, and definitely if you ask any event tech CEO, but this is where we are.

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New Realms, New Ideas: Virtual Reality Tech Is Transforming Events, Experiences

Smart Meetings

a multimedia design and tech company, to map out best practices for putting the technology to work in the conference center, and he shared experiences developed alongside event organizers who understood the possibilities. Ford at 2020 Essence Festival; Photo credit: Bluewater Tech. But what does it take to access VR tech?

Tech 279
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12 Takeaways from the Spring and Summer Virtual Editions of the Experiential Marketing Summit

Event Marketer

Following a year marked by constant chaos and disruption, the experiential marketing industry came back strong in 2021. We’re talking, of course, about the 19th annual Experiential Marketing Summit. Stay tuned for part three of EMS 2021, taking place live and in living color at Chicago’s McCormick Place, Oct. DIGITAL DWELL TIME.

Marketing 317