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In 2020, events are going to become an even stronger pillar of B2B and B2C marketing. Top B2B Chief Marketing Officers plan to allocate almost 30% of their marketing budget to event planning in 2020. Event marketing automation. Integrations with your existing marketing and sales tools. Boost sales.
As the event-tech space continues to evolve with a number of mergers and acquisitions, I see four changes coming for larger annual conferences. #1. The California Consumer Privacy Act is similar to GDPR and goes into effect on January 1, 2020. Which of these event tech predictions surprises you? The level of difficulty is high.
As event marketers plan for the return of in-person events, they’re budgeting for a fresh slate of technologies and tools designed to attract attendees back to events and keep them safe once there. Predictive analysis will play a key role for experiential programs targeting specific markets or locations. HIGH-TECH SANITIZATION.
Even if your 2018 events made an incredible impression, in 2019–2020, you should learn how to make these experiences even more memorable and impressive. The top 10 event planning trends in 2019–2020. Transformation is the trend that will define the primary direction of event industry development in 2019–2020. Innovations.
It’s tough to work in event tech right now, especially compared to the all-time highs of 2020 and 2021. Today, the narrative around event tech has changed. Event tech is still relevant in many ways, but planners are simply not interested. Perhaps, and definitely if you ask any event tech CEO, but this is where we are.
a multimedia design and tech company, to map out best practices for putting the technology to work in the conference center, and he shared experiences developed alongside event organizers who understood the possibilities. Ford at 2020 Essence Festival; Photo credit: Bluewater Tech. But what does it take to access VR tech?
Following a year marked by constant chaos and disruption, the experiential marketing industry came back strong in 2021. We’re talking, of course, about the 19th annual Experiential Marketing Summit. Stay tuned for part three of EMS 2021, taking place live and in living color at Chicago’s McCormick Place, Oct. DIGITAL DWELL TIME.
London and New York-based event tech company Glisser raised $4.9 based event tech veteran Matthew Donegan-Ryan joins as CEO with founder Trevor Gardiner, who was CEO, taking on the role of executive director of product innovation. as a $1 trillion market opportunity. Glisser Raises $4.9M in Private Equity Funding. May 17, 2022.
SWITCH 2020 featured a unique hybrid format that combined a 24-hours/5-days online platform with satellite events around the world. This new hybrid model provided participants with greater access to the global Deep Tech communities looking to discover partnerships, attract investments, and boost sales. Credits SWITCH 2020.
Welcome to another episode of #EventIcons, and this time around we’re talking 2020 event tech trends! If you know Endless, you know we love talking about event tech. In recent past episodes, we covered several 202o trends in the industry, including marketing and design. Starting Off With The Big Questions.
But for a brand like White Claw, which was “born out of culture,” according to Kevin Brady, vp-integrated marketing and creative, activating during the music festival portion was a no-brainer (G7 Entertainment Marketing handled). White Claw was born out of culture in 2019 and 2020. Head to Chief Marketer for the full interview.
The pandemic has led more and more companies to rely heavily on tech tools to communicate with partners, employees, and clients across the globe. Today you can find a number of reputable technical suppliers to help you with the software to market the event, conduct registrations online, host and orchestrate the event online.
It’s understandable and potentially expected that others more immersed in the tech-side of things will make the final call on what platform is best. The post Content Strategy for Virtual Events | 5 Lessons from Adobe Summit 2020 appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
Who would have known that 2020 would go down as one of the most influential years- if not the most influential year- for virtual events in history? We surveyed hundreds of #Eventprofs to weigh in on the hottest virtual event trends for 2020. 2020 Virtual Event Trend: Personalization for Attendees.
The world’s leading event technology expo, Event Tech Live, will be back at the Old Truman Brewery for its seventh edition in November 2020. Adam Parry, co-founder of Event Tech Live, comments: “To develop and deliver a show like this one we rely on input from the people we work with; sponsors, exhibitors, speakers and visitors.
We’re starting off the week with the topic of gadgets and tech in 2020! And there is no better place to discuss gadgets and tech in 2020 than in the Event Tech Podcast. From the most promising technology to the coolest tech, they’re covering it all. Cool Gadgets And Tech.
The combined digital and physical expressions of the brand in a new event identity leverages smart, modular construction designed to be repurposed across the brand’s entire 2024 event program, including Blackhat, AWS and Money 2020, hitting sustainability and value-over-time objectives and delivering value and equity for the brand.
Just like that, we blinked and it’s time to talk about the 2020 event trends. This year we stepped it up and surveyed hundreds of #Eventprofs to weigh in on the hottest trends for 2020. Instead, we’re bringing you a curated list of the top event trends for 2020. 2020 Event Trends: Personalization for Attendees.
2020 challenged us all and it’s not surprising that event planners took one of the hardest hits. In a recent interview with Attendease , event expert Tahira Endean shared the example of how IBM set a new record for attendance at one of its major corporate events in 2020. How tech-savvy are they? Ask yourself: .
Marriott International is expanding experiential options for groups in 2020 with the launch of The Ritz-Carlton Yacht Collection , a fleet of three floating hotels custom-built for cruising. They will feature private terraces, multiple dining venues, tech-enabled meeting room space and, of course, Wi-Fi.
For them, these events serve as an extremely specialized branch of promotion and marketing, bringing together brands and potential customers/business leaders on a face to face basis. The event marketing campaign was called, ‘Rolex’s DNA: innovation and design’, a theme that suited the nature of TED Conferences. Credibility.
Confirmed brands attending the in-person world’s largest tech conference include Amazon, AT&T, Dell and Google. Outdoor sports enthusiasts will return to Vail this year to compete in the GoPro Mountain Games after the event went virtual in 2020. Read more here. GoPro Mountain Games: June 10-13, Vail, CO. 2-5, Manchester, TN.
It was a far cry from the 171,000 who showed up in 2020, making it a disappointing turn of events for a show that tends to serve as an industry health-check. Some 2,300 companies arrived at CES 2022 in person to showcase the latest in digital health, food tech, automotive, NFTs, gaming, smart homes and more. Agency: NParallel).
Art, Emerging Tech: Five Insights on Bombay Sapphire’s Stir Creativity Platform. To celebrate the launch of Blue Triton’s new premium water brand Origin, we knew we wanted to introduce the brand in an elevated manner that was indicative of Origin’s DNA and positioning,” says KC Blinn, vp-marketing at Blue Triton. Location: Entrance.
Smart Meeting spoke with Lauren McCullough, vice president of marketing for Bizzabo , to discuss the major takeaways of the survey and what it could mean for the future of the industry. McCullough credits the pandemic for ultimately causing a shift in event tech expectations. That’s what attendees are expecting,” said McCullough.
2020 challenged us all and it’s not surprising that event planners took one of the hardest hits. In a recent interview with Attendease , event expert Tahira Endean shared the example of how IBM set a new record for attendance at one of its major corporate events in 2020. How tech-savvy are they? Ask yourself: .
This is a guest post by Courtney Spero , a Marketing Communication Specialist at the Creative Group. While convenience is important, there’s more room now to get creative with tech offerings that will leave lasting impressions and engage audiences. You can even cater to “virtual” attendees by including a live streaming component.
Zoom has seen a huge rise in popularity during 2020, to the point where its name has become synonymous with video conferencing. Zoom is one of the giants in the video conferencing market, relied on by millions of people around the world every day. Familiarity. Services team is here for you. Plus, our GoLive!
For event marketers, keeping track of these ever-changing variants is like keeping up with the Kardashians. Fortunately, it’s not 2020 anymore, and experience builders have been through enough planning, pivoting and canceling to know how to build rock-solid backup strategies and nimble methodologies that stand up to the times.
But for automotive event marketers, it’s an opportunity to reevaluate how and when they capture consumers and, most importantly, where. . In fact, a 2020 study by the Capgemini Research Institute found that 46 percent of consumers want to search for and purchase cars online rather than visit dealerships. INDOOR/OUTDOOR AUTO SHOWS.
by Brecht Fourneau, senior director, EMEA & APAC Marketing, Aventri. To this end, here are three top trends that will drive opportunity and growth in 2020 and beyond. These trends will pick up speed as new AI-driven technologies come to market in 2020. Event technology is a fast-changing landscape. And this is huge.
Since 2020 the event industry has aggressively adopted virtual events. What started off as an alternative to live events during the 2020 pandemic, has now become a must have format for event professionals in the future. Virtual events are now a value creator to your marketing & top-of-the-line. Bizzabo , 2020).
The global event marketing agency Hamilton has been recognized with an EDDIE award for an exceptionally smart move in February. Event on Ivy Tech Community College campus in Sellersburg; Photo credit: Courtney Cantor. Nearly all of Hamilton’s scheduled industry bookings were called off in 2020. Transitioning the Mission.
The 11th Edition of Yourstory’s Annual Flagship Event , TechSparks 2020 , was conducted on Hubilo’s Virtual Event Platform from 26th-30th October, 2020. They used it as ‘ Start- Up Pavilion ’ where they featured all the upcoming tech startups. . What stood-out was the way YourStory tweaked the use of Exhibitor Booth.
The most authoritative list of 2020 virtual events and conferences on the internet. Note: We plan to update this post on a regular basis but if you see any outdated information, please drop us a line at marketing bizzabo com. Virtual Events & Conferences in 2020. MARCH 2020 VIRTUAL EVENTS. March 4, 2020.
Cisco’s announcement in November that it was buying the virtual interaction company Slido may have been a foreshadowing of event tech mergers to come in 2021 according to event tech experts. That functionality will allow Cisco’s Webex product to be more competitive with the market dominator, Zoom. More to Come. Corbin Ball.
After what seemed like a decade, 2020 is finally behind us. The three examples below were some of the best 2020 virtual events we saw. Let alone become one of the best 2020 virtual events! Saying that it was a tough time is an understatement. Yup, COVID. Oh yeah, that sure ruined a lot of stuff! Source: Tomorrowland.
The city’s challenges related to homelessness, crime and drugs are part of a combination of factors that are impacting the city’s event business, with a number of big tech conferences announcing historic moves out of the city and to Las Vegas. But since 2020, all the numbers have been going down.
Last week, the Event Tech Podcast hosted Kyle Kocinski as a guest of honor and went over event technology trends and predictions for 2022. Today, the dynamic tech duo picks up where they left off last week, focusing on one 2022 event trend in particular: mergers and acquisitions in the event technology world.
As the world is managing the list of interruptions incurred since the 2020 pandemic, large events are continuing to run online. This year, as global conferences and tech events must go on, we’ve put together some of the coolest digital conventions to attend within the tech space. Tech Events in 2021. January 2021 Events.
And yet, if you look at a lot of what existed in the industry, pre-2020, it wasn’t that innovative and creative. In terms of technology, there’s a temptation among planners (like almost every industry) to adopt the latest tech without determining if that’s what they really need. We’re a creative industry.
We’ve learned a lot of great lessons in 2020 about how to engage with fans differently for digital and social, a lot of different ways to deliver a message and engage with consumers,” says Rene Ramos, vp-lifestyle and experiential at Constellation Brands. One way to show at-home fans some love? Even properties are employing the tactic.
Want the lowdown on all things event tech? In this month’s round up of top tech stories, we look at the latest trends in social media and what event professionals can do to boost their marketing activities in 2020. Related reading: How to Choose the Right Influencers for Your Event Marketing Activities.
See section 80 in the Guidelines adopted on January 29, 2020 [ link ]. “ This, of course, is exactly what Moutafis admits happens if clients use Zenus technology with any other tech that identifies individuals. Badge scanning tech is common at meetings.
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