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Small is the new big—for meetings!

Conferences that Work

10 years ago, I pointed out that most meetings are small meetings. It seems the meeting industry is finally catching on to this reality and its benefits. Smaller meetings, known by industry experts as micro events, continue strong growth. These are smaller (< 100 attendees) meetings, often held offsite.

Meetings 218
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[Webinar] INFLUENCE 2020, National Speakers Association Virtual Experience

Velvet Chainsaw

Meet the brains behind the design of the highly successful National Speakers Association’s INFLUENCE 2020 Virtual in August. Hear testimonials from first-hand attendees–experts in the meeting and event space–who can’t stop singing the virtual experience’s praises! EDT, for an interactive webinar. REGISTER NOW.

2020 370
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Key Takeaways from PCMA’s Convening Leaders 2020

Velvet Chainsaw

The sponsor and partner activations were a key feature and a hub for the meeting. The post Key Takeaways from PCMA’s Convening Leaders 2020 appeared first on Velvet Chainsaw. Here are a few items that are top-of-mind as I’ve reflected on the recent PCMA CL. Innovate + Elevate Arena.

2020 396
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Make the meeting bigger!

Conferences that Work

Most of the event industry and our clients continue to assume that if you can make the meeting bigger it’s a good thing. The massive disruption of in-person events since March 2020 has shaken our industry to the core. Online and hybrid meetings have seen less drastic reductions. Instead, make the meeting design right. (

Meetings 367
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2020 Event Strategy Guide

Attendease

In 2020, events are going to become an even stronger pillar of B2B and B2C marketing. Top B2B Chief Marketing Officers plan to allocate almost 30% of their marketing budget to event planning in 2020. From determining and meeting event targets to choosing a top planning software to use – there is simply too much to focus on.

2020 293
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The meeting industry new normal — Part 2

Conferences that Work

The meeting industry old normal is over, and many event professionals are hoping and waiting for a new normal. What will the meeting industry new normal look like? The meeting industry old normal. For most of human history, of course, this has been the only meeting option. The meeting industry new normal.

Meetings 380
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Lessons from Dubai’s Massive, Rescheduled 2020 World Expo

Smart Meetings

We asked Kailash Nagdev, senior vice president of sales and analytics for EXPO 2020 Dubai , to shine a light on the seven years of work required to coordinate input from 200 stakeholders in 191 countries with the goal of “driving innovation and inspiring action to deliver real-life solutions to real-world problems.” Pandemic Impacts.

2020 242