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[Webinar] INFLUENCE 2020, National Speakers Association Virtual Experience

Velvet Chainsaw

Meet the brains behind the design of the highly successful National Speakers Association’s INFLUENCE 2020 Virtual in August. Hear testimonials from first-hand attendees–experts in the meeting and event space–who can’t stop singing the virtual experience’s praises! EDT, for an interactive webinar. REGISTER NOW.

2020 370
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Small is the new big—for meetings!

Conferences that Work

10 years ago, I pointed out that most meetings are small meetings. It seems the meeting industry is finally catching on to this reality and its benefits. Smaller meetings, known by industry experts as micro events, continue strong growth. These are smaller (< 100 attendees) meetings, often held offsite.

Meetings 218
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Invest in Your Speakers to Grow Your Value Proposition

Velvet Chainsaw

Keynote speakers and main-room experiences are pivotal for bringing the community together and sharing key messaging, but attendees expect—and deserve—transformational learning (change in ideas, attitudes and behaviors) from curated, relevant and problem-centric educational sessions. Speaker Continuous Improvement Plan.

Speakers 461
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Make the meeting bigger!

Conferences that Work

Most of the event industry and our clients continue to assume that if you can make the meeting bigger it’s a good thing. The massive disruption of in-person events since March 2020 has shaken our industry to the core. Online and hybrid meetings have seen less drastic reductions. Instead, make the meeting design right. (

Meetings 367
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2020 Event Strategy Guide

Attendease

In 2020, events are going to become an even stronger pillar of B2B and B2C marketing. Top B2B Chief Marketing Officers plan to allocate almost 30% of their marketing budget to event planning in 2020. From determining and meeting event targets to choosing a top planning software to use – there is simply too much to focus on.

2020 293
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Are Your Speakers Speaking to Speakers?

Velvet Chainsaw

We refer to these conferences as meetings of speakers speaking to speakers. If your conference has the “speakers speaking to speakers” model, the primary avenue for growth has been to make room for more speaking slots or add to the poster-board footprint. The post Are Your Speakers Speaking to Speakers?

Speakers 223
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Lessons from Dubai’s Massive, Rescheduled 2020 World Expo

Smart Meetings

We asked Kailash Nagdev, senior vice president of sales and analytics for EXPO 2020 Dubai , to shine a light on the seven years of work required to coordinate input from 200 stakeholders in 191 countries with the goal of “driving innovation and inspiring action to deliver real-life solutions to real-world problems.” Pandemic Impacts.

2020 242