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Looking into the Future of Event Tech

Velvet Chainsaw

As the event-tech space continues to evolve with a number of mergers and acquisitions, I see four changes coming for larger annual conferences. #1. The California Consumer Privacy Act is similar to GDPR and goes into effect on January 1, 2020. Which of these event tech predictions surprises you? The level of difficulty is high.

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2020 Event Strategy Guide

Attendease

In 2020, events are going to become an even stronger pillar of B2B and B2C marketing. Top B2B Chief Marketing Officers plan to allocate almost 30% of their marketing budget to event planning in 2020. From determining and meeting event targets to choosing a top planning software to use – there is simply too much to focus on.

2020 293
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Top 10 Resources Every Meeting & Event Planner Needs in 2021

Attendease

2020 has been a challenging year, but it was also a time to learn and experiment. This list was part of a larger guide that we launched: 10 Survival Skills for Corporate Meeting & Event Planners in 2021. The Virtual Event Tech Playbook , by Event Manager Blog. Meeting Minds Podcast. You can get the full guide here.

2021 367
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Event Trends for 2019–2020

GEVME

Even if your 2018 events made an incredible impression, in 2019–2020, you should learn how to make these experiences even more memorable and impressive. The top 10 event planning trends in 2019–2020. Transformation is the trend that will define the primary direction of event industry development in 2019–2020.

2020 219
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Event Tech Hit by the Perfect Storm

EventMB

It’s tough to work in event tech right now, especially compared to the all-time highs of 2020 and 2021. Today, the narrative around event tech has changed. Event tech is still relevant in many ways, but planners are simply not interested. Perhaps, and definitely if you ask any event tech CEO, but this is where we are.

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Small is the new big—for meetings!

Conferences that Work

10 years ago, I pointed out that most meetings are small meetings. It seems the meeting industry is finally catching on to this reality and its benefits. Smaller meetings, known by industry experts as micro events, continue strong growth. These are smaller (< 100 attendees) meetings, often held offsite.

Meetings 218
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SWITCH 2020: Playing the Digital Field

GEVME

SWITCH 2020 featured a unique hybrid format that combined a 24-hours/5-days online platform with satellite events around the world. This new hybrid model provided participants with greater access to the global Deep Tech communities looking to discover partnerships, attract investments, and boost sales. Credits SWITCH 2020.

2020 177