Event Marketer

NOVEMBER 30, 2022

What we try to do across all media is look at how do we take owned, earned, paid, and then things like our sponsorships, put that all together and say, where do we want to be? Not even reflective of this time, our team has always been cognizant of getting the most ROI out of any partnership or sponsorship or event we have.

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Velvet Chainsaw

APRIL 30, 2020

In conversations with our clients, we’re seeing three business models for fall 2020 virtual replacement events: Goodwill – Some associations have healthy reserves and are realizing that this is the year they need to invest them back into their profession. Engagement must be designed into every session experience. Three Emerging Models.

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Velvet Chainsaw

OCTOBER 20, 2020

The timing was right before the lockdown and a couple months before the 2020 social justice movement eclipsed. Sponsorship sends a loud and clear message that our company believes and supports the movement. [6] Women Lift Up Women. This article was originally written for the April issue of PCMA’s Convene magazine.

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Conference 2020 Sponsorships Government 366

Event Marketer

SEPTEMBER 27, 2021

For Grey Goose, the cocktail serves as an anchor for sponsorship activations and hospitality experiences each year at the Billie Jean King National Tennis Center. To find out more about the evolution of Grey Goose’s US Open sponsorship strategy, we tapped Aleco Azqueta, vp-marketing at Grey Goose, North America, for his insights.

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Sponsorships Food and Beverage Sports 2021 312

Event Marketer

SEPTEMBER 27, 2021

First, organizers delayed the games by a year in deference to the COVID-19 pandemic (yet kept the name Tokyo 2020). Explore more Olympics Sponsorship Strategies: Inside Seven Top Activations From the Summer Olympics. activities throughout Tokyo 2020. Then they announced a ban on nearly all spectators.

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Airlines 2020 Sponsorships Sports 289

Velvet Chainsaw

OCTOBER 14, 2021

If marketing budgets intended for show participation in 2020 or 2021 were reallocated, or not spent, will corporations recall the good days and include your show in the 2022 marketing budget? This means show organizers who postponed in 2020 had already received 50% or more of booth fees. Double down on sponsorship.

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Sponsorships Advertising 2022 2020 221

GEVME

JANUARY 4, 2022

In 2021, GEVME ‘s internal research showed that respondents who believed in paying for a virtual event has gone up by 27%, compared to 2020; with the majority of people being happy to pay for tiered pricing. . Dimash Kunayev highlights the importance of designing different sponsorship packages with different tiers based on gamification.

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Picatic by Eventbrite

JUNE 16, 2021

In 2020, as the coronavirus pandemic halted […]. The virtual networking and skillsharing event featured more than 20 talks and workshops from some of the most dynamic thinkers in the event world. We’re recapping the two-day event’s key takeaways on the blog. Watch recordings of every session here.

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2020 Sponsorships Events Event Planning 370

Event Marketer

JULY 16, 2024

CORA At the 2020 Women’s March in Washington, D.C., organic feminine care company Cora leveraged its sponsorship to sample product and broadcast its advocacy of a woman’s right to govern her own body. In addition to relaying its brand ethos and offering samples, Cora delivered a much-needed service at the event: clean bathrooms.

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Apparel Marketing 2024 2020 277

Event Marketer

JUNE 28, 2021

Brands did their best to commemorate Pride Month virtually in 2020. Drag emcee Marsha Dimes called the sponsorship activation a “true showstopper.” But at its core, Pride has always been about getting together in person to celebrate the LGBTQ+ community—and in 2021, those face-to-face experiences made a comeback.

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Apparel Retail Sponsorships 2021 331

Event Marketer

JULY 5, 2021

ComplexCon is a tentpole event for Complex Networks that attracts nearly 60,000 rabid streetwear fans each year, so when COVID shut down the in-person festival in 2020, cancelling altogether wasn’t an option. See the environment in action: SPONSORSHIP. For ComplexLand 2.0,

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Apparel Sponsorships Retail Social Media 264

GEVME

SEPTEMBER 11, 2020

But, above all, hybrid events increase the sponsorship value of a brand by bolstering exposure and creating new opportunities of brand awareness. The post What you need to know about Hybrid Events in 2020 appeared first on GEVME Blog. Organizing a Successful Hybrid Event.

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2020 Sponsorships Technology Events 156

Bizzabo

SEPTEMBER 17, 2020

From sponsored sessions to virtual booths, discover the most popular virtual event sponsorship ideas for engaging virtual attendees and driving ROI. Virtual events are one the most popular event types for 2020 and they're swiftly becoming mission-critical for organizations and brands. Virtual Event Sponsorship Value Propositions.

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Smart Meetings

SEPTEMBER 9, 2021

In 2020, that theory went out the window and you learned how to write a virtual meeting AV RFP. It’s how one team planned in 2019 for live and how one team planned in 2020 for virtual. You can sell double the sponsorships if you have an exhibit hall and multiple break-out components. Online Component Added Costs.

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Bizzabo

NOVEMBER 18, 2020

Writing an effective sponsorship proposal is the key to standing out to your potential partners. Finding event sponsorships is one of the top challenges among event marketers. Crafting an effective virtual event sponsorship proposal is the key to winning sponsors. Looking to secure sponsors for your next virtual event?

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Sponsorships 2020 Speakers Healthcare 94

Conferences that Work

AUGUST 30, 2021

the inaugural workshop took place 18–20 August 2020, virtually over Zoom … In total, 1038 registrants from over 30 countries participated, with individual session attendance in the low-hundreds.” Conferences are an important learning and support resource for early career scientists. Online events make it easier for them to attend.

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Event Marketer

DECEMBER 13, 2021

More From the Auto Space: Inside Nissan’s Socially Distanced Drive-in Sponsorship at CHI-Together. In fact, a 2020 study by the Capgemini Research Institute found that 46 percent of consumers want to search for and purchase cars online rather than visit dealerships. DIRECT-TO-CONSUMER MINDSET. 11, the Bronco’s 55th anniversary.

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Automotive 2022 2020 Sponsorships 299

Event Marketer

JUNE 21, 2021

What: Launched in March 2020, Clubhouse now boasts 10 million users, from celebrities and ceos to everyday people. There’s plenty of evidence that brands are paying influencers to sponsor their rooms, but there’s no official sponsorship platform. Dissecting TikTok: How Event Marketers Can Leverage the Short-Form Video App.

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Social Media Advertising Speakers 2020 356

Attendease

AUGUST 12, 2020

With the boom of online events in 2020, most companies have increased their portfolio of virtual events. Sponsorship Opportunities. When running virtual events, the sponsorship packages will need to be adapted to a new reality. Brand Consistency. You can go an extra-mile and build a branded background for your speakers as well.

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Sponsorships Speakers Technology 2020 243

Event Marketer

JANUARY 12, 2022

But as part of its strategy for 2020, Visible signed on as sponsor of the iconic Red Rocks Amphitheatre. And when the world was put on hold, so was that key sponsorship opportunity, lost along with the Red Rocks in-person concert season. Doggies included. .

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Event Marketer

SEPTEMBER 6, 2021

Sports Sponsorship Q&A: How American Express Keeps it Fresh at the US Open. And at its on-site suite, Grey Goose is welcoming friends of the brand back to the space after a spectator-less 2020. Let’s take a look at the brands making a racket. MERCEDES-BENZ.

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2021 Food and Beverage Sports Hotels 359

PCMA Convene

MAY 7, 2020

How can digital events create sponsorship opportunities like the 2nd AAT-AD/PD Focus Meeting 2020 did (above)? Does anyone have any sponsorship benefit ideas you are offering for virtual conferences?” Event planners explored the topic in a recent PCMA Catalyst forum post. Here’s a sampling from a recent Catalyst discussion.

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Event Age by Swapcard

JULY 20, 2021

Most recently, before joining Swapcard in October of 2020, I was the head of sponsorship sales for an association that receives over one-third of their organization's revenue from event sponsors.

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Sponsorships Trade Shows 2020 Events 148

PCMA Convene

FEBRUARY 2, 2021

Andrea Berry, director of membership and conferences for the aviation non-profit RTCA, discovered “how vulnerable our event sponsorships were.” While coronavirus clobbered conferences, conventions, and meetings in 2020, it decimated exhibitions. Feeling the Pinch. Warwick Davies.

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2020 Events Education Sponsorships 111

Verve

JULY 30, 2021

To view this protected post, enter the password below: Password: The post Protected: Tokyo 2020 Olympics Brand Sponsorship first appeared on Verve.

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Sponsorships 2020 52

Eventmobi

SEPTEMBER 4, 2024

When AAOMPT pivoted to a virtual event for its 2020 annual meeting, the organization realized there were lots of people interested in its education offerings that were never able to attend before, says Emily Saibara, AAOMPT’s Senior Association Coordinator.

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Events Conference Education Sponsorships 345

Endless Events

JUNE 5, 2020

?? The Best of the Best: Sponsorship Series: A Guide To Virtual Event Sponsorships Part I: Deals & Packages. More Sponsorship Ideas: 15 Virtual Event Sponsorship Ideas: Get Creative! ? Let’s talk about sponsorship deals and packages! (10-minute How To Use WiFi As An Event Sponsorship Asset. ??

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Sponsorships Travel 2020 Negotiating 77

Do Good Events

JULY 20, 2020

Many clients are expressing concern over asking for donations or sponsorships during this time, what advice would you give? The post Fundraising Trends for 2020 appeared first on Do Good Events. Effective, informative, and timely communication is key. They are an inspiration!

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PCMA Convene

APRIL 28, 2020

If they have a live meeting planned in 2020, Colangelo said, they see that they must take it down — like a house, brick by brick. As for pricing sponsorships: This appears to be the Wild, Wild West right now. Then, they need to rebuild it, but it won’t look like the same house, and they don’t know what it will look like.

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Sponsorships Contracts Trade Shows Meeting Planning 123

Event Leadership Institute

NOVEMBER 18, 2020

CloudBees originally planned DevOps World 2020 for September 21-25, 2020, in Las Vegas. and international audience limited to travel combined with national and international guidelines regarding the COVID-19 pandemic, CloudBees realized it wasn’t going to be possible to hold DevOps World 2020 in-person. Sign in to view).

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2020 Speakers Consulting 2021 98

Event Marketer

MAY 17, 2021

Highmark TechSystems has added to its inventory a Hand Washing and Disinfection Modulbox that accommodates social distancing traffic flow, ventilation, electricity, lighting and sponsorship signage. This article was originally published in 2020 and is updated periodically. Because these days we all want to breathe easier.

Tech 363

Tech Food and Beverage Retail Technology 363

Smart Meetings

DECEMBER 22, 2021

Meet the 2020 Planners of the Year. What does sponsorship look like? Every year, Smart Meeting profiles top event professionals as part of an annual Planner of the Year feature designed to recognize and inspire innovation and excellence. Meet the 2019 Planners of the Year. Meet the 2018 Planners of the Year.

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Meetings 2022 Tech Sponsorships 264

Event Marketer

JULY 5, 2021

P&G learned to embrace agility and resiliency during 2020 to keep up with emerging trends, like digital commerce, according to Phil Duncan, the brand’s chief design officer. “We 2020 forced us—or allowed us, depending on how you look at it—to be laser-focused on what is relevant in their lives,” he says. DIGITAL DWELL TIME.

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Eventmobi

JULY 13, 2022

In the 2021 Otus Assocation Exchange (OAX) survey , nearly half of association respondents said they have experienced a decline in membership numbers and associated revenue since March 2020. By leveraging digital ticket sales and sponsorship opportunities, associations can tap into new revenue streams to increase their bottom line.

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GEVME

MAY 1, 2021

In 2020, revenue dropped to zero in a matter of weeks. Here are some more figures to put things in perspective: As of March 2020, the exhibition and events industry lost $16.5B (Source: UFI, 2020) Since the beginning of March 2020, the pandemic had resulted in over $500B in cumulative losses for the U.S. SWITCH 2020.

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Smart Meetings

DECEMBER 19, 2023

Jack Macleod For the last 15-20 years, green meetings and organized gatherings aimed at minimizing negative impacts on the environment have been a concept, but in 2020, after the Covid-19 pandemic, they became a widespread topic in the events industry. On average, events produce 2.5 pounds of landfill waste per person, per day.

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Social Tables

JANUARY 27, 2021

While Cvent was unable to meet in-person in 2020, they’re bringing attendees back to Vegas in 2021 at the all-new Caesars Forum. ” From Marketing Strategists with 3M and 7-Eleven Sponsorship Managers to Bacardi CMOs and Capital One Directors, the list of past EMS attendees is a lengthy — and impressive — one.

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