This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
Sponsorships are the lifeline that keeps the events industry sustainable. Over the last decade, event sponsorship has become the primary way in which events receive funding, products, and other services. Over the last decade, event sponsorship has become the primary way in which events receive funding, products, and other services.
Corona took a direct approach to its 2021 Indiana Pacers sponsorship with elaborate mobile locker room fan activations. Now, as vaccines continue to roll out and stadiums, arenas and ballparks gradually return to full capacity, brands are looking ahead to what sports sponsorships will look like in a post-pandemic world.
In 2020, events are going to become an even stronger pillar of B2B and B2C marketing. Top B2B Chief Marketing Officers plan to allocate almost 30% of their marketing budget to event planning in 2020. Sponsorship and exhibitor management. Need professional help with planning your 2020 events? Powerful session scheduling.
High-tech vending machines have been a staple in many experiential activations over the years and while most were a pure social media amplification play—tweet with a hashtag within a geofenced area to receive dispensed goods—their touchless nature could solve a few different pain points on the show floor moving forward.
Event Organisers can also create new revenue streams at their events by building customised sponsorship packages for exhibitors and sponsors using ExpoPlatform. It’s AI-powered web and mobile-based solutions empower event organisers to enhance attendee engagement, generate quality leads and drive ROI. Contact here !
In 2020, that theory went out the window and you learned how to write a virtual meeting AV RFP. It’s how one team planned in 2019 for live and how one team planned in 2020 for virtual. You can sell double the sponsorships if you have an exhibit hall and multiple break-out components. Streaming tech fees.
More From the Auto Space: Inside Nissan’s Socially Distanced Drive-in Sponsorship at CHI-Together. In fact, a 2020 study by the Capgemini Research Institute found that 46 percent of consumers want to search for and purchase cars online rather than visit dealerships. DIRECT-TO-CONSUMER MINDSET. INDOOR/OUTDOOR AUTO SHOWS.
Two recent examples show that by leveraging complementary tech and meaningful interactions, you can still surprise and delight through a screen. Meet the 2020 Planners of the Year. What does sponsorship look like? Our wish for 2022 is that all virtual events incorporate a little more “wow.” Meet the 2019 Planners of the Year.
Sports Sponsorship Q&A: How American Express Keeps it Fresh at the US Open. Within its brand center at Billie Jean King, the automaker and tech partner Pavegen are inviting attendees to walk across a pathway of kinetic floor tiles that generate reusable clean energy with each step. MERCEDES-BENZ.
Art, Emerging Tech: Five Insights on Bombay Sapphire’s Stir Creativity Platform. Following the brand’s inaugural partnership in 2020 around a 1990 964 Carrera 4 911, Aimé Leon Dore and Porsche, the official automobile of Scope, collaborated on a fully restored 1978 Porsche 911SC on display. Location: South Beach Lounge.
And from March 11-20 after a three-year hiatus—the Texas-based event was canceled in 2020 and went all-digital in 2021—professionals from the tech, film, music and media industries gathered in person for the tentpole Q1 affair. Commencing a three-year sponsorship with SXSW, Volkswagen revealed its new ID. Agency: Pink Sparrow.).
Much of the last nearly two years has been about adding value, be it functional or financial, to the virtual world – tech companies of all shapes and sizes building walkable, workable bridges across the Covid-19 torrent for businesses everywhere. Tech to watch out for in 2022, how events are increasing revenues with Evessio.
?? The Best of the Best: Sponsorship Series: A Guide To Virtual Event Sponsorships Part I: Deals & Packages. More Sponsorship Ideas: 15 Virtual Event Sponsorship Ideas: Get Creative! ? Let’s talk about sponsorship deals and packages! (10-minute How To Use WiFi As An Event Sponsorship Asset. ??
Since 2020 the event industry has aggressively adopted virtual events. What started off as an alternative to live events during the 2020 pandemic, has now become a must have format for event professionals in the future. Bizzabo , 2020). 7 in 10 B2B Marketing professionals learn during pandemic tech tools for collaboration.
CloudBees originally planned DevOps World 2020 for September 21-25, 2020, in Las Vegas. and international audience limited to travel combined with national and international guidelines regarding the COVID-19 pandemic, CloudBees realized it wasn’t going to be possible to hold DevOps World 2020 in-person. Sign in to view).
P&G learned to embrace agility and resiliency during 2020 to keep up with emerging trends, like digital commerce, according to Phil Duncan, the brand’s chief design officer. “We 2020 forced us—or allowed us, depending on how you look at it—to be laser-focused on what is relevant in their lives,” he says. DIGITAL DWELL TIME.
Joe Colangelo, CEO and cofounder of Arlington, Virginia–based Bear Analytics , a consulting and tech firm for associations and events, said that associations realize that they must pivot faster. If they have a live meeting planned in 2020, Colangelo said, they see that they must take it down — like a house, brick by brick.
Aleksandra brings more than 10 years of experience in events, with a strong focus on events in the tech industry over the past 5 years. She has a unique experience of creating 50+ own brand events of a different scale all across 5 continents as well as leveraging hundreds of 3rd party sponsorships to support business goals.
Well, i n early 2020, the world as we knew it took an unexpected turn. Over the course of these 70 pages, you’ll be able to find information pertaining to engagement, sponsorships, entertainment, budgeting, and more. Chapter 4: The Art of Virtual Sponsorships. Chapter 5: Let’s Talk Tech (& Why You Need Support).
Here, we tackle the sponsorship activations that went the distance for the biggest sporting event of the year. The brand also employed a complete hotel takeover featuring on-premise activations and events throughout Super Bowl 57 weekend, a tactic that earned Budweiser more than 1 billion impressions in 2020.
This person assembles the necessary team to address any and all issues connected to the event: venue, F&B, content, speakers, entertainment, AV, registration, marketing, sponsorship and exhibiting, just to name a few. Speaker Manager : Provides the logistical information to the speakers on tech rehearsals and day of event.
Global IT hire specialist One World Rental is headline sponsor for the Event Technology Awards (ETAs) 2020. Adam Parry, co-founder of the ETAs, comments: “One World Rental has exhibited and supported Event Tech Live since the show started in 2014. It’s invaluable.”. Register for the show here.
CEO, Chris Newlands, told Event Industry News: “Spelfie aims to positively disrupt the $144 billion events marketing and sponsorship industry, allowing brands to increase revenues by driving event attendees, influencers and their traffic directly to the brands’ websites. Event Tech. Areas of interest. Brand Events. Conferences.
From live streaming to virtual audio—perspectives on the virtual event tech options available to event organizers from the CTO at a leading event agency. April 27, 2020. One clear benefit to this event tech is the sheer amount of insight and analysis you have access to, in addition to the branding and sponsorship opportunities.
The pandemic normalized virtual events and accelerated the adoption of various event tech solutions. Some might even say that the event tech evolved more since March 2020 than in the entire decade before that! Only then can we set our eyes on the horizon and see that embracing event tech is the only way of the future.
Newfound event flexibility and a collective pivot to virtual exhibitions has led to major growth at Cambridge-based event tech company ExpoPlatform. In March, CloserStill Media’s London Tech Show was the first event to use ExpoPlatform’s suite of online tools.
Event organizers will soon need to adopt solutions for attendee engagement, networking, sponsorship, as well as other strategies that work for both attendee groups. The EventHack Hybrid Games is an evolution of Socio’s EventHack 2020, which brought together 16 event industry leaders in April to hack virtual event solutions. .
Brush Up On Your Tech Skills. We got in the habit of doing weekly webinars in 2020 (sometimes more), and there’s no end in sight. We’ve pulled 70+ of our clients’ event websites from 2020 to get inspired on how to design our 2021 virtual and hybrid events. Get Inspired to Create the Perfect Event Website.
COVID-19 has resulted in many organisers pivoting from in-person to online events as a way of retaining some of their activity in 2020. It feels to me that there is much more of a broadcasting mentality needed as if the content is good it will attract audiences and generate sponsorship, making delegate revenue less important.
Launch Interactions partners with the leading event technologies to offer agencies and organisations across the globe a one-stop-shop for everything event-tech in the physical, virtual, hybrid and webinar event space. Acting as a technology supplier, AV consultancy and events agency, our team and methodology deliver high quality events.
In this model, revenue is not tied to single-sale items like sponsorships —it’s entirely based upon the success (or failure) to convert attendees. Rather than collect cash from attendees, you’re monetizing them through sponsorships. Monetize with sponsorship. 2, 2020 from 1-2 pm EST/ 10-11 am PST. And they’re right!
Everything you need to know about hosting high-quality virtual events in 2020 and 2021. Virtual events have exploded in popularity due to the circumstances of 2020 — and we don't see this trend changing anytime soon. In May 2020, we hosted our first-ever virtual summit, (Almost) IN-PERSON. 10 Must-Know Virtual Event Stats.
We will see the rise of AI-powered tech that will provide suggestions such as which sessions attendees might want to add to their agendas, which exhibitors they should meet onsite, or even which delegates they should connect with to discuss shared interests. Emerging technology within the meetings and event space is set to follow suit.
Industry News: IMEX America 2020 Cancelled: Let’s Talk About It. ? ” CES’ biggest challenge: Other large tech companies are taking advantage of the virtual wave and are hosting their own events to make big announcements. IMEX America 2020 Cancelled: Let’s Talk About It (29-minute podcast).
4) Tech Share Pro. Organised by AbilityNet and now in its third year, Tech Share Pro is the UK’s leading accessibility and inclusion event. 5) Culture Con 2020. ” Dates : August 6th & 7th, 2020. The post 5 Accessibility and Inclusion Events in 2019 & 2020 appeared first on The Tito Blog.
Augmented Reality, wearable tech, artificial intelligence - these are all hot tech trends you've been hearing about, but what do they actually mean to you as an event planner? Discover the latest tech trends and how each is being tailored specially for events in this eBook.
Augmented Reality, wearable tech, artificial intelligence - these are all hot tech trends you've been hearing about, but what do they actually mean to you as an event planner? Discover the latest tech trends and how each is being tailored specially for events in this eBook.
Want the lowdown on tech trends and virtual events? From rethinking agenda design and managing remote speakers to dealing with new tech and finding interesting ways of keeping people engaged. From rethinking agenda design and managing remote speakers to dealing with new tech and finding interesting ways of keeping people engaged.
From their website: “#SMWNYC (May 5-7) & #SMWLA (June 17-18) Merge to Become #SMWONE: A Virtual Conference Series for 2020” The made the announcement that has (and should be) a template for other events. Apple’s Worldwide Developers Conference 2020. I’ve broken it down but you should certainly read it. Google I/O.
Sponsorship Series Pt. 2: 28 Virtual Event Sponsorship Ideas! ? Right when 2020 was feeling bleak and a little scary, a little furry ball of joy came into our lives. From contactless tech to contingency planning to advanced advertising, Tanishq Agarwal outlines exactly what our post-pandemic event world will entail. ?
Caroline Gourlay, Senior Account Manager – Exhibitions, ExCeL London, said: “Amazing things are happening at ExCeL London everyday – but you can’t beat the inspirational work that Hyve continues to do in bringing together educators and tech companies.
To read the full report, download the free 2020 Event Trends ebook. Exhibitors will benefit from strategically designed floor plans In 2020, we expect event managers to drive more traffic to sponsor booths and activations by strategically designing their event layouts. Below is just a taste of what event managers can expect.
Event marketers have been challenged with how to pivot quickly and keep business going and pipeline numbers up with virtual events for now, and hybrid events in the future, as the pandemic will have a rolling impact on logistics, location, sponsorships and attendance. See also : 2020’s Upcoming Virtual Annual Industry Conferences.
If you are an event manager, the urgency to pivot from in-person events to digital experiences in 2020 was likely a big challenge. The year 2020 forced event organizers to replace in-person events with virtual events to provide a safe environment for attendees. Generate sponsorship revenue? Thankfully, you did a great job!
We organize all of the trending information in your field so you don't have to. Join 42,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content