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Introducing the 2021 Event Planning Playbook

Event Farm

So we set out to compile all the knowledge we’ve gathered so far this year to create the 2021 Event Planning Playbook and provide the answers you seek to give your traditional playbook a massive upgrade. Like the venue, they must agree with your compliance protocols before you sign the contract. Planning the event layout.

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Five Ways the Sports Sponsorship Landscape Will Evolve for Brands—and Fans—This Year

Event Marketer

Corona took a direct approach to its 2021 Indiana Pacers sponsorship with elaborate mobile locker room fan activations. Now, as vaccines continue to roll out and stadiums, arenas and ballparks gradually return to full capacity, brands are looking ahead to what sports sponsorships will look like in a post-pandemic world.

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4 Questions that may save your hybrid event

Attendease

Because hybrid formats will likely be more costly to produce than a straight-up virtual event, it creates yet another barrier for event professionals to solve when hosting meetings and events in 2021 and beyond. You can have sponsorship packages that leverage both virtual and in-person components. Set yourself up for success.

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Sports Sponsorship Update, Part 2: How Brands are Driving Measurable Change for Women’s Sports

Event Marketer

Fortunately, brands are offering women’s sports an assist through purpose-led sponsorship programs that, at their core, are about driving awareness of the leagues and the players more than the company’s latest offerings. It’s not just the right thing to do, “it’s good business,” says Alison Giordano, svp-global sponsorships at Mastercard.

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Olympics Crisis and Hotels’ Pain Provide Event Contract Lessons

MeetingsNet

Understanding things like event-insurance fine print and which areas of operation hotels get group revenue from will help planners become better at contracting and negotiating. With the Summer Olympic Games in Tokyo postponed to 2021 , some of the biggest insurance firms in the world are breathing an enormous sigh of relief.

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Hybrid Event Best Practices: A Virtual-First Approach

Eventmobi

After a year of adapting to virtual-only formats, many within the events industry are eagerly predicting that 2021 will be the year of hybrid events. Planning Hybrid Events in 2021. Physical event attendance will continue to face limitations in terms of venue capacity and travel restrictions for at least the first of half of 2021.

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How to Host a Hybrid Event in 2021

Bizzabo

According to expert predictions on hybrid , hybrid events truly are the future and a critical strategy for organizers to adopt in 2021. Hybrid Event Sponsorship. Here’s a glimpse at what the hybrid events team will look like in 2021. Hybrid Event Sponsorship. And there’s a good reason for that. Hybrid Event Examples.

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