Event Marketer

DECEMBER 21, 2021

The last 21 months have proven that the challenges women in the event marketing industry face are unique and constantly evolving. The survey revealed that 42 percent of women say they have been “often” or “almost always” burned out in 2021, compared to 32 percent in 2020. Let’s meet this year’s roster of Women in Events.

2021 266

2021 Meetings 2020 Event Marketing 266

Event Marketer

SEPTEMBER 28, 2021

More From Cisco’s Event Leadership: Q&A: Cisco on ‘Starting from Scratch’ in Virtual Event Planning. Cisco Head of Events Shares Her Thoughts on Sponsoring Rio. Alex Sapiz, vp-global events, Cisco. Event Marketer: What are your thoughts on the current state of the event marketing industry?

2021 330

2021 Global Events Marketing Event Marketing 330

Event Marketer

SEPTEMBER 8, 2021

The editors of Event Marketer have announced the 2021 Ex Awards and Experience Design & Technology Awards finalists—the best experiential marketing campaigns of the year, and the best use of design, social media, A/V and event technology, produced by the most innovative brands and agencies.

2021 246

2021 Social Media Technology Event Technology 246

Event Marketer

JUNE 28, 2021

The partners, products and places event marketers need to plan and produce successful events in 2021—and beyond. We created The 2021 Guide to Getting Back to Live to help you find the venues, services and expertise you need to make the rest of 2021 and 2022 one for the record books. GES Events.

2021 246

2021 2022 Event Marketing Marketing 246

Event Marketer

OCTOBER 20, 2024

The world’s largest mining event, MINExpo International 2024 , more than doubled attendance since its last rendition in 2021, bringing about 45,000 attendees, including 2,000 exhibitors from 148 countries to the Las Vegas Convention Center, Sept. Want us to cover your booth? Reach out to EM’s editor-at-large Anna Huddleston.

2024 278

2024 Tech 2021 Technology 278

Event Marketer

NOVEMBER 8, 2021

Our favorite aspect: The Backyard Party didn’t start until halfway through the event, but promised an array of surprises, which built anticipation and kept us engaged in the experience. Well played, Sephora—attendee attrition at virtual events is very real. “In

2021 336

2021 Travel Events 2018 336

Event Marketer

OCTOBER 11, 2021

In our exclusive Q&As, leader marketers talk shop on en vogue industry tactics, company wins and navigating a disrupted event marketing landscape. Pore over shining examples of events and activations that showcase the depth and breadth of the work the industry’s top shops are producing. LEO Events.

2021 246

2021 Meetings Event Marketing Marketing 246

Event Marketer

OCTOBER 23, 2024

Fans around the world tuned in to Netflix’s “Squid Game” in 2021, making it the most-watched (non-English) TV show in the brand’s history—and they’ve been clamoring for more of the South Korean thriller series ever since. So with the debut of season two finally arriving on Dec.

Fashion 290

Fashion 2021 Education Marketing 290

Event Marketer

JANUARY 10, 2022

You Might Also Like: Year in Review: The Top 10 Stories of 2021, Plus Our 2022 Futurecast. The key to event marketing in the year ahead is to be flexible and fully prepared to adjust to varying consumer preferences, needs and comfort levels. Following are Ward’s tips and insights on winning consumers’ hearts and minds in 2022.

2022 348

2022 Event Marketing Marketing Retail 348

Event Marketer

JANUARY 12, 2022

Check out all of the 2021 Ex Award-winning campaigns here. The post Grand Ex 2021: Visible Earns Campaign of the Year for ‘Red Rocks Unpaused’ appeared first on Event Marketer. And when the world was put on hold, so was that key sponsorship opportunity, lost along with the Red Rocks in-person concert season.

2021 299

2021 Wireless 2018 Sponsorships 299

Event Marketer

OCTOBER 14, 2024

Agency: RQ) CBS IS CREEPING OUT ‘GHOSTS’ FANS AT TWO HISTORIC MANSIONS Throughout October, CBS and Creep LA are reviving their hit 2021 event, “Creep x Ghosts,” in two historic mansions in the West Adams area of L.A. No report on how many of them took a spill. These influencers and cast members were not OK after attending.)

2021 298

2021 Marketing Travel Event Marketing 298

Event Marketer

JULY 12, 2021

The following insights were derived from the Event Marketer x Mosaic EventTrack 2021 industry forecast, AnyRoad’s Experiential Trends 2021 report, Northstar Meetings Group’s May 2021 Pulse Survey and Bizzabo’s Q2 2021 Virtual Events Benchmark Report. 1 challenge for b-to-b event marketers.

2021 334

2021 2020 Event Marketing Hotels 334

SpotMe Blog

SEPTEMBER 23, 2021

Creating and writing an event sponsorship proposal that works can be a vital to your event preperation, but are you using the same consideration for your attendees? Check out these 16 Event Email Templates to Drive Attendance & Increase Engagement in 2021. INBOUND 2021. FinCon 2021. MOMENTUM 2021.

Sponsorships 242

Sponsorships 2021 Food and Beverage Marketing 242

Event Marketer

JUNE 28, 2021

In a year marked by uncertainty, one thing’s for sure: the b-to-b event marketing world is in good hands. The post Introducing the 2021 Dream Team…The Sharpest Minds in B-to-B Events appeared first on Event Marketer.

2021 189

2021 Event Marketing Marketing Events 189

SmartMeetings

AUGUST 31, 2020

There’s no question that the world of events has been dramatically changed because of the COVID-19 pandemic and ongoing concerns about large groups of in-person gatherings. More : How to Create a COVID-era Event Marketing Plan. Hybrid events will need to have much more robust online content and experiences than ever before.

2021 138

2021 Event Marketing Marketing Technology 138

Event Marketer

JULY 13, 2021

The latest edition of Event Track 2021 takes a look at the impact of the pandemic on in-person experiences—and analyzes that impact to help with the recovery and re-activation period we’re entering. … The post Event Track 2021 appeared first on Event Marketer.

2021 124

2021 Events Event Marketing Marketing 124

Event Marketer

MARCH 24, 2025

More from The Brief: The Brief: Glam-ergency Boxes and Pretzelria Services The Brief: Blizzard Banks and GlowUp Studios The post The Brief: FBI Raids and a 29Rooms Revival appeared first on Event Marketer. Question everything.

Automotive 278

Automotive Hotels 2015 2025 278

Expo Pass

SEPTEMBER 27, 2021

Pre-event marketing is all about two things: boosting registration, and creating real, organic interest in the event. But in this ever changing event world, we find ourselves asking — What’s really the best way to do this? Also how are organizers innovating and getting creative to sell events right now?

Event Marketing 158

Event Marketing Marketing Trade Shows Social Media 158

SpotMe Blog

JULY 6, 2021

Let’s face it, planning an event is never as easy as 1, 2, 3. In 2021, that notion has never been more prevalent as event professionals and brands find themselves teetering between online events , in-person events and something in the middle (aka hybrid events ). Carol Galle, CEO of Special D Events.

2021 179

2021 Event Planning Fashion Events 179

Event Marketer

OCTOBER 14, 2021

In 2021, the industry’s longest-running recognition initiatives for the experiential industry became one supersized program at a luncheon gala during the Experiential Marketing Summit—the combined Ex Awards + Experience Design & Technology Awards. The post Video: The 2021 Ex Awards and EDTAs appeared first on Event Marketer.

2021 130

2021 Technology Event Marketing Marketing 130

Marketo Events

APRIL 6, 2021

As marketers, it’s in our nature to adapt quickly to our changing environment and to evolve our processes over time — sometimes even moment by moment. The post Discover All the Reasons to Attend Adobe Summit 2021 appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Click here to register for free.

2021 146

2021 Marketing Technology Management 146

Picatic by Eventbrite

OCTOBER 22, 2021

Halloween 2021 may be hurtling towards us but there’s still time to throw a spooktacular shindig. People in the UK spent £474 million celebrating Halloween in 2019, making it the nation’s top profit-generating holiday after Christmas and Easter. This is welcome news.

Venues 368

Venues 2021 2019 Events 368

Picatic by Eventbrite

MAY 12, 2022

In 2021, creators on Eventbrite sold 290 million tickets to more than 83 million event goers. You produced over 5 million events — an all-time high. Thanks to your one-of-a-kind live events (across 180 countries), event-goers are coming together and feeling the power of connection.

2021 367

2021 Events Event Marketing Event Management 367

Event Marketer

OCTOBER 20, 2021

Setting the stage for what hybrid music festivals can deliver to both attendees and brand sponsors, the 2021 iHeartRadio Music Festival went live Sept. In addition, iHeartRadio personalities hosted interviews broadcast across iHeartMedia radio stations in more than 150 markets and on iHeartRadio.com.

Sponsorships 317

Sponsorships 2021 Retail Entertainment 317

Event Marketer

JULY 18, 2022

Honoring the best experiential and event marketing campaigns from Q2 2021 into Q2 2022, this year’s initiative spans 30 categories, including new recognitions for “Best B-to-B Roadshow or Regional Series” and “Best Multichannel Event Campaign,” all produced by the most innovative brands and agencies in the biz.

2022 306

2022 Sponsorships 2021 Sports 306

Smart Meetings

DECEMBER 29, 2021

In this webinar, hosted by Cvent’s Alyssa Peltier and Julie Haddox, share content’s relation to the event marketer and what creating compelling content really means. The post Best of 2021: Career Accelerator Webinars appeared first on Smart Meetings. You’ll find worthwhile tips from field experts in there, as well.

2021 130

2021 Negotiating Medical Meetings Contracts 130

Event Marketer

FEBRUARY 7, 2022

Scope, also known as Scope International Contemporary Art Show, is a hot beach pavilion-style property and platform for contemporary art, new artists and emerging mediums that for 2021 featured brand experiences by the likes of Porsche, XO Jets, Grey Goose, Abra, High West Whiskey, Pioneer DJ, Loews, KOE, Poland Spring, Origin and Clean Co.

2021 321

2021 Fashion 2020 Tech 321

Event Marketer

OCTOBER 25, 2021

Take our tour of five engaging activations from NYCC 2021. The event began with a press-only hour before current Funimation subscribers were escorted up to the 16th floor to enjoy bites, themed drinks, photo ops, a sneaker installation and a surprise appearance by rapper Guapdad 4000. Funimation (@Funimation) October 11, 2021.

2021 362

2021 2015 2019 Entertainment 362

Event Marketer

JULY 25, 2024

The court determined that force majeure, which can be triggered in the event of unforeseen “Acts of God,” was applicable because of the prospective impossibility of holding the event as planned, given the COVID restrictions in place in 2021 when the event was scheduled to take place.

Financial 289

Financial Contracts Negotiating 2021 289

Nunify

JANUARY 4, 2022

Virtual Event Platform & Feature Usage. Virtual Event Engagement. Event Industry Trends. By 2028 global virtual event market could reach $500+ billion ( Global news wir e, 2021). 63% marketing leaders say they plan to conduct “the same number or more” virtual events in 2022.

Event Marketing 124

Event Marketing Marketing 2021 2022 124

Event Marketer

OCTOBER 27, 2022

And then on top of that, we have out-of-home and radio [advertising] going right now, so this kind of ties in nicely with all the marketing efforts in the area.”. The first iteration of the cleanup events in 2021 came to fruition because Thomas’ wanted to connect in person with consumers in a safe way during the pandemic.

Sustainability 299

Sustainability 2021 Social Media Advertising 299

Event Marketer

JUNE 28, 2021

In this mid-year forecast, event leaders share their predictions on what the industry has learned, and how it will inform its future. Most event marketers have reported that the industry’s impending comeback still feels like a moving target. READ AND DOWNLOAD THE ROUNDTABLE.

2021 233

2021 Event Marketing Marketing Events 233

Event Marketer

APRIL 30, 2024

Welcome to this month’s event marketing industry news digest, featuring updates on new hires, promotions, acquisitions, and launches. She succeeds Mitch Barns, who has been CEO since April 2021. Featured Image: iStock/ kbeis The post April: Event Industry People, Deals, and Moves appeared first on Event Marketer.

Sports 273

Sports Transportation 2021 Event Marketing 273

Event Marketer

OCTOBER 11, 2021

The “family reunion,” in-person for the first time since the 2019 event, offered education, discussion forums, networking experiences, a Hall of Ideas featuring solutions providers and the 2021 combined Ex Awards + Experience Design & Technology Awards ceremony. You Might Also Like: Winners Announced: The 2021 Ex Awards and EDTAs.

Marketing 246

Marketing 2021 Global Events Technology 246

Event Marketer

FEBRUARY 14, 2022

for example, Godiva’s market share and sales distribution grew, and consumption increased by 31 percent, year over year. The brand has shipped 35 percent more cases of chocolate than last year, and anticipates a 20-percent increase in sales in 2022 versus 2021. In the U.S.,

Retail 334

Retail Social Media 2022 2021 334

Event Marketer

SEPTEMBER 27, 2021

To find out more about the evolution of Grey Goose’s US Open sponsorship strategy, we tapped Aleco Azqueta, vp-marketing at Grey Goose, North America, for his insights. More on Sports Sponsorship: How Seven Sponsors are Serving up Fan Experiences at the 2021 US Open. Aleco Azqueta.

Sponsorships 312

Sponsorships Food and Beverage Sports 2021 312

Event Marketer

FEBRUARY 8, 2022

SEPHORiA 2021: How Sephora Transformed its Flagship Event into a Virtual Beauty Playground. The post Three Brands Making Metaverse Moves with Their Own Virtual Destinations appeared first on Event Marketer. And early adopters are reaping the benefits. Let’s take a look at three recent examples. More on This Topic: .

Sustainability 353

Sustainability 2021 Education Event Marketing 353