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The editors of EventMarketer have announced the 2021 Ex Awards and Experience Design & Technology Awards finalists—the best experiential marketing campaigns of the year, and the best use of design, social media, A/V and eventtechnology, produced by the most innovative brands and agencies.
Presenting 150 experiential marketing case studies of excellence. After everything the industry has been through, it was more important than ever to celebrate the incredible achievements (and yes, pivots) made by eventmarketers in the wake of the pandemic. Here’s to a new chapter of smarter, stronger eventmarketing. .
The editors of EventMarketer magazine have announced the winners of the supersized 2021 Ex Awards and ETDAs, the world’s largest and premiere recognition program for experiential marketing. 6 during a gala luncheon at the Experiential Marketing Summit in Chicago. 2021 EX AWARDS. Client: Dell Technologies.
You Might Also Like: Year in Review: The Top 10 Stories of 2021, Plus Our 2022 Futurecast. The key to eventmarketing in the year ahead is to be flexible and fully prepared to adjust to varying consumer preferences, needs and comfort levels. Embrace the widespread adoption of eventtechnology.
The following insights were derived from the EventMarketer x Mosaic EventTrack 2021 industry forecast, AnyRoad’s Experiential Trends 2021 report, Northstar Meetings Group’s May 2021 Pulse Survey and Bizzabo’s Q2 2021 Virtual Events Benchmark Report. 1 challenge for b-to-b eventmarketers.
There’s no question that the world of events has been dramatically changed because of the COVID-19 pandemic and ongoing concerns about large groups of in-person gatherings. More : How to Create a COVID-era EventMarketing Plan. Hybrid events will need to have much more robust online content and experiences than ever before.
Let’s face it, planning an event is never as easy as 1, 2, 3. In 2021, that notion has never been more prevalent as event professionals and brands find themselves teetering between online events , in-person events and something in the middle (aka hybrid events ). 2021 will be the year of the comeback.
One Step Ahead, Predicting the Future of EventTechnology. Brian Ludwig is no psychic but he does have an interest in the future; specifically, the future of eventtechnology. The post Best of 2021: Career Accelerator Webinars appeared first on Smart Meetings. (Summary: Are Your Attendees Engaged?
Honoring the best experiential and eventmarketing campaigns from Q2 2021 into Q2 2022, this year’s initiative spans 30 categories, including new recognitions for “Best B-to-B Roadshow or Regional Series” and “Best Multichannel Event Campaign,” all produced by the most innovative brands and agencies in the biz.
Pauline Kwasniak from Female Event Planners, MCI’s director of onsite services, James Kelley, and Kathryn Frankson, director of eventmarketing at Informa, are some of the latest judges to be announced for EventTechnology Awards (ETA) 2021. My sincere thanks to all involved.”.
This follows the November 2021 PCMA announcement of a partnership with JUNO as its official year-round community platform provider. as a $1 trillion market opportunity. Allseated experienced 120% revenue growth in 2021 and has 120 employees worldwide. December 27, 2021. December 14, 2021. May 26, 2022.
The “family reunion,” in-person for the first time since the 2019 event, offered education, discussion forums, networking experiences, a Hall of Ideas featuring solutions providers and the 2021 combined Ex Awards + Experience Design & Technology Awards ceremony. EMS 2021: Get a Sneak Preview of Cisco’s Keynote.
SEPHORiA 2021: How Sephora Transformed its Flagship Event into a Virtual Beauty Playground. The post Three Brands Making Metaverse Moves with Their Own Virtual Destinations appeared first on EventMarketer. And early adopters are reaping the benefits. Let’s take a look at three recent examples. More on This Topic: .
After the Sundance Film Festival took an all-digital format in 2021, 12-year sponsor Acura approached this year’s festival with a hybrid strategy aimed at reaching new audiences online while reviving its programming on the ground in Park City, UT. Then the Omicron variant came knocking, and Sundance, this year Jan.
To amplify its partnership with the professional golf event, the brand activated a practical Comcast Business Pavilion to help tour sponsors and partners stay connected at select PGA Tour events throughout the 2021-22 season.
The tricky part about hybrid conferences and events is making them equally as engaging and fulfilling for people who are attending remotely as it is to those who are physically present. It takes some extra planning and the right eventtechnology to do the same in the virtual space. 5) Social Media Marketing World.
Plus, check out our list of the best virtual events and conferences to attend and be inspired by in 2021. Conferences tend to be larger events that can last days or weeks, depending on the purpose, as opposed to shorter events such as webinars. Can your current software support this year’s biggest events?
Sherwin-Williams’ Valspar brand wanted people to hear—and feel—its 2021 paint Colors of the Year, six calming hues and six energizing ones. The post Audio-centric Activations: Five Strategies Worth a Listen appeared first on EventMarketer. Agency: Factory 360. Featured photo credit: SXM Media.
Team vFairs is super excited to announce that its entry in the EventTechnology Awards 2021 got shortlisted. It is our first time competing in the awards and we were nominated for the ‘Best Virtual Events Platform (over 15,000 attendees)’ category. Engagement is at the heart of every vFairs event.
But for automotive eventmarketers, it’s an opportunity to reevaluate how and when they capture consumers and, most importantly, where. . A mostly outdoor event with smaller indoor exhibits is planned for June 2022.
But at its core, Pride has always been about getting together in person to celebrate the LGBTQ+ community—and in 2021, those face-to-face experiences made a comeback. The post How Five Brands Supported the LGBTQ+ Community with In-person Experiences appeared first on EventMarketer.
And while the personal appeal is evident, eventmarketers are beginning to capitalize on the platform for its variety of uses on-site at events. Coca-Cola (@CocaCola) November 11, 2021. The post Five Ways to Leverage the Cameo Platform to Personalize Engagement appeared first on EventMarketer.
Almost 6,000 eventmarketers registered for (Almost) HYBRID to discuss the future of events. Last week, thousands of eventmarketing professionals from all over the world tuned in live for our second virtual summit: (Almost) HYBRID. Eran’s keynote reminded us to embrace the future of events.
25, 2021, through Jan. 23 could purchase rare merch, snag collectibles, snap pics and selfies with iconic artwork, watch rare Bowie footage, attend curated events and peruse a collection of audio-centric touchpoints, including a 360 reality audio experience leveraging Sony technology. Agency: Factory 360.
Event Trend: The Rise of Hybrid Events. 97% of event professionals believe we will see more hybrid events in 2021. That’s why hybrid events will become the new normal, combining the best of digital and live experiences. It’s hard to predict but here are some ways hybrid events could emerge in 2021.
The world, and the event industry, entered a new reality last year when the U.N. In an era of climate and pandemic disruption, eventmarketers are embracing a new chapter that addresses consumer and corporate expectations surrounding sustainability and safety.
In present times, it solves many problems that were once faced by event planners when hosting in-person meetings and events. Eventtechnology platforms are playing a huge role in filling these gaps by applying AI and Machine Learning (ML technologies) — and making event organising more efficient.
The program, which initially launched in 2020 and was extended into 2021 in Los Angeles and quickly sold out, covered 400,000 square feet at LA’s mixed-use historic district Skylight ROW DTLA. The post Scavenger Hunts, Mobile, Metaverse: Event Trends for 2022 appeared first on EventMarketer.
While the omicron variant dashed some organizations’ event plans at the eleventh hour, the brands that were fortunate enough to activate this season delivered creative work that just might spark inspiration for your 2022 events. Amazon (@amazon) December 4, 2021. Drumroll, please! Happy holidays! Agency: Faculty.
At the end of 2021, we set the goal of becoming net-zero from 2022 onward. This journey of decarbonizing our company expanded into our new company vision – “decarbonizing the event industry” based on our mutual belief that we can change the world by taking action. We are proud that our efforts have been recognized […].
A new research report released by Splash , an eventmarketingtechnology company, reveals how event professionals, event attendees, and companies are adapting to disruptions caused by the ongoing pandemic, navigating new challenges, and preparing for a changed meetings and events industry in 2022.
Jonas EventTechnology (JET) is pleased to unveil its new US office, based in Houston, Texas. While JET increased its business dealings with US-based events in 2021, the remarkable success in customer service over the course of a year led to the official inauguration of the USA operations and office in 2022.
It also meant that the formula to launch the series in November 2021 would need to stay true to pandemic-era consumption behaviors. At a time when eventmarketers are struggling to define what hybrid means for their organizations, Riot Games summed it up neatly: Accessibility. minutes. .
What does it take to fully engage your event attendees in a virtual or hybrid setting? Read on to learn the ins and outs of audience engagement in 2021 and beyond. Keeping attendees actively engaged throughout the entire experience is instrumental in the overall success of your event. Understanding your Event Attendee.
Adam Parry , Co-Founder of Event Tech Live, shares the stage with other eventtechnology experts to discuss the future role of virtual and hybrid events and how the rapidly emerging technologies can improve the engagement and value of live events. 10:30am – BIG EVENTS, SMALL FOOTPRINTS.
It’s also a sign of a returned confidence in event planning. Of course, our eventmarketing budgets will need to be higher in 2023 than in 2021 or 2020. After all, most events were virtual and demanded lower budgets. EventTechnology: A Worthy Investment. How can they do that? .
With that being said, for event organisers, leveraging hybrid eventtechnology can help improve the event’s overall quality, providing a better guest experience, and ultimately, attracting more attendance. EventTechnology: The Concept. EventTechnology: The Concept.
Between 2021 and 2022, I committed the error of typing the phrase “the future is hybrid” not once, but seven times and even titled an early 2023 story “ The Future is Hybrid-ish.” Insights resource Crunchbase estimated that in 2020 and 2021, more than $1.5 billion was invested in virtual and hybrid event companies.
presented by Abi Cannons of RX Global together with Rachel Stephan from Snöball EventMarketing. All the event tech hotspots. Event Tech Live 2021 will be in-person at the Old Truman Brewery on 3-4 November and online from November 1-5. The waiting is done. The future starts on Monday!”.
The organizers and sponsors behind the South by Southwest (SXSW) conference and festivals have been “keeping Austin weird” since the annual event was established in 1987. In addition to taking place as usual in downtown Austin, a virtual edition of SXSW 2022 was offered to expand the globally-recognized event’s reach.
In November 2013 the EIN team introduced the Event Tech marque, in the shape of a paid for conference followed by the inaugural EventTechnology Awards (ETA), which spawned Event Tech Live UK & Europe’s first edition the following year. The events are owned and run by the same people behind EIN and operate as A.M.P.
This is great news for eventmarketers and planners who can plan experiential events – events that aim to evoke positive emotions in attendees and resonate with their values. That’s why it’s also known as engagement marketing. In a sense, all events are experiential. How To Plan Experiential Events.
Out of the 14 event management technology vendors, Forrester named only 4 of them a Leader, one of which we’re proud to say is SpotMe. But now in-person events are back, it’s key for marketers to run a mix of engaging virtual, hybrid, and in-person events that audiences love. Today, participants expect more.
It seems that the asynchronous communication trend has also started making waves in the meeting and events industry , namely as asynchronous hybrid events. As discussed in our 2022 Event Trends Guide , hybrid events are not simply in-person and virtual events put together. Why asynchronous events?
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