Event Marketer

OCTOBER 6, 2021

The editors of Event Marketer magazine have announced the winners of the supersized 2021 Ex Awards and ETDAs, the world’s largest and premiere recognition program for experiential marketing. 6 during a gala luncheon at the Experiential Marketing Summit in Chicago. 2021 EX AWARDS. Agency: LEO Events.

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Event Marketer

OCTOBER 14, 2024

FIVE THINGS TO KNOW THIS WEEK This week’s hot takes on hot topics in experiential marketing cover Trade-In Trucks, skate thrus and Frosty fixes. After pinpointing the underserved markets, Wendy’s revved up a fleet of “Frosty Fix” ice cream trucks and parked them outside McDonald’s locations where ice cream was unavailable.

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Event Marketer

SEPTEMBER 28, 2021

For the first time in nearly two years, event professionals will have the opportunity to raise a glass with their peers in the flesh at the 19th annual Experiential Marketing Summit. Among EMS’s slate of A-list instructors is keynoter Alex Sapiz, vp-global events at Cisco, who takes the stage Oct. Taking place Oct.

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Event Marketer

DECEMBER 21, 2021

The last 21 months have proven that the challenges women in the event marketing industry face are unique and constantly evolving. The survey revealed that 42 percent of women say they have been “often” or “almost always” burned out in 2021, compared to 32 percent in 2020. Let’s meet this year’s roster of Women in Events.

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Event Marketer

OCTOBER 23, 2024

Fans around the world tuned in to Netflix’s “Squid Game” in 2021, making it the most-watched (non-English) TV show in the brand’s history—and they’ve been clamoring for more of the South Korean thriller series ever since. So with the debut of season two finally arriving on Dec.

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Event Marketer

SEPTEMBER 8, 2021

The editors of Event Marketer have announced the 2021 Ex Awards and Experience Design & Technology Awards finalists—the best experiential marketing campaigns of the year, and the best use of design, social media, A/V and event technology, produced by the most innovative brands and agencies.

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Event Marketer

JUNE 28, 2021

The partners, products and places event marketers need to plan and produce successful events in 2021—and beyond. We created The 2021 Guide to Getting Back to Live to help you find the venues, services and expertise you need to make the rest of 2021 and 2022 one for the record books. GES Events.

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Event Marketer

OCTOBER 20, 2024

The world’s largest mining event, MINExpo International 2024 , more than doubled attendance since its last rendition in 2021, bringing about 45,000 attendees, including 2,000 exhibitors from 148 countries to the Las Vegas Convention Center, Sept. Want us to cover your booth? Reach out to EM’s editor-at-large Anna Huddleston.

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Smart Meetings

JUNE 12, 2025

The goal is to help marketers, event planners and hospitality professionals move faster and smarter, collaborate better and deliver more engaging, high-return experiences. It can also automatically create content for emails, event pages and marketing. Bass proudly reported that 17 new hotels have opened since 2021.

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Event Marketer

AUGUST 16, 2021

But the marketing insights it gained are invaluable. We had to step back and say, what are the conversations that are happening in the industry that we play in, and how do we fit into those conversations, versus us saying that this is the conversation we want to drive,” says Panasonic’s VP of Marketing, Brian Rowley. “We

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Event Marketer

OCTOBER 11, 2021

In our exclusive Q&As, leader marketers talk shop on en vogue industry tactics, company wins and navigating a disrupted event marketing landscape. Pore over shining examples of events and activations that showcase the depth and breadth of the work the industry’s top shops are producing. Infinity Marketing Team.

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Event Marketer

NOVEMBER 8, 2021

“As we have all adapted and have learned to connect in new ways during these unique times, there are definitely advantages to the virtual format,” says Kate Biancamano, director-events and experiential marketing at Sephora. “It Well played, Sephora—attendee attrition at virtual events is very real. “In

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Event Marketer

JULY 12, 2021

The following insights were derived from the Event Marketer x Mosaic EventTrack 2021 industry forecast, AnyRoad’s Experiential Trends 2021 report, Northstar Meetings Group’s May 2021 Pulse Survey and Bizzabo’s Q2 2021 Virtual Events Benchmark Report. 1 challenge for b-to-b event marketers.

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Event Marketer

JANUARY 12, 2022

Founded in 2018, Visible was in year two of a marketing trajectory designed to explain its unique offering when the pandemic hit. Cheeky and friendly with its marketing, the challenger brand had been diligently gaining national brand awareness with an experiential strategy designed to take the competition by the horns. .

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Expo Pass

SEPTEMBER 27, 2021

Pre-event marketing is all about two things: boosting registration, and creating real, organic interest in the event. But in this ever changing event world, we find ourselves asking — What’s really the best way to do this? Also how are organizers innovating and getting creative to sell events right now?

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Event Marketer

OCTOBER 11, 2021

These were among the key themes that emerged during the 19 th annual Experiential Marketing Summit, Oct. The show opened with a fireside chat between Soo Young Kim, head of global programs and experiences at YouTube, and Jessica Heasley, group editor and publisher at Event Marketer. Alex Sapiz, VP-Global Events, Cisco.

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Event Marketer

MARCH 24, 2025

FIVE THINGS TO KNOW THIS WEEK This weeks hot takes on hot topics in experiential marketing cover FBI raids, Corona Island and the resurrection of 29Rooms. Question everything.

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SmartMeetings

AUGUST 31, 2020

There’s no question that the world of events has been dramatically changed because of the COVID-19 pandemic and ongoing concerns about large groups of in-person gatherings. More : How to Create a COVID-era Event Marketing Plan. Hybrid events will need to have much more robust online content and experiences than ever before.

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Event Marketer

JULY 26, 2021

Storytelling has always been the beating heart of experiential marketing. The most memorable events immerse attendees into a story, make them part of the story and send attendees home feeling like they have a better understanding of the story the brand is trying to tell. Mark Henneberger , Vice President of Events Solutions at Walmart.

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SpotMe Blog

SEPTEMBER 23, 2021

A sponsor is often a company, brand, nonprofit, or individual that is notably involved in and knowledgeable of one of the themes relevant to the event. . The sponsor(s) provides funding or resources required at the event, and in return, they receive advantages in marketing, brand awareness, and business reputation. .

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Event Marketer

DECEMBER 27, 2021

And it can’t just be about optics—the young consumers driving cause marketing’s modern evolution are particularly adept at seeing through flowery language and empty promises. . Enter: the cause marketing activations and events implemented in 2021, which included an array of stunts and adventurous calls to action.

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Event Marketer

JUNE 28, 2021

In a year marked by uncertainty, one thing’s for sure: the b-to-b event marketing world is in good hands. The post Introducing the 2021 Dream Team…The Sharpest Minds in B-to-B Events appeared first on Event Marketer.

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Event Marketer

MARCH 27, 2023

As experiential marketing degree programs crop up, professors outline how the industry can better support students Florida International University recently added event-focused specializations and tracks.

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Event Marketer

JANUARY 30, 2023

Much like event professionals, destination marketers are in the business of brand-building, content creation and engaging targets face-to-face to showcase the value proposition of a particular city, state or country. So we rounded up seven ideas to add to your experiential strategy, each inspired by destination marketing tactics.

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Nunify

JANUARY 4, 2022

Virtual events continue to deliver better ROI, Higher lead generation and Better content. Virtual events are now a value creator to your marketing & top-of-the-line. Event Industry Trends. By 2028 global virtual event market could reach $500+ billion ( Global news wir e, 2021). Forrester , 2021 ).

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Event Marketer

JULY 18, 2022

The year’s best experiential marketing campaigns. The new era of experiential requires marketers to challenge industry norms and shed patterns and processes that no longer serve changed audiences in a changed world. Many of the winning campaigns were a representation of lessons learned over the last two-plus years.

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Event Marketer

JULY 13, 2021

The latest edition of Event Track 2021 takes a look at the impact of the pandemic on in-person experiences—and analyzes that impact to help with the recovery and re-activation period we’re entering. … The post Event Track 2021 appeared first on Event Marketer.

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SpotMe Blog

JULY 6, 2021

Let’s face it, planning an event is never as easy as 1, 2, 3. In 2021, that notion has never been more prevalent as event professionals and brands find themselves teetering between online events , in-person events and something in the middle (aka hybrid events ). Carol Galle, CEO of Special D Events.

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Event Marketer

OCTOBER 20, 2021

Setting the stage for what hybrid music festivals can deliver to both attendees and brand sponsors, the 2021 iHeartRadio Music Festival went live Sept. In addition, iHeartRadio personalities hosted interviews broadcast across iHeartMedia radio stations in more than 150 markets and on iHeartRadio.com. SPONSOR EXPERIENCES.

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Event Marketer

FEBRUARY 7, 2022

Scope, also known as Scope International Contemporary Art Show, is a hot beach pavilion-style property and platform for contemporary art, new artists and emerging mediums that for 2021 featured brand experiences by the likes of Porsche, XO Jets, Grey Goose, Abra, High West Whiskey, Pioneer DJ, Loews, KOE, Poland Spring, Origin and Clean Co.

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Event Marketer

JULY 25, 2024

The court determined that force majeure, which can be triggered in the event of unforeseen “Acts of God,” was applicable because of the prospective impossibility of holding the event as planned, given the COVID restrictions in place in 2021 when the event was scheduled to take place.

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GEVME

AUGUST 13, 2018

Just as nourishing food is a part of a healthy lifestyle, food is also an integral element of a healthy event atmosphere. According to Market Research , event planners are seeing a rise in demand for customised catering both in corporate and household settings. Segment and personalize your event catering emails.

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Event Marketer

OCTOBER 27, 2022

And then on top of that, we have out-of-home and radio [advertising] going right now, so this kind of ties in nicely with all the marketing efforts in the area.”. The first iteration of the cleanup events in 2021 came to fruition because Thomas’ wanted to connect in person with consumers in a safe way during the pandemic.

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Event Marketer

OCTOBER 14, 2021

In 2021, the industry’s longest-running recognition initiatives for the experiential industry became one supersized program at a luncheon gala during the Experiential Marketing Summit—the combined Ex Awards + Experience Design & Technology Awards. The post Video: The 2021 Ex Awards and EDTAs appeared first on Event Marketer.

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SpotMe Blog

JULY 1, 2021

While brainstorming your B2B event marketing ideas, these types of questions should be at the top of your mind. Your best B2B event marketing strategy can’t succeed without being seamlessly aligned with event objectives. First Things First: Set Objectives as Part of Your B2B Event Marketing Strategy.

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Marketo Events

APRIL 6, 2021

As marketers, it’s in our nature to adapt quickly to our changing environment and to evolve our processes over time — sometimes even moment by moment. The post Discover All the Reasons to Attend Adobe Summit 2021 appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Click here to register for free.

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Event Marketer

SEPTEMBER 27, 2021

To find out more about the evolution of Grey Goose’s US Open sponsorship strategy, we tapped Aleco Azqueta, vp-marketing at Grey Goose, North America, for his insights. More on Sports Sponsorship: How Seven Sponsors are Serving up Fan Experiences at the 2021 US Open. Aleco Azqueta. What has been your approach?

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