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Event Marketer Launches a BIPOC Mentorship Program to Elevate Careers

Event Marketer

The event industrys leading information resource on face-to-face marketing,Event Marketer, is expanding the scope of its Experiential in Color recognition program to include a new mentorship initiative led by a steering committee of event industry professionals. Get to know more about them here.

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SEPHORiA 2024: How Sephora Transformed a Flagship Event into a Global Property

Event Marketer

Sephora’s flagship event was always meant to travel to different U.S. markets, and this year, SEPHORiA made its way to Atlanta for the first time. host city that aligns values with Sephora,” says Kate Biancamano-Brown, senior director-event and experiential marketing at Sephora. We choose a [U.S.]

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The Brief: Trade-In Trucks and Skate Thrus

Event Marketer

FIVE THINGS TO KNOW THIS WEEK This week’s hot takes on hot topics in experiential marketing cover Trade-In Trucks, skate thrus and Frosty fixes. After pinpointing the underserved markets, Wendy’s revved up a fleet of “Frosty Fix” ice cream trucks and parked them outside McDonald’s locations where ice cream was unavailable.

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Digging Deep into Tech: How Brands Showcased Heavy Equipment at MINExpo 2024

Event Marketer

The world’s largest mining event, MINExpo International 2024 , more than doubled attendance since its last rendition in 2021, bringing about 45,000 attendees, including 2,000 exhibitors from 148 countries to the Las Vegas Convention Center, Sept. Want us to cover your booth? Reach out to EM’s editor-at-large Anna Huddleston.

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Let the (Squid) Games Begin: Johnnie Walker and Netflix Partner on a Global Campaign

Event Marketer

Fans around the world tuned in to Netflix’s “Squid Game” in 2021, making it the most-watched (non-English) TV show in the brand’s history—and they’ve been clamoring for more of the South Korean thriller series ever since. So with the debut of season two finally arriving on Dec.

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Q2: Event Industry People News, Moves and Deals

Event Marketer

Welcome to the latest event marketing industry news digest, featuring updates on new hires, promotions, acquisitions and launches. Johnson experience marketing agency announced the promotion of Fiona Bruder to global chief executive officer. Sparks has appointed Caroline Sparkes as director of international marketing.

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Cvent Connect in San Antonio Celebrated the Power of AI

Smart Meetings

The goal is to help marketers, event planners and hospitality professionals move faster and smarter, collaborate better and deliver more engaging, high-return experiences. It can also automatically create content for emails, event pages and marketing. Bass proudly reported that 17 new hotels have opened since 2021.

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