Event Marketer

OCTOBER 27, 2022

And then on top of that, we have out-of-home and radio [advertising] going right now, so this kind of ties in nicely with all the marketing efforts in the area.”. The first iteration of the cleanup events in 2021 came to fruition because Thomas’ wanted to connect in person with consumers in a safe way during the pandemic.

Sustainability 293

Sustainability 2021 Social Media Advertising 293

SpotMe Blog

JULY 25, 2021

Looking for more ways to track the effectiveness of your hybrid and virtual events? Check out 12 Event Metrics to Measure your Success. 5 Tips to Successfully Transition Your Events from Virtual to Hybrid in 2021. Ready to explore what the best hybrid event platforms have to offer? 5) Social Media Marketing World.

Social Media 279

Social Media 2021 Trade Shows Events 279

Expo Pass

SEPTEMBER 27, 2021

Pre-event marketing is all about two things: boosting registration, and creating real, organic interest in the event. But in this ever changing event world, we find ourselves asking — What’s really the best way to do this? Also how are organizers innovating and getting creative to sell events right now?

Event Marketing 158

Event Marketing Marketing Trade Shows Social Media 158

Event Marketer

JANUARY 24, 2022

Visitors could snag never-before-seen collectibles, apparel, music and photos, and attend curated events, partake in social media moments and even leave personal tribute messages to the artist. Featured photo credit: SXM Media. Agency: Factory 360.

Apparel 363

Apparel Social Media 2021 2020 363

Nunify

JANUARY 4, 2022

Virtual Event Platform & Feature Usage. Virtual Event Engagement. Event Industry Trends. By 2028 global virtual event market could reach $500+ billion ( Global news wir e, 2021). 63% marketing leaders say they plan to conduct “the same number or more” virtual events in 2022.

Event Marketing 124

Event Marketing Marketing 2021 2022 124

Event Marketer

SEPTEMBER 27, 2021

To find out more about the evolution of Grey Goose’s US Open sponsorship strategy, we tapped Aleco Azqueta, vp-marketing at Grey Goose, North America, for his insights. More on Sports Sponsorship: How Seven Sponsors are Serving up Fan Experiences at the 2021 US Open. Aleco Azqueta.

Sponsorships 307

Sponsorships Food and Beverage Sports 2021 307

Event Marketer

DECEMBER 13, 2022

Taking over downtown Los Angeles, DeadZone LA, a one-night-only event in October, transformed Skylight ROW DTLA’s industrial landscape into a post-apocalyptic basecamp among factory ruins set in the world of Deadfellaz. Games of pool, craps tables and local food trucks were all part of Deadfellaz’s second-ever in-person event.

Social Media 312

Social Media 2021 Entertainment Hotels 312

Event Marketer

JANUARY 22, 2024

For the season two launch of its original show “Love Life,” Max in 2021 hosted a four-day series of date nights at eight Black-owned restaurants in Atlanta, Detroit, L.A. The streaming service partnered with events platform Black Restaurant Week and dating app BLK for the activations. Elevate date night through partnerships.

Food and Beverage 283

Food and Beverage Social Media 2022 Negotiating 283

SpotMe Blog

MAY 4, 2021

Plus, check out our list of the best virtual events and conferences to attend and be inspired by in 2021. Conferences tend to be larger events that can last days or weeks, depending on the purpose, as opposed to shorter events such as webinars. Work together on social media content and promotions.

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2021 Conference Social Media Healthcare 130

Event Marketer

JUNE 1, 2022

This year, with “Julia” premiering just before the event, HBO Max signed on as lead sponsor of the fest (which happened to be themed around Julia Child for the virtual 2021 event). The post HBO Max Offers Three Insights on Mastering Modern Brand Partnerships appeared first on Event Marketer. It was a win-win.

Sponsorships 351

Sponsorships 2014 Social Media 2021 351

Event Marketer

DECEMBER 1, 2021

And while the personal appeal is evident, event marketers are beginning to capitalize on the platform for its variety of uses on-site at events. Those interested in participating can visit Coke’s holiday microsite to enter for a chance to win a custom message, sent at random, which is shareable via social media or text message.

Retail 293

Retail Social Media 2022 2021 293

PCMA Convene

DECEMBER 7, 2021

With all the disruptions caused by COVID-19, the transition from 2021 to 2022 will be challenging. Throughout the disruptions brought on by COVID-19, event marketers have not only persevered but learned some important lessons along the way. A great way to extend reach beyond a database is through viral sharing on social media.

Event Marketing 98

Event Marketing Marketing Social Media 2022 98

SpotMe Blog

JULY 1, 2021

While brainstorming your B2B event marketing ideas, these types of questions should be at the top of your mind. Your best B2B event marketing strategy can’t succeed without being seamlessly aligned with event objectives. First Things First: Set Objectives as Part of Your B2B Event Marketing Strategy.

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B2B Event Marketing Marketing Social Media 147

Planning Pod

AUGUST 24, 2019

Summary: Learn how to market events of all kinds, from market research, branding and pricing to event websites , content marketing, social media and post-event followup. What is event marketing? Implementing marketing tactics (email, social media, PR, etc.)

Event Marketing 131

Event Marketing Marketing Social Media Speakers 131

Event Marketer

MARCH 27, 2023

As experiential marketing degree programs crop up, professors outline how the industry can better support students Florida International University recently added event-focused specializations and tracks. Tisch Center of Hospitality and the Department of Integrated Marketing and Communications.

Marketing 246

Marketing Sports Hospitality Tourism 246

PCMA Convene

AUGUST 13, 2021

In July, Evolio Marketing and Lippman Connects published “Attendee Acquisition and Event Marketing Survey Report,” offering a glimpse into what 89 event marketers have on their minds and on their drawing boards as the pandemic wears on. Biggest Takeaways.

Event Marketing 98

Event Marketing Marketing Trade Shows Social Media 98

SpotMe Blog

JUNE 2, 2021

The power of event email marketing remains strong. While many marketers are moving toward social media to connect with their chosen audience, email remains a hefty portion of their efforts. If millennials aren’t your target, here’s another stat for you: 59% of marketers say email is their biggest source of ROI.

2021 130

2021 Social Media Speakers Marketing 130

Python Events

SEPTEMBER 15, 2021

Let’s get straight to the point – what is the best way to sell tickets online in 2021? That’s why we’ve written this blog, to run through a few things to think about when selling tickets online in 2021 and also why we genuinely believe we have the best platform to do so! Who are your customers? Why Seatedly?

2021 85

2021 Social Media Marketing Venues 85

Bizzabo

JUNE 11, 2021

Event sponsorships are a vital part to any event marketing campaign, but one of the hardest parts of securing the right event sponsors is knowing where to look. How do you find sponsors for an event? Even in 2021, there is no foolproof formula to guarantee sponsorship. Define the fundamentals of your event.

2021 109

2021 Sponsorships Social Media Advertising 109

Eventtia

SEPTEMBER 22, 2021

Event marketing, simply put, is about letting people know about the existence of the event you’re hosting, and convincing them so they’ll join the event.

Social Media 62

Social Media 2021 Event Marketing Marketing 62

SpotMe Blog

MAY 25, 2021

But there’s still a large share of your virtual audience that appreciates the flexibility and ease of attending online events. Not to mention the tracking and data capabilities event marketers can take advantage of with a digital experience. Where to Apply Event Production Techniques in Your 2021 Hybrid Events.

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2021 Entertainment Social Media Events 130

Event Marketer

AUGUST 29, 2022

But as it enters its 21 st year, fresh off a groundbreaking virtual program in 2021 that featured the R&B artist H.E.R. The post Honda Fuels a New Chapter for the Civic Tour with a TikTok Integration appeared first on Event Marketer. New York @The Future X is on the move! Next stop, Chicago! HondaCivicTour. ?

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2022 Advertising 2023 Travel 246

SpotMe Blog

JULY 27, 2021

Regardless, having a plan of action for what to do after the webinar or event is key, and according to Wistia ’s Solutions Associate, Lauren Babitz, that starts with knowing how to track your leads and success. “I I think that’s something that we don’t often put as much thought into,” Babitz explained as a guest of The Event Marketing Show.

Social Media 235

Social Media Speakers Marketing Advertising 235

Event Marketer

APRIL 10, 2023

And therein lies a spectacular opportunity for sponsors to fill an obvious white space with both on-site activations and social and digital extensions. They’ve had to really work through social media to get the content that they were looking for because they can’t find women’s sports in mainstream media,” says Giordano.

Sports 246

Sports Sponsorships 2023 Social Media 246

Prestige Events Magazine

MAY 14, 2021

Lift-off for 2021 UK Skytyping – world-renowned aerial display team partners with experiential event, marketing and ambient media agency to deliver world’s largest Sky Billboards. Jez Hopkinson, Principal and Lead Pilot for Team Yakovlevs comments, “We are proud to be the pioneers for UK Skytyping.

Advertising 130

Advertising Sports 2021 Social Media 130

GEVME

APRIL 25, 2022

How Artificial Intelligence can help event marketers? When it comes to event marketing, AI is all about minimising the time taken to find your audience and speeding up the process to promote an event. With the right set of data, AI can help event marketers target the right audience.

Healthcare 156

Healthcare Retail Social Media Event Marketing 156

Event Marketer

MARCH 28, 2024

Notably missing for an auto expo were the sounds of roaring engines and the hum of gas-powered generators, as the family-friendly event stayed true to its electric roots with 100 percent of its power supplied by renewable energy from partner Anker Solix. Tables offered smartphone charging stations courtesy of Anker Solix.

Education 293

Education Social Media Tech 2024 293

Bizzabo

FEBRUARY 1, 2021

What does it take to fully engage your event attendees in a virtual or hybrid setting? Read on to learn the ins and outs of audience engagement in 2021 and beyond. Keeping attendees actively engaged throughout the entire experience is instrumental in the overall success of your event. Understanding your Event Attendee.

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2021 Social Media Event Apps Speakers 76

Event Marketer

MARCH 23, 2022

The organizers and sponsors behind the South by Southwest (SXSW) conference and festivals have been “keeping Austin weird” since the annual event was established in 1987. In addition to taking place as usual in downtown Austin, a virtual edition of SXSW 2022 was offered to expand the globally-recognized event’s reach. Agency: BMF).

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2022 Entertainment Tech 2001 339

Bizzabo

DECEMBER 22, 2020

The most authoritative list of 2021 virtual events and conferences on the internet. Virtual events are nothing new but—as we discuss in our comprehensive guide to coronavirus and events —we're seeing many organizers pivot from in-person to digital. Note: As 2021 goes on, we plan on updating this post regularly.

2021 79

2021 Conference Insurance 2020 79

Nunify

JUNE 7, 2021

There are a wide range of functionalities in these apps, supporting you with requirements ranging from event marketing to event attendance on-the-go, and even event gamification! Employ a Comprehensive Marketing Strategy. Pre-event marketing is an essential component that defines your event’s success.

2021 98

2021 Event Apps Sponsorships Events 98

Expo Pass

OCTOBER 13, 2021

For 18 months, nearly everyone in the world was a virtual event-goer, with attendance for this event type booming (WiFi permitting). . But now that in-person events are on the horizon for 2021/2022, how can we turn all those virtual eye-balls into in-person attendees? Just poll people on social media with a few questions.

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2022 Social Media Speakers 2021 146

Event Marketer

MAY 23, 2022

Look no further for proof than with concert king Live Nation, which beat revenue expectations in Q4 2021 and generated ticket sales in Q1 2022 45 percent higher than at the same point in 2019. The post Content is the Event: Better Connecting Live and Digital Moments appeared first on Event Marketer.

Social Media 130

Social Media 2022 2021 2019 130

Endless Events

JUNE 15, 2022

This is great news for event marketers and planners who can plan experiential events – events that aim to evoke positive emotions in attendees and resonate with their values. That’s why it’s also known as engagement marketing. In a sense, all events are experiential. social media wall).

Marketing 118

Marketing Social Media Trade Shows Event Marketing 118

Bizzabo

DECEMBER 15, 2020

Welcome to your guide for virtual conferences in 2021. As a result of the Coronavirus Pandemic in 2020, many event professionals found themselves in a place they never imagined. Event professionals pivoted learning about virtual events and safety. According to our Evolution of Events Report , 80.2% Further Reach.

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Conference 2021 Sponsorships 2020 83

Endless Events

FEBRUARY 11, 2022

PCMA EduCon 2021 , for example, hosted a walking challenge to promote fitness and health. Event gamification helps you encourage your attendees to focus their attention on what matters. How To Gamify Events? As mentioned, choosing one method of gamification for events over another depends on your specific event goals.

Social Media 127

Social Media Events Trade Shows 2016 127

GEVME

NOVEMBER 10, 2020

And, here is the icing on the cake – hybrid events end-up delivering far greater ROI than any other event format. No wonder, around 59% of event professionals believe that digital events will be an essential part of physical conferences in the near future. What to expect in 2021 and beyond?

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Social Media Events Speakers Technology 156