Event Marketer

JANUARY 12, 2022

And when the world was put on hold, so was that key sponsorship opportunity, lost along with the Red Rocks in-person concert season. Check out all of the 2021 Ex Award-winning campaigns here. The post Grand Ex 2021: Visible Earns Campaign of the Year for ‘Red Rocks Unpaused’ appeared first on Event Marketer.

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Event Marketer

APRIL 10, 2023

Fortunately, brands are offering women’s sports an assist through purpose-led sponsorship programs that, at their core, are about driving awareness of the leagues and the players more than the company’s latest offerings. It’s not just the right thing to do, “it’s good business,” says Alison Giordano, svp-global sponsorships at Mastercard.

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Event Marketer

OCTOBER 23, 2024

Fans around the world tuned in to Netflix’s “Squid Game” in 2021, making it the most-watched (non-English) TV show in the brand’s history—and they’ve been clamoring for more of the South Korean thriller series ever since. So with the debut of season two finally arriving on Dec.

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Event Marketer

SEPTEMBER 27, 2021

For Grey Goose, the cocktail serves as an anchor for sponsorship activations and hospitality experiences each year at the Billie Jean King National Tennis Center. To find out more about the evolution of Grey Goose’s US Open sponsorship strategy, we tapped Aleco Azqueta, vp-marketing at Grey Goose, North America, for his insights.

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Event Marketer

APRIL 4, 2022

More Sports Sponsorship Strategies: Comcast Business Launches a New Pavilion Experience for the PGA Tour. Exclusive to the brand’s event in Austin, a Tito’s Bogey Boat floating activation lured passersby who did not have access to the tournament. Covid was the spark that led to this PGA sponsorship,” says Berry.

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Event Marketer

JULY 18, 2022

Honoring the best experiential and event marketing campaigns from Q2 2021 into Q2 2022, this year’s initiative spans 30 categories, including new recognitions for “Best B-to-B Roadshow or Regional Series” and “Best Multichannel Event Campaign,” all produced by the most innovative brands and agencies in the biz.

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Event Marketer

JUNE 1, 2022

The multifaceted collab, which ranged from sponsorship activations to a companion podcast, proved to be a resounding success. So we sat down with Dana Flax, vp-originals marketing at HBO Max, and Kerry Diamond, founder of Cherry Bombe, to find out which ingredients make for impactful modern-era brand partnerships. “I It was a win-win.

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GEVME

JANUARY 4, 2022

When asked about the virtual events taking over the in-person ones, Sara Lieber, Event Marketing Manager at Drift said that ‘’While we are looking for the in-person events to be back in 2022, the virtual component is going to be there to reach larger audiences’’. .

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Event Marketer

MARCH 23, 2022

To amplify its partnership with the professional golf event, the brand activated a practical Comcast Business Pavilion to help tour sponsors and partners stay connected at select PGA Tour events throughout the 2021-22 season. Comcast Business also sponsors the Comcast Business Tour Top 10 on the PGA Tour.

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SmartMeetings

AUGUST 31, 2020

There’s no question that the world of events has been dramatically changed because of the COVID-19 pandemic and ongoing concerns about large groups of in-person gatherings. More : How to Create a COVID-era Event Marketing Plan. Hybrid events will need to have much more robust online content and experiences than ever before.

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Event Marketer

JUNE 28, 2021

But at its core, Pride has always been about getting together in person to celebrate the LGBTQ+ community—and in 2021, those face-to-face experiences made a comeback. Drag emcee Marsha Dimes called the sponsorship activation a “true showstopper.” Brands did their best to commemorate Pride Month virtually in 2020.

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Nunify

JANUARY 4, 2022

Virtual Event Platform & Feature Usage. Virtual Event Engagement. Event Industry Trends. By 2028 global virtual event market could reach $500+ billion ( Global news wir e, 2021). 63% marketing leaders say they plan to conduct “the same number or more” virtual events in 2022.

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Event Marketer

NOVEMBER 22, 2022

In 2021, High West Whiskey activated a Wild West-themed saloon with an installation that resembled an old train caboose. SPONSORSHIP. The post Get a Sneak Peek of Installations and Activations Coming to the 2022 SCOPE Art Show appeared first on Event Marketer. Photo credit: SCOPE.

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Event Marketer

FEBRUARY 7, 2022

Scope, also known as Scope International Contemporary Art Show, is a hot beach pavilion-style property and platform for contemporary art, new artists and emerging mediums that for 2021 featured brand experiences by the likes of Porsche, XO Jets, Grey Goose, Abra, High West Whiskey, Pioneer DJ, Loews, KOE, Poland Spring, Origin and Clean Co.

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Event Marketer

DECEMBER 13, 2021

But for automotive event marketers, it’s an opportunity to reevaluate how and when they capture consumers and, most importantly, where. . More From the Auto Space: Inside Nissan’s Socially Distanced Drive-in Sponsorship at CHI-Together. A mostly outdoor event with smaller indoor exhibits is planned for June 2022.

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Event Marketer

JANUARY 20, 2023

10, at Lincoln Financial Field in South Philadelphia, provided USAA with a unique opportunity to dial up its sponsorship experience in conjunction with its 100th anniversary campaign. The “ticket” was significant in that in 2021, Army-Navy game tickets went entirely digital. But the 2022 matchup on Dec. USAA brought that back for them.

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SpotMe Blog

JULY 25, 2021

Looking for more ways to track the effectiveness of your hybrid and virtual events? Check out 12 Event Metrics to Measure your Success. 5 Tips to Successfully Transition Your Events from Virtual to Hybrid in 2021. Ready to explore what the best hybrid event platforms have to offer? 5) Social Media Marketing World.

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Event Marketer

JULY 5, 2021

Following a year marked by constant chaos and disruption, the experiential marketing industry came back strong in 2021. Stay tuned for part three of EMS 2021, taking place live and in living color at Chicago’s McCormick Place, Oct. More B-to-B Event Coverage: Introducing the 2021 Dream Team…The Sharpest Minds in B-to-B Events.

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Event Marketer

OCTOBER 19, 2021

More B-to-B Event Strategies: Eight Tips and Takeaways for Pivoting From Virtual to In-person Events. 12 Takeaways from the Virtual Editions of EMS 2021. Fleming recommends that marketers prioritize trust and safety over revenue, invest in key market live events and blend live and original content.

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Event Marketer

MARCH 27, 2023

As experiential marketing degree programs crop up, professors outline how the industry can better support students Florida International University recently added event-focused specializations and tracks. Tisch Center of Hospitality and the Department of Integrated Marketing and Communications.

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Bizzabo

JUNE 11, 2021

Event sponsorships are a vital part to any event marketing campaign, but one of the hardest parts of securing the right event sponsors is knowing where to look. How do you find sponsors for an event? Even in 2021, there is no foolproof formula to guarantee sponsorship. Consider the banana.

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SpotMe Blog

MAY 4, 2021

Plus, check out our list of the best virtual events and conferences to attend and be inspired by in 2021. Conferences tend to be larger events that can last days or weeks, depending on the purpose, as opposed to shorter events such as webinars. 5) Build Credibility With Sponsorships. Image by CNET. Description.

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Event Marketer

DECEMBER 13, 2022

Taking over downtown Los Angeles, DeadZone LA, a one-night-only event in October, transformed Skylight ROW DTLA’s industrial landscape into a post-apocalyptic basecamp among factory ruins set in the world of Deadfellaz. Games of pool, craps tables and local food trucks were all part of Deadfellaz’s second-ever in-person event.

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SpotMe Blog

JULY 1, 2021

While brainstorming your B2B event marketing ideas, these types of questions should be at the top of your mind. Your best B2B event marketing strategy can’t succeed without being seamlessly aligned with event objectives. First Things First: Set Objectives as Part of Your B2B Event Marketing Strategy.

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Eventmobi

FEBRUARY 3, 2021

After a year of adapting to virtual-only formats, many within the events industry are eagerly predicting that 2021 will be the year of hybrid events. While hybrid events may seem like more familiar territory than strictly virtual formats, it is still too early to fall back on old models. Planning Hybrid Events in 2021.

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Nunify

JUNE 7, 2021

Thanks to technological advancements and the growth and emergence of new technology platforms, hybrid events have transformed into a new entity with increased engagement and sponsorship opportunities for the event organizers. Increased Scope of Sponsorship: Hybrid events enable terrific sponsorship opportunities.

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SpotMe Blog

MAY 25, 2021

But there’s still a large share of your virtual audience that appreciates the flexibility and ease of attending online events. Not to mention the tracking and data capabilities event marketers can take advantage of with a digital experience. Where to Apply Event Production Techniques in Your 2021 Hybrid Events.

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Bizzabo

DECEMBER 15, 2020

Welcome to your guide for virtual conferences in 2021. As a result of the Coronavirus Pandemic in 2020, many event professionals found themselves in a place they never imagined. Event professionals pivoted learning about virtual events and safety. According to our Evolution of Events Report , 80.2% Further Reach.

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Bizzabo

JANUARY 22, 2021

Event Trend: The Rise of Hybrid Events. 97% of event professionals believe we will see more hybrid events in 2021. That’s why hybrid events will become the new normal, combining the best of digital and live experiences. It’s hard to predict but here are some ways hybrid events could emerge in 2021.

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Event Marketer

MARCH 23, 2022

The organizers and sponsors behind the South by Southwest (SXSW) conference and festivals have been “keeping Austin weird” since the annual event was established in 1987. In addition to taking place as usual in downtown Austin, a virtual edition of SXSW 2022 was offered to expand the globally-recognized event’s reach. VOLKSWAGEN.

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Event Marketer

DECEMBER 27, 2021

And it can’t just be about optics—the young consumers driving cause marketing’s modern evolution are particularly adept at seeing through flowery language and empty promises. . Enter: the cause marketing activations and events implemented in 2021, which included an array of stunts and adventurous calls to action.

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PCMA Convene

AUGUST 31, 2020

It will be interesting to see how virtual CES 2021 addresses these challenges in January. While these virtual expo predictions are sobering, conference organizers should be taking steps to diversify revenue by going all in with sponsorship. Dave Lutz, CMP, is managing director of Velvet Chainsaw Consulting, velvetchainsaw.com.

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CadmiumCD

DECEMBER 29, 2020

To help you get the most out of 2021, we put together a PDF calendar to help you keep your year in order. This year will be a big one and we’re so excited to see what you do with your events in 2021. ” Do yourself a favor and review all the pieces of your 2021 events platform. Get a Demo. Win-win-win.

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Event Marketer

MAY 9, 2022

How 12 Brands Engaged Festivalgoers at the 2021 Governors Ball. The post Coachella 2022 Experiential: From Cryo-facials to Four-course Chip Sampling appeared first on Event Marketer. Your tour of 10 steal-worthy activation strategies from Coachella’s IRL return begins now. Agency: Duncan Channon.

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Event Industry News

MAY 30, 2022

Tag Digital is an event marketing agency, suppporting the world’s leading event organisers reach their goals and overcome their digital challenges, from generating ticket sales and exhibitor leads to building new data and digital sponsorship.

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Event Industry News

OCTOBER 29, 2021

Team vFairs is super excited to announce that its entry in the Event Technology Awards 2021 got shortlisted. It is our first time competing in the awards and we were nominated for the ‘Best Virtual Events Platform (over 15,000 attendees)’ category. Engagement is at the heart of every vFairs event.

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Event Industry News

NOVEMBER 29, 2019

It will allow organisers of large-scale events to monitor attendance. CEO, Chris Newlands, told Event Industry News: “Spelfie aims to positively disrupt the $144 billion events marketing and sponsorship industry, allowing brands to increase revenues by driving event attendees, influencers and their traffic directly to the brands’ websites.

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