Event Marketer

FEBRUARY 7, 2022

Scope, also known as Scope International Contemporary Art Show, is a hot beach pavilion-style property and platform for contemporary art, new artists and emerging mediums that for 2021 featured brand experiences by the likes of Porsche, XO Jets, Grey Goose, Abra, High West Whiskey, Pioneer DJ, Loews, KOE, Poland Spring, Origin and Clean Co.

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SpotMe Blog

JULY 6, 2021

Let’s face it, planning an event is never as easy as 1, 2, 3. In 2021, that notion has never been more prevalent as event professionals and brands find themselves teetering between online events , in-person events and something in the middle (aka hybrid events ). Carol Galle, CEO of Special D Events.

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Nunify

JANUARY 4, 2022

Virtual Event Platform & Feature Usage. Virtual Event Engagement. Event Industry Trends. By 2028 global virtual event market could reach $500+ billion ( Global news wir e, 2021). 63% marketing leaders say they plan to conduct “the same number or more” virtual events in 2022.

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Smart Meetings

JANUARY 5, 2022

The global event marketing agency Hamilton has been recognized with an EDDIE award for an exceptionally smart move in February. The company transitioned from immersive brand events to vaccination events. Event on Ivy Tech Community College campus in Sellersburg; Photo credit: Courtney Cantor.

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Event Marketer

JANUARY 17, 2022

On the tails of successful shows in Switzerland and China in 2021, international art fair property Art Basel wrapped the year with a bang at its Miami Beach edition, Dec. 2-4, marking the triumphant return of the star-studded, ostentatious event, which was canceled in 2020 as a result of the pandemic. Art Basel, the FaZe way.

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Event Marketer

MAY 16, 2022

For event marketers, keeping track of these ever-changing variants is like keeping up with the Kardashians. Here, tips and insights from a range of event marketing execs and brands, from FX to Ruffles, on approaching contingency planning in 2022. Introducing the 2022 Dream Team… The Sharpest Minds in B-to-B Events.

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Smart Meetings

DECEMBER 29, 2021

In this webinar, hosted by Cvent’s Alyssa Peltier and Julie Haddox, share content’s relation to the event marketer and what creating compelling content really means. The post Best of 2021: Career Accelerator Webinars appeared first on Smart Meetings. You’ll find worthwhile tips from field experts in there, as well.

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SmartMeetings

JANUARY 5, 2021

Cisco’s announcement in November that it was buying the virtual interaction company Slido may have been a foreshadowing of event tech mergers to come in 2021 according to event tech experts. The two had partnered in years past on an event management product and the merger was billed as an end-to-end solution.

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Event Marketer

JANUARY 22, 2024

First, Netflix hit the scene in December with its Squid Game: The Trials experience in Los Angeles based on its hit series (which was a fictional competition in 2021 that inspired a real-deal competition in 2023). We encourage the brand to give the team behind the campaign messaging a very sweet raise.

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SpotMe Blog

MAY 4, 2021

Plus, check out our list of the best virtual events and conferences to attend and be inspired by in 2021. Conferences tend to be larger events that can last days or weeks, depending on the purpose, as opposed to shorter events such as webinars. Can your current software support this year’s biggest events?

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Event Marketer

DECEMBER 13, 2021

But for automotive event marketers, it’s an opportunity to reevaluate how and when they capture consumers and, most importantly, where. . A mostly outdoor event with smaller indoor exhibits is planned for June 2022. INDOOR/OUTDOOR AUTO SHOWS.

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Event Marketer

FEBRUARY 1, 2022

25, 2021, through Jan. 23 could purchase rare merch, snag collectibles, snap pics and selfies with iconic artwork, watch rare Bowie footage, attend curated events and peruse a collection of audio-centric touchpoints, including a 360 reality audio experience leveraging Sony technology. Telephone Booth Audio Recordings.

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Event Marketer

MARCH 23, 2022

The organizers and sponsors behind the South by Southwest (SXSW) conference and festivals have been “keeping Austin weird” since the annual event was established in 1987. In addition to taking place as usual in downtown Austin, a virtual edition of SXSW 2022 was offered to expand the globally-recognized event’s reach.

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Event Industry News

OCTOBER 29, 2021

Hybrid Event Tech Live, home to the very best in the business, opens on Monday 1st November with two virtual days in front of the show’s physical return on Wednesday 3rd and 4th. . presented by Abi Cannons of RX Global together with Rachel Stephan from Snöball Event Marketing. All the event tech hotspots.

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IMG

MAY 22, 2023

The EventUp podcast was formed two years ago out of our desire to help others gain insight into the current happenings within the events industry but it truly blossomed into having guests from many different industries such as communications, public relations, marketing, tech, and entertainment.

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SpotMe Blog

JULY 1, 2021

While brainstorming your B2B event marketing ideas, these types of questions should be at the top of your mind. Your best B2B event marketing strategy can’t succeed without being seamlessly aligned with event objectives. First Things First: Set Objectives as Part of Your B2B Event Marketing Strategy.

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Bizzabo

DECEMBER 4, 2020

Almost 6,000 event marketers registered for (Almost) HYBRID to discuss the future of events. Last week, thousands of event marketing professionals from all over the world tuned in live for our second virtual summit: (Almost) HYBRID. Eran’s keynote reminded us to embrace the future of events.

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Event Marketer

NOVEMBER 22, 2022

SCOPE just keeps growing into this world’s fair scenario of all these different creative industries that have aligned with this tech-forward push,” Hubshman says. In 2021, High West Whiskey activated a Wild West-themed saloon with an installation that resembled an old train caboose. SPONSORSHIP. Photo credit: SCOPE.

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Bizzabo

JANUARY 22, 2021

Event Trend: The Rise of Hybrid Events. 97% of event professionals believe we will see more hybrid events in 2021. That’s why hybrid events will become the new normal, combining the best of digital and live experiences. It’s hard to predict but here are some ways hybrid events could emerge in 2021.

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Event Industry News

JUNE 1, 2021

Paid media agency Tag Digital is sponsoring Event Tech Live (ETL) USA & Canada, which takes place in June. Familiar with the ETL brand, Tag Digital has worked with UK & Europe show since 2016, this partnership will see Tag manage the retargeting and social media campaigns for the inaugural Event Tech Live US & Canada.

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Eventsforce

NOVEMBER 22, 2021

Want the lowdown on all things event tech? In this month’s round up of top event tech stories, we look at a new registration and ticketing platform that is set to transform the way organizers manage groups at meetings and events today. NEW eBOOK – The Event Planner’s Guide to Stress Management.

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Bizzabo

DECEMBER 22, 2020

The most authoritative list of 2021 virtual events and conferences on the internet. Virtual events are nothing new but—as we discuss in our comprehensive guide to coronavirus and events —we're seeing many organizers pivot from in-person to digital. Note: As 2021 goes on, we plan on updating this post regularly.

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Event Industry News

NOVEMBER 1, 2021

Event Tech Live 2021 (ETL21) landed with a massive splash today. The first of two fully virtual days, ahead of the in-person event on Wednesday 3 Thursday 4 November, saw 557 connections made, 740 meetings accepted and 3,274 messages exchanged. Tech steps mean we can manage the digital element of a show like ETL remotely.

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Event Leadership Institute

MARCH 17, 2021

This start-up has no virtual experience, yet still was able to secure funds from marquee venture capital firms like Kleiner Perkins , which was an early investor in Google, Amazon, Twitter, and numerous other tech behemoths. Though the company has been around for a while, they only pivoted to virtual tech within the past year.

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SpotMe Blog

MAY 25, 2021

But there’s still a large share of your virtual audience that appreciates the flexibility and ease of attending online events. Not to mention the tracking and data capabilities event marketers can take advantage of with a digital experience. Event Production Is More Than Just Event Planning. Here’s Why.

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Event Industry News

OCTOBER 26, 2021

The next-generation enterprise event marketing platform, RainFocus, an avid follower of Event Tech Live (ETL), will sponsor the Blue Stage at ETL21. Together we can accelerate learning and innovation for the future of event marketing and drive trends that shape the broader marketing landscape.

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Event Marketer

MARCH 28, 2024

Notably missing for an auto expo were the sounds of roaring engines and the hum of gas-powered generators, as the family-friendly event stayed true to its electric roots with 100 percent of its power supplied by renewable energy from partner Anker Solix.

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IMG

AUGUST 31, 2022

EventUp formed out of our desire to help others gain insight into the current happenings within the events industry , but it truly blossomed into having guests from a multitude of industries such as events, public relations, marketing, tech, and entertainment.

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Smart Meetings

APRIL 25, 2024

Between 2021 and 2022, I committed the error of typing the phrase “the future is hybrid” not once, but seven times and even titled an early 2023 story “ The Future is Hybrid-ish.” Insights resource Crunchbase estimated that in 2020 and 2021, more than $1.5 billion was invested in virtual and hybrid event companies.

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Event Industry News

AUGUST 23, 2021

9.15am – HI-TECH NOT BYE TECH. Adam Parry , Co-Founder of Event Tech Live, shares the stage with other event technology experts to discuss the future role of virtual and hybrid events and how the rapidly emerging technologies can improve the engagement and value of live events.

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Bizzabo

APRIL 15, 2021

Choosing an event tech partner saves your agency time, money, and stress when it comes to planning successful virtual and hybrid events for your clients. As virtual and hybrid events become the norm, investing in event tech is an increasingly savvy move for the profit-minded agency. Cross-Event Analytics.

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Prestige Events Magazine

DECEMBER 5, 2022

In 2021, they swapped their traditional format of one large, centralised conference with smaller, localized “pods”. When 97% of industry professionals expect to see more hybrid events in the future, this is a trend we can’t afford to ignore. Event tech is the key to industry growth. Events are viable marketing strategies.

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Event Industry News

APRIL 22, 2021

Pauline Kwasniak from Female Event Planners, MCI’s director of onsite services, James Kelley, and Kathryn Frankson, director of event marketing at Informa, are some of the latest judges to be announced for Event Technology Awards (ETA) 2021. My sincere thanks to all involved.”.

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Bizzabo

DECEMBER 15, 2020

Welcome to your guide for virtual conferences in 2021. As a result of the Coronavirus Pandemic in 2020, many event professionals found themselves in a place they never imagined. Event professionals pivoted learning about virtual events and safety. According to our Evolution of Events Report , 80.2% Further Reach.

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SpotMe Blog

DECEMBER 20, 2021

Efficiently and Affordably Use Webinars as a Sales and Marketing Tool. Best Practice #3) Don’t Just Talk at People, a Webinar in 2021 Must be Interactive. Best Practice #5) You’re Going to Need an Overarching Event Marketing Strategy That. Tech Equipment Matters. Includes and Leads up to Your Webinar. a Must-Have.

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Event Marketer

FEBRUARY 13, 2023

Caterpillar set up four themed experiences to guide attendees through the booth: “Big Solutions” on developing advanced technologies, “Big Innovation” on autonomous mining, “Big Responsibility” on sustainability, and “Big Opportunities” on the people creating the company’s high-tech solutions.

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Bizzabo

OCTOBER 29, 2020

In order to discover what predictions the industry has, we surveyed almost 400 event marketing professionals in mid-senior level positions. We uncovered valuable insights that point to what the future of events will look like. There is truly no limit to how large an audience you can reach by leveraging virtual events.

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