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As companies get serious about reaching the 2050 Net Zero goals, tradeshow industry partners and organizations are also leveling up their practices and coming up with guidelines that help reduce the environmental impact and increase climate-related transparency, mandated by the recent rules from the Securities and Exchange Commission.
The editors of EventMarketer magazine have announced the winners of the supersized 2021 Ex Awards and ETDAs, the world’s largest and premiere recognition program for experiential marketing. 6 during a gala luncheon at the Experiential Marketing Summit in Chicago. 2021 EX AWARDS. Best TradeShow Activation.
The world’s largest mining event, MINExpo International 2024 , more than doubled attendance since its last rendition in 2021, bringing about 45,000 attendees, including 2,000 exhibitors from 148 countries to the Las Vegas Convention Center, Sept. Want us to cover your booth? Reach out to EM’s editor-at-large Anna Huddleston.
For the first time in the show’s history of more than two decades, it switched host cities from Chicago to Indianapolis. The booth for Ferrero, whose brands include Butterfinger, Nutella, and Tic Tac, featured oversized screens to show images of products as well as brand facts. Ferrero USA.
Pre-eventmarketing is all about two things: boosting registration, and creating real, organic interest in the event. But in this ever changing event world, we find ourselves asking — What’s really the best way to do this? Also how are organizers innovating and getting creative to sell events right now?
For eventmarketers, keeping track of these ever-changing variants is like keeping up with the Kardashians. Here, tips and insights from a range of eventmarketing execs and brands, from FX to Ruffles, on approaching contingency planning in 2022. Introducing the 2022 Dream Team… The Sharpest Minds in B-to-B Events.
To help you get the most out of 2021, we put together a PDF calendar to help you keep your year in order. This year will be a big one and we’re so excited to see what you do with your events in 2021. ” Do yourself a favor and review all the pieces of your 2021events platform. Make Some Dough.
.” There may be a physical event with bonus online access, a primarily online event with limited in-person aspects, or an even blend of both. A live-streamed product reveal presented in front of a limited physical audience broadcasted to millions of people, also with an event app. Tradeshows. Team meetings.
Our sister publication, Chief Marketer, spoke with Rowley about lessons learned from these tumultuous times and how adopting a more customer-centric approach, engaging in thought leadership and launching a podcast series helped Panasonic remain relevant to B2B customers and play to its unique strengths. So we had to be fearless.
This follows the November 2021 PCMA announcement of a partnership with JUNO as its official year-round community platform provider. as a $1 trillion market opportunity. Allseated experienced 120% revenue growth in 2021 and has 120 employees worldwide. December 27, 2021. December 14, 2021. May 26, 2022.
As experiential marketing degree programs crop up, professors outline how the industry can better support students Florida International University recently added event-focused specializations and tracks. Tisch Center of Hospitality and the Department of Integrated Marketing and Communications.
Your monthly event sustainability update In our April Industry Pulse Survey , 72 percent of eventmarketers said sustainability plays a role in vendor and/or material sourcing and selection, and half of the survey’s respondents said they are eliminating single-use plastic at their events and activations.
Plus, check out our list of the best virtual events and conferences to attend and be inspired by in 2021. Conferences tend to be larger events that can last days or weeks, depending on the purpose, as opposed to shorter events such as webinars. In addition to conferences, other virtual event types include: Webinars.
In July, Evolio Marketing and Lippman Connects published “Attendee Acquisition and EventMarketing Survey Report,” offering a glimpse into what 89 eventmarketers have on their minds and on their drawing boards as the pandemic wears on.
When we, as a streaming service, launched in 2021, our brand platform was this idea that Paramount+ has live sports, breaking news and a mountain of entertainment. At tradeshows, we’re smarter about how we register and allot time,” Cullen says. “So The result? A well-oiled engagement machine.
Summary: Learn how to marketevents of all kinds, from market research, branding and pricing to event websites , content marketing, social media and post-event followup. What is eventmarketing? Why is eventmarketing important? Ensuring registered attendees show up to your event.
2021: The Year of the UX. If 2020 was about functionality—making the virtual event operationally sound—then 2021 will be about user experience. Perhaps the singular area where virtual has underperformed compared to in-person events is in providing value to exhibitors, and to a lesser extent, sponsors.
Despite lively faux convention-center environments, virtual solutions don’t quite meet the standards or ROI of in-person tradeshows. 3D-like virtual solutions — complete with avatars and faux convention-center environments — are probably the closest we can get to replicating the physical trade-show environment.
Both platforms offer tailored solutions for organizing events such as conferences, tradeshows, training sessions, and more across these sectors. Contact us today to see how Eventtia can elevate your events and attendee experiences. Main Features: What Are the Main Features Provided by Hopin?
Founded in 2021 in the midst of the pandemic, ECA is aiming to secure the full return of international attendees at U.S. events, a strong future workforce, and a more sustainable industry. We know that if we expect our industry to transform, we need to lead that transformation, and ECA provides a critical platform to do so.”
The Derse whitepaper “The Big Rethink” suggests that hybrid strategies are “the next frontier for eventmarketers.” The white paper cites EventMarketer’s2021 Experiential Marketing Forecast report in which 70 percent of brands plan to offer hybrid experiences in 2021.
The most authoritative list of 2021 virtual events and conferences on the internet. Virtual events are nothing new but—as we discuss in our comprehensive guide to coronavirus and events —we're seeing many organizers pivot from in-person to digital. Note: As 2021 goes on, we plan on updating this post regularly.
Team vFairs is super excited to announce that its entry in the Event Technology Awards 2021 got shortlisted. It is our first time competing in the awards and we were nominated for the ‘Best Virtual Events Platform (over 15,000 attendees)’ category.
Cisco’s announcement in November that it was buying the virtual interaction company Slido may have been a foreshadowing of event tech mergers to come in 2021 according to event tech experts. The two had partnered in years past on an event management product and the merger was billed as an end-to-end solution.
This is great news for eventmarketers and planners who can plan experiential events – events that aim to evoke positive emotions in attendees and resonate with their values. Any event can be experiential: conferences, meetings, exhibitions, tradeshows, and corporate events.
VINFAST Still a relatively young EV company, having expanded into North American and European markets in 2021, Vietnamese automaker VinFast, a member of Vingroup, returned to CES for its second showing with an expanded booth experience. For all things related to CES 2023, reach out to: jchavarro@accessintel.com.
One of the trends to emerge from the COVID-19 pandemic is the increased popularity and prevalence of global events. Virtual events became the norm when people were no longer able to meet in person for conferences, tradeshows, and other events. In 2021, English remains the most widely spoken language worldwide.
And, here is the icing on the cake – hybrid events end-up delivering far greater ROI than any other event format. No wonder, around 59% of event professionals believe that digital events will be an essential part of physical conferences in the near future. What to expect in 2021 and beyond?
What would the Brew Crew have event planners do to plan better events? This is a well-rounded and pragmatic episode that touches upon the reality of event planning, budgeting, eventmarketing, event strategy, proving event ROI, and more. Event Planners Have To Prove Event ROI.
You can also use gamified challenges to highlight your sponsors or show your audience what matters to you. PCMA EduCon 2021 , for example, hosted a walking challenge to promote fitness and health. Event gamification helps you encourage your attendees to focus their attention on what matters. How To Gamify Events?
But when the big day comes, nobody shows up. A situation like this is a doomsday scenario for an event planner. However, it’s one that can be avoided if you have a well-defined eventmarketing strategy on your side. To simplify the process, here’s what you need to know about marketing and event promotion.
Not only will it save you money by cutting down on all the logistics of hosting tradeshows, but it comes with other benefits too. Studies from 2001 to 2021 have shown that more than 50% of Americans are concerned about the environment. One of the best ways to bond with future attendees is to answer their burning questions.
Summary: Learn how to marketevents of all kinds, from market research, branding and pricing to event websites , content marketing, social media and post-event followup. What is eventmarketing? Why is eventmarketing important? Ensure registered attendees show up to your event.
Attendees in West Palm Beach, Florida, take part in a live event for the hybrid 2021 PCMA Convening Leaders at the Palm Beach County Convention Center. Many organizers are finally planning a return to in-person events, while simultaneously figuring out the role that digital offerings will — or won’t — play in a post-pandemic future.
Hybrid exhibiting will take traditional exhibiting and offer a digital extension for the company, maximising the ROI of a tradeshow. . The last two years have been challenging for the events industry, with all live events cancelled due to the pandemic, they only resumed when all restrictions were lifted on 19 July 2021.
I have found that the men at the event treat me differently once they’re under the influence—and it’s not a good difference,” in the words of Rachel Dobbs, director of global events at HelmsBriscoe. Meeting planners do have a reasonable duty of care,” responds John S.
SKYLINE WHITESPACE – Skyline’s exhaustive list of eco credentials is exemplary from a CO2 absorbing roof, recycling over 90% of their waste and using 100% renewable energy to planting 400 trees via ‘One Tree Planted’ to cover work output in 2021 and donating redundant custom furniture and materials to local charities and schools.
As lockdowns restrictions ease and borders open again, hybrid events will become critical for event planners across the globe. In fact, a new research study from Eventsforce shows that 58% of organizers are running hybrid events in 2021 – with another 17% in 2022. 2) Customize Your Offer .
This is true in real life and virtual conferences, tradeshows, and other events. By continually collecting data and evaluating past engagement, you’ll be better positioned to create the type of dynamic events you know your audience wants to attend. . Always Be Collecting Data and Evaluate What Worked In Years Prior.
Eventmarketers are no strangers to last-minute changes and crises. If you are sick, or have been sick, just let us know and we will credit you for a pass for 2021 Annual instead. As mentioned above, your preparedness plan should include the steps that you are taking to make you event a sanitary environment.
Headquartered in Tysons, Virginia, the company underwent its second initial public offering in December 2021 following a multi-billion merger with San Francisco-based SPAC Dragoneer Growth Opportunities Corp. What companies use Cvent Many companies across various industries use Cvent for their event management needs.
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