Social Tables

JANUARY 27, 2021

Many event planning conferences were canceled or postponed, and most of those that weren’t took place virtually. While 2021 may still look a little different than normal, expect to see many conferences back and ready to help industry professionals navigate the massive changes in the way they do business.

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Event Marketer

JULY 12, 2021

The following insights were derived from the Event Marketer x Mosaic EventTrack 2021 industry forecast, AnyRoad’s Experiential Trends 2021 report, Northstar Meetings Group’s May 2021 Pulse Survey and Bizzabo’s Q2 2021 Virtual Events Benchmark Report. 1 challenge for b-to-b event marketers.

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Event Marketer

OCTOBER 11, 2021

These were among the key themes that emerged during the 19 th annual Experiential Marketing Summit, Oct. The show opened with a fireside chat between Soo Young Kim, head of global programs and experiences at YouTube, and Jessica Heasley, group editor and publisher at Event Marketer. Alex Sapiz, VP-Global Events, Cisco.

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SmartMeetings

AUGUST 31, 2020

There’s no question that the world of events has been dramatically changed because of the COVID-19 pandemic and ongoing concerns about large groups of in-person gatherings. More : How to Create a COVID-era Event Marketing Plan. Hybrid events will need to have much more robust online content and experiences than ever before.

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SpotMe Blog

JULY 6, 2021

Let’s face it, planning an event is never as easy as 1, 2, 3. In 2021, that notion has never been more prevalent as event professionals and brands find themselves teetering between online events , in-person events and something in the middle (aka hybrid events ). 2021 will be the year of the comeback.

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Event Industry News

OCTOBER 1, 2021

The Event Technology Awards (ETA) 2021 is pleased to announce PR company 52eight3 as Best Use of Technology for a Marketing Event sponsor. Award ceremonies like this help organisers recognise the stand-out players in the market. “I I have watched the ETA go from strength-to-strength,” Morhen adds.

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Smart Meetings

MARCH 14, 2023

Event technology company Cvent announced that after going public for a second time in 2021 through a special acquisition at a valuation of $5.3 Since its founding in 1999, Cvent has helped manage more than 5 million events, and lists over 302,000 hotels and venues as of Dec. The post Cvent Will Go Private Again After $4.6B

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Smart Meetings

DECEMBER 29, 2021

One Step Ahead, Predicting the Future of Event Technology. Brian Ludwig is no psychic but he does have an interest in the future; specifically, the future of event technology. The post Best of 2021: Career Accelerator Webinars appeared first on Smart Meetings. (Summary: Are Your Attendees Engaged?

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Smart Meetings

MARCH 8, 2024

Hillary Francis Hillary Francis, Kona Village, A Rosewood Resort Kona Village, A Rosewood Resort , names Francis as director of sales and marketing. Most recently, she served as complex director of marketing for the Waldorf Astoria, leading the renovation of Grand Wailea.

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Endless Events

MARCH 15, 2022

Hubilo is the leading global virtual and hybrid event technology company. He and Karmen will talk about how Hubilo got started, what challenges they faced along the way, and what are the dos and don’ts of the events industry, as learned in 2021. ” The Value Of Virtual Events. Karmen wants to recap 2021.

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Smart Meetings

JULY 23, 2021

A press release estimated the market for in-person, virtual and hybrid events at $30 billion and stated: “With more than 20 years of meeting, event, and hospitality technology leadership and an established customer base, Cvent has momentum to win substantial market share.” and Zoom Video Communications, Inc.

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Event Marketer

JULY 18, 2022

The year’s best experiential marketing campaigns. The new era of experiential requires marketers to challenge industry norms and shed patterns and processes that no longer serve changed audiences in a changed world. Many of the winning campaigns were a representation of lessons learned over the last two-plus years.

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Endless Events

FEBRUARY 7, 2022

Rather than having a regular conversation about event technology, Will and Brandt are sharing the contents of a session they led at the FICP Annual Conference in Phoenix, Arizona back in November 2021. They go over several favorite event tech tools, future predictions, and general event planning tips.

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Event Marketer

MARCH 23, 2022

To amplify its partnership with the professional golf event, the brand activated a practical Comcast Business Pavilion to help tour sponsors and partners stay connected at select PGA Tour events throughout the 2021-22 season. Agency: GMR Marketing.

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EventMB

MAY 26, 2022

This follows the November 2021 PCMA announcement of a partnership with JUNO as its official year-round community platform provider. as a $1 trillion market opportunity. Allseated experienced 120% revenue growth in 2021 and has 120 employees worldwide. December 27, 2021. May 26, 2022. Tevent Raises $2M in Seed Funding.

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SpotMe Blog

SEPTEMBER 30, 2022

Only “27% of global biopharma medical staff say they are developing an omnichannel strategy” (Indegene 2021). Because without e-marketing and omnichannel strategies, pharma is missing a golden opportunity to enhance HCP experiences across all channels at every stage of the marketing funnel. That’s not enough. websites).”.

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SpotMe Blog

JULY 25, 2021

The tricky part about hybrid conferences and events is making them equally as engaging and fulfilling for people who are attending remotely as it is to those who are physically present. It takes some extra planning and the right event technology to do the same in the virtual space. Marketing and sales events.

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Event Marketer

FEBRUARY 14, 2022

After the Sundance Film Festival took an all-digital format in 2021, 12-year sponsor Acura approached this year’s festival with a hybrid strategy aimed at reaching new audiences online while reviving its programming on the ground in Park City, UT. Then the Omicron variant came knocking, and Sundance, this year Jan.

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Event Industry News

APRIL 22, 2021

Pauline Kwasniak from Female Event Planners, MCI’s director of onsite services, James Kelley, and Kathryn Frankson, director of event marketing at Informa, are some of the latest judges to be announced for Event Technology Awards (ETA) 2021. My sincere thanks to all involved.”.

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SpotMe Blog

MAY 4, 2021

Plus, check out our list of the best virtual events and conferences to attend and be inspired by in 2021. Conferences tend to be larger events that can last days or weeks, depending on the purpose, as opposed to shorter events such as webinars. Can your current software support this year’s biggest events?

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Python Events

OCTOBER 7, 2021

You can now sell tickets online, stream live events, and so much more. So, what is the next greatest development in event technology? Here is a closer look at the technologies set to shake up the event industry in 2021 and beyond. What Is Event Technology?

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Attendease

MARCH 10, 2022

It’s important to keep the tone and positioning consistent with other brand communications, so the process often begins by examining the same marketing channels that are already familiar to your audience. Track Your Marketing Efforts. Make Your Event Website Stand Out. Design a Mobile-Friendly Event Registration Process.

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Event Marketer

JANUARY 24, 2022

Along with the recent social audio boom and an uptick in sonic branding tactics, audio-centric activations and events, both physical and virtual, are on the rise. More Multisensory Strategies: Launch Events: Febreze Drops an Eight-Track Album Inspired by Social Listening. Agency: Factory 360. Featured photo credit: SXM Media.

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Smart Meetings

JULY 23, 2021

A press release estimated the market for in-person, virtual and hybrid events at $30 billion and stated: “With more than 20 years of meeting, event, and hospitality technology leadership and an established customer base, Cvent has momentum to win substantial market share.” and Zoom Video Communications, Inc.

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Smart Meetings

OCTOBER 5, 2022

“We live in a hybrid world where almost every major event has a virtual component, even if we don’t call it that,” said Bizzabo Chief Marketing Officer Alon Alroy. By the fall of 2021, a lot of Joanna Pineda’ global clients were saying they were done with virtual. The Back-up Plan. Then omicron and the culture wars hit. “We

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Event Marketer

FEBRUARY 8, 2022

SEPHORiA 2021: How Sephora Transformed its Flagship Event into a Virtual Beauty Playground. The post Three Brands Making Metaverse Moves with Their Own Virtual Destinations appeared first on Event Marketer. And early adopters are reaping the benefits. Let’s take a look at three recent examples. More on This Topic: .

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PCMA Convene

MAY 25, 2021

The majority of 100-plus North American organizers recently surveyed by the GBTA said that they are interested in using event technology tools to deliver “a more engaging and immersive online event,” including online registration, post-event attendee surveys, attendee tracking and lead tracking, and mobile event apps.

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Attendease

MARCH 10, 2022

It’s important to keep the tone and positioning consistent with other brand communications, so the process often begins by examining the same marketing channels that are already familiar to your audience. Track Your Marketing Efforts. Make Your Event Website Stand Out. Design a Mobile-Friendly Event Registration Process.

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Event Marketer

DECEMBER 20, 2021

While the omicron variant dashed some organizations’ event plans at the eleventh hour, the brands that were fortunate enough to activate this season delivered creative work that just might spark inspiration for your 2022 events. Amazon (@amazon) December 4, 2021. Drumroll, please! Happy holidays! Agency: Cartwheel and Co.

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Endless Events

JUNE 15, 2022

Events are one of the most powerful marketing tools because they center around an intentionally designed experience. According to Eventbrite’s research , 77% of millennials say some of their best memories are from an event or live experience they attended. It’s one of the most powerful forms of marketing.

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Event Industry News

OCTOBER 29, 2021

Team vFairs is super excited to announce that its entry in the Event Technology Awards 2021 got shortlisted. It is our first time competing in the awards and we were nominated for the ‘Best Virtual Events Platform (over 15,000 attendees)’ category. Engagement is at the heart of every vFairs event.

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Event Marketer

DECEMBER 13, 2021

But for automotive event marketers, it’s an opportunity to reevaluate how and when they capture consumers and, most importantly, where. . The good auto shows present a really rich opportunity for marketers because of the audiences they attract–increasingly young, female and culturally diverse,” he says.

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Event Industry News

JULY 7, 2021

ABOUT US: Event Industry News (EIN), which is exactly that, launched in 2010; a first exclusively digital magazine in a resolutely print-focused sector. Still the only exhibition dedicated to event technology, ETL has moved from a single, physical day to a hybrid week since 2014. Events Limited. Good Copywriter.

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Event Marketer

JUNE 28, 2021

But at its core, Pride has always been about getting together in person to celebrate the LGBTQ+ community—and in 2021, those face-to-face experiences made a comeback. The post How Five Brands Supported the LGBTQ+ Community with In-person Experiences appeared first on Event Marketer.

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Smart Meetings

AUGUST 1, 2022

The repositioning of Encore as more than just an AV equipment supplier is being championed by a new senior team working with President and CEO (and 2021 Smart Meetings Catalyst Winner ) Ben Erwin. The bottom line is that event technology is more important, even in person. In the past, much of the event technology was standard.

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Planning Pod

NOVEMBER 12, 2020

Which made us think that this is a question that almost everyone considering venue event management software asks at some point during their fact-finding and buying process. Four Best Venue Management Software Solutions of 2021. #1 Rare is the venue management software platform that includes its own event layout tool.

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Eventmobi

AUGUST 19, 2022

These all describe Mambu’s market-leading banking and financial services platform. Virtual Event Technology. Mambu used EventMobi’s: Event Space Full-Service Registration. Event Objectives. Planning The Event. Meet The Person Behind The Magic. Participants.

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