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After the Sundance Film Festival took an all-digital format in 2021, 12-year sponsor Acura approached this year’s festival with a hybrid strategy aimed at reaching new audiences online while reviving its programming on the ground in Park City, UT. Then the Omicron variant came knocking, and Sundance, this year Jan.
Fans and brands have made a triumphant return to the 2021 US Open Tennis Championships after spectators were banned from last year’s event due to COVID. Activating both on- and off-site, brands are vying for fans’ attention with technology, art, lounge spaces, immersive photo ops, hospitality plays and more. MERCEDES-BENZ.
As pandemic conditions continue to change, do you feel that you must wade through wave after wave of information to seek answers and solutions to plan safe live events? Ryan Costello, co-founder of Event Farm, unveiled and walked us through the Playbook during the third event in our series on Pandemic Compliance and Safety at Live Events.
Event budgets were the focus of part IV of our virtual series on Pandemic Compliance and Safety at Live Events. Part I: Public health and event safety best practices. Part II: Legal and event safety best practices. Part III: 2021Event Planning Playbook. 3: Eventtechnology – 50% increase.
If the last year has shown anything, it’s that eventtechnology can help attendees stay connected, even when meeting in person isn’t possible. To meet this demand, event organizers need to balance carefully planned in-person meetings with year-round online engagement. Build Connections with Events & Meetings.
Many event planning conferences were canceled or postponed, and most of those that weren’t took place virtually. While 2021 may still look a little different than normal, expect to see many conferences back and ready to help industry professionals navigate the massive changes in the way they do business.
Honoring the best experiential and event marketing campaigns from Q2 2021 into Q2 2022, this year’s initiative spans 30 categories, including new recognitions for “Best B-to-B Roadshow or Regional Series” and “Best Multichannel Event Campaign,” all produced by the most innovative brands and agencies in the biz.
To amplify its partnership with the professional golf event, the brand activated a practical Comcast Business Pavilion to help tour sponsors and partners stay connected at select PGA Tour events throughout the 2021-22 season. Comcast Business also sponsors the Comcast Business Tour Top 10 on the PGA Tour.
But at its core, Pride has always been about getting together in person to celebrate the LGBTQ+ community—and in 2021, those face-to-face experiences made a comeback. Drag emcee Marsha Dimes called the sponsorship activation a “true showstopper.” Brands did their best to commemorate Pride Month virtually in 2020.
Event marketers have been challenged with how to pivot quickly and keep business going and pipeline numbers up with virtual events for now, and hybrid events in the future, as the pandemic will have a rolling impact on logistics, location, sponsorships and attendance. Hire EventTechnology Managers.
Plus, check out our list of the best virtual events and conferences to attend and be inspired by in 2021. Conferences tend to be larger events that can last days or weeks, depending on the purpose, as opposed to shorter events such as webinars. Can your current software support this year’s biggest events?
Team vFairs is super excited to announce that its entry in the EventTechnology Awards 2021 got shortlisted. It is our first time competing in the awards and we were nominated for the ‘Best Virtual Events Platform (over 15,000 attendees)’ category. Engagement is at the heart of every vFairs event.
The tricky part about hybrid conferences and events is making them equally as engaging and fulfilling for people who are attending remotely as it is to those who are physically present. It takes some extra planning and the right eventtechnology to do the same in the virtual space. 1) Empower 21. 5) Social Media Marketing World.
More From the Auto Space: Inside Nissan’s Socially Distanced Drive-in Sponsorship at CHI-Together. And Motor City’s famed North American International Auto Show, which had been held every January for 30 years, in June 2021 moved outdoors as a festival-like experience rebranded as Motor Bella at the M1 Concourse in Pontiac, MI.
If attendees are still concerned about gathering in person, virtual events may be necessary. Taking your event to the virtual space can also be valuable if you want to conserve funds, open up more digital sponsorship opportunities, and cast a wider net to reach more attendees with your content. How to Plan a Virtual Event.
In the 2021 Otus Assocation Exchange (OAX) survey , nearly half of association respondents said they have experienced a decline in membership numbers and associated revenue since March 2020. By leveraging digital ticket sales and sponsorship opportunities, associations can tap into new revenue streams to increase their bottom line.
Event Trend: The Rise of Hybrid Events. 97% of event professionals believe we will see more hybrid events in 2021. That’s why hybrid events will become the new normal, combining the best of digital and live experiences. It’s hard to predict but here are some ways hybrid events could emerge in 2021.
By now you’ve probably heard the term hybrid, it’s all the event industry has been talking about lately. According to expert predictions on hybrid , hybrid events truly are the future and a critical strategy for organizers to adopt in 2021. The Difference Between a Hybrid Program and a Hybrid Event. Hybrid Event Examples.
With so few hours in the day, it’s been impossible to attend all the webinars you may have wanted to, so that’s why we gathered together some of our best webinars of 2021. Understanding and satisfying each audience’s unique needs and challenges when participating in your hybrid event. EventTechnology ?–
The organizers and sponsors behind the South by Southwest (SXSW) conference and festivals have been “keeping Austin weird” since the annual event was established in 1987. In addition to taking place as usual in downtown Austin, a virtual edition of SXSW 2022 was offered to expand the globally-recognized event’s reach. VOLKSWAGEN.
To help you get the most out of 2021, we put together a PDF calendar to help you keep your year in order. This year will be a big one and we’re so excited to see what you do with your events in 2021. ” Do yourself a favor and review all the pieces of your 2021events platform. Get a Demo. Win-win-win.
How do you pull off a successful hybrid event with engaging experiences for both in-person and virtual audiences? Read on to learn what you need to know about hybrid event success by looking at five successful hybrid events in 2021. What is a Hybrid Event? Before we get into it, let’s define hybrid events.
As we embark on 2021 and the challenges of event restrictions continue, event production company Showcase continues its quest to produce events with a live atmosphere. Creating virtual and hybrid events that people want to watch, be a part of and actually engage with. So how do they do this?
The National Speaker’s Association (NSA) hosts two national in-person events every year. In 2020, NSA pivoted to virtual events successfully, but they wanted to elevate their February 2021 virtual event to include an in-person component. Take a deep dive into NSA’s hybrid event journey through our exclusive case study.
Not that it’s new news, but live events are back and nobody knows this better than Showcase as in the past two weeks they’ve been in Manchester, Birmingham, London and Amsterdam, where they have created five hybrid events. A relief then that Showcase understands that technology is only as good as the person operating it.
Luckily, venues across the country now have the technology, and planning, to create quality experiences for all types of in-person and virtual attendees. From the couch to the convention hall, it’s all the same event! To give you an idea of what’s out there, here’s our 2021 hybrid event venue round-up! TCF Center.
It will allow organisers of large-scale events to monitor attendance. CEO, Chris Newlands, told Event Industry News: “Spelfie aims to positively disrupt the $144 billion events marketing and sponsorship industry, allowing brands to increase revenues by driving event attendees, influencers and their traffic directly to the brands’ websites.
Tag Digital is an event marketing agency, suppporting the world’s leading event organisers reach their goals and overcome their digital challenges, from generating ticket sales and exhibitor leads to building new data and digital sponsorship.
An event-goer takes a selfie from an outside location which is married to the shot from space, a digital mark highlighting the individual’s position and their environment.
San Francisco-based event tech company Hubilo is the platform partner and headline sponsor for Event Tech Live (ETL) Las Vegas (June 7 -9) and ETL London (November 15 -17), part of a two-year deal, organisers have confirmed. Hubilo is the virtual + hybrid event platform built for engagement and event excellence.
We have now just entered into 2021, and despite all that most of the companies in this industry have been through the last year, we would still consider the year 2020 to be wholesome. With fewer people travelling for the event, there will be a considerable decrease in the travel cost usually involved in this event.
Here we profile some of the best apps to take your 2021events to the next level…. Cadence – The All-In-One Event Experience Platform. Socio – Where Virtual, Hybrid, and In-Person Events Become One. Meet Socio, an end-to-end event management solution powering virtual, hybrid, and in-person events.
Built to withstand the rigors of delivering large, security-focussed events the platform includes several features that are being harnessed to help organisers plan events in 2021. The modular platform focused on exhibitions can be scaled easily to B2B conferences and corporate events as well. Our Pedigree.
365 to host its other annual events — the Washington Conference on Sept. 21-25, and United Fresh Start Foundation’s FreshStart Conference and United Fresh’s BrandStorm Conference in 2021. It will also play a large role in the 2021 Convention & Expo, which will reconvene in-person in Los Angeles next April.
The partnership will continue for Reed UK’s premium event ILTM in November; Reed Midem’s show Propel NYC in December; and Reed Exhibitions US’ event, the PGA Merchandise Show in January 2021.
Back at the start of March (which seems like a lifetime ago) with the travel ban to the US in place, Social Media Week highlighted that attendees could pass on their entry to someone not affected by the ban or shift to other events in 2021. But things changed rapidly. They would be expecting to increase their online audience.
OurAfrica.Travel is a global virtual travel trade show, originally launched in 2020 to fill the void left by the cancellation of all African trade events during the pandemic. Hubilo also shone the spotlight on top-tier sponsors with attention-grabbing adverts and banners alongside live-sessions for top-billing sponsorship experiences.
The education sector for instance has several benefits of adopting a hybrid eventtechnology. Reason #8 – Increased Scope of Sponsorship . There are various avenues that open up for monetization of the content, as well as monetization of the event spaces. All of these can add value to learning.
In this guide, you will get familiar with 15 marketing strategies that will help you promote your virtual conference in 2021. But how to find out who would be interested in your event? For instance, if you simply write something like “ Sign up to attend our Virtual SEO Summit 2021 next month. Let’s begin!
This means it can be an early indicator of changes required for your virtual event. At Restart 2021 , Hubilo featured Guy Kawasaki. Then you can chart this against your ROI goals and measure what the event helped you achieve. . Here’s an overview of the key metrics that a virtual event platform can help you track. .
Pandemic recovery, the robust return to in-person events, a renewed focus on technology, a new platform release…and then an acquisition. If 2021 was all about honing the craft , 2022 has been about building upon that strong foundation. we sat down with Travis Tucker, the newly crowned Head of Event Business Strategy.
We have now just entered into 2021, and despite all that most of the companies in this industry have been through the last year, we would still consider the year 2020 to be wholesome. With fewer people travelling for the event, there will be a considerable decrease in the travel cost usually involved in this event.
We have now just entered into 2021, and despite all that most of the companies in this industry have been through the last year, we would still consider the year 2020 to be wholesome. With fewer people travelling for the event, there will be a considerable decrease in the travel cost usually involved in this event.
Event professionals from agencies, the corporate sector and a variety of technology companies will be treated to an open-air BBQ at Tresham House Gardens, Red Lion Square in Holborn, on Tuesday 20th July 2021.
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