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by Adam Quigley, Founder & CEO The Events Consultant As we move into 2025, the events industry is facing both challenges and opportunities. Below is a comprehensive analysis of these trends, with a focus on the implications for event organisers and venues. This marks the baseline from which subsequent trends can be measured.
In 2020, virtual events became a necessity. COVID-19 resulted in lockdowns, closures, and strict social distancing requirements, quickly halting all in-person events. Event organizers had to adapt quickly to reimagine their events in a safe virtual space. In 2021, people who are growing weary of […].
As we approach the new year, what are the learnings we will apply to improve the way we manage events during a time of uncertainty? Our team at Attendease got together to share our favorite resources for event professionals, so you can learn the latest trends and ideas from industry experts. Event Design has never been more relevant.
Our annual guide to the top 100 agencies serving the event marketing industry. It’s year two of a global pandemic that has systematically, with every wave, challenged the event industry and stretched its players’ creativity and patience more than anyone ever thought possible. Meet the Top 100 Event Agencies of 2021.
Sephora’s flagship event was always meant to travel to different U.S. The Atlanta event kicked things off in style at the historic Pullman Yards, which formerly operated as a repair site for cargo and luxury passenger railcars. Now, SEPHORiA is a global event designed to welcome beauty lovers everywhere. We choose a [U.S.]
The shift to virtual events has magnified the need to add spice and spunk to your conference’s panel discussions so that you leave the audience begging for more. By attending, you will learn: • How to design an inspiring panel format for both virtual and in-person events. Best techniques for curation and preparation of panelists.
More Music Festival Strategies: Lollapalooza 2021: Good Vibes and Music Lovers Kick Off an In-person Festival Season. The post How 12 Brands Engaged Festivalgoers at the 2021 Governors Ball appeared first on Event Marketer. Bonnaroo 2019: Five Brand Experiences That Caught Our Eye at The Farm. Featured photo credit: Bacardi.
As pandemic conditions continue to change, do you feel that you must wade through wave after wave of information to seek answers and solutions to plan safe live events? Ryan Costello, co-founder of Event Farm, unveiled and walked us through the Playbook during the third event in our series on Pandemic Compliance and Safety at Live Events.
The editors of Event Marketer magazine have announced the winners of the supersized 2021 Ex Awards and ETDAs, the world’s largest and premiere recognition program for experiential marketing. 2021 EX AWARDS. Best B-to-B Conference or Event. Agency: LEO Events. Best Event on a Budget ($500,000 or Less).
In the face of canceled or postponed live events, attendees were more hungry for entertainment than ever. For creators in the music industry, 2020 was all about agility and adaptability.
Over the past ten months we have witnessed the complete digital transformation of live events. While no one can dispute the impact of face to face meetings, virtual events have opened new opportunities and in many ways have created a new medium for organizations to communicate with and engage their employees, customers and members.
As COVID-19 restrictions are beginning to ease, local community events will play a major role in facilitating the community interaction many of us have been missing.
After everything the industry has been through, it was more important than ever to celebrate the incredible achievements (and yes, pivots) made by event marketers in the wake of the pandemic. And among the winning experiential programs featured, virtual, hybrid and in-person event formats are all represented. Congratulations.
The last 21 months have proven that the challenges women in the event marketing industry face are unique and constantly evolving. The survey revealed that 42 percent of women say they have been “often” or “almost always” burned out in 2021, compared to 32 percent in 2020. Let’s meet this year’s roster of Women in Events.
The Backyard Party didn’t start until halfway through the event, but promised an array of surprises, keeping the virtual audience hooked. From the inclusive messaging to the tutorials to the luxurious 3D environment the event was hosted in, it felt like a cohesive, well-oiled machine built for consumers of every stripe. INTERACTIVES.
Pandemic or not, these 2021 fall catering food trends are coming for us all, and that’s a great thing! We dubbed these selections the “end-all, be (f)all” for 2021. Chris Matthews Executive Chef Eatertainment Special Events & Catering. Murali Thamba Executive Chef Brindleberry Catering & Events.
CHS Birmingham delivered on its expectation to be one of the most productive events in its history, with buyer’s and exhibitor’s pre-arranged meetings up 16% on last year, not to mention the relationships built across the show’s networking. Now, with demand remaining high, the organisers have announced the next major theme; Welfare.
For the first time in nearly two years, event professionals will have the opportunity to raise a glass with their peers in the flesh at the 19th annual Experiential Marketing Summit. Among EMS’s slate of A-list instructors is keynoter Alex Sapiz, vp-global events at Cisco, who takes the stage Oct. Alex Sapiz, vp-global events, Cisco.
If the last year has shown anything, it’s that event technology can help attendees stay connected, even when meeting in person isn’t possible. To meet this demand, event organizers need to balance carefully planned in-person meetings with year-round online engagement. And an event community platform could be the answer.
Whether you’re planning to host an event at home or you’re just curious on the food trends as society starts opening back up again, Toronto’s top caterers share their ideas below! Micheal Robertson Chef Oliver & Bonacini Events and Catering. Famous Chicken & Waffles. Baklava Cheesecake.
The event industrys leading information resource on face-to-face marketing,Event Marketer, is expanding the scope of its Experiential in Color recognition program to include a new mentorship initiative led by a steering committee of event industry professionals. Get to know more about them here.
Check out all of the 2021 Ex Award-winning campaigns here. Audiences tuning into the multi-night event were able to shape the shows from the comfort of their living rooms. More From Visible’s Event Portfolio: Visible Sets its Sights on Austin (and Taunts T-Mobile) with a Takeover, Local Partners. We see you, Visible. .
We recently convened a roundtable of senior-level conference organizers to discuss risk tolerance and the forces that are shaping their 2021/22 event strategies and decisions. Three primary risk categories are emerging as organizations weigh their options for major conferences in 2021: Mitigating financial risk.
Eventbrite hosted the RECONVENE summit in May 2021, bringing together thousands of event producers. We’re sharing key takeaways from popular sessions — on topics like safely returning to in-person events, a hybrid approach to events, and best practices for growing your audience — on our blog and our RECONVENE Recaps hub.
The world’s largest mining event, MINExpo International 2024 , more than doubled attendance since its last rendition in 2021, bringing about 45,000 attendees, including 2,000 exhibitors from 148 countries to the Las Vegas Convention Center, Sept. Want us to cover your booth? Reach out to EM’s editor-at-large Anna Huddleston.
Events focused on women are a great way to bring colleagues and organizations together to honor the women of the past, present, and future and learn more about the issues women face today. The 2021 theme for International Women’s Day is […].
15Hatfields is using its insight from being the first business meetings and events venue to measure all three scopes of carbon emissions in its annual carbon footprint report to encourage and help the industry reduce its carbon footprint. Therefore, the higher number of coffees outlined, the greater the carbon emissions of the event.
Fans around the world tuned in to Netflix’s “Squid Game” in 2021, making it the most-watched (non-English) TV show in the brand’s history—and they’ve been clamoring for more of the South Korean thriller series ever since. So with the debut of season two finally arriving on Dec.
Eventbrite hosted the RECONVENE summit in May 2021, bringing together thousands of event producers. We’re sharing key takeaways from popular sessions — on topics like safely returning to in-person events, data insights, and best practices for attracting more attendees — on our blog and our RECONVENE Recaps hub.
In 2021, creators on Eventbrite sold 290 million tickets to more than 83 million event goers. You produced over 5 million events — an all-time high. Thanks to your one-of-a-kind live events (across 180 countries), event-goers are coming together and feeling the power of connection.
Agency: VML) GLIDING THROUGH TIME AT MAX’S ‘SKATE THRU’ ACTIVATION If you’re going to host a flamboyant roller-skating event, Venice Beach is exactly the place to do it. With that research in mind, Lululemon hosted a lighthearted event during World Mental Health Day (Oct. No report on how many of them took a spill.
Halloween 2021 may be hurtling towards us but there’s still time to throw a spooktacular shindig. People in the UK spent £474 million celebrating Halloween in 2019, making it the nation’s top profit-generating holiday after Christmas and Easter. This is welcome news.
Tips for crafting a multiday holiday event When I first sat down with Mariela Murphy, CMP, special events director for Amelia Island Convention and Visitors Bureau, for dinner during my recent trip to Amelia Island, Florida, I was immediately captivated by her excitement and vision for the holiday event Dickens on Centre.
Podcast listenership has grown exponentially in recent years, with 41% of Americans ages 12 and up reporting that they listened to a podcast within the last week in 2021, according to the Pew Research Center. Whether you’re launching a new podcast or revamping an existing one, building your audience is the key to success.
As 2021 dawned, the reality of Zoom fatigue set in. My experience with the incubator and the lessons learned will be shared with the two creators at our next webinar on May 19, Cracking the Code on Event Networking. What have you learned from your digital events that will take with you as you return to in-person? I got accepted!
Dear Friends, We are so excited to announce that Dave Lutz, our illustrious managing director, has been named an inductee to the 2021Events Industry Council Hall of Leaders. It is the event industry’s most prestigious award, which acknowledges a lifetime of pioneering and meaningful work! The post We Could Not Be More Proud!
The following insights were derived from the Event Marketer x Mosaic EventTrack 2021 industry forecast, AnyRoad’s Experiential Trends 2021 report, Northstar Meetings Group’s May 2021 Pulse Survey and Bizzabo’s Q2 2021 Virtual Events Benchmark Report. 1 challenge for b-to-b event marketers.
Register Now for our next VCC Webinar, Wednesday September 29, 2021, 12:00-1:00 PM EDT. While some have made the decision to cancel their f2f events, many others are forging ahead. They will share the challenges they overcame or didn’t anticipate, and how their experiences will shape future live events. Space is Limited.
The stunt had social media users in a frenzy, with content captured from creators at the event totaling 15 million-plus views, and counting. The brand will also take over a private residence during Coachella to host an exclusive outer space-themed VIP event. Moral of the story? Question everything.
Last year in May, when in-person events started showing signs of life again (after being nonexistent with the pandemic), our team set out to check the pulse of our event community with a 2021 Back to In-Person Events Survey — leaving us with really helpful insights as we evaluated how event professionals were feeling about a comeback.
Eventbrite hosted the RECONVENE summit in May 2021, bringing together thousands of event producers. We’re sharing key takeaways from popular sessions — on topics like safely returning to in-person events, data insights, and best practices for fostering connection — on our blog and our RECONVENE Recaps hub.
For well over a year, we’ve consulted with dozens of associations on their go/no-go event strategies. What hotels and event suppliers need to remember is that until such time conference organizers are able to recover, the entire supply chain will follow. It’s not going to happen overnight. Patience will be required.
Eventbrite hosted the RECONVENE summit in May 2021, bringing together thousands of event producers. We’re sharing key takeaways from popular sessions — on topics like safely returning to in-person events, data insights, and the importance of social connection — on our blog and our RECONVENE Recaps hub.
Eventbrite hosted the RECONVENE summit in May 2021, bringing together thousands of event producers. We’re sharing key takeaways from popular sessions — on topics like safely returning to in-person events, the future of virtual, and best practices for growing your audience — on our blog and our RECONVENE Recaps hub.
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