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SEPHORiA 2024: How Sephora Transformed a Flagship Event into a Global Property

Event Marketer

Sephora’s flagship event was always meant to travel to different U.S. For Sephora, it was just the beginning of a new global strategy that includes activating SEPHORiA in France, China, Brazil and the UAE this fall. Now, SEPHORiA is a global event designed to welcome beauty lovers everywhere. We choose a [U.S.]

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Introducing the 2021 Event Planning Playbook

Event Farm

As pandemic conditions continue to change, do you feel that you must wade through wave after wave of information to seek answers and solutions to plan safe live events? Ryan Costello, co-founder of Event Farm, unveiled and walked us through the Playbook during the third event in our series on Pandemic Compliance and Safety at Live Events.

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EMS 2021: Get a Sneak Preview of Cisco’s Keynote

Event Marketer

For the first time in nearly two years, event professionals will have the opportunity to raise a glass with their peers in the flesh at the 19th annual Experiential Marketing Summit. Among EMS’s slate of A-list instructors is keynoter Alex Sapiz, vp-global events at Cisco, who takes the stage Oct. Taking place Oct.

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PCMA’s First Omnichannel Convening Leaders: The Great, the Good and the Not So…

Velvet Chainsaw

I was excited to attend PCMA’s Omnichannel Convening Leaders event last week. Applause to PCMA for engaging the global business events community and for the diversity of speakers and formats offered during CL. This, by design, was the most truly global event in our industry and the participation from so many outside the U.S.

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PCMA EduCon 2021: A Hybrid Event Done Right!

Endless Events

For those who might have missed it, there was an awesome hybrid event happening in Phoenix, Arizona last week: PCMA EduCon: We Are Better Together ! As anticipated, it was a huge success and the Event Brew hosts are here to tell the story. PCMA EduCon 2021: Will Hosted, Thuy Attended. PCMA EduCon 2021: A Hybrid Event Done Right.

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Global Event Planning: How It Differs From Your Run of the Mill Event

SpotMe Blog

One of the trends to emerge from the COVID-19 pandemic is the increased popularity and prevalence of global events. Virtual events became the norm when people were no longer able to meet in person for conferences, trade shows, and other events. What Are the Benefits of a Global Event? Increased attendance.

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GES expands its Middle East presence with new Qatar division

Prestige Events Magazine

Organisers in the area will be able to benefit from faster, high quality and a more personalised service for their events and exhibitions, with a range of GES services on offer including its event management platform, Visit.

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