Prestige Events Magazine

NOVEMBER 13, 2024

CHS Birmingham delivered on its expectation to be one of the most productive events in its history, with buyer’s and exhibitor’s pre-arranged meetings up 16% on last year, not to mention the relationships built across the show’s networking. Now, with demand remaining high, the organisers have announced the next major theme; Welfare.

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Event Marketer

JANUARY 12, 2022

Presenting 150 experiential marketing case studies of excellence. After everything the industry has been through, it was more important than ever to celebrate the incredible achievements (and yes, pivots) made by event marketers in the wake of the pandemic. Here’s to a new chapter of smarter, stronger event marketing. .

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Event Marketer

DECEMBER 21, 2021

The last 21 months have proven that the challenges women in the event marketing industry face are unique and constantly evolving. The survey revealed that 42 percent of women say they have been “often” or “almost always” burned out in 2021, compared to 32 percent in 2020. Let’s meet this year’s roster of Women in Events.

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Event Farm

MAY 5, 2021

As pandemic conditions continue to change, do you feel that you must wade through wave after wave of information to seek answers and solutions to plan safe live events? Ryan Costello, co-founder of Event Farm, unveiled and walked us through the Playbook during the third event in our series on Pandemic Compliance and Safety at Live Events.

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Event Marketer

JULY 12, 2021

Nearly a year and a half has passed since the pandemic irreparably altered the world of experiential marketing. So as the industry begins to emerge from COVID’s fog, event marketers looking to cultivate career growth should be keeping their established skills sharp while embracing the new set of tools they’ve added to their arsenal.

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Event Marketer

OCTOBER 14, 2024

FIVE THINGS TO KNOW THIS WEEK This week’s hot takes on hot topics in experiential marketing cover Trade-In Trucks, skate thrus and Frosty fixes. After pinpointing the underserved markets, Wendy’s revved up a fleet of “Frosty Fix” ice cream trucks and parked them outside McDonald’s locations where ice cream was unavailable.

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Event Marketer

SEPTEMBER 28, 2021

For the first time in nearly two years, event professionals will have the opportunity to raise a glass with their peers in the flesh at the 19th annual Experiential Marketing Summit. Among EMS’s slate of A-list instructors is keynoter Alex Sapiz, vp-global events at Cisco, who takes the stage Oct. Taking place Oct.

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Event Marketer

NOVEMBER 8, 2021

The Backyard Party didn’t start until halfway through the event, but promised an array of surprises, keeping the virtual audience hooked. From the inclusive messaging to the tutorials to the luxurious 3D environment the event was hosted in, it felt like a cohesive, well-oiled machine built for consumers of every stripe.

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EventMB

MAY 7, 2021

In our efforts to keep track of the state of the event industry, we surveyed EventMB readers in February/March 2021 on a number of different questions related to their experience and how they see the industry developing. The post State of the Event Industry Report: Q1 2021 by EventMB Studio Team appeared first on [link].

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Event Marketer

SEPTEMBER 8, 2021

The editors of Event Marketer have announced the 2021 Ex Awards and Experience Design & Technology Awards finalists—the best experiential marketing campaigns of the year, and the best use of design, social media, A/V and event technology, produced by the most innovative brands and agencies.

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Eventmobi

SEPTEMBER 17, 2021

If the last year has shown anything, it’s that event technology can help attendees stay connected, even when meeting in person isn’t possible. To meet this demand, event organizers need to balance carefully planned in-person meetings with year-round online engagement. And an event community platform could be the answer.

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Event Marketer

JUNE 28, 2021

The partners, products and places event marketers need to plan and produce successful events in 2021—and beyond. We created The 2021 Guide to Getting Back to Live to help you find the venues, services and expertise you need to make the rest of 2021 and 2022 one for the record books. GES Events.

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Event Marketer

OCTOBER 23, 2024

Fans around the world tuned in to Netflix’s “Squid Game” in 2021, making it the most-watched (non-English) TV show in the brand’s history—and they’ve been clamoring for more of the South Korean thriller series ever since. So with the debut of season two finally arriving on Dec.

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EventMB

JANUARY 10, 2022

Event tech investment records tumbled in 2021, with major players making moves while riding high from massive valuations. As the year went on, mergers and acquisitions started to consolidate the market, something we expect to see more of in 2022.

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Event Marketer

AUGUST 16, 2021

But the marketing insights it gained are invaluable. We had to step back and say, what are the conversations that are happening in the industry that we play in, and how do we fit into those conversations, versus us saying that this is the conversation we want to drive,” says Panasonic’s VP of Marketing, Brian Rowley. “We

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Event Marketer

OCTOBER 20, 2024

The world’s largest mining event, MINExpo International 2024 , more than doubled attendance since its last rendition in 2021, bringing about 45,000 attendees, including 2,000 exhibitors from 148 countries to the Las Vegas Convention Center, Sept. Want us to cover your booth? Reach out to EM’s editor-at-large Anna Huddleston.

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Event Marketer

JANUARY 12, 2022

Founded in 2018, Visible was in year two of a marketing trajectory designed to explain its unique offering when the pandemic hit. Cheeky and friendly with its marketing, the challenger brand had been diligently gaining national brand awareness with an experiential strategy designed to take the competition by the horns. .

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Event Marketer

JANUARY 10, 2022

The new year offers organizations a chance to reset and reevaluate, and AT&T has wasted no time in reshaping its approach to experiential marketing to meet the needs of the modern COVID-era consumer. You Might Also Like: Year in Review: The Top 10 Stories of 2021, Plus Our 2022 Futurecast. Brands must offer choice.

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Prestige Events Magazine

MAY 30, 2024

Specialist full-service marketing agency for the events industry, Patch Marketing, has seen recent team growth, welcoming Alicia Earls into the newly created position of communications director. Despite the challenges of the post-pandemic business environment, Patch has achieved growth, with revenue increasing by 35% since 2021.

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Event Marketer

OCTOBER 11, 2021

In our exclusive Q&As, leader marketers talk shop on en vogue industry tactics, company wins and navigating a disrupted event marketing landscape. Pore over shining examples of events and activations that showcase the depth and breadth of the work the industry’s top shops are producing. Infinity Marketing Team.

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SpotMe Blog

SEPTEMBER 23, 2021

Event planning is no easy feat. The best events bring together thought leaders who can provide unique value to guests. Event sponsorship is a well-used tactic to help with both funding and value delivery for large and small events. . But how do event planners find sponsors, and is it worth it to host a sponsored event?

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Social Tables

JANUARY 27, 2021

Skip to content Menu Solutions Interactive Floor Plans Collaborative event sales software that increases qualified leads and drives direct revenue. Event Diagramming Collaborative event management software that saves time, boosts revenue and drives loyalty. Discover some of 2021’s top event planning conferences: 1.

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Event Marketer

OCTOBER 11, 2021

After nearly 18 months, the industry gathers in-person to gain insights into a new chapter of events. These were among the key themes that emerged during the 19 th annual Experiential Marketing Summit, Oct. The two discussed YouTube’s pivot into digital events and how hyper-personalization continues to guide strategy for 2022.

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Attendease

MAY 27, 2021

Caitlin has been with PCMA for nearly six years and has created and managed the digital event experiences for PCMA flagship events, and has also been planning and producing some of PCMA virtual and hybrid experiences pre-pandemic and throughout the pandemic. This is something that we are continuing on for this event for Educon in 2021.

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Event Marketer

JANUARY 30, 2023

Much like event professionals, destination marketers are in the business of brand-building, content creation and engaging targets face-to-face to showcase the value proposition of a particular city, state or country. So we rounded up seven ideas to add to your experiential strategy, each inspired by destination marketing tactics.

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Event Marketer

DECEMBER 27, 2021

And it can’t just be about optics—the young consumers driving cause marketing’s modern evolution are particularly adept at seeing through flowery language and empty promises. . Enter: the cause marketing activations and events implemented in 2021, which included an array of stunts and adventurous calls to action.

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Event Marketer

MARCH 24, 2025

FIVE THINGS TO KNOW THIS WEEK This weeks hot takes on hot topics in experiential marketing cover FBI raids, Corona Island and the resurrection of 29Rooms. The stunt had social media users in a frenzy, with content captured from creators at the event totaling 15 million-plus views, and counting. Moral of the story? Question everything.

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Event Marketer

JULY 12, 2021

The following insights were derived from the Event Marketer x Mosaic EventTrack 2021 industry forecast, AnyRoad’s Experiential Trends 2021 report, Northstar Meetings Group’s May 2021 Pulse Survey and Bizzabo’s Q2 2021 Virtual Events Benchmark Report. 1 challenge for b-to-b event marketers.

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Smart Meetings

NOVEMBER 25, 2024

Tips for crafting a multiday holiday event When I first sat down with Mariela Murphy, CMP, special events director for Amelia Island Convention and Visitors Bureau, for dinner during my recent trip to Amelia Island, Florida, I was immediately captivated by her excitement and vision for the holiday event Dickens on Centre.

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Event Marketer

JUNE 28, 2021

In a year marked by uncertainty, one thing’s for sure: the b-to-b event marketing world is in good hands. The post Introducing the 2021 Dream Team…The Sharpest Minds in B-to-B Events appeared first on Event Marketer.

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Picatic by Eventbrite

MAY 12, 2022

In 2021, creators on Eventbrite sold 290 million tickets to more than 83 million event goers. You produced over 5 million events — an all-time high. Thanks to your one-of-a-kind live events (across 180 countries), event-goers are coming together and feeling the power of connection.

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Velvet Chainsaw

APRIL 14, 2021

For well over a year, we’ve consulted with dozens of associations on their go/no-go event strategies. It remains to be seen if hotels will adjust pricing to market conditions and be more flexible with partial performance and resulting liabilities. Revenue for anchor exhibitors cannot be recognized until that happens.

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Event Marketer

JULY 26, 2021

Storytelling has always been the beating heart of experiential marketing. The most memorable events immerse attendees into a story, make them part of the story and send attendees home feeling like they have a better understanding of the story the brand is trying to tell. It’s that connective tissue that holds your event together.

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SpotMe Blog

JULY 6, 2021

Let’s face it, planning an event is never as easy as 1, 2, 3. In 2021, that notion has never been more prevalent as event professionals and brands find themselves teetering between online events , in-person events and something in the middle (aka hybrid events ). Carol Galle, CEO of Special D Events.

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Event Marketer

OCTOBER 27, 2022

Tapping into this community’s passion for the outdoors, Thomas’, a brand of English muffins and bagels owned by Bimbo Bakeries USA, returned to the region to engage consumers during two trail cleanup events. 10 Event Sustainability Ideas to Implement Right Now. “We 17) and National Public Lands Day (Sept. 24), respectively.

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Picatic by Eventbrite

OCTOBER 22, 2021

Halloween 2021 may be hurtling towards us but there’s still time to throw a spooktacular shindig. People in the UK spent £474 million celebrating Halloween in 2019, making it the nation’s top profit-generating holiday after Christmas and Easter. This is welcome news.

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Velvet Chainsaw

SEPTEMBER 22, 2020

Learn about what worked, what they would have changed, and how they plan to approach their 2021 event. How smart marketing increased registration dramatically within the last two weeks of the event. How positioning a virtual job fair helped connect attendees without competing with the main event. Exhibitors?

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