Eventmobi

MAY 27, 2022

Sponsorship brings revenue opportunities to associations worldwide, but navigating today’s challenges around successful events is complicated. Read on to explore the secrets of sponsorships that resonate — and the upsides of putting people before programming. Download The EventMobi Sponsorship Strategy Guide to get started!

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Event Marketer

JANUARY 12, 2022

And when the world was put on hold, so was that key sponsorship opportunity, lost along with the Red Rocks in-person concert season. Check out all of the 2021 Ex Award-winning campaigns here. Audiences tuning into the multi-night event were able to shape the shows from the comfort of their living rooms. We see you, Visible. .

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Event Marketer

APRIL 10, 2023

Fortunately, brands are offering women’s sports an assist through purpose-led sponsorship programs that, at their core, are about driving awareness of the leagues and the players more than the company’s latest offerings. It’s not just the right thing to do, “it’s good business,” says Alison Giordano, svp-global sponsorships at Mastercard.

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Eventmobi

SEPTEMBER 17, 2021

If the last year has shown anything, it’s that event technology can help attendees stay connected, even when meeting in person isn’t possible. To meet this demand, event organizers need to balance carefully planned in-person meetings with year-round online engagement. And an event community platform could be the answer.

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Velvet Chainsaw

SEPTEMBER 23, 2021

Register Now for our next VCC Webinar, Wednesday September 29, 2021, 12:00-1:00 PM EDT. While some have made the decision to cancel their f2f events, many others are forging ahead. They will share the challenges they overcame or didn’t anticipate, and how their experiences will shape future live events. Space is Limited.

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Velvet Chainsaw

SEPTEMBER 22, 2020

Learn about what worked, what they would have changed, and how they plan to approach their 2021 event. The strategy behind not offering a virtual expo, but leveraging sponsorships for virtual engagement that can be extended to year-round. Exhibitors? Not this time around. EDT, for an interactive webinar. Cost: FREE.

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GEVME

JANUARY 4, 2022

In the last two years, people have gotten comfortable with the idea of attending a virtual event from home. Flipping the coin, do attendees see the value of paying for an online event? However, are people ready to invest in an online event when they are feeling they are not getting the same experience as in person?

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Social Tables

JANUARY 27, 2021

Skip to content Menu Solutions Interactive Floor Plans Collaborative event sales software that increases qualified leads and drives direct revenue. Event Diagramming Collaborative event management software that saves time, boosts revenue and drives loyalty. Discover some of 2021’s top event planning conferences: 1.

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Event Marketer

OCTOBER 20, 2021

Setting the stage for what hybrid music festivals can deliver to both attendees and brand sponsors, the 2021 iHeartRadio Music Festival went live Sept. More Festival Sponsorship Strategies: How 12 Brands Engaged Festivalgoers at the 2021 Governors Ball. 18 at the new AREA15 experiential retail and entertainment complex.

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Event Marketer

OCTOBER 23, 2024

Fans around the world tuned in to Netflix’s “Squid Game” in 2021, making it the most-watched (non-English) TV show in the brand’s history—and they’ve been clamoring for more of the South Korean thriller series ever since. So with the debut of season two finally arriving on Dec.

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Event Marketer

APRIL 4, 2022

When you’re at these events, all you really want to do is swing a golf club, so we wanted to find a way to bring that experience to a golf course,” says Taylor Berry, vp-brand marketing at Tito’s. Consumers at the event enjoyed a putting green, “Golden Tee Golf” retro arcade game and various photo opportunities. Photo credit: PGA Tour.

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Event Marketer

SEPTEMBER 27, 2021

For Grey Goose, the cocktail serves as an anchor for sponsorship activations and hospitality experiences each year at the Billie Jean King National Tennis Center. To find out more about the evolution of Grey Goose’s US Open sponsorship strategy, we tapped Aleco Azqueta, vp-marketing at Grey Goose, North America, for his insights.

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Velvet Chainsaw

OCTOBER 1, 2021

We recently held a webinar featuring leaders from two large associations that have held face-to-face events in recent weeks. Most Q3 and Q4, 2021 conferences are reporting attendance numbers that are 40 – 60% below 2019. Events with greater international participation are seeing the steepest declines. Hybrid, or Not.

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Event Marketer

JUNE 1, 2022

The multifaceted collab, which ranged from sponsorship activations to a companion podcast, proved to be a resounding success. An influencer dinner and screening event included a panel discussion among talent and executives from “Julia.” Mutually Beneficial Event Sponsorships. It was a win-win.

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Event Marketer

JULY 18, 2022

Honoring the best experiential and event marketing campaigns from Q2 2021 into Q2 2022, this year’s initiative spans 30 categories, including new recognitions for “Best B-to-B Roadshow or Regional Series” and “Best Multichannel Event Campaign,” all produced by the most innovative brands and agencies in the biz.

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Event Marketer

MARCH 23, 2022

To amplify its partnership with the professional golf event, the brand activated a practical Comcast Business Pavilion to help tour sponsors and partners stay connected at select PGA Tour events throughout the 2021-22 season. In its second year as sponsor of the PGA Tour, Comcast Business prioritized function over frill.

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Prestige Events Magazine

OCTOBER 13, 2021

Survey insights highlight impact of digitisation on events sector. AOK Events’ new insight paper ‘New Rules of Engagement’ emphasises a marked shift in the activation of client facing events and internal employee audiences. Key take outs from AOK Events’ research highlights: Internal events.

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Attendease

APRIL 5, 2021

Hybrid events are not new – if you think about it, you have likely participated in many hybrid events in the past. If you are still not sure about how to put together your hybrid event, ask yourself these four questions. 1) Is hybrid the right format for this event? 1) Is hybrid the right format for this event?

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SpotMe Blog

JULY 25, 2021

With the world heading back to some sense of normalcy, many companies are anxious to include in-person components to their virtual events again, and vice versa, to create a hybrid event experience. Read on to learn more about hybrid events, examples to get you inspired, and tips to help you transition from virtual to hybrid. .

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Velvet Chainsaw

OCTOBER 14, 2021

If marketing budgets intended for show participation in 2020 or 2021 were reallocated, or not spent, will corporations recall the good days and include your show in the 2022 marketing budget? One of the keys to growing sponsorship is to have senior leadership open doors. Double down on sponsorship.

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Event Marketer

JUNE 28, 2021

But at its core, Pride has always been about getting together in person to celebrate the LGBTQ+ community—and in 2021, those face-to-face experiences made a comeback. On June 14, the brand distributed free Pride Swirls at opening happy hour events at both locations. Brands did their best to commemorate Pride Month virtually in 2020.

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Event Age by Swapcard

MARCH 18, 2021

First Impressions At Your Event Virtual Networking & Engagement Ideas Immersive Virtual Experience Ideas Virtual Exhibitor & Sponsor Ideas. The majority of these ideas were implemented at Swapcard’s virtual event, E volve 2.0 , back in February where 10,000 event professionals gathered to learn, share and engage.

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Event Marketer

NOVEMBER 22, 2022

From the installations to the panels to the sponsor activations to the fusion of art with music, fashion and film, SCOPE is slated to be an affair to remember, particularly as post-pandemic audiences become more comfortable attending live events. SPONSORSHIP. The show , taking place this year Nov. 29 to Dec.

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SmartMeetings

AUGUST 31, 2020

There’s no question that the world of events has been dramatically changed because of the COVID-19 pandemic and ongoing concerns about large groups of in-person gatherings. More : How to Create a COVID-era Event Marketing Plan. Here are the four things event marketers need to consider when planning hybrid events for 2021 and beyond.

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Bizzabo

JUNE 11, 2021

Event sponsorships are a vital part to any event marketing campaign, but one of the hardest parts of securing the right event sponsors is knowing where to look. How do you find sponsors for an event? So: how to get sponsors for an event? Even in 2021, there is no foolproof formula to guarantee sponsorship.

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Picatic by Eventbrite

JULY 8, 2021

Eventbrite hosted the RECONVENE summit in May 2021, bringing together thousands of event producers. We’re sharing key takeaways from popular sessions — on topics like safely returning to in-person events, building a global audience, and best practices for attracting more attendees — on our blog and our RECONVENE Recaps hub.

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Event Age by Swapcard

MARCH 18, 2021

First Impressions At Your Event Virtual Networking & Engagement Ideas Immersive Virtual Experience Ideas Virtual Exhibitor & Sponsor Ideas. The majority of these ideas were implemented at Swapcard’s virtual event , E volve 2.0 , back in February where 10,000 event professionals gathered to learn, share and engage.

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Event Marketer

JANUARY 20, 2023

10, at Lincoln Financial Field in South Philadelphia, provided USAA with a unique opportunity to dial up its sponsorship experience in conjunction with its 100th anniversary campaign. The “ticket” was significant in that in 2021, Army-Navy game tickets went entirely digital. But the 2022 matchup on Dec. USAA brought that back for them.

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Event Marketer

FEBRUARY 7, 2022

Art Basel at the Miami Beach Convention Center is one of the more nationally recognized fairs that attracts sponsors during Miami Art Week, but Scope Art Show, which celebrated its 20 th anniversary during the events this past November and December, has become a breeding ground for experimental brand installations on the beach.

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Smart Meetings

SEPTEMBER 9, 2021

Up until 2019, your live event audiovisual Request for Proposal (RFP) was straightforward. Now, here you are in 2021 adding another cog in the wheel as you are tasked with writing a blended RFP for your upcoming event that will most likely include a hybrid plan for 2022. Two teams managing the two formats for one event.

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SpotMe Blog

MAY 4, 2021

Virtual conferences aren’t a groundbreaking idea anymore, but event planners are continually learning how to use them in groundbreaking ways. One of the many benefits is a hybrid element, which includes the best of in-person and virtual events. Virtual Conference vs. Virtual Event: What’s the Difference? Concerts and festivals.

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Canadian Special Events

AUGUST 28, 2022

The Sponsorship Marketing Council Canada (SMCC) was created in 2004 to drive advancements in the fi eld of sponsorship marketing. Its mission is to help brand marketers, agency partners and sponsorship properties unleash the power of sponsorship marketing through education, collaboration and access to best practices in the.

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Eventmobi

JULY 13, 2022

In the 2021 Otus Assocation Exchange (OAX) survey , nearly half of association respondents said they have experienced a decline in membership numbers and associated revenue since March 2020. By leveraging digital ticket sales and sponsorship opportunities, associations can tap into new revenue streams to increase their bottom line.

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Nunify

JANUARY 4, 2022

Since 2020 the event industry has aggressively adopted virtual events. What started off as an alternative to live events during the 2020 pandemic, has now become a must have format for event professionals in the future. Virtual events continue to deliver better ROI, Higher lead generation and Better content.

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Prestige Events Magazine

JULY 20, 2021

Companies, organisations, brands and event managers who have pro actively incorporated, championed and demonstrated diverse and inclusive elements in their events are welcome to submit an application. Categories announced Monday 6th September 2021. Applications open Monday 4th October 2021.

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Event Marketer

DECEMBER 13, 2021

But for automotive event marketers, it’s an opportunity to reevaluate how and when they capture consumers and, most importantly, where. . More From the Auto Space: Inside Nissan’s Socially Distanced Drive-in Sponsorship at CHI-Together. A mostly outdoor event with smaller indoor exhibits is planned for June 2022.

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Socio Events

JUNE 22, 2021

The pandemic changed business as we knew it and forced event managers to pivot their in-person gatherings to virtual venues—or else forgo events for the foreseeable future. As municipalities shut down, event managers struggled to reimagine their in-person events as digital experiences. What is a Virtual Event?

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