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EMS 2021: Get a Sneak Preview of Cisco’s Keynote

Event Marketer

5-7 at Chicago’s McCormick Place, the event will once again serve as the definitive destination for experiential marketing education, offering 60 sessions presented by 50 brand-side marketers (get all the conference details here ). More From Cisco’s Event Leadership: Q&A: Cisco on ‘Starting from Scratch’ in Virtual Event Planning.

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Introducing the 2021 Event Planning Playbook

Event Farm

As pandemic conditions continue to change, do you feel that you must wade through wave after wave of information to seek answers and solutions to plan safe live events? Ryan Costello, co-founder of Event Farm, unveiled and walked us through the Playbook during the third event in our series on Pandemic Compliance and Safety at Live Events.

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PCMA’s First Omnichannel Convening Leaders: The Great, the Good and the Not So…

Velvet Chainsaw

This, by design, was the most truly global event in our industry and the participation from so many outside the U.S. The conversations and connections that directly enrich events and help us solve common business challenges need to be nurtured and expanded and I hope PCMA can re-focus on fulfilling that need. We in the U.S.

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SEPHORiA 2024: How Sephora Transformed a Flagship Event into a Global Property

Event Marketer

host city that aligns values with Sephora,” says Kate Biancamano-Brown, senior director-event and experiential marketing at Sephora. Now, SEPHORiA is a global event designed to welcome beauty lovers everywhere. “We choose a [U.S.] So we’ve never intended SEPHORiA to exist in one market, exclusively.

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PCMA EduCon 2021: A Hybrid Event Done Right!

Endless Events

Will, Thuy, and Nick revisit PCMA EduCon 2021 and share three different perspectives: one of a co-host, one of a virtual attendee, and one of an educated outside observer. PCMA EduCon 2021: Will Hosted, Thuy Attended. Will prefaces the conversation by saying that the PCMA EduCon 2021 took place in his hometown of Phoenix, Arizona.

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GES expands its Middle East presence with new Qatar division

Prestige Events Magazine

The Qatar launch forms part of the business’ continued growth in the region, having most recently opened an office in Saudi Arabia in 2021. “We’re excited to bring our expertise to Qatar at a time of huge growth across the events industry in the region.

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Global Event Planning: How It Differs From Your Run of the Mill Event

SpotMe Blog

One of the trends to emerge from the COVID-19 pandemic is the increased popularity and prevalence of global events. Virtual events became the norm when people were no longer able to meet in person for conferences, trade shows, and other events. What Are the Benefits of a Global Event? Increased attendance.