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SEPHORiA 2024: How Sephora Transformed a Flagship Event into a Global Property

Event Marketer

host city that aligns values with Sephora,” says Kate Biancamano-Brown, senior director-event and experiential marketing at Sephora. Now, SEPHORiA is a global event designed to welcome beauty lovers everywhere. “We choose a [U.S.] So we’ve never intended SEPHORiA to exist in one market, exclusively.

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Introducing the 2021 Event Planning Playbook

Event Farm

As pandemic conditions continue to change, do you feel that you must wade through wave after wave of information to seek answers and solutions to plan safe live events? Ryan Costello, co-founder of Event Farm, unveiled and walked us through the Playbook during the third event in our series on Pandemic Compliance and Safety at Live Events.

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PCMA’s First Omnichannel Convening Leaders: The Great, the Good and the Not So…

Velvet Chainsaw

I was excited to attend PCMA’s Omnichannel Convening Leaders event last week. Having attended more than 20 of PCMA’s Annual Meetings over the years (both in person and virtually), I expected high energy, experimental delivery and great content. The Great: Global Reach and Main-Stage Experiences. We in the U.S.

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Best of 2022: Event Security and Safety

Smart Meetings

From safe places to travel in 2022 to a look at the larger problem surrounding the Salman Rushdie incident, here are Smart Meetings’ top security stories from 2022. Berkshire Hathaway Travel Protection released its annual “Safest Places to Travel 2022,” pulling from travel information from 2021. 10 Safest Places to Travel in 2022.

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Events Industry Council launches data collection for its Economic Significance Study – Q4 2021 Global Business Events Barometer published as part of study-

Prestige Events Magazine

The ambitious Economic Significance Study comprises four insight streams to examine the global events industry’s economic impact and, for the first time, quantify the cumulative losses experienced in 2020 due to the COVID-19 pandemic. For more information on the Events Industry Council, visit: [link].

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Global event heads unite

Event Industry News

A focussed group of senior event leaders has today announced a new collaboration for the global events industry in the form of the Event Leaders Exchange (ELX). . The steering group features senior event leaders from the likes of McDonald’s, Microsoft, Siemens, Cisco Systems and Wolters Kluwer.

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Hamilton Event Agency Awarded for “Pivot” to Help Save Lives

Smart Meetings

The global event marketing agency Hamilton has been recognized with an EDDIE award for an exceptionally smart move in February. The company transitioned from immersive brand events to vaccination events. By February 2021, the agency was ready to take supporting their community through events to the next level.

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