Event Marketer

JANUARY 12, 2022

Presenting 150 experiential marketing case studies of excellence. After everything the industry has been through, it was more important than ever to celebrate the incredible achievements (and yes, pivots) made by event marketers in the wake of the pandemic. Here’s to a new chapter of smarter, stronger event marketing. .

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Event Marketer

SEPTEMBER 6, 2021

Fans and brands have made a triumphant return to the 2021 US Open Tennis Championships after spectators were banned from last year’s event due to COVID. The big draw for 2021 were the first-ever American Express Courts at Pier 76 in New York City. This year’s competition, taking place Aug. IHG HOTELS & RESORTS.

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2021 Food and Beverage Sports Hotels 359

Smart Meetings

JUNE 22, 2021

Destinations International (DI) unveiled its 2021 Hall of Fame inductees and Destination Organization Leadership Award recipient. The post Destinations International Announces 2021 Inductees appeared first on Smart Meetings. More : Destinations International Rising Stars Share Their Covid Lessons.

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Prestige Events Magazine

NOVEMBER 13, 2024

Now, with meetings and events businesses flourishing and real momentum continuing across the market, the importance of Welfare has once again become one of the primary concerns amongst event planners. The theme begins a new cycle for the CHS team, which has been focused on industry growth since its return post-pandemic.

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Event Marketer

SEPTEMBER 28, 2021

For the first time in nearly two years, event professionals will have the opportunity to raise a glass with their peers in the flesh at the 19th annual Experiential Marketing Summit. Event Marketer: What are your thoughts on the current state of the event marketing industry? Taking place Oct. Alex Sapiz, vp-global events, Cisco.

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Event Marketer

JUNE 28, 2021

The partners, products and places event marketers need to plan and produce successful events in 2021—and beyond. We created The 2021 Guide to Getting Back to Live to help you find the venues, services and expertise you need to make the rest of 2021 and 2022 one for the record books. Next Marketing. GES Events.

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Event Marketer

DECEMBER 21, 2021

The last 21 months have proven that the challenges women in the event marketing industry face are unique and constantly evolving. The survey revealed that 42 percent of women say they have been “often” or “almost always” burned out in 2021, compared to 32 percent in 2020. Let’s meet this year’s roster of Women in Events.

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Event Marketer

SEPTEMBER 8, 2021

The editors of Event Marketer have announced the 2021 Ex Awards and Experience Design & Technology Awards finalists—the best experiential marketing campaigns of the year, and the best use of design, social media, A/V and event technology, produced by the most innovative brands and agencies.

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Event Farm

MAY 5, 2021

So we set out to compile all the knowledge we’ve gathered so far this year to create the 2021 Event Planning Playbook and provide the answers you seek to give your traditional playbook a massive upgrade. Ryan suggested using your event safety plan and protocol as a marketing tactic—a differentiator for your events.

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Event Marketer

JULY 12, 2021

Nearly a year and a half has passed since the pandemic irreparably altered the world of experiential marketing. So as the industry begins to emerge from COVID’s fog, event marketers looking to cultivate career growth should be keeping their established skills sharp while embracing the new set of tools they’ve added to their arsenal.

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Event Marketing Marketing Social Media 2021 356

EventMB

MAY 7, 2021

In our efforts to keep track of the state of the event industry, we surveyed EventMB readers in February/March 2021 on a number of different questions related to their experience and how they see the industry developing. The post State of the Event Industry Report: Q1 2021 by EventMB Studio Team appeared first on [link].

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Event Marketer

AUGUST 16, 2021

But the marketing insights it gained are invaluable. We had to step back and say, what are the conversations that are happening in the industry that we play in, and how do we fit into those conversations, versus us saying that this is the conversation we want to drive,” says Panasonic’s VP of Marketing, Brian Rowley. “We

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Event Marketer

NOVEMBER 8, 2021

“As we have all adapted and have learned to connect in new ways during these unique times, there are definitely advantages to the virtual format,” says Kate Biancamano, director-events and experiential marketing at Sephora. “It There were also video testimonials in which attendees shared what “belonging” means to them.

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Event Marketer

OCTOBER 23, 2024

Fans around the world tuned in to Netflix’s “Squid Game” in 2021, making it the most-watched (non-English) TV show in the brand’s history—and they’ve been clamoring for more of the South Korean thriller series ever since. So with the debut of season two finally arriving on Dec.

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Fashion 2021 Education Marketing 290

EventMB

JANUARY 10, 2022

Event tech investment records tumbled in 2021, with major players making moves while riding high from massive valuations. As the year went on, mergers and acquisitions started to consolidate the market, something we expect to see more of in 2022. While the event industry got a whiff of normality in 2021, with many parts of […].

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Event Marketer

JANUARY 12, 2022

Founded in 2018, Visible was in year two of a marketing trajectory designed to explain its unique offering when the pandemic hit. Cheeky and friendly with its marketing, the challenger brand had been diligently gaining national brand awareness with an experiential strategy designed to take the competition by the horns. .

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Eventmobi

SEPTEMBER 17, 2021

More than any other marketing channel, face-to-face experiences solidify a sense of community and help sustain them in the long run. TED Talks are a perfect example of an event brand that has built a robust market for on-demand video content, long after the live event is over. Strengthen Your Messaging & Marketing Strategy.

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2021 Event Technology Social Media Technology 328

Smart Meetings

OCTOBER 7, 2021

For a preview, we asked Eric Holmen, CEO of Splash , the event marketing software company that powers tens of thousands of business events each month, for trends in how organizers are adjusting their programs. The addition of a virtual option allows for dramatically higher registration rates, which can help build a marketing funnel.

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Event Marketing Marketing 2021 Events 289

Event Marketer

OCTOBER 20, 2024

The world’s largest mining event, MINExpo International 2024 , more than doubled attendance since its last rendition in 2021, bringing about 45,000 attendees, including 2,000 exhibitors from 148 countries to the Las Vegas Convention Center, Sept. Want us to cover your booth? Reach out to EM’s editor-at-large Anna Huddleston.

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2024 Tech 2021 Technology 278

Prestige Events Magazine

MAY 30, 2024

Specialist full-service marketing agency for the events industry, Patch Marketing, has seen recent team growth, welcoming Alicia Earls into the newly created position of communications director. Despite the challenges of the post-pandemic business environment, Patch has achieved growth, with revenue increasing by 35% since 2021.

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Event Marketer

OCTOBER 11, 2021

In our exclusive Q&As, leader marketers talk shop on en vogue industry tactics, company wins and navigating a disrupted event marketing landscape. Infinity Marketing Team. Southport Marketing. The post 2021 It List: Meet a Group of Agency Leaders Propelling the Industry Forward appeared first on Event Marketer.

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Event Marketer

MAY 10, 2021

In May, M&M’s set up its second experiential retail shop of 2021, following the brand’s February opening at Disney Springs at Walt Disney World Resort in Orlando, featuring a slew of interactive features designed to personalize the customer experience on-site. Saks Fifth Avenue. Featured Photo Credit: Dick’s Sporting Goods.

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Event Marketer

JULY 5, 2021

Following a year marked by constant chaos and disruption, the experiential marketing industry came back strong in 2021. We’re talking, of course, about the 19th annual Experiential Marketing Summit. Stay tuned for part three of EMS 2021, taking place live and in living color at Chicago’s McCormick Place, Oct. EMS SPRING.

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Event Marketer

MARCH 24, 2025

FIVE THINGS TO KNOW THIS WEEK This weeks hot takes on hot topics in experiential marketing cover FBI raids, Corona Island and the resurrection of 29Rooms. Question everything.

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Event Marketer

OCTOBER 11, 2021

These were among the key themes that emerged during the 19 th annual Experiential Marketing Summit, Oct. The show opened with a fireside chat between Soo Young Kim, head of global programs and experiences at YouTube, and Jessica Heasley, group editor and publisher at Event Marketer. 5-7, at McCormick Place in Chicago.

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Marketing 2021 Global Events Technology 246

SpotMe Blog

SEPTEMBER 23, 2021

The sponsor(s) provides funding or resources required at the event, and in return, they receive advantages in marketing, brand awareness, and business reputation. . Check out these 16 Event Email Templates to Drive Attendance & Increase Engagement in 2021. What are they trying to obtain in their current marketing campaign?

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Sponsorships 2021 Food and Beverage Marketing 242

Event Marketer

JANUARY 10, 2022

The new year offers organizations a chance to reset and reevaluate, and AT&T has wasted no time in reshaping its approach to experiential marketing to meet the needs of the modern COVID-era consumer. You Might Also Like: Year in Review: The Top 10 Stories of 2021, Plus Our 2022 Futurecast. Brands must offer choice.

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Event Marketer

DECEMBER 27, 2021

And it can’t just be about optics—the young consumers driving cause marketing’s modern evolution are particularly adept at seeing through flowery language and empty promises. . Enter: the cause marketing activations and events implemented in 2021, which included an array of stunts and adventurous calls to action. GOING LOW-KEY.

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Social Tables

JANUARY 27, 2021

While 2021 may still look a little different than normal, expect to see many conferences back and ready to help industry professionals navigate the massive changes in the way they do business. Read on to learn more about some of the top event planning conferences that 2021 has to offer.

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Event Marketer

JULY 12, 2021

The following insights were derived from the Event Marketer x Mosaic EventTrack 2021 industry forecast, AnyRoad’s Experiential Trends 2021 report, Northstar Meetings Group’s May 2021 Pulse Survey and Bizzabo’s Q2 2021 Virtual Events Benchmark Report. 1 challenge for b-to-b event marketers.

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Attendease

MAY 27, 2021

Through this interview, you will learn from Caitlin about the success with Convening Leaders, which went hybrid in January 2021, and their plans for Educon, which will go hybrid in July. Read below (or listen to the recording) to learn more about how PCMA has been managing its virtual and hybrid events in 2021.

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Event Marketer

MARCH 28, 2025

5, 2021, 23-year-old Madison Dubiski was one of 10 concertgoers who lost their lives in the Astroworld Festival tragedy. The Pink Bows Foundation, launched after the Astroworld Festival tragedy, is co-producing training events across the world in partnership with leading safety experts On Nov.

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Event Marketer

JANUARY 30, 2023

Much like event professionals, destination marketers are in the business of brand-building, content creation and engaging targets face-to-face to showcase the value proposition of a particular city, state or country. So we rounded up seven ideas to add to your experiential strategy, each inspired by destination marketing tactics.

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Event Marketer

JUNE 28, 2021

In a year marked by uncertainty, one thing’s for sure: the b-to-b event marketing world is in good hands. The post Introducing the 2021 Dream Team…The Sharpest Minds in B-to-B Events appeared first on Event Marketer.

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