Attendease

FEBRUARY 28, 2022

Curating a fantastic first impression to both your customers and the market-at-large can have a drastic, long-lasting impact on your product’s success. . This way, everyone executing your marketing is aligned in correctly promoting the product’s branding, unique selling propositions, and key features. . Momentum is everything!

Social Media 370

Social Media Retail Automotive 2021 370

SpotMe Blog

SEPTEMBER 23, 2021

The sponsor(s) provides funding or resources required at the event, and in return, they receive advantages in marketing, brand awareness, and business reputation. . Check out these 16 Event Email Templates to Drive Attendance & Increase Engagement in 2021. What are they trying to obtain in their current marketing campaign?

Sponsorships 242

Sponsorships 2021 Food and Beverage Marketing 242

Event Marketer

DECEMBER 13, 2021

Ally strategically built anticipation and buzz around the program as the day progressed without revealing who was behind the generous donations to ensure that, in the moment, the activation didn’t feel like a marketing push. Based on its initial success, Ally says it’s likely to scale the program in other markets in 2022.

Venues 331

Venues Social Media Financial 2022 331

Event Marketer

OCTOBER 27, 2022

And then on top of that, we have out-of-home and radio [advertising] going right now, so this kind of ties in nicely with all the marketing efforts in the area.”. The first iteration of the cleanup events in 2021 came to fruition because Thomas’ wanted to connect in person with consumers in a safe way during the pandemic.

Sustainability 299

Sustainability 2021 Social Media Advertising 299

Attendease

FEBRUARY 7, 2022

After countless months of R&D, you have a new product that you’re really excited to bring to market. What you do next is key, and an impactful and engaging introduction to the market is paramount to your product’s growth and longevity. We have two words for you: experiential marketing. billion recorded a year earlier. .

Trade Shows 363

Trade Shows Social Media Automotive Fashion 363

Event Marketer

FEBRUARY 14, 2022

Leading up to the chocolate box activations, Godiva teased their geographic locations on social media. for example, Godiva’s market share and sales distribution grew, and consumption increased by 31 percent, year over year. Agencies: Department of Wonder (experiential); Lippe Taylor (social, digital, p.r.). In the U.S.,

Retail 334

Retail Social Media 2022 2021 334

SpotMe Blog

JULY 25, 2021

Marketing and sales events. You can leave the content up as long as you like, so busy attendees can access it at any point — and can even come back to it in the future for reference or for other marketing purposes. 5 Tips to Successfully Transition Your Events from Virtual to Hybrid in 2021. 5) Social Media Marketing World.

Social Media 279

Social Media 2021 Trade Shows Events 279

Event Marketer

MARCH 27, 2023

As experiential marketing degree programs crop up, professors outline how the industry can better support students Florida International University recently added event-focused specializations and tracks. In the meantime, aspiring event marketers have turned to related established programs that offer transferable skills and experiences.

Marketing 246

Marketing Sports Hospitality Tourism 246

Event Marketer

SEPTEMBER 27, 2021

To find out more about the evolution of Grey Goose’s US Open sponsorship strategy, we tapped Aleco Azqueta, vp-marketing at Grey Goose, North America, for his insights. More on Sports Sponsorship: How Seven Sponsors are Serving up Fan Experiences at the 2021 US Open. Aleco Azqueta. What has been your approach?

Sponsorships 312

Sponsorships Food and Beverage Sports 2021 312

Event Marketer

JANUARY 24, 2022

Along with the recent social audio boom and an uptick in sonic branding tactics, audio-centric activations and events, both physical and virtual, are on the rise. More Multisensory Strategies: Launch Events: Febreze Drops an Eight-Track Album Inspired by Social Listening. Featured photo credit: SXM Media. Agency: Factory 360.

Apparel 363

Apparel Social Media 2021 2020 363

Event Industry News

APRIL 15, 2021

On a mission to become the ticketing partner of choice for independent music festivals, TicketSellers & Eventree has appointed Libby Urvois, as Client Success Manager, and Mollie Love, as Social Media & Marketing Manager. Now that things are looking up I’m delighted that the team at TicketSellers is growing once more.

Social Media 80

Social Media Management Marketing Advertising 80

Event Marketer

JUNE 7, 2021

Every decision that an event marketer makes—and uses their budget for—offers an opportunity to advance diversity. In a session on diversity in events at the summer edition of the Experiential Marketing Summit , Chardia Christophe-Garcia, executive director-audience and community marketing at Forbes , addressed the topic head-on.

Speakers 340

Speakers Social Media Event Marketing Marketing 340

Expo Pass

MAY 27, 2021

To help you make real connections meeting in-person, these are our top networking trends and predictions for 2021. Social media may not be all it’s cracked up to be for making real connections, but it’s still important to have a presence. Which makes 2021 sound better already. Who can blame them?)

2021 148

2021 Social Media Meetings Marketing 148

Prestige Events Magazine

MAY 21, 2021

Being appointed Executive Director to the consortium in 2018, Jennings has worked with a dedicated team of professionals to deliver sales, marketing, social media, training and membership services to Venues of Excellence, also managing the Venue Find Team who work with clients to place business within member venues and UK venues.

Hospitality 246

Hospitality Venues Financial 2021 246

Event Marketer

JUNE 1, 2022

Formulating highly-curated partnerships has become an effective way for brands to expand reach and get more value out of their marketing efforts—and budgets. This year, with “Julia” premiering just before the event, HBO Max signed on as lead sponsor of the fest (which happened to be themed around Julia Child for the virtual 2021 event).

Sponsorships 352

Sponsorships 2014 Social Media 2021 352

Expo Pass

SEPTEMBER 27, 2021

Pre-event marketing is all about two things: boosting registration, and creating real, organic interest in the event. To answer these questions, we did a little research, and put together our favorite pre-event marketing strategies for planning your 2021/2022 events. Or post more on social media. Start with “Why?”.

Event Marketing 158

Event Marketing Marketing Trade Shows Social Media 158

SpotMe Blog

MAY 4, 2021

Plus, check out our list of the best virtual events and conferences to attend and be inspired by in 2021. Check out The Best Mobile Conference and Event Apps for Your Hybrid and In-Person Events in 2021. Work together on social media content and promotions. These boxes will make great shareable photos for social media.

2021 130

2021 Conference Social Media Healthcare 130

Nunify

JANUARY 4, 2022

Virtual events are now a value creator to your marketing & top-of-the-line. By 2028 global virtual event market could reach $500+ billion ( Global news wir e, 2021). 63% marketing leaders say they plan to conduct “the same number or more” virtual events in 2022. Forrester , 2021 ). Eventmarketer , 2021).

Event Marketing 124

Event Marketing Marketing 2021 2022 124

Smart Meetings

MARCH 22, 2024

Dringham enters as director of marketing. She most recently served as director of marketing at Davidson Hospitality Group, where she provided both on-property and task force marketing leadership to numerous properties. Throughout her career, she has held multiple strategic marketing positions.

Food and Beverage 246

Food and Beverage Hospitality Social Media Hotels 246

Event Marketer

JANUARY 22, 2024

For the season two launch of its original show “Love Life,” Max in 2021 hosted a four-day series of date nights at eight Black-owned restaurants in Atlanta, Detroit, L.A. The final part of the marketing program, Russell Stover announced the wedding on social media with digital invitations and shared photos after the event took place.

Food and Beverage 289

Food and Beverage Social Media 2022 Negotiating 289

Smart Meetings

AUGUST 5, 2021

Its 2021 DestinationNEXT Futures Study points the way for these destination organizations to rebuild their visitor economies while creating “more sustainable destinations and enriching their communities.”. Values-based marketing: community values, goals and energy as the new competitive advantage.

Sustainability 246

Sustainability Travel Social Media Government 246

Smart Meetings

MARCH 9, 2022

The number one customer of a DMO [Destination Marketing Organization] is the community and its residents. Weissenborn suggested leveraging popular social media channels, including TikTok, the most visited website in 2021. Messaging, materials and marketing used for one generation has a shelf life.

Tourism 246

Tourism 2021 Government 2020 246

Event Marketer

DECEMBER 13, 2022

The Web3 brand—which was born from a 10,000-piece NFT collection of zombie characters released in 2021—invited the Deadfellaz community (known as the Horde), fellow NFT projects, and sponsors Gala Games and Ledger to its largest in-person event yet. Photo credit: Deadfellaz.

Social Media 316

Social Media 2021 Entertainment Hotels 316

Endless Events

DECEMBER 2, 2021

This week, Nick, Thuy, and Will review their experience at IMEX America 2021, held for the very first time at Mandalay Bay. Everyone was looking forward to going to IMEX America 2021, especially since the iconic trade show was canceled last year due to COVID. IMEX America 2021 & COVID Compliance. What about a lowlight?

2021 125

2021 Trade Shows 2019 Social Media 125

Event Marketer

OCTOBER 4, 2021

We’re calling it now: 2021 is officially the year of the mobile tour. The strategy has been leveraged for decades by brands of every stripe, but a deluge of b-to-c mobile programs hit the road this year as marketers grappled with the ever-changing COVID regulations and consumer safety concerns associated with traditional events.

Education 348

Education Marketing Retail Social Media 348

Event Age by Swapcard

MARCH 18, 2021

Here are the 50 best virtual event ideas for 2021. The week before your event kicks off is a crucial marketing period. They can then post it on social media with your event’s hashtag. They came up with the idea of a jacket auction overnight and started marketing first thing the next day. Want more ideas?

Event Ideas 148

Event Ideas 2021 Social Media Speakers 148

Expo Pass

JUNE 1, 2021

The only problem is marketing in-person events in 2021 is a whole different story. Here are our top tips for marketing your hybrid or in-person event in 2021 and beyond. Smaller brands are making a big splash in 2021. Big events should start marketing today. Which should be a lot!

2021 88

2021 Marketing Social Media Sponsorships 88

Event Age by Swapcard

MARCH 18, 2021

Here are the 50 best virtual event ideas for 2021. The week before your event kicks off is a crucial marketing period. They can then post it on social media with your event’s hashtag. They came up with the idea of a jacket auction overnight and started marketing first thing the next day. Want more ideas?

Event Ideas 148

Event Ideas 2021 Social Media Speakers 148

PCMA Convene

AUGUST 24, 2020

Event strategists should think about designing their 2021 events based on four different “domains:” live hub, Live remote, virtual, and digital, or social media. However, there is a better way to plan for 2021 than to just try to blend in-person and virtual.

2021 117

2021 Insurance Social Media Events 117

SpotMe Blog

JUNE 2, 2021

That’s where experiential marketing comes in. With experiential marketing events, you’re focused on creating interactive messages that live in every part of your event — which will naturally boost attendance and ROI. Still getting a handle on experiential marketing? What Is Experiential Marketing and Why Is It Important in 2021?

Marketing 130

Marketing Social Media 2021 2020 130

Smart Meetings

JUNE 29, 2022

Most brands have social media managers to keep the company in the public consciousness. Roles that can be performed remotely include: Social media manager. Marketing and PR executives. People will need to be hired to design and manage these new customer-oriented technologies. Event planning consultant. Accountant.

Hospitality 245

Hospitality Hotels Social Media Travel 245

Event Marketer

DECEMBER 1, 2021

And while the personal appeal is evident, event marketers are beginning to capitalize on the platform for its variety of uses on-site at events. Those interested in participating can visit Coke’s holiday microsite to enter for a chance to win a custom message, sent at random, which is shareable via social media or text message.

Retail 299

Retail Social Media 2022 2021 299

Attendease

FEBRUARY 28, 2022

Curating a fantastic first impression to both your customers and the market-at-large can have a drastic, long-lasting impact on your product’s success. This way, everyone executing your marketing is aligned in correctly promoting the product’s branding, unique selling propositions, and key features. Momentum is everything!

Social Media 195

Social Media Retail Automotive 2021 195

PCMA Convene

JANUARY 27, 2021

based market research firm, has just published its Top 10 Global Consumer Trends for 2021 , which provides insights for the business events industry. Resilience and adaptability are the driving forces behind these top global and consumer trends in 2021. Euromonitor International, a London, U.K.–based

2021 132

2021 Sustainability Social Media Venues 132

Velvet Chainsaw

OCTOBER 14, 2021

If marketing budgets intended for show participation in 2020 or 2021 were reallocated, or not spent, will corporations recall the good days and include your show in the 2022 marketing budget? This means that exhibiting companies have not allocated and spent their marketing dollars on live expos for nearly two budget years.

Sponsorships 221

Sponsorships Advertising 2022 2020 221

Smart Meetings

APRIL 27, 2021

Smart Meetings loves recognizing talented hospitality professionals who will help the industry evolve as we get back to meeting, so when we heard that Destinations International had announced their 2021 30 Under 30 class from convention and visitors bureaus and tourism boards around the world, we wanted to get to know them better.

Tourism 279

Tourism 2020 Travel Social Media 279

Event Industry News

DECEMBER 17, 2020

In the run up to the launch date, a series of teaser content including supporting videos from a wide range of high profile personalities were sent across the OIOV social media channels. The mission is to encourage them to look ahead to 2021 now – start to plan, brief and commit budgets to events.

B2B 138

B2B B2C Social Media 2021 138