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Introducing the 2021 Event Planning Playbook

Event Farm

So we set out to compile all the knowledge we’ve gathered so far this year to create the 2021 Event Planning Playbook and provide the answers you seek to give your traditional playbook a massive upgrade. Ryan suggested using your event safety plan and protocol as a marketing tactic—a differentiator for your events.

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Why Building an Event Community is a Hot Trend for 2021

Eventmobi

More than any other marketing channel, face-to-face experiences solidify a sense of community and help sustain them in the long run. TED Talks are a perfect example of an event brand that has built a robust market for on-demand video content, long after the live event is over. Strengthen Your Messaging & Marketing Strategy.

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Spotlight: Caitlin O’Malley shares how PCMA is managing Virtual & Hybrid Events in 2021

Attendease

Through this interview, you will learn from Caitlin about the success with Convening Leaders, which went hybrid in January 2021, and their plans for Educon, which will go hybrid in July. Read below (or listen to the recording) to learn more about how PCMA has been managing its virtual and hybrid events in 2021.

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7 of the Top Event Planning Conferences in 2021

Social Tables

While 2021 may still look a little different than normal, expect to see many conferences back and ready to help industry professionals navigate the massive changes in the way they do business. Read on to learn more about some of the top event planning conferences that 2021 has to offer.

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Post-COVID Storytelling: How Marketers are Activating Their Brand’s Stories in the Year Ahead

Event Marketer

Storytelling has always been the beating heart of experiential marketing. Storytelling has always been a main component of any great event,” says Cameron Mercer, head of event marketing, EMEA, APAC and Workplace at Facebook. THE PANELISTS: Jitter Garcia , Head of Event Marketing at Univision Communications.

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Diversity in Events: Forbes Offers Six Tips for Success

Event Marketer

Every decision that an event marketer makes—and uses their budget for—offers an opportunity to advance diversity. In a session on diversity in events at the summer edition of the Experiential Marketing Summit , Chardia Christophe-Garcia, executive director-audience and community marketing at Forbes , addressed the topic head-on.

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4 Things Event Marketers Need to Know When Planning Hybrid Events for 2021 and Beyond

SmartMeetings

Event marketers have been challenged with how to pivot quickly and keep business going and pipeline numbers up with virtual events for now, and hybrid events in the future, as the pandemic will have a rolling impact on logistics, location, sponsorships and attendance. More : How to Create a COVID-era Event Marketing Plan.

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