Event Marketer

APRIL 10, 2023

It expanded by nearly 40 percent between 2019 and 2021 and now boasts 4.8 Consumers’ interest in the sport is booming—and that translates to big-time sponsorship opportunities for brands who take the time to understand who the fans are and how to speak to them authentically. million active “picklers” in the U.S.,

Sponsorships 246

Sponsorships Sports 2023 2021 246

Event Farm

MAY 5, 2021

So we set out to compile all the knowledge we’ve gathered so far this year to create the 2021 Event Planning Playbook and provide the answers you seek to give your traditional playbook a massive upgrade. Ryan suggested using your event safety plan and protocol as a marketing tactic—a differentiator for your events. Mask monitoring.

2021 306

2021 Event Planning Insurance Transportation 306

Event Marketer

JANUARY 12, 2022

Founded in 2018, Visible was in year two of a marketing trajectory designed to explain its unique offering when the pandemic hit. Cheeky and friendly with its marketing, the challenger brand had been diligently gaining national brand awareness with an experiential strategy designed to take the competition by the horns. .

2021 299

2021 Wireless 2018 Sponsorships 299

Event Marketer

APRIL 10, 2023

Fortunately, brands are offering women’s sports an assist through purpose-led sponsorship programs that, at their core, are about driving awareness of the leagues and the players more than the company’s latest offerings. It’s not just the right thing to do, “it’s good business,” says Alison Giordano, svp-global sponsorships at Mastercard.

Sports 246

Sports Sponsorships 2023 Social Media 246

Velvet Chainsaw

SEPTEMBER 22, 2020

Learn about what worked, what they would have changed, and how they plan to approach their 2021 event. The strategy behind not offering a virtual expo, but leveraging sponsorships for virtual engagement that can be extended to year-round. How smart marketing increased registration dramatically within the last two weeks of the event.

2020 397

2020 Sponsorships 2021 Marketing 397

Event Marketer

OCTOBER 23, 2024

Fans around the world tuned in to Netflix’s “Squid Game” in 2021, making it the most-watched (non-English) TV show in the brand’s history—and they’ve been clamoring for more of the South Korean thriller series ever since. So with the debut of season two finally arriving on Dec.

Fashion 290

Fashion 2021 Education Marketing 290

Eventmobi

SEPTEMBER 17, 2021

More than any other marketing channel, face-to-face experiences solidify a sense of community and help sustain them in the long run. TED Talks are a perfect example of an event brand that has built a robust market for on-demand video content, long after the live event is over. Strengthen Your Messaging & Marketing Strategy.

2021 328

2021 Event Technology Social Media Technology 328

Event Marketer

SEPTEMBER 27, 2021

For Grey Goose, the cocktail serves as an anchor for sponsorship activations and hospitality experiences each year at the Billie Jean King National Tennis Center. To find out more about the evolution of Grey Goose’s US Open sponsorship strategy, we tapped Aleco Azqueta, vp-marketing at Grey Goose, North America, for his insights.

Sponsorships 312

Sponsorships Food and Beverage Sports 2021 312

Event Marketer

APRIL 4, 2022

“When you’re at these events, all you really want to do is swing a golf club, so we wanted to find a way to bring that experience to a golf course,” says Taylor Berry, vp-brand marketing at Tito’s. More Sports Sponsorship Strategies: Comcast Business Launches a New Pavilion Experience for the PGA Tour. Photo credit: PGA Tour.

Apparel 331

Apparel Sponsorships Sports Entertainment 331

Event Marketer

JULY 5, 2021

Following a year marked by constant chaos and disruption, the experiential marketing industry came back strong in 2021. We’re talking, of course, about the 19th annual Experiential Marketing Summit. Stay tuned for part three of EMS 2021, taking place live and in living color at Chicago’s McCormick Place, Oct. EMS SPRING.

Marketing 317

Marketing Trade Shows 2021 2020 317

Event Marketer

DECEMBER 27, 2021

And it can’t just be about optics—the young consumers driving cause marketing’s modern evolution are particularly adept at seeing through flowery language and empty promises. . Enter: the cause marketing activations and events implemented in 2021, which included an array of stunts and adventurous calls to action. GOING LOW-KEY.

Marketing 328

Marketing Fashion Education Apparel 328

Event Marketer

JUNE 1, 2022

Formulating highly-curated partnerships has become an effective way for brands to expand reach and get more value out of their marketing efforts—and budgets. The multifaceted collab, which ranged from sponsorship activations to a companion podcast, proved to be a resounding success. Mutually Beneficial Event Sponsorships.

Sponsorships 352

Sponsorships 2014 Social Media 2021 352

Social Tables

JANUARY 27, 2021

While 2021 may still look a little different than normal, expect to see many conferences back and ready to help industry professionals navigate the massive changes in the way they do business. Read on to learn more about some of the top event planning conferences that 2021 has to offer.

2021 193

2021 Event Planning Conference 2020 193

Event Marketer

MARCH 23, 2022

To amplify its partnership with the professional golf event, the brand activated a practical Comcast Business Pavilion to help tour sponsors and partners stay connected at select PGA Tour events throughout the 2021-22 season. Agency: GMR Marketing.

Hospitality 327

Hospitality Sponsorships 2021 Entertainment 327

Event Marketer

JULY 18, 2022

The year’s best experiential marketing campaigns. Take the State Farm Football Find, a digital + live sponsorship program developed based not only on the knowledge that multichannel programs vastly extend reach, but the fact that modern sports fans rely on their second screens to enhance the viewing experience.

2022 306

2022 Sponsorships 2021 Sports 306

Event Marketer

MARCH 27, 2023

As experiential marketing degree programs crop up, professors outline how the industry can better support students Florida International University recently added event-focused specializations and tracks. In the meantime, aspiring event marketers have turned to related established programs that offer transferable skills and experiences.

Marketing 246

Marketing Sports Hospitality Tourism 246

GEVME

JANUARY 4, 2022

When asked about the virtual events taking over the in-person ones, Sara Lieber, Event Marketing Manager at Drift said that ‘’While we are looking for the in-person events to be back in 2022, the virtual component is going to be there to reach larger audiences’’. . Flipping the coin, do attendees see the value of paying for an online event?

Sponsorships 317

Sponsorships 2022 2021 Events 317

Velvet Chainsaw

FEBRUARY 8, 2021

If you designed the program with problem-based tracks, you have the framework to repackage four or five sessions into a series that can be marketed as a rebroadcast or on-demand product. The revenue needed from virtual registrants and sponsorship to break even may be difficult to predict and generate in the early going.

Conference 366

Conference Sponsorships Education 2022 366

SmartMeetings

AUGUST 31, 2020

Event marketers have been challenged with how to pivot quickly and keep business going and pipeline numbers up with virtual events for now, and hybrid events in the future, as the pandemic will have a rolling impact on logistics, location, sponsorships and attendance. More : How to Create a COVID-era Event Marketing Plan.

2021 138

2021 Event Marketing Marketing Technology 138

Velvet Chainsaw

OCTOBER 14, 2021

If marketing budgets intended for show participation in 2020 or 2021 were reallocated, or not spent, will corporations recall the good days and include your show in the 2022 marketing budget? This means that exhibiting companies have not allocated and spent their marketing dollars on live expos for nearly two budget years.

Sponsorships 221

Sponsorships Advertising 2022 2020 221

Event Marketer

JUNE 28, 2021

But at its core, Pride has always been about getting together in person to celebrate the LGBTQ+ community—and in 2021, those face-to-face experiences made a comeback. Drag emcee Marsha Dimes called the sponsorship activation a “true showstopper.” Brands did their best to commemorate Pride Month virtually in 2020.

Apparel 331

Apparel Retail Sponsorships 2021 331

Nunify

JANUARY 4, 2022

Virtual events are now a value creator to your marketing & top-of-the-line. By 2028 global virtual event market could reach $500+ billion ( Global news wir e, 2021). 63% marketing leaders say they plan to conduct “the same number or more” virtual events in 2022. Forrester , 2021 ). Eventmarketer , 2021).

Event Marketing 124

Event Marketing Marketing 2021 2022 124

Event Marketer

FEBRUARY 7, 2022

Scope, also known as Scope International Contemporary Art Show, is a hot beach pavilion-style property and platform for contemporary art, new artists and emerging mediums that for 2021 featured brand experiences by the likes of Porsche, XO Jets, Grey Goose, Abra, High West Whiskey, Pioneer DJ, Loews, KOE, Poland Spring, Origin and Clean Co.

2021 321

2021 Fashion 2020 Tech 321

SpotMe Blog

JULY 25, 2021

Marketing and sales events. You can leave the content up as long as you like, so busy attendees can access it at any point — and can even come back to it in the future for reference or for other marketing purposes. 5 Tips to Successfully Transition Your Events from Virtual to Hybrid in 2021. 5) Social Media Marketing World.

Social Media 279

Social Media 2021 Trade Shows Events 279

Prestige Events Magazine

OCTOBER 13, 2021

The quantitative research was carried out between August and September 2021 amongst AOK Events’ corporate clients and compared decision makers’ budgets, objectives, and methodologies pre and post pandemic. Key take outs from AOK Events’ research highlights: Internal events.

2022 240

2022 Sponsorships 2021 Hospitality 240

Event Marketer

JANUARY 20, 2023

10, at Lincoln Financial Field in South Philadelphia, provided USAA with a unique opportunity to dial up its sponsorship experience in conjunction with its 100th anniversary campaign. The “ticket” was significant in that in 2021, Army-Navy game tickets went entirely digital. But the 2022 matchup on Dec. USAA brought that back for them.

Sponsorships 246

Sponsorships Insurance 2009 2022 246

Event Marketer

NOVEMBER 22, 2022

In 2021, High West Whiskey activated a Wild West-themed saloon with an installation that resembled an old train caboose. SPONSORSHIP. The post Get a Sneak Peek of Installations and Activations Coming to the 2022 SCOPE Art Show appeared first on Event Marketer. Photo credit: SCOPE.

2022 246

2022 Sponsorships Fashion 2021 246

Canadian Special Events

AUGUST 28, 2022

The Sponsorship Marketing Council Canada (SMCC) was created in 2004 to drive advancements in the fi eld of sponsorship marketing. Sponsorship Marketing Council Canada is an anticipated national event in the Canadian marketing calendar. . Redstone Agency , rocks the SMA’s.

Sponsorships 52

Sponsorships 2021 Marketing 2004 52

Event Marketer

OCTOBER 19, 2021

“The days are here where we have to be thinking about not either an in-person or digital experience, but how you do both safely and simultaneously,” says Colin Fleming, senior vp-global brand, events, content and customer marketing at Salesforce. 12 Takeaways from the Virtual Editions of EMS 2021. We will never look back.

Tech 246

Tech Sponsorships 2021 Entertainment 246

Event Marketer

DECEMBER 13, 2021

But for automotive event marketers, it’s an opportunity to reevaluate how and when they capture consumers and, most importantly, where. . More From the Auto Space: Inside Nissan’s Socially Distanced Drive-in Sponsorship at CHI-Together. The majority are in-market, 12-month intenders to buy.” . DIRECT-TO-CONSUMER MINDSET.

Automotive 299

Automotive 2022 2020 Sponsorships 299

Expo Pass

JUNE 1, 2021

The only problem is marketing in-person events in 2021 is a whole different story. Here are our top tips for marketing your hybrid or in-person event in 2021 and beyond. Smaller brands are making a big splash in 2021. Big events should start marketing today. Think local. Which should be a lot!

2021 88

2021 Marketing Social Media Sponsorships 88

SpotMe Blog

MAY 4, 2021

Plus, check out our list of the best virtual events and conferences to attend and be inspired by in 2021. Check out The Best Mobile Conference and Event Apps for Your Hybrid and In-Person Events in 2021. 5) Build Credibility With Sponsorships. The Best Virtual Conferences and Events of 2021. Image by CNET. Description.

2021 130

2021 Conference Social Media Healthcare 130

Event Age by Swapcard

MARCH 18, 2021

Here are the 50 best virtual event ideas for 2021. The week before your event kicks off is a crucial marketing period. This not only creates a community in different social spheres, but also serves as free marketing for a wider audience - the network of everyone posting photos will see how much fun the event seems to be!

Event Ideas 148

Event Ideas 2021 Social Media Speakers 148

Bizzabo

JUNE 11, 2021

Event sponsorships are a vital part to any event marketing campaign, but one of the hardest parts of securing the right event sponsors is knowing where to look. Even in 2021, there is no foolproof formula to guarantee sponsorship. Define the sponsorship criteria. Find companies with the resources for sponsorship.

2021 109

2021 Sponsorships Social Media Advertising 109

Event Age by Swapcard

MARCH 18, 2021

Here are the 50 best virtual event ideas for 2021. The week before your event kicks off is a crucial marketing period. This not only creates a community in different social spheres, but also serves as free marketing for a wider audience - the network of everyone posting photos will see how much fun the event seems to be!

Event Ideas 148

Event Ideas 2021 Social Media Speakers 148

Smart Meetings

AUGUST 4, 2023

Joelle Park Joelle Park Park is appointed to the role of senior vice president and chief marketing officer at BWH Hotels. In this executive role, Park will lead the company’s global marketing, brand strategy and communications. In this role, Donatelli will oversee the Southeast market.

Sports 233

Sports Hotels Sustainability Hospitality 233

Prestige Events Magazine

JULY 20, 2021

Leading Diversity & Inclusion consultancy for the global events industry, Diversity Ally, have been providing support to over 20 events organisations such as Informa Markets, SMYLE, Brands At Work and Diversified Communications over the last year. Categories announced Monday 6th September 2021. Shortlist announced February 2022.

2022 147

2022 2021 Sponsorships Consulting 147