Event Marketer

SEPTEMBER 6, 2021

Fans and brands have made a triumphant return to the 2021 US Open Tennis Championships after spectators were banned from last year’s event due to COVID. The big draw for 2021 were the first-ever American Express Courts at Pier 76 in New York City. This year’s competition, taking place Aug. IHG HOTELS & RESORTS.

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Event Marketer

OCTOBER 27, 2022

Sustainability Strategies You Might Like: Thomas’ Partners with Nature Nonprofits for Breakfast, Beautification. 10 Event Sustainability Ideas to Implement Right Now. “We And then on top of that, we have out-of-home and radio [advertising] going right now, so this kind of ties in nicely with all the marketing efforts in the area.”.

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PCMA Convene

AUGUST 24, 2020

Event strategists should think about designing their 2021 events based on four different “domains:” live hub, Live remote, virtual, and digital, or social media. None of these “one-offs” will sustain you for the long term. However, there is a better way to plan for 2021 than to just try to blend in-person and virtual.

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Prestige Events Magazine

OCTOBER 6, 2021

ICE Launches Annual ICE Report 2021. Ensuring the sustainability of events has risen to become the key challenge corporate organisers are looking to tackle between now and 2024, according to this year’s ICE Annual Benchmarking Research Report, sponsored by Cvent. We talk a lot about this ‘natural home’ within the ICE community.

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Event Marketer

NOVEMBER 8, 2021

“As we have all adapted and have learned to connect in new ways during these unique times, there are definitely advantages to the virtual format,” says Kate Biancamano, director-events and experiential marketing at Sephora. “It Well played, Sephora—attendee attrition at virtual events is very real. “In

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PCMA Convene

OCTOBER 13, 2021

Event organizers can decide which of the United Nations’ 17 Sustainable Development Goals Decide which of those 17 goals are most within their reach to accomplish and aligned with the mission of their organizations. You can start on what seems like an overwhelming task by reviewing the United Nations Sustainable Development Goals.

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The MICE

NOVEMBER 18, 2024

In this blog post, I’ll showcase the unique opportunities Stuttgart offers for your event, from hotels and venues to experiences, all with sustainability woven into the event planning process. This setup reduces transport emissions and encourages attendees to use sustainable travel options.

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Event Marketer

MAY 16, 2022

As corporations pledge to be more sustainable, the event industry seeks lasting solutions. In an era of climate and pandemic disruption, event marketers are embracing a new chapter that addresses consumer and corporate expectations surrounding sustainability and safety. THE PANDEMIC EFFECT. CORPORATE MESSAGING.

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PCMA Convene

OCTOBER 10, 2022

Instead of advertising its brand, Amazon chose to use its naming rights to spotlight its pledge to reach net-zero carbon emissions by calling the Seattle venue Climate Pledge Arena — just one example how sustainability has become top of mind for organizations and consumers. Michael Dyerland/Visit Seattle). ” — Shawna McKinley.

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Event Industry News

DECEMBER 15, 2020

HBAA board and senior management share their predictions for 2021. Collaboration and consolidation will be key trends for the business events, accommodation and meetings industry in 2021, according to the HBAA. Market recovery. Smaller meetings and smaller/hybrid events will replace the large-scale offerings for 2021.”.

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MeetingsNet

APRIL 22, 2022

By March, meetings business in most of the top 25 meeting markets in the country beat forecasts, while April is also on pace to notably exceed the forecasts made as recently as early February. meeting markets is the strength of transient business travel. One factor that affects demand and prices in the top U.S.

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Floktu

DECEMBER 15, 2020

The Event Industry saw many changes and painful cancellations in 2020, but it doesn’t mean the perfect event isn’t possible in 2021. With COVID-19 ravaging through event plans in 2020, making sure your guests are safe is the number one priority going into 2021. Sustainability Is Key. The Event That Gives back.

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Eventsforce

JULY 5, 2021

From the importance of mental health awareness and collaboration to discussions about sustainability and the changing the role of event data, have a look at our top take-aways from the show: 1) Value Your Life. For example, EMEC 2021 has on demand content available to all those who registered, for a further three months.

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GEVME

FEBRUARY 18, 2022

The latest study shows that the global virtual events market can expect a growth of 25% between 2021 and 2026. Clearly, virtual events are a key tool that’s helping the event industry at shaping and take charge of moving towards more sustainable formats of organising events. That said, are virtual events here to say?

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Bizzabo

JANUARY 22, 2021

97% of event professionals believe we will see more hybrid events in 2021. It’s hard to predict but here are some ways hybrid events could emerge in 2021. This is why professional broadcasting will become much more prominent in 2021. Source: Convening Leaders 2021. Denise Hibbard, Senior Marketing Manager, DJI.

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Event Marketer

OCTOBER 11, 2021

These were among the key themes that emerged during the 19 th annual Experiential Marketing Summit, Oct. The show opened with a fireside chat between Soo Young Kim, head of global programs and experiences at YouTube, and Jessica Heasley, group editor and publisher at Event Marketer. 5-7, at McCormick Place in Chicago.

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Social Tables

JANUARY 14, 2022

Hospitality professionals saw the industry undergo tremendous changes in 2021. 2021 also brought about many exciting developments in hospitality technology, digital marketing, hotel services, and changes in travel trends. International Hotel Technology Forum 2022. April 27-28 | Austria Center | Vienna. The Hotel Show.

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Event Industry News

JUNE 23, 2022

Attendees and performers at live events and entertainment venues are increasingly demanding organisers to be as sustainable as possible. Right now, more than ever before ‘sustainability’ is and remains one of the biggest challenges facing the live events and venues industries. Written by Ian Irving, Marketing Director at trovr.

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Bizzabo

JULY 20, 2021

From sustainability rooms to floating robot balloons, we tested the limits to create a truly inclusive experience and push the boundaries of what is possible in the hybrid era. Here’s what you need to know about how the world’s top brands are approaching their own hybrid event strategies in 2021 and 2022. Hybrid is a Spectrum.

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Event Marketer

DECEMBER 27, 2021

And it can’t just be about optics—the young consumers driving cause marketing’s modern evolution are particularly adept at seeing through flowery language and empty promises. . Enter: the cause marketing activations and events implemented in 2021, which included an array of stunts and adventurous calls to action. GOING LOW-KEY.

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Event Industry News

JANUARY 5, 2021

Uncertainty prevailed at a Live Music Festivals Committee meeting this morning, with industry representatives calling for a clear message about when, and if, it will be safe to reopen; to start selling tickets for outdoor events in 2021.

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Conferences that Work

JULY 5, 2021

[My June, 2021 guest post for BlueJeans by Verizon on event ROI.]. Exhibitors hope to gain new customers, maintain or strengthen existing business relationships, increase brand awareness, and promote their offerings to a wider audience, thus obtaining greater market share. What is event ROI?

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Bizzabo

DECEMBER 22, 2020

The most authoritative list of 2021 virtual events and conferences on the internet. Planners have already made their intentions clear, with 93% of event marketers already planning to incorporate virtual events into their strategy in 2021 and beyond. Note: As 2021 goes on, we plan on updating this post regularly.

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PCMA Convene

NOVEMBER 12, 2020

In 2021, virtual event planners will have go beyond plugging their old face-to-face meeting agendas into a virtual platform. The big question to ponder for 2021 and beyond is: Will those — especially global and non-members — who’ve attended virtual events in 2020 return? 2021 Experience Design. Cut timelines in half.

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Event Birdie

JANUARY 26, 2021

Even with the possibility of a vaccine in the coming months, predicting how the events industry will forge forward in 2021 is a tricky task. Despite that uncertainty I still hold a lot of hope and optimism for the events market in 2021. Did you hear there’s an abundance of lobster on the market? 1/ Local + Hybrid.

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SpotMe Blog

MARCH 23, 2023

And events need to be more accessible, inclusive, and sustainable. It aims to help B2B marketing professionals like you around the globe to choose the right event management technology platform to help you achieve your business goals. 2 Tools for high audience engagement Audience engagement is no longer a “nice-to-have”.

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Attendease

DECEMBER 14, 2020

But most of the conversation is being driven by marketers who have an agenda, not actual event experts. It's not just thinking about sustainability but thinking end-to-end, cradle-to-grave circular economy. Not back to that place of non-sustainable tourism meetings and events. What do you see as you look to 2021 and beyond?

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Event Industry News

MAY 30, 2022

From in-person event apps, to pre-event registration and promotion tools, to event reporting and analytics, our technology enables marketers and event planners everywhere to easily create a custom blend of in-person and virtual events that deliver a unique experience to event attendees across the globe. Sustainability is in our roots.

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Event Industry News

APRIL 6, 2023

Former Mobile Promotions and Star Live man Robin Carlisle launched RC Consultants in November 2021 to help young people with special needs find a foothold events-world. He discusses sustainability in some […]

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Event Industry News

OCTOBER 28, 2020

The campaign planning work started in September and is aiming to launch before the end of the year, subject to the prevailing national situation and any developments in relation to the consumer/business market guidance for events re-opening into 2021. It aims to: Reassure.

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Event Industry News

JANUARY 22, 2021

HBAA will be supporting EventWell and Buses4Homeless as its charitable social enterprises for 2021, as part of the association’s strategy, aligned to resilience and ethics, as two of its four pillars. Dan Atkins, founder of Buses4Homeless, said: “We are absolutely thrilled that HBAA is supporting Buses4Homeless again in 2021.

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Bizzabo

DECEMBER 15, 2020

Welcome to your guide for virtual conferences in 2021. Within several months, many innovative approaches and tools quickly emerged onto the market. We predict that event marketers will be leveraging virtual conferences as part of a larger hybrid event strategy. More Sustainable. The industry went dark - but not for long.

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Event Industry News

FEBRUARY 2, 2022

The event sustainability body isla has grown to over one hundred members. ” Launched with 12 founding agencies and supplier members a little over a year ago, isla has evolved to further support venues, brands and exhibition organisers across the sector on their sustainability journey.

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Event Marketer

JANUARY 30, 2023

Much like event professionals, destination marketers are in the business of brand-building, content creation and engaging targets face-to-face to showcase the value proposition of a particular city, state or country. So we rounded up seven ideas to add to your experiential strategy, each inspired by destination marketing tactics.

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MeetingsNet

APRIL 20, 2023

Here are eight recent sustainability developments around travel and meetings that planners should have on their radar. • On Friday, April 21, the Sustainable Events Forum holds its fourth annual Earth Day for Event People , a free, 90-minute online event from 11:00-12:30 ET. Every effort counts. Register here. Sacramento; and Phoenix.

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Event Industry News

MAY 8, 2019

City officials have urged organisers to use washable and reusable resources such as wood, glass, porcelain and metal in a bid to encourage sustainability. Prague’s farmers’ markets have also committed to ditch the plastic with sellers along the Vltava riverbank serving food and drink in biodegradable dishes. City councillor, Hana T? “I

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Event Industry News

AUGUST 23, 2021

With sustainability an ever-increasing factor in event decision making, our expert panel explore the many new measurement tools and offer top tips on how to reduce the footprint of events. Curated in partnership with the Event Marketing Association). 10:30am – BIG EVENTS, SMALL FOOTPRINTS. 11.45am – TRENDS IN CHRISTMAS EVENTS.

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