The MICE

NOVEMBER 18, 2024

In this blog post, I’ll showcase the unique opportunities Stuttgart offers for your event, from hotels and venues to experiences, all with sustainability woven into the event planning process. This setup reduces transport emissions and encourages attendees to use sustainable travel options.

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Eventmobi

SEPTEMBER 17, 2021

More than any other marketing channel, face-to-face experiences solidify a sense of community and help sustain them in the long run. TED Talks are a perfect example of an event brand that has built a robust market for on-demand video content, long after the live event is over. Strengthen Your Messaging & Marketing Strategy.

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Event Marketer

OCTOBER 11, 2021

These were among the key themes that emerged during the 19 th annual Experiential Marketing Summit, Oct. The show opened with a fireside chat between Soo Young Kim, head of global programs and experiences at YouTube, and Jessica Heasley, group editor and publisher at Event Marketer. 5-7, at McCormick Place in Chicago.

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Event Marketer

DECEMBER 27, 2021

And it can’t just be about optics—the young consumers driving cause marketing’s modern evolution are particularly adept at seeing through flowery language and empty promises. . Enter: the cause marketing activations and events implemented in 2021, which included an array of stunts and adventurous calls to action. GOING LOW-KEY.

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Smart Meetings

NOVEMBER 9, 2021

The opening day of IMEX America 2021 at Mandalay Bay Casino in Las Vegas was humming with people just happy to be back together. Destinations International Large Market Roundtable outlined initiatives to establish Destination Booking Agreement Guidelines to create certainty for all parties. “We

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Event Marketer

JANUARY 30, 2023

Much like event professionals, destination marketers are in the business of brand-building, content creation and engaging targets face-to-face to showcase the value proposition of a particular city, state or country. So we rounded up seven ideas to add to your experiential strategy, each inspired by destination marketing tactics.

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Event Marketer

JULY 18, 2024

It covers various facets of event planning and execution, including waste reduction, energy conservation, responsible sourcing, and community engagement, and aligns with the EIC Sustainable Event Standards. It outlines cost considerations and environmental benefits to provide a framework for transitioning to this sustainable practice.

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Event Marketer

FEBRUARY 8, 2022

SEPHORiA 2021: How Sephora Transformed its Flagship Event into a Virtual Beauty Playground. The worlds incorporate themes important to the future of the BMW brand, including the circular economy, electric mobility, urban mobility and sustainability. And early adopters are reaping the benefits. More on This Topic: . ComplexLand 2.0:

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Event Marketer

JANUARY 24, 2022

Sustainable containers that maintain food temperature and quality during travel are among 2022 trends. What was in 2021 an “off-premise” and “meal-kit” focus is this year centered around sustainability and health and immunity-boosting foods. Photo: National Restaurant Association ). What’s cooking at the best events this year?

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Smart Meetings

AUGUST 5, 2021

Its 2021 DestinationNEXT Futures Study points the way for these destination organizations to rebuild their visitor economies while creating “more sustainable destinations and enriching their communities.”. Sustainable development: destination and product development to marry people, planet, profit and policy.

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Smart Meetings

JUNE 21, 2024

Djokovic is appointed as director of sales and marketing. Prior to joining the resort, she gained several years of sales and marketing experience, particularly with private club organizations. She has served as operations manager since 2021, and earlier worked for the complex as an event coordinator.

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Prestige Events Magazine

AUGUST 2, 2021

Marketing, business development and growth expert to drive and shape further expansion of isla ; engaging with the wider event industry and identifying new opportunities to strengthen the membership offering. Toni will be leading isla’s charge to becoming the leading event industry sustainability body to prepare for a Net Zero future.

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Smart Meetings

APRIL 15, 2022

Berkshire Hathaway Travel Protection , the North American-based travel insurance company, released its annual “ Safest Places to Travel 2022 ” list just before the start of this year, detailed in a report by market researcher Kit Kiefer. Iceland ranks first, four paces ahead of where it fell on the list for 2021. of meeting space.

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Gallus Events

APRIL 8, 2022

The Sustainable UK Events Industry 2050 – A reality or just a dream? Billion in 2020, and the industry is expected to double in value by 2028 (Verified Market Research 2020). The post The Sustainable UK Event Industry in 2050 appeared first on Gallus Events. The global events industry was valued at USD 886.99

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Event Industry News

APRIL 22, 2021

Despite a sea change in market circumstances the sophomore Sustainable Event Buyer’s Guide maintains its focus, detailing green thinking, green policy, green technology, green products/services and green best practice. To promote your sustainable products / services email features@eventindustrynews.com.

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Smart Meetings

JUNE 7, 2022

based Events Industry Council ( EIC ) and VSef, which launched early 2021, have taken steps toward simplifying data collection for virtual events. The Washington, D.C.-based Read More : Virtual and Hybrid Meeting Tech Updates You Need Now. “As

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Event Marketer

JULY 31, 2023

Your monthly event sustainability update In our April Industry Pulse Survey , 72 percent of event marketers said sustainability plays a role in vendor and/or material sourcing and selection, and half of the survey’s respondents said they are eliminating single-use plastic at their events and activations.

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Prestige Events Magazine

APRIL 23, 2024

Raccoon Media Group (RMG) reflects on its sustainability efforts in the past year and questions the feasibility of achieving true net zero status in this dynamic industry. RMG have come a long way in a relatively short amount of time, reducing our carbon footprint per visitor in the UK from 22kg of CO2e in 2021/22 to under 15kg in 2023/24.

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Smart Meetings

DECEMBER 20, 2021

— JT Long (@SmartMtgsJT) December 16, 2021. — SmartMeetings (@SmartMeetings) December 16, 2021. It threw lubrication in the wheels of change and now labor markets have shifted permanently,” he said. — JT Long (@SmartMtgsJT) December 15, 2021. — JT Long (@SmartMtgsJT) December 16, 2021.

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Smart Meetings

MAY 5, 2021

ban on sailing: “Over the past eight months, a highly controlled resumption of cruising has continued in Europe, Asia and the South Pacific—with nearly 400,000 passengers sailing to date in more than 10 major cruise markets.”. In their initial request, CLIA emphasized the safety of cruise travel based on voyages taken from non-U.S.

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PCMA Convene

DECEMBER 21, 2020

As the business events industry — and everyone else — says good riddance to 2020, the editors at <i>Convene</i> consider the business events industry trends they’ll be watching in 2021. We’ll get a taste of that at PCMA Convening Leaders 2021 , Jan. Hybrid Events — and Sustainability — Are Here to Stay.

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Smart Meetings

AUGUST 4, 2023

Joelle Park Joelle Park Park is appointed to the role of senior vice president and chief marketing officer at BWH Hotels. In this executive role, Park will lead the company’s global marketing, brand strategy and communications. Shelby Luzzi Shelby Luzzi Luzzi is the first senior manager, sustainability, of Destination DC (DDC).

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Prestige Events Magazine

APRIL 11, 2023

A sustainable new business start-up established just a few months prior to the Covid-19 pandemic is making a huge impact throughout the events sector as it partners with venues and organisers to slash plastic pollution from single use cups.

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Smart Meetings

JULY 26, 2024

She brings extensive experience in live event production, finance, operations and sustainability. Mahon is also a 2021 Smart Woman in Meetings: Innovator award winner. She will continue to assist and oversee these brands in her new role, working with each hotels’ general managers to impellent divisional sales and marketing strategies.

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PCMA Convene

JANUARY 27, 2021

based market research firm, has just published its Top 10 Global Consumer Trends for 2021 , which provides insights for the business events industry. Resilience and adaptability are the driving forces behind these top global and consumer trends in 2021. Euromonitor International, a London, U.K.–based

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Smart Meetings

SEPTEMBER 20, 2024

For the latest in can’t miss travel news, we cover levitating trains, travel market projections, the ultimate flight experience and more. Favorable market conditions coupled with a balanced growth trajectory have supported this downward trend, though meeting profs aren’t in the clear. billion in 2021.

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Endless Events

MARCH 1, 2021

They have covered the CES 2019 in the past, and it’s high time they go over the CES 2021. Because of the unprecedented state the events industry finds itself in, the CES 2021 moved from Las Vegas into the virtual space. CES 2021: The Pros And Cons Of Going Virtual. ” Decoupling And Its Effect On The CES 2021.

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Event Industry News

JULY 2, 2020

500 senior B2B marketeers shows there is light at the end of the tunnel for the B2B events industry. Marketeers expect to be able to re-engage with events from October, after spend on B2B events recorded an 80% fall in Q2 2020. A ‘return to normal’ is expected from February-March 2021. 50% vs. pre-crisis levels.

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Event Industry News

JUNE 24, 2022

Sustainability is now top of the agenda when planning events and experiences. BMA House – sustainable from every perspective. BMA House offers a glorious backdrop for sustainable events of all types including conferences, parties, weddings, awards ceremonies and meetings. Click here to continue reading.

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Event Marketer

OCTOBER 19, 2021

The brand also invited attendees to customize their event experience by industry and topic (such as sustainability) to enjoy a more personalized, Netflix-like experience. 12 Takeaways from the Virtual Editions of EMS 2021. The bar is higher today, and the key is building trust with your audience.”. “The We will never look back.

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Event Marketer

OCTOBER 4, 2021

We’re calling it now: 2021 is officially the year of the mobile tour. The strategy has been leveraged for decades by brands of every stripe, but a deluge of b-to-c mobile programs hit the road this year as marketers grappled with the ever-changing COVID regulations and consumer safety concerns associated with traditional events.

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Event Marketer

DECEMBER 13, 2021

But for automotive event marketers, it’s an opportunity to reevaluate how and when they capture consumers and, most importantly, where. . The good auto shows present a really rich opportunity for marketers because of the audiences they attract–increasingly young, female and culturally diverse,” he says.

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PCMA Convene

AUGUST 24, 2020

Event strategists should think about designing their 2021 events based on four different “domains:” live hub, Live remote, virtual, and digital, or social media. None of these “one-offs” will sustain you for the long term. However, there is a better way to plan for 2021 than to just try to blend in-person and virtual.

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Prestige Events Magazine

DECEMBER 14, 2021

The International Convention Centre Wales (ICC Wales) has hosted its largest exhibition to date, as part of the ISBA 2021 Annual Conference (Independent Schools’ Bursars Association). The venue launched in September 2019 and pandemic restrictions forced it to close its doors for 17 months before reopening last month.

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Event Marketer

OCTOBER 17, 2022

After attending the event in 2021, we signed up for another round of virtual beauty hijinks this year to see how Sephora implemented lessons learned from year one, dipped its toes into the metaverse and bolstered its continued efforts to create safe spaces that welcome all walks of life. LOOKING AHEAD.

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Smart Meetings

APRIL 13, 2022

Business concerns from retention to sustainability are being met with business travel solutions. Read More : At MPI WEC 2021, Michael C. Lastly, travel is always a way to exemplify company values—like sustainability. Bush Laid out the Makings of a Great Workplace. Steps Toward New Cultures.

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Prestige Events Magazine

FEBRUARY 7, 2023

With the trails taking place outside, it’s vital we supply them with the appropriate equipment; fixtures that are able to sustain the often quite harsh weather conditions whilst also being flexible enough to deliver their artistic vision”. We were invited along to look at the product and offer our feedback on its features and application.

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