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Five Ways the Sports Sponsorship Landscape Will Evolve for Brands—and Fans—This Year

Event Marketer

Corona took a direct approach to its 2021 Indiana Pacers sponsorship with elaborate mobile locker room fan activations. Now, as vaccines continue to roll out and stadiums, arenas and ballparks gradually return to full capacity, brands are looking ahead to what sports sponsorships will look like in a post-pandemic world.

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Sponsorship: When Sundance Went All-digital Again, Acura Was Prepared for the Pivot

Event Marketer

After the Sundance Film Festival took an all-digital format in 2021, 12-year sponsor Acura approached this year’s festival with a hybrid strategy aimed at reaching new audiences online while reviving its programming on the ground in Park City, UT. Then the Omicron variant came knocking, and Sundance, this year Jan.

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8 Event Budget Adjustments Needed to Host Safe Events in 2021

Event Farm

Part III: 2021 Event Planning Playbook. When it comes to venues, you are likely to see a 25% increase in meeting space expenses. Plus, when social distancing rules mandate less capacity in meeting rooms, you need more rooms and, therefore, more staff. If you need more meeting rooms, you need more equipment.

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Introducing the 2021 Event Planning Playbook

Event Farm

So we set out to compile all the knowledge we’ve gathered so far this year to create the 2021 Event Planning Playbook and provide the answers you seek to give your traditional playbook a massive upgrade. You can provide masks (another sponsorship opportunity) and use technology to track their dispersal in the event app.

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SEPHORiA 2024: How Sephora Transformed a Flagship Event into a Global Property

Event Marketer

“So we’re thrilled to have a presence in not only North America, but Europe, Asia, Latin America and the Middle East, as well.

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11 Secrets for Successful Association Sponsorships in 2022

Eventmobi

Sponsorship brings revenue opportunities to associations worldwide, but navigating today’s challenges around successful events is complicated. Read on to explore the secrets of sponsorships that resonate — and the upsides of putting people before programming. Sponsorship should be a positive experience for all individuals involved.

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[WEBINAR]: Should You Move Ahead with Fall In-person Events? 9.29.21

Velvet Chainsaw

Register Now for our next VCC Webinar, Wednesday September 29, 2021, 12:00-1:00 PM EDT. Featured Guests: Elizabeth Ambacher is the Vice President, Meetings and Expositions for the National Apartment Association (NAA) and oversees the strategy, planning, logistics and execution for all NAA meetings and events. Space is Limited.