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Winners Announced: The 2021 Ex Awards and EDTAs

Event Marketer

The editors of Event Marketer magazine have announced the winners of the supersized 2021 Ex Awards and ETDAs, the world’s largest and premiere recognition program for experiential marketing. 2021 EX AWARDS. Best Use of Technology or Social Media. 2021 EXPERIENCE DESIGN & TECHNOLOGY AWARDS. Campaign: Helix 2021.

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Finalists Announced: The 2021 Ex Awards and EDTAs

Event Marketer

The editors of Event Marketer have announced the 2021 Ex Awards and Experience Design & Technology Awards finalists—the best experiential marketing campaigns of the year, and the best use of design, social media, A/V and event technology, produced by the most innovative brands and agencies.

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The Brief: FBI Raids and a 29Rooms Revival

Event Marketer

The stunt had social media users in a frenzy, with content captured from creators at the event totaling 15 million-plus views, and counting. Moral of the story? Question everything. Question everything.

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Why Building an Event Community is a Hot Trend for 2021

Eventmobi

Let your community members connect with each other on an exclusive professional network that includes: Virtual social events for remote teams. A social media wall that collects posts related to event hashtags. Social media posts (shares, hashtag usage) from the event community before, during, and after the event.

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Who’s Your Customer? How Understanding Your Customer Improves Brand Experience and Loyalty

Speaker: Hope Neiman, Chief Marketing Officer of Tillster

More than ever, restaurants are taking advantage of modern platforms available for consumer engagement - most notably, social media. July 8, 2021 at 11:00 am PDT, 2:00 pm EDT, 7:00 pm BST Best practices for using customer data to drive return visits. Ways to create an effective and unified customer experience.

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5 Things to Consider When Planning Your Next Product Launch

Attendease

Throughout 2021, shipping container prices increased tenfold, the pandemic adversely affected manufacturers in developing countries, and consumer spending increased significantly in North America, further exacerbating existing issues. In the weeks prior to your product launch, run countdown campaigns across your brand’s social media channels.

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Expos Don’t Work Well in a Virtual Environment

Velvet Chainsaw

It will be interesting to see how virtual CES 2021 addresses these challenges! Advance/Post Recognition – promotional and registration emails, website, social media. Up Your Sponsorship Game. Content & Experience – speak at session, track sponsor, keynote sponsor, webinar, Q&A sessions, blog, podcast, etc.