Event Farm

MAY 5, 2021

So we set out to compile all the knowledge we’ve gathered so far this year to create the 2021 Event Planning Playbook and provide the answers you seek to give your traditional playbook a massive upgrade. You can provide masks (another sponsorship opportunity) and use technology to track their dispersal in the event app.

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Eventmobi

MAY 27, 2022

Sponsorship brings revenue opportunities to associations worldwide, but navigating today’s challenges around successful events is complicated. Read on to explore the secrets of sponsorships that resonate — and the upsides of putting people before programming. Sponsorship should be a positive experience for all individuals involved.

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Event Farm

JUNE 9, 2021

Part III: 2021 Event Planning Playbook. If you’re curious about the role and responsibilities of a PCA, our 2021 Event Planning Playbook provides a job description. . They’re also a sponsorship opportunity. #7: The post 8 Event Budget Adjustments Needed to Host Safe Events in 2021 appeared first on Event Farm.

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Event Marketer

APRIL 10, 2023

Fortunately, brands are offering women’s sports an assist through purpose-led sponsorship programs that, at their core, are about driving awareness of the leagues and the players more than the company’s latest offerings. It’s not just the right thing to do, “it’s good business,” says Alison Giordano, svp-global sponsorships at Mastercard.

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Event Marketer

JANUARY 12, 2022

And when the world was put on hold, so was that key sponsorship opportunity, lost along with the Red Rocks in-person concert season. Check out all of the 2021 Ex Award-winning campaigns here. The post Grand Ex 2021: Visible Earns Campaign of the Year for ‘Red Rocks Unpaused’ appeared first on Event Marketer.

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Velvet Chainsaw

SEPTEMBER 22, 2020

Learn about what worked, what they would have changed, and how they plan to approach their 2021 event. The strategy behind not offering a virtual expo, but leveraging sponsorships for virtual engagement that can be extended to year-round. Exhibitors? Not this time around. Join us on Wednesday, September 30, from 12 noon to 1 p.m.

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Event Marketer

OCTOBER 16, 2024

“So we’re thrilled to have a presence in not only North America, but Europe, Asia, Latin America and the Middle East, as well.

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Eventmobi

SEPTEMBER 17, 2021

Grow Your Sponsorship Revenue with an Event Community Platform. The post Why Building an Event Community is a Hot Trend for 2021 appeared first on EventMobi. Use a professional live stream production service team that can create custom motion graphics for you. Add custom design services to your event platform package.

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Velvet Chainsaw

SEPTEMBER 23, 2021

Register Now for our next VCC Webinar, Wednesday September 29, 2021, 12:00-1:00 PM EDT. Davis is the Director, Exhibits & Sponsorships for the Society for Human Resource Management (SHRM) and leads the sales, client experience, and operations for all SHRM events. Space is Limited.

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Event Marketer

APRIL 4, 2022

More Sports Sponsorship Strategies: Comcast Business Launches a New Pavilion Experience for the PGA Tour. Covid was the spark that led to this PGA sponsorship,” says Berry. The living room-inspired lounge featured long tables for community-style seating and televisions streaming live broadcasts of the tournament.

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Event Marketer

SEPTEMBER 27, 2021

For Grey Goose, the cocktail serves as an anchor for sponsorship activations and hospitality experiences each year at the Billie Jean King National Tennis Center. To find out more about the evolution of Grey Goose’s US Open sponsorship strategy, we tapped Aleco Azqueta, vp-marketing at Grey Goose, North America, for his insights.

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Social Tables

JANUARY 27, 2021

While 2021 may still look a little different than normal, expect to see many conferences back and ready to help industry professionals navigate the massive changes in the way they do business. Read on to learn more about some of the top event planning conferences that 2021 has to offer.

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Velvet Chainsaw

OCTOBER 1, 2021

Most Q3 and Q4, 2021 conferences are reporting attendance numbers that are 40 – 60% below 2019. Sponsorship revenue, however, is holding its own–and in some cases–growing. If you have not adjusted your sponsorship menu to include more thought leadership and attendee-experience elements, make it a high priority.

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Event Marketer

OCTOBER 23, 2024

Fans around the world tuned in to Netflix’s “Squid Game” in 2021, making it the most-watched (non-English) TV show in the brand’s history—and they’ve been clamoring for more of the South Korean thriller series ever since. So with the debut of season two finally arriving on Dec.

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Event Marketer

JUNE 1, 2022

The multifaceted collab, which ranged from sponsorship activations to a companion podcast, proved to be a resounding success. Mutually Beneficial Event Sponsorships. Another highlight of the sponsorship was a photo activation based on the series’ key art. launched in 2014 and has seen steady growth since. .”

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GEVME

JANUARY 4, 2022

In 2021, GEVME ‘s internal research showed that respondents who believed in paying for a virtual event has gone up by 27%, compared to 2020; with the majority of people being happy to pay for tiered pricing. . Dimash Kunayev highlights the importance of designing different sponsorship packages with different tiers based on gamification.

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Event Marketer

JULY 18, 2022

Honoring the best experiential and event marketing campaigns from Q2 2021 into Q2 2022, this year’s initiative spans 30 categories, including new recognitions for “Best B-to-B Roadshow or Regional Series” and “Best Multichannel Event Campaign,” all produced by the most innovative brands and agencies in the biz.

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Event Marketer

MARCH 23, 2022

To amplify its partnership with the professional golf event, the brand activated a practical Comcast Business Pavilion to help tour sponsors and partners stay connected at select PGA Tour events throughout the 2021-22 season. Comcast Business also sponsors the Comcast Business Tour Top 10 on the PGA Tour.

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Velvet Chainsaw

FEBRUARY 8, 2021

The revenue needed from virtual registrants and sponsorship to break even may be difficult to predict and generate in the early going. Whether hybrid is self-funding or not, associations should strongly consider making portions of their annual conference available virtually through the end of 2022.

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Velvet Chainsaw

OCTOBER 14, 2021

If marketing budgets intended for show participation in 2020 or 2021 were reallocated, or not spent, will corporations recall the good days and include your show in the 2022 marketing budget? One of the keys to growing sponsorship is to have senior leadership open doors. Double down on sponsorship.

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Event Marketer

JUNE 28, 2021

But at its core, Pride has always been about getting together in person to celebrate the LGBTQ+ community—and in 2021, those face-to-face experiences made a comeback. Drag emcee Marsha Dimes called the sponsorship activation a “true showstopper.” Brands did their best to commemorate Pride Month virtually in 2020.

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Smart Meetings

JUNE 13, 2022

According to a 2021 study by the Federal Reserve, the average Black, Hispanic and Latino households own up to 85% less net wealth than their white counterparts. The National Association of Black Hotel Owners, Operators, and Developers (NABHOOD) received a founding sponsorship from Marriott to support its goals.

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Event Marketer

NOVEMBER 22, 2022

In 2021, High West Whiskey activated a Wild West-themed saloon with an installation that resembled an old train caboose. SPONSORSHIP. Sponsor installations and activations, of course, are a big part of keeping business booming, but SCOPE organizers don’t allow just any brand to tether itself to the property.

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Event Marketer

JANUARY 20, 2023

10, at Lincoln Financial Field in South Philadelphia, provided USAA with a unique opportunity to dial up its sponsorship experience in conjunction with its 100th anniversary campaign. The “ticket” was significant in that in 2021, Army-Navy game tickets went entirely digital. But the 2022 matchup on Dec. USAA brought that back for them.

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Prestige Events Magazine

OCTOBER 13, 2021

The quantitative research was carried out between August and September 2021 amongst AOK Events’ corporate clients and compared decision makers’ budgets, objectives, and methodologies pre and post pandemic. Key take outs from AOK Events’ research highlights: Internal events.

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Bizzabo

JUNE 11, 2021

Event sponsorships are a vital part to any event marketing campaign, but one of the hardest parts of securing the right event sponsors is knowing where to look. Even in 2021, there is no foolproof formula to guarantee sponsorship. Define the sponsorship criteria. Find companies with the resources for sponsorship.

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Attendease

APRIL 5, 2021

Because hybrid formats will likely be more costly to produce than a straight-up virtual event, it creates yet another barrier for event professionals to solve when hosting meetings and events in 2021 and beyond. You can have sponsorship packages that leverage both virtual and in-person components.

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SpotMe Blog

MAY 4, 2021

Plus, check out our list of the best virtual events and conferences to attend and be inspired by in 2021. Check out The Best Mobile Conference and Event Apps for Your Hybrid and In-Person Events in 2021. 5) Build Credibility With Sponsorships. The Best Virtual Conferences and Events of 2021. Image by CNET. Description.

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Canadian Special Events

AUGUST 28, 2022

The Sponsorship Marketing Council Canada (SMCC) was created in 2004 to drive advancements in the fi eld of sponsorship marketing. Its mission is to help brand marketers, agency partners and sponsorship properties unleash the power of sponsorship marketing through education, collaboration and access to best practices in the.

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Event Marketer

FEBRUARY 7, 2022

Scope, also known as Scope International Contemporary Art Show, is a hot beach pavilion-style property and platform for contemporary art, new artists and emerging mediums that for 2021 featured brand experiences by the likes of Porsche, XO Jets, Grey Goose, Abra, High West Whiskey, Pioneer DJ, Loews, KOE, Poland Spring, Origin and Clean Co.

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Event Age by Swapcard

MARCH 18, 2021

Here are the 50 best virtual event ideas for 2021. All of these options and more are easy to authorize and restrict depending on the level of sponsorship agreement on platforms like Swapcard. Allowing them the option to upgrade halfway through the event or the year is another virtual event sponsorship idea that can show great returns.

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Smart Meetings

SEPTEMBER 9, 2021

Now, here you are in 2021 adding another cog in the wheel as you are tasked with writing a blended RFP for your upcoming event that will most likely include a hybrid plan for 2022. You can sell double the sponsorships if you have an exhibit hall and multiple break-out components. So, what do you need to know and include?

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SmartMeetings

AUGUST 31, 2020

Event marketers have been challenged with how to pivot quickly and keep business going and pipeline numbers up with virtual events for now, and hybrid events in the future, as the pandemic will have a rolling impact on logistics, location, sponsorships and attendance. More : How to Create a COVID-era Event Marketing Plan.

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SpotMe Blog

JULY 25, 2021

5 Tips to Successfully Transition Your Events from Virtual to Hybrid in 2021. Check out the 7 Best Hybrid Event Platforms for 2021. With many states restricting in-person events due to COVID-19, large-scale in-person events have been less common in 2021. Check out 12 Event Metrics to Measure your Success. 1) Empower 21.

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Event Marketer

OCTOBER 19, 2021

12 Takeaways from the Virtual Editions of EMS 2021. By experimenting with and making long-term investments in new technologies, virtual sponsorship opportunities and a mix of content styles (such as pre-recorded with live elements), he says, audiences will continue to engage. Agency: George P. Johnson, New York City.

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Event Age by Swapcard

MARCH 18, 2021

Here are the 50 best virtual event ideas for 2021. All of these options and more are easy to authorize and restrict depending on the level of sponsorship agreement on platforms like Swapcard. Allowing them the option to upgrade halfway through the event or the year is another virtual event sponsorship idea that can show great returns.

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Event Marketer

DECEMBER 13, 2021

More From the Auto Space: Inside Nissan’s Socially Distanced Drive-in Sponsorship at CHI-Together. And Motor City’s famed North American International Auto Show, which had been held every January for 30 years, in June 2021 moved outdoors as a festival-like experience rebranded as Motor Bella at the M1 Concourse in Pontiac, MI.

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