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SEPHORiA 2024: How Sephora Transformed a Flagship Event into a Global Property

Event Marketer

The venue offered a distinctive backdrop, with a few authentic elements still in place, like real train cars and a repair transfer table. Attendees entered the venue through a vibrant installation featuring the event’s recognizable branding in rainbow colors. (At Sephora also prioritizes the accessibility of the host city and venue.

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Introducing the 2021 Event Planning Playbook

Event Farm

So we set out to compile all the knowledge we’ve gathered so far this year to create the 2021 Event Planning Playbook and provide the answers you seek to give your traditional playbook a massive upgrade. The Playbook provides three valuable tools for venue scouting. . Selecting an event venue. 90-day global event tracker.

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8 Event Budget Adjustments Needed to Host Safe Events in 2021

Event Farm

Venue and governmental regulations keep changing. Part III: 2021 Event Planning Playbook. Of course, your costs will depend on the venue and local/state regulations still in place regarding mask-wearing, social-distancing, and room capacity. View the session recording #1: Venue and staff costs – 24% increase.

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Grand Ex 2021: Visible Earns Campaign of the Year for ‘Red Rocks Unpaused’

Event Marketer

And when the world was put on hold, so was that key sponsorship opportunity, lost along with the Red Rocks in-person concert season. Check out all of the 2021 Ex Award-winning campaigns here. In the process, Visible opened a shuttered venue—Red Rocks. Not one to shy away from a challenge, Visible refused to cut its losses. .

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Game On! Returning to Face-to-Face

Velvet Chainsaw

Most Q3 and Q4, 2021 conferences are reporting attendance numbers that are 40 – 60% below 2019. Sponsorship revenue, however, is holding its own–and in some cases–growing. If you have not adjusted your sponsorship menu to include more thought leadership and attendee-experience elements, make it a high priority.

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7 of the Top Event Planning Conferences in 2021

Social Tables

While 2021 may still look a little different than normal, expect to see many conferences back and ready to help industry professionals navigate the massive changes in the way they do business. Read on to learn more about some of the top event planning conferences that 2021 has to offer.

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Marriott Announces ‘Bridging the Gap’ Program to Support Minority Franchisees

Smart Meetings

The result could be a more diverse pool of venues to choose from at a time when meeting professionals are struggling to find open space at fully staffed hotels. According to a 2021 study by the Federal Reserve, the average Black, Hispanic and Latino households own up to 85% less net wealth than their white counterparts.

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