2022 Conference Marketing 
Velvet Chainsaw
APRIL 5, 2022
On average, associations are anticipating 2022 registration and revenue will be about 20 percent below pre-pandemic levels. Market differently. One of the most effective tactics for moving fence sitters to registrants is influencer-marketing campaigns. Budget realistically. They provide the social proof needed to drive action.
Event Marketer
FEBRUARY 26, 2025
And that makes it critical for conference organizers to ensure that their first-time attendees are set up for successparticularly as a tidal wave of newcomers continues to flood the b-to-b event landscape. Some people self-select and give us that survey information, says Trevor Drewry, head of experiential marketing at Webflow.
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Velvet Chainsaw
JUNE 15, 2022
In my experience, most large conferences this year are realizing about 80 percent of their 2019 revenue performance. The holy grail of pricing is to make it value-based, or what the market will bear. C) Investors help activate the sponsorship through their pre- and post-conference marketing. Opportunities sell out.
Velvet Chainsaw
FEBRUARY 8, 2021
Over the past nine months, many industry experts have proclaimed that meetings and conferences are forever changed and hybrid is here to stay. Conference content product management requires a good deal of business acumen. whose post, “ 6 Ways to Create Revenue Around your Conference Content ,” helped inspire this article.
Attendease
SEPTEMBER 6, 2023
This led to a quick shift in how to approach one’s virtual event marketing strategy. For most event organizers and businesses that rely on heavy foot traffic for exposure at conferences, the digital transformation was embraced more out of necessity than fervent interest.
Smart Meetings
DECEMBER 23, 2021
The New Year is upon us and as we look at 2022 for our meetings and group gatherings, we gaze into the future with bright eyes and positive grins and think, what the heck is going on? As a matter of fact, I have been advising my groups planning meetings for 2022 not to be complacent. A potential new tool (and weapon): drones.
Prestige Events Magazine
MARCH 21, 2025
Gavin Brennan Gavin joins Davis Events Agency from Keywords Studios – a Global gaming tech company now valued at over $2bn and one of the biggest gaming tech companies in the world, and was previously in a senior role in Websummit, leading one of the world’s biggest tech conferences and expos.
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