2022 Conference Marketing 
Velvet Chainsaw
APRIL 5, 2022
On average, associations are anticipating 2022 registration and revenue will be about 20 percent below pre-pandemic levels. Market differently. One of the most effective tactics for moving fence sitters to registrants is influencer-marketing campaigns. Budget realistically. They provide the social proof needed to drive action.
Velvet Chainsaw
JUNE 15, 2022
In my experience, most large conferences this year are realizing about 80 percent of their 2019 revenue performance. The holy grail of pricing is to make it value-based, or what the market will bear. C) Investors help activate the sponsorship through their pre- and post-conference marketing. Opportunities sell out.
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Velvet Chainsaw
FEBRUARY 8, 2021
Over the past nine months, many industry experts have proclaimed that meetings and conferences are forever changed and hybrid is here to stay. Conference content product management requires a good deal of business acumen. whose post, “ 6 Ways to Create Revenue Around your Conference Content ,” helped inspire this article.
Attendease
SEPTEMBER 6, 2023
This led to a quick shift in how to approach one’s virtual event marketing strategy. For most event organizers and businesses that rely on heavy foot traffic for exposure at conferences, the digital transformation was embraced more out of necessity than fervent interest.
Social Tables
JANUARY 14, 2022
Many hospitality conferences and conventions were virtual or hybrid events , while others were forced to cancel altogether. 2021 also brought about many exciting developments in hospitality technology, digital marketing, hotel services, and changes in travel trends. HFTP Mid-South Atlantic Regional Conference . Cvent CONNECT.
GEVME
FEBRUARY 18, 2022
Be it a graduation ceremony, career fair, exhibitions or a business conference, over the past two years, event planners have been switching from traditional physical venues to virtual venues. The latest study shows that the global virtual events market can expect a growth of 25% between 2021 and 2026. The answer is yes.
Velvet Chainsaw
APRIL 12, 2022
The great resignation, coupled by increases in unsubscribes, have made it more difficult than ever to reach the inbox of potential attendees and conference participants. That spawns more collaboration between brands and influencers in planning campaigns and a lot more interest in tracking the social media marketing metrics.
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