2022 Conference Marketing 
Velvet Chainsaw
APRIL 5, 2022
On average, associations are anticipating 2022 registration and revenue will be about 20 percent below pre-pandemic levels. Market differently. One of the most effective tactics for moving fence sitters to registrants is influencer-marketing campaigns. Budget realistically. They provide the social proof needed to drive action.
Event Marketer
FEBRUARY 26, 2025
And that makes it critical for conference organizers to ensure that their first-time attendees are set up for successparticularly as a tidal wave of newcomers continues to flood the b-to-b event landscape. Some people self-select and give us that survey information, says Trevor Drewry, head of experiential marketing at Webflow.
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Velvet Chainsaw
JUNE 15, 2022
In my experience, most large conferences this year are realizing about 80 percent of their 2019 revenue performance. The holy grail of pricing is to make it value-based, or what the market will bear. C) Investors help activate the sponsorship through their pre- and post-conference marketing. Opportunities sell out.
Velvet Chainsaw
FEBRUARY 8, 2021
Over the past nine months, many industry experts have proclaimed that meetings and conferences are forever changed and hybrid is here to stay. Conference content product management requires a good deal of business acumen. whose post, “ 6 Ways to Create Revenue Around your Conference Content ,” helped inspire this article.
Attendease
SEPTEMBER 6, 2023
This led to a quick shift in how to approach one’s virtual event marketing strategy. For most event organizers and businesses that rely on heavy foot traffic for exposure at conferences, the digital transformation was embraced more out of necessity than fervent interest.
Smart Meetings
APRIL 6, 2022
followed by a presentation on group travel recovery in the first half of 2022 by Heath Dillard, director of insights for Charlotte Regional Visitors Authority, and a live global broadcast at NASCAR Hall of Fame to finish off the day. The post How Planners Are Celebrating GMID 2022 appeared first on Smart Meetings.
Smart Meetings
JULY 14, 2022
The ninth nSight conference was held in Raleigh, North Carolina, an up-and-coming technology hub between three major universities. Marisa Roberge, nCino’s associate director of global conferences & events, had prior experience with TSEC in her previous job. Read More: North Carolina: History Takes Flight. A Mountain of Challenges.
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