Event Marketer

JANUARY 10, 2022

The new year offers organizations a chance to reset and reevaluate, and AT&T has wasted no time in reshaping its approach to experiential marketing to meet the needs of the modern COVID-era consumer. Following are Ward’s tips and insights on winning consumers’ hearts and minds in 2022. Brands must offer choice.

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Endless Events

SEPTEMBER 9, 2022

Marketing has changed significantly over the last 10 to 15 years. Content marketing has seen a boom in activity. Twenty years ago, content marketing was what people wanted to be doing. What’s next for the future of event marketing? on the horizon, the internet is changing, and marketing for events must keep up.

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Nunify

JANUARY 4, 2022

Virtual events continue to deliver better ROI, Higher lead generation and Better content. Virtual events are now a value creator to your marketing & top-of-the-line. Event Industry Trends. By 2028 global virtual event market could reach $500+ billion ( Global news wir e, 2021). Forrester , 2021 ).

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Socio Events

SEPTEMBER 22, 2022

Forward-thinking marketers are constantly looking for new, innovative ways to reach their target audience. Given that the event planning industry has evolved into a multi-billion dollar market , it’s no wonder why events are now an incredibly popular marketing channel. What is an event marketing plan?

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Eventmobi

SEPTEMBER 21, 2023

Have you ever felt overloaded by colorful ads, marketing emails, notifications, and promotional posts? Modern marketing can feel impersonal and unconvincing when it all blurs together. If you’re wondering how to get into experiential marketing, read on to understand the benefits of this strategy and examples of it at play.

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PCMA Convene

DECEMBER 7, 2021

With all the disruptions caused by COVID-19, the transition from 2021 to 2022 will be challenging. Throughout the disruptions brought on by COVID-19, event marketers have not only persevered but learned some important lessons along the way. 1.” — Anjia Nicolaidis, director of international marketing.

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Attendease

NOVEMBER 18, 2021

Research Other Events. Research other events in the market that are relevant to you: Similar events, regardless of their location, may provide you with a good idea in regards to size, attendance, and pricing. Similar events near you, which might compete against your event. Marketing channels.

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SpotMe Blog

APRIL 28, 2022

Learn more about 10 hybrid event management companies that will help get your next event from development and execution, to completion. Top 10 Hybrid Event Management Companies of 2022. When it comes to hybrid events, a dedicated meeting manager will: Source, vet, and manage streaming platforms. Detroit, MI.

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Endless Events

FEBRUARY 22, 2022

This week’s iconic guest is the knowledgeable Gianna Gaudini , an event marketing strategist who understands events inside and out. She worked as Marketing Events Lead at Google for nine years and Head of Events at AWS for nearly two years. ” From event planning to event marketing.

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Expo Pass

JANUARY 4, 2023

2022 was the catalyst for bigger and better in-person events this year. . Keep reading for our most popular articles of 2022. Our fan favorite article in 2022 was the top 5 things to stop doing in meetings (and what to do instead): Please stop using these phrases in meetings. . All the Expo fan favs!

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Picatic by Eventbrite

MAY 31, 2022

And produce more events. In the first quarter of 2022, paid events per Eventbrite creator averaged 3.2 events for the first quarter, compared to […]. Last year, our creators reached 83 million unique buyers through Eventbrite. That’s an incredible opportunity to tap into new audiences and sell more tickets.

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Expo Pass

OCTOBER 20, 2021

From Super Bowl LVI to the Beijing Winter Olympics to countless conferences and festivals, in-person and hybrid events are back on the books for 2022. But what are organizers doing to ensure that these events are a big success? Sundance 2022. Sundance is going hybrid in 2022. Sundance is going hybrid in 2022.

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Event Marketer

FEBRUARY 15, 2022

Among brands embracing the micro-event trend of 2022 is Subaru, which has reimagined its WinterFest platform as a music and mountain lifestyle adventure tour featuring small, curated and high-touch experiences under the umbrella of its large presence at eight resorts across the country. Agency: Powdr.

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Event Marketer

JULY 18, 2022

The year’s best experiential marketing campaigns. The new era of experiential requires marketers to challenge industry norms and shed patterns and processes that no longer serve changed audiences in a changed world. Congratulations to all of the 2022 Ex Awards honorees. Cheers to 20 years, and 20 more.

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Event Marketer

MARCH 20, 2022

The rise of new-era digital platforms and tools offers event marketers a fresh engagement opportunity. A staggering statistic to consider: By 2026, 25 percent of people will spend at least one hour a day in the metaverse for work, shopping, education and social or entertainment experiences, according to a 2022 Gartner report.

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Event Marketer

AUGUST 22, 2022

The post Take Our Video Tour of Brand Activations at Comic-Con 2022 appeared first on Event Marketer. Related Content: Live From San Diego: Six Can’t-miss Comic-Con Activations. Paramount+ Offers up Three Insights on Engaging Pop Culture Fandoms.

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Event Marketer

JULY 5, 2022

The Cannes Lions International Festival of Creativity descended upon the south of France in person last week, after a three-year hiatus, to honor some of the marketing and advertising industry’s most outstanding work. The post Cannes 2022 Photo Tour: Brand Activations on the Croisette appeared first on Event Marketer.

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Eventmobi

JULY 5, 2023

A strong association marketing strategy is the difference between making attracting and retaining members easy or next to impossible. When should you use digital marketing and when should you go traditional? What Type of Marketing Should Your Association Do? How do you make sure your association stands out from the crowd?

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Eventbrite UK

MAY 19, 2022

The days are long, the sun is out, and it’s time for “Hot Event Summer” Those seeking experiences are flocking back to live events – in the first quarter of 2022 alone, Eventbrite processed 700,000 tickets every day. The post 15 Marketing Tips to Promote Your Summer Events appeared first on Eventbrite UK.

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Event Marketer

SEPTEMBER 22, 2022

Our annual special report on the Top 100 agencies serving the event marketing industry. Event Marketer launched the It List to literally figure out how many agencies were serving the growing event industry landscape after fielding calls from brand-side marketers reaching out to ask who they should send their RFPs to.

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Event Marketer

JUNE 13, 2022

But for its in-person return to the IAB’s 2022 NewFronts in Manhattan on May 4, the brand didn’t want to rely on its pre-pandemic, stage-focused strategy to illustrate that value proposition to media buyers—so, it “dimensionalized” its approach, enveloping attendees at New York’s Pier 17 in an experiential journey through its timeline instead.

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Event Industry News

JANUARY 12, 2022

A new research report released by Splash , an event marketing technology company, reveals how event professionals, event attendees, and companies are adapting to disruptions caused by the ongoing pandemic, navigating new challenges, and preparing for a changed meetings and events industry in 2022.

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Event Marketer

APRIL 27, 2022

The editors of Event Marketer announce the winners of the 2022 Ex Awards, the most prestigious program honoring the best experiential and event marketing campaigns of the year… The post Winners Unveiled: The 2022 Ex Awards appeared first on Event Marketer.

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Event Marketer

MARCH 30, 2022

The post Finalists Announced: The 2022 Ex Awards appeared first on Event Marketer.

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Endless Events

MAY 12, 2022

As things currently stand in the events industry, we’re planning events in 2022 as if the COVID-19 pandemic never existed. In-person events are back in all their glory. And to the Event Brew hosts, they often look identical to 2019. She notes that, indeed, some events look a lot like 2019 in 2022.

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Event Marketer

MAY 9, 2022

More than 30 brand-side experiential marketers took the stage at the 20 th annual Experiential Marketing Summit, April 27-29, at the MGM Grand in Las Vegas, presenting best practices on a range of topics, from hybrid strategies to career and mentorship to building multi-year campaign platforms. Winners Unveiled: The 2022 Ex Awards.

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GEVME

JANUARY 4, 2022

When asked about the virtual events taking over the in-person ones, Sara Lieber, Event Marketing Manager at Drift said that ‘’While we are looking for the in-person events to be back in 2022, the virtual component is going to be there to reach larger audiences’’. .

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Event Marketer

APRIL 5, 2022

For b-to-b event marketers in 2022, work is a complex balancing act. The post Introducing the 2022 Dream Team… The Sharpest Minds in B-to-B Events appeared first on Event Marketer. They are charged with creating a fresh experience for in-person attendees while delivering in virtual.

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SpotMe Blog

APRIL 27, 2022

The global pandemic has driven everyone in every sector to get creative, especially those in the event space. While many shifted to a completely virtual event strategy in 2020, some sense of normalcy in 2022 has introduced a new and popular event trend, hybrid events. Hybrid Event Studios of 2022.

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SpotMe Blog

MARCH 23, 2022

We’re walking you through the video conferencing technology trends you need to be aware of as we move forward into 2022. 7 Video Conferencing Technology Trends to Look Out for in 2022. Looking to learn more about video conferencing and how to take your virtual events to the next level?

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SpotMe Blog

JULY 25, 2021

Hybrid events can work for many types of meetings and programs, including internal and external company events. Consider how hybrid aspects can work for these types of events for your organization: Conferences. Marketing and sales events. Check out 12 Event Metrics to Measure your Success. Trade shows.

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Event Marketer

MARCH 29, 2022

Whether you’re rebuilding your team from the ground up, hiring for specialized positions or fine-tuning your talent pool for a busy 2022, you need the industry’s best workers to want to work for you. The post Great Places to Work in Experiential 2022 appeared first on Event Marketer. FEATURED ORGANIZATIONS: Drury Design.

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Event Marketer

JANUARY 24, 2022

Sustainable containers that maintain food temperature and quality during travel are among 2022 trends. What’s cooking at the best events this year? The National Restaurant Association has released its “ What’s Hot: 2022 Culinary Forecast ,” which reveals that the F&B industry is choosing to reset in 2022.

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Endless Events

NOVEMBER 7, 2022

IMEX is one of the most significant events for the events industry, not just in the States but globally. And after a long few years, a massive return to in-person events in 2022, and a looming recession, the IMEX America 2022 event has been long awaited. . Or, ‘We’re going to market toward medical meetings.’

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Event Marketer

JANUARY 2, 2024

Branded farmers markets are plowing through the event scene with fresh produce—and engagement tactics Just about everyone is on a wellness kick of some kind these days as consumers increasingly prioritize their well-being.

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Event Marketer

DECEMBER 8, 2022

Our recognition of the best use of design and technology in experiential marketing. After all, it’s been a year of increasing events for the experiential industry, with event marketers reporting their portfolios are on the rise and on the path back to pre-pandemic levels. If you’re reading this, you’re probably tired.

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Event Marketer

JANUARY 24, 2022

Inspired by the classic drive-in movie experience, drive-into events often involve live actors playing beloved characters, jaw-dropping a/v and special effects and sets that transport audiences to another world—while they sit safely in their vehicles with windows up.

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