2022 Event Technology Marketing 
Event Marketer
JANUARY 10, 2022
The new year offers organizations a chance to reset and reevaluate, and AT&T has wasted no time in reshaping its approach to experiential marketing to meet the needs of the modern COVID-era consumer. Following are Ward’s tips and insights on winning consumers’ hearts and minds in 2022. Brands must offer choice.
Event Marketer
JULY 18, 2022
The year’s best experiential marketing campaigns. The new era of experiential requires marketers to challenge industry norms and shed patterns and processes that no longer serve changed audiences in a changed world. Congratulations to all of the 2022 Ex Awards honorees. Cheers to 20 years, and 20 more.
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Event Marketer
JUNE 13, 2022
But for its in-person return to the IAB’s 2022 NewFronts in Manhattan on May 4, the brand didn’t want to rely on its pre-pandemic, stage-focused strategy to illustrate that value proposition to media buyers—so, it “dimensionalized” its approach, enveloping attendees at New York’s Pier 17 in an experiential journey through its timeline instead.
Social Tables
APRIL 20, 2022
Knowing event technology trends — and adopting the most valuable ones — gives planners and venues the competitive advantage. Studies show that using event technology can increase attendance by 20 percent and increase productivity by 27 percent. . Discover top event technology trends for planners and venues alike: 1.
Event Marketer
JANUARY 24, 2022
Inspired by the classic drive-in movie experience, drive-into events often involve live actors playing beloved characters, jaw-dropping a/v and special effects and sets that transport audiences to another world—while they sit safely in their vehicles with windows up.
Event Marketer
MAY 5, 2022
From the buzz on the expo floor to the lively session Q&As to the countless “How the hell have you beens” in the halls, the sentiment among attendees and partners of the 20 th annual Experiential Marketing Summit was one and the same: We’re back. More EMS Coverage: Winners Unveiled: The 2022 Ex Awards.
Event Marketer
DECEMBER 8, 2022
Our recognition of the best use of design and technology in experiential marketing. After all, it’s been a year of increasing events for the experiential industry, with event marketers reporting their portfolios are on the rise and on the path back to pre-pandemic levels. Really tired. You earned it.
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