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by Adam Quigley, Founder & CEO The Events Consultant As we move into 2025, the events industry is facing both challenges and opportunities. Below is a comprehensive analysis of these trends, with a focus on the implications for event organisers and venues. This marks the baseline from which subsequent trends can be measured.
Use these five tips to develop a plan for optimizing registration for your major event in quarters 2, 3, and 4. On average, associations are anticipating 2022 registration and revenue will be about 20 percent below pre-pandemic levels. Market differently. Budget realistically.
The new year offers organizations a chance to reset and reevaluate, and AT&T has wasted no time in reshaping its approach to experiential marketing to meet the needs of the modern COVID-era consumer. Following are Ward’s tips and insights on winning consumers’ hearts and minds in 2022. Brands must offer choice.
Among brands embracing the micro-event trend of 2022 is Subaru, which has reimagined its WinterFest platform as a music and mountain lifestyle adventure tour featuring small, curated and high-touch experiences under the umbrella of its large presence at eight resorts across the country. 11-13, and will wrap in Bend, OR, at Mt.
You’re swamped with organizing – and attending – holiday events. Your calendar might be fuller than full, but you’re already thinking about how to go bigger and better in 2022. The only all-in-one marketing platform designed for […]. This year is barreling to a close. You party animal!)
But for its in-person return to the IAB’s 2022 NewFronts in Manhattan on May 4, the brand didn’t want to rely on its pre-pandemic, stage-focused strategy to illustrate that value proposition to media buyers—so, it “dimensionalized” its approach, enveloping attendees at New York’s Pier 17 in an experiential journey through its timeline instead.
Corporate event management agency, Eventurous have had the year no one predicted. Eventurous started out as a small team building company, going on to excel and expand into a multi-award winning corporate event agency, offering premium corporate event management services.
How much you decide to charge for tickets can make or break your event. In this guide we will cover proven strategies to help you determine your ticket pricing strategy, and ensure the financial success of your event. Determine your event’s value. what they want to get out of the event, and what value the event will bring them.
Both are former Davis Events Agency clients who loved the teams work so much they joined the agency. He was a member of the board at Innovate Dublin, serving as the organisation’s chairman for two years, and was lead lecturer in event management at the Fitzwilliam Institute for the last 17 years.
The COVID-19 pandemic accelerated the adoption of hybrid and virtual events. This led to a quick shift in how to approach one’s virtual eventmarketing strategy. Event organizers knew they had to adapt quickly or businesses would crumble.
The days are long, the sun is bright, and it’s time for “Hot Event Summer.” Experience seekers are flocking back to live events — in the first quarter of 2022 alone, Eventbrite processed 700,000 tickets every day. And with festival, vacation, and beach season upon us, the time to ignite your ticket sales is now. […].
The year’s best experiential marketing campaigns. The new era of experiential requires marketers to challenge industry norms and shed patterns and processes that no longer serve changed audiences in a changed world. Congratulations to all of the 2022 Ex Awards honorees. Cheers to 20 years, and 20 more.
Our annual special report on the Top 100 agencies serving the eventmarketing industry. EventMarketer launched the It List to literally figure out how many agencies were serving the growing event industry landscape after fielding calls from brand-side marketers reaching out to ask who they should send their RFPs to.
The Cannes Lions International Festival of Creativity descended upon the south of France in person last week, after a three-year hiatus, to honor some of the marketing and advertising industry’s most outstanding work. The post Cannes 2022 Photo Tour: Brand Activations on the Croisette appeared first on EventMarketer.
The post Take Our Video Tour of Brand Activations at Comic-Con 2022 appeared first on EventMarketer. Related Content: Live From San Diego: Six Can’t-miss Comic-Con Activations. Paramount+ Offers up Three Insights on Engaging Pop Culture Fandoms.
Sustainable containers that maintain food temperature and quality during travel are among 2022 trends. What’s cooking at the best events this year? The National Restaurant Association has released its “ What’s Hot: 2022 Culinary Forecast ,” which reveals that the F&B industry is choosing to reset in 2022.
Here we examine a few event trends around in-car experiences, mobile, hybrid and the metaverse that are not only pandemic-proof, but also redefining what it means to activate an “event.”. Scavenger hunts, on the other hand, are one of the event trends thriving in the digital world. Interactive Ticket Adventures Continue.
Elevating the resort’s commercial success, she will unite the sales, revenue, resort desk, and marketing teams under one cohesive, purposeful and inspiring strategy. As we cement The Belfry’s reputation as a word-class leisure and events destination, I’m energised for the task ahead and excited by its potential.”
For b-to-b eventmarketers in 2022, work is a complex balancing act. The post Introducing the 2022 Dream Team… The Sharpest Minds in B-to-B Events appeared first on EventMarketer. They are charged with creating a fresh experience for in-person attendees while delivering in virtual.
The editors of EventMarketer announce the winners of the 2022 Ex Awards, the most prestigious program honoring the best experiential and eventmarketing campaigns of the year… The post Winners Unveiled: The 2022 Ex Awards appeared first on EventMarketer.
The New Year is upon us and as we look at 2022 for our meetings and group gatherings, we gaze into the future with bright eyes and positive grins and think, what the heck is going on? Event safety has become a priority, if not for meeting planners, then for attendees. Here are some things to consider.
More than 30 brand-side experiential marketers took the stage at the 20 th annual Experiential Marketing Summit, April 27-29, at the MGM Grand in Las Vegas, presenting best practices on a range of topics, from hybrid strategies to career and mentorship to building multi-year campaign platforms. Winners Unveiled: The 2022 Ex Awards.
In early July, financial technology company nCino made an explosive return to in-person events in collaboration with The Special Event Company (TSEC). To pull off the biggest nSight event to date, TSEC worked closely with nCino to turn their vision into a reality. The Birth of a Collaboration. A Mountain of Challenges.
The only editorial listing of the event industry’s best fabrication partners . Congratulations to all of the 2022 honorees. MEET THE 2022 FAB 50. The post The 2022 Fab 50: Recognizing the Event Industry’s Top Builders appeared first on EventMarketer. Photo credit: Matt Petit.
The idea of organising events virtually was always the second choice in pre-pandemic times. However, virtual events took the industry by storm during the pandemic. That’s why knowing the virtual event benefits is useful. That’s why knowing the virtual event benefits is useful. The answer is yes.
EVENTMARKETER’S SPRING JOBS GUIDE FEATURES LEADING COMPANIES TO WORK FOR IN A POST-PANDEMIC ECONOMY . Whether you’re rebuilding your team from the ground up, hiring for specialized positions or fine-tuning your talent pool for a busy 2022, you need the industry’s best workers to want to work for you. SET Creative.
Our recognition of the best use of design and technology in experiential marketing. After all, it’s been a year of increasing events for the experiential industry, with eventmarketers reporting their portfolios are on the rise and on the path back to pre-pandemic levels. If you’re reading this, you’re probably tired.
They often involve reusable assets, saving marketers money amid rising costs. We’ve been lucky enough to explore tour stops in person this season and chat with eventmarketers who are working diligently behind the scenes and on the ground. Partners: Newbridge Marketing Group; Lime Media) Partner with a nonprofit.
Now, more than ever, meeting professionals need timely updates about how evolving technology can help them deliver smoother registration, better engagement and more valuable data insights for in-person, virtual and hybrid events. Bizzabo Chief Marketing officer Alon Alroy predicted steady growth of virtual events.
IMEX 2022 concluded its 11 th American run Thursday following a thunderous return with over 12,000 people in attendance at Mandalay Bay Convention Center in Las Vegas, a 45% increase over last year’s event due to pandemic travel restrictions. More than 1,600 people participated in MPI education over the course of the event.
Branded farmers markets are plowing through the event scene with fresh produce—and engagement tactics Just about everyone is on a wellness kick of some kind these days as consumers increasingly prioritize their well-being.
In every era, flowers remain a timeless feature of event decor that refuses to fall out of style. Lawn Love , a platform for independent lawn and yard maintenance professionals, published the results of its study, “ 2022’s Best Cities for Local Flowers ,” which compared 200 U.S. It’s hard to deny the draw of freshly cut flowers.
Event platform MeetingPlay and meeting management SaaS provider Aventri announced today that they will merge to create a full-service event software company. Each year, MeetingPlay and Aventri powered a combined total of more than 50,000 events for more than 10,000 companies and 7 million attendees. Combined Solution Set.
There’s no doubt that the global Covid-19 pandemic shook up the industry and left event professionals wondering what the future would hold. But as we begin to inch ever closer to a new normal, it’s clear that meetings are making a comeback in 2022—with a few changes of course. Let’s dive in.
From the buzz on the expo floor to the lively session Q&As to the countless “How the hell have you beens” in the halls, the sentiment among attendees and partners of the 20 th annual Experiential Marketing Summit was one and the same: We’re back. More EMS Coverage: Winners Unveiled: The 2022 Ex Awards.
The rise of new-era digital platforms and tools offers eventmarketers a fresh engagement opportunity. A staggering statistic to consider: By 2026, 25 percent of people will spend at least one hour a day in the metaverse for work, shopping, education and social or entertainment experiences, according to a 2022 Gartner report.
Virtual events and experiences aren’t just contingency plans for derailed in-person activations; they’re critical resources and strategic avenues for delivering ongoing audience engagement and expanding reach. And experts say they’ll be part of eventmarketing tactics for years to come. Infinity Marketing Team.
Months of pent-up energy was unleashed at the event, which notably dropped its mask and vaccine mandates, where thousands of fans gathered to catch performances by the likes of The Weekend, Billie Eilish and Megan Thee Stallion, and experience a range of large-scale art installations. Agency: MKG. Photo credit: Marissa Joy Photography.
Bubble Agency , a global leader in PR and marketing specialising in the AV, sports and media technology sector, has announced the launch of Bubble Events, a new venture dedicated to delivering exceptional events that captivate, inspire, and connect. For more information, visit www.bubbleevents.co.
As the world reopened and a flood of events ensued, brands got weird to slice through a saturated landscape and earn consumers’ valuable time and attention. In the meantime, steal some ideas from a collection of 2022’s most bizarre brand experiences. The floating event trend evolved into strange waters this year. CAP’N CRUNCH.
For eventmarketers, keeping track of these ever-changing variants is like keeping up with the Kardashians. Here, tips and insights from a range of eventmarketing execs and brands, from FX to Ruffles, on approaching contingency planning in 2022. Introducing the 2022 Dream Team… The Sharpest Minds in B-to-B Events.
Karen O’Connor Executive Chef Daniel et Daniel Catering & Events. We start with an Ontario Rack of Lamb Sous Vide with fresh farmers market rosemary & mint, an Edmond Fallot Dijon & local honey glaze and finished with Mike and Miles’s candied pecan crust. Bon Appetit! Hearty Rack of Lamb Sous Vide. Fall Flavour Salads.
Thats up 40% from 2022, but still about 15% below 2019 levels. One of our biggest challenges is global competitionother countries are stepping up their game, investing heavily in tourism infrastructure and marketing, reported Dixon. as the ultimate destination for leisure, business events, and cultural experiences, he concluded.
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