Attendease

SEPTEMBER 6, 2023

The COVID-19 pandemic accelerated the adoption of hybrid and virtual events. This led to a quick shift in how to approach one’s virtual event marketing strategy. Event organizers knew they had to adapt quickly or businesses would crumble. In 2022, statistics show that virtual events still held a firm place in the industry.

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Attendease

NOVEMBER 18, 2021

How much you decide to charge for tickets can make or break your event. In this guide, we will cover proven strategies to help you determine your ticket pricing strategy, and ensure the financial success of your event. Determine your event’s value. what they want to get out of the event, and what value the event will bring them.

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Velvet Chainsaw

OCTOBER 14, 2021

If marketing budgets intended for show participation in 2020 or 2021 were reallocated, or not spent, will corporations recall the good days and include your show in the 2022 marketing budget? One of the keys to growing sponsorship is to have senior leadership open doors. Double down on sponsorship.

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Expo Pass

FEBRUARY 16, 2022

A full year of in-person events is right around the corner, including major gatherings such as SXSW and Coachella. . But what’s really going behind the scenes to keep everyone safe and healthy at events right now? Also, how much has event safety changed since just last year? Spoiler alert: A lot! It’s a win-win for everyone.

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Expo Pass

MARCH 9, 2022

In just a handful of months, we’ve seen the return of marquee in-person events and festivals, virtual events that completely redefine how the world meets, and hybrid experiences we’d only ever dreamed of in science fiction. Successful events, in any format, will fit seamlessly into the way we live now, at this moment.

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Velvet Chainsaw

FEBRUARY 27, 2023

Credit: iStock Event organizers are feeling the pinch as industry suppliers, venues and transportation companies rebound from the pandemic. Event venues are raising rates for basic services like electrical, internet, trash management and catering. Some of our clients are experiencing up to 30% increase in prices over 2022.

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Event Marketer

FEBRUARY 19, 2024

FIVE THINGS TO KNOW THIS WEEK This week’s hot takes on hot topics in experiential marketing cover floating face serum, a smokin’ festival sponsorship and predictive palettes. percent in 2022 to 30.8 fest—until now, that is. Over the weekend, American Weed Co. percent in 2023—and is significantly below the 42.2 population.

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Event Marketer

FEBRUARY 14, 2022

With plenty of pivoting experience on its side, Acura was equipped to quickly alter its 2022 strategy to fit the needs of an all-digital audience, support emerging filmmakers and tell its own story at the same time. It also hosted the networking experience and panels that comprised the festival’s eighth annual Latino Filmmakers Network event.

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webMOBI

JULY 4, 2022

Event sponsorship is a powerful marketing tool that can help promote your brand and attract new customers. There are many important steps you should consider when planning an event sponsorship, including planning in advance and designating the right partners, building a budget, and managing expectations.

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Event Marketer

JULY 18, 2022

The Ex Awards turned 20 this year, but it wasn’t the milestone that made the program shine a little brighter in 2022—it was the slate of thoughtful campaigns reflecting an industry that has adapted, experimented, reorganized, streamlined and hustled its way onto the other side of this pandemic with its roots intact.

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Event Marketer

FEBRUARY 20, 2024

No matter how long you’ve been in the events biz, the industry’s ever-evolving nature means there’s always fresh territory to explore. To help get the juices flowing for 2024, we analyzed 10 hot properties that offer prime sponsorship opportunities, and in some cases, new audiences worth tapping into. The key to sponsorship?

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Smart Meetings

DECEMBER 22, 2022

While travel numbers continue to grow, the events industry has been forever changed since Covid stopped the world in 2019 and giving back to the community is a priority for the travel, hospitality and event professionals as we enter the new year. Starting IPW 2022 with a Green Bang: Tourism Cares Pledges $10,000 to IDEAS for Us.

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Event Marketer

JUNE 22, 2022

For more than a decade, Buick has leveraged a strategic NCAA sponsorship to shift young basketball fans’ perceptions of the brand and bask in the media exposure surrounding March Madness. For Biondo, the 2022 NCAA program, just as it has over the years, relies on collaboration across the marketing organization.

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SpotMe Blog

JULY 25, 2021

With the world heading back to some sense of normalcy, many companies are anxious to include in-person components to their virtual events again, and vice versa, to create a hybrid event experience. Read on to learn more about hybrid events, examples to get you inspired, and tips to help you transition from virtual to hybrid. .

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Event Marketer

APRIL 3, 2023

It’s a predicament that adidas was keenly aware of when it prepared to take the world stage as a leading partner of the 2022 FIFA Men’s World Cup, hosted Nov. What’s more, adidas is in the process of adjusting its sponsorship contracts to ensure men’s and women’s teams are compensated equally by the brand. 18 in Qatar.

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Nunify

JANUARY 4, 2022

Since 2020 the event industry has aggressively adopted virtual events. What started off as an alternative to live events during the 2020 pandemic, has now become a must have format for event professionals in the future. Virtual events continue to deliver better ROI, Higher lead generation and Better content.

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Eventmobi

AUGUST 8, 2024

But ultimately, chapters offer a focused peer collaboration opportunity—with events at the center. Whether it’s a classroom-style experience, a networking event, or a happy hour, it can be an excellent way to strengthen ties within the event sector. She recommends leaning into the event’s small scale. “In

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Event Marketer

APRIL 10, 2023

Fortunately, brands are offering women’s sports an assist through purpose-led sponsorship programs that, at their core, are about driving awareness of the leagues and the players more than the company’s latest offerings. It’s not just the right thing to do, “it’s good business,” says Alison Giordano, svp-global sponsorships at Mastercard.

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Socio Events

OCTOBER 7, 2022

Event sponsorship is often one of the most difficult aspects of being an event planner. Here’s the problem: 50% of event organizers agree that securing event sponsorships is their most significant challenge. What is event sponsorship? Why is event sponsorship important?

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PCMA Convene

APRIL 6, 2022

I’ve had my ear to the ground during the nearly first quarter of the year and have aggregated the following advice and insights from organizers who have planned, produced, supported and/or marketed successful 2022 events. Define who your event is for. Consider redefining everything about your current event.

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Event Marketer

NOVEMBER 22, 2022

SCOPE Art Show marked its 20 th anniversary during Miami Art Week last year, but for organizers of the international art fair, 2022 is when the real celebration will go down. Hubshman likes to think of his event as the “sexy, cool younger brother or sister” of the property. SPONSORSHIP. The show , taking place this year Nov.

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Event Marketer

FEBRUARY 22, 2022

It comes as no surprise, then, that the yearly exhibition for the industry, World of Concrete (WOC), just completed its most sustainable event yet. And tapping into renewable energy sources was just one of the tactics that contributed to a more environmentally-friendly event. WOC eliminated aisle carpeting at the event this year.

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Endless Events

JANUARY 28, 2022

Event trends 2022 are here and let us tell you, it’s an exciting year for event planners who dare to dream big. Those who’ve read our guide to event trends in 2022 already know how which hybrid event models hold the most promise and the role of event technology moving forward.

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Socio Events

SEPTEMBER 28, 2022

We recently sat down with a panel of industry experts during our Event inspiration: Trends and ideation workshop to discuss the most pressing event trends and challenges, and just like DJ Grafitti , who kept us dancing during the breaks, our Q&A section was on fire ??. Is the pendulum gonna swing back to virtual events?

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EventMB

MAY 22, 2022

Pallets are a favorite DIY option because they can be so diverse, from furniture to event entertainment, they are now making their way into exhibitions as a unique, rustic way of displaying products, signage or artwork. Creating comfortable event spaces such as this give attendees a space to “take their shoes off.”.

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Event Industry News

NOVEMBER 2, 2021

World’s greatest festival of cycling returns on Sunday 29 May 2022 Exciting new partnership with Essex County Council 100-mile inspiration ride through London and Essex Three-day UCI Women’s WorldTour stage race Commercial partnership opportunities available Full RideLondon format to be announced in the coming months.

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Eventmobi

JULY 5, 2023

With the right plan in place, you can: Recruit new members Retain current members Attract sponsorships Increase brand awareness Drive non dues revenue But how can you come up with an effective strategy that encompasses all these different marketing channels? When should you use digital marketing and when should you go traditional? Great gala?)

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Event Marketer

MAY 9, 2022

Months of pent-up energy was unleashed at the event, which notably dropped its mask and vaccine mandates, where thousands of fans gathered to catch performances by the likes of The Weekend, Billie Eilish and Megan Thee Stallion, and experience a range of large-scale art installations. Agency: MKG. Photo credit: Marissa Joy Photography.

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Endless Events

JANUARY 27, 2022

We’ve talked about exhibitors at virtual events and virtual event sponsorship ideas. In his many years in the events industry, Nick has seen and done it all. Today, he laments about the experience exhibitors have at in-person events these days. Events: An Opportunity To Do Business.

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Endless Events

DECEMBER 6, 2021

As listeners of the Event Tech Podcast already know, choosing the right event platform is one of the most important decisions event planners can make for their long-term event strategy. Last week, the Endless Events team published the list of the 22 best event platforms to use in 2022.

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Event Marketer

DECEMBER 12, 2022

As the world reopened and a flood of events ensued, brands got weird to slice through a saturated landscape and earn consumers’ valuable time and attention. In the meantime, steal some ideas from a collection of 2022’s most bizarre brand experiences. Zappos Gets Weird with Bay to Breakers Title Sponsorship. CAP’N CRUNCH.

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Event Industry News

SEPTEMBER 21, 2022

Music Venue Trust (MVT) has announced Ticketmaster as the headline sponsor for its forthcoming Venues Day annual networking event, which takes place on Tuesday 18 th October at Hackney Church (formerly known as St John at Hackney Church), London. Tickets for Venues Day 2022 are now on sale and full event details can be found at [link].

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SpotMe Blog

AUGUST 25, 2022

New to hybrid event planning? A hybrid event can be a great investment for your company – in fact, 86% of B2B organizations that host one see a positive ROI within 7 months. But, to get to that ROI, you first have to know how to plan a hybrid event – and that’s where it gets tricky. What is a hybrid event? Let’s dig in!

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Event Marketer

MAY 9, 2024

The brand also sponsored the event’s selfie cam and posted up billboards around the Miami area. The activation marked the brand’s first sponsorship in the professional racing world. Talks Miami Grand Prix, Hydration Inspiration appeared first on Event Marketer. Liquid I.V. s senior brand director, told EM ahead of the race.

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Event Marketer

MARCH 14, 2022

The program took place at NBA Crossover, a tentpole fan event highlighting the intersection of the NBA, pop culture and technology that attracted an array of sponsors as part of NBA All-Star Weekend, Feb. More Sports Sponsorship Content: American Express’s Pop-up Speakeasy Scores with Business Partners at NBA All-Star.

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Expo Pass

FEBRUARY 23, 2022

Even as our new normal seems to change almost daily, big events like CES and Sundance are ready to go no matter what these days. So how are organizers future proofing events? And what can we all do to stay ahead of event trends? For the full breakdown, this is how to be ready for anything when planning your event.

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SevenEvents

MAY 17, 2022

the future of the event industry has changed forever. and while we have all experienced serious webinar and video fatigue over the past couple of years, virtual events are still highly sought-after. and ireland found that 72% of respondents said that they would keep holding virtual events for the long term. event data analytics.

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