Smart Meetings

DECEMBER 22, 2022

While travel numbers continue to grow, the events industry has been forever changed since Covid stopped the world in 2019 and giving back to the community is a priority for the travel, hospitality and event professionals as we enter the new year. Starting IPW 2022 with a Green Bang: Tourism Cares Pledges $10,000 to IDEAS for Us.

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Event Marketer

JUNE 22, 2022

For more than a decade, Buick has leveraged a strategic NCAA sponsorship to shift young basketball fans’ perceptions of the brand and bask in the media exposure surrounding March Madness. For Biondo, the 2022 NCAA program, just as it has over the years, relies on collaboration across the marketing organization.

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Event Marketer

APRIL 3, 2023

It’s a predicament that adidas was keenly aware of when it prepared to take the world stage as a leading partner of the 2022 FIFA Men’s World Cup, hosted Nov. What’s more, adidas is in the process of adjusting its sponsorship contracts to ensure men’s and women’s teams are compensated equally by the brand. 18 in Qatar.

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Event Marketer

FEBRUARY 20, 2024

No matter how long you’ve been in the events biz, the industry’s ever-evolving nature means there’s always fresh territory to explore. To help get the juices flowing for 2024, we analyzed 10 hot properties that offer prime sponsorship opportunities, and in some cases, new audiences worth tapping into. The key to sponsorship?

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Event Marketer

APRIL 10, 2023

Fortunately, brands are offering women’s sports an assist through purpose-led sponsorship programs that, at their core, are about driving awareness of the leagues and the players more than the company’s latest offerings. It’s not just the right thing to do, “it’s good business,” says Alison Giordano, svp-global sponsorships at Mastercard.

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Velvet Chainsaw

FEBRUARY 16, 2022

The Promenade, a hub experience at PCMA’s Convening Leaders 2022, in Las Vegas. Engage — The hub should enable people to be active participants in the event. Smart organizations have enlisted the help of their top sponsors to use engagement to best activate their sponsorship.

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Event Marketer

NOVEMBER 22, 2022

SCOPE Art Show marked its 20 th anniversary during Miami Art Week last year, but for organizers of the international art fair, 2022 is when the real celebration will go down. Hubshman likes to think of his event as the “sexy, cool younger brother or sister” of the property. SPONSORSHIP. The show , taking place this year Nov.

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Event Marketer

FEBRUARY 22, 2022

It comes as no surprise, then, that the yearly exhibition for the industry, World of Concrete (WOC), just completed its most sustainable event yet. And tapping into renewable energy sources was just one of the tactics that contributed to a more environmentally-friendly event. WOC eliminated aisle carpeting at the event this year.

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Eventmobi

JULY 5, 2023

Ever need help generating event sponsorship ideas? And having strong sponsor support can mean the difference between a good event and a great one. So let’s explore 66 creative event sponsorship ideas that will help you secure sponsorships for events of all kinds. You’re not alone!

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GEVME

JANUARY 4, 2022

In the last two years, people have gotten comfortable with the idea of attending a virtual event from home. Flipping the coin, do attendees see the value of paying for an online event? However, are people ready to invest in an online event when they are feeling they are not getting the same experience as in person?

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Event Marketer

MAY 9, 2022

Months of pent-up energy was unleashed at the event, which notably dropped its mask and vaccine mandates, where thousands of fans gathered to catch performances by the likes of The Weekend, Billie Eilish and Megan Thee Stallion, and experience a range of large-scale art installations. Agency: MKG. Photo credit: Marissa Joy Photography.

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Event Marketer

DECEMBER 12, 2022

As the world reopened and a flood of events ensued, brands got weird to slice through a saturated landscape and earn consumers’ valuable time and attention. In the meantime, steal some ideas from a collection of 2022’s most bizarre brand experiences. Zappos Gets Weird with Bay to Breakers Title Sponsorship. CAP’N CRUNCH.

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Attendease

SEPTEMBER 6, 2023

The COVID-19 pandemic accelerated the adoption of hybrid and virtual events. This led to a quick shift in how to approach one’s virtual event marketing strategy. Event organizers knew they had to adapt quickly or businesses would crumble. In 2022, statistics show that virtual events still held a firm place in the industry.

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Prestige Events Magazine

OCTOBER 13, 2021

Survey insights highlight impact of digitisation on events sector. AOK Events’ new insight paper ‘New Rules of Engagement’ emphasises a marked shift in the activation of client facing events and internal employee audiences. Key take outs from AOK Events’ research highlights: Internal events.

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Event Marketer

MAY 9, 2024

The brand also sponsored the event’s selfie cam and posted up billboards around the Miami area. The activation marked the brand’s first sponsorship in the professional racing world. Talks Miami Grand Prix, Hydration Inspiration appeared first on Event Marketer. Liquid I.V. s senior brand director, told EM ahead of the race.

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Attendease

NOVEMBER 18, 2021

How much you decide to charge for tickets can make or break your event. In this guide, we will cover proven strategies to help you determine your ticket pricing strategy, and ensure the financial success of your event. Determine your event’s value. what they want to get out of the event, and what value the event will bring them.

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Event Marketer

MARCH 14, 2022

The program took place at NBA Crossover, a tentpole fan event highlighting the intersection of the NBA, pop culture and technology that attracted an array of sponsors as part of NBA All-Star Weekend, Feb. More Sports Sponsorship Content: American Express’s Pop-up Speakeasy Scores with Business Partners at NBA All-Star.

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Event Marketer

MARCH 28, 2022

The brand’s 2022 season program launched 90 minutes before kickoff to engage 74,479 fans in soccer trivia and branded scarf entertainment. More Sports Sponsorship Strategies: Comcast Business Launches a New Pavilion Experience for the PGA Tour. As a sponsor of Major League Soccer (MLS) in the U.S. Agency: rEvolution.

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Event Marketer

APRIL 18, 2022

The event, a component of the brand’s programming March 11-13, took place at the local Banger’s Sausage House and Beer Garden, which was transformed to look like one of the show’s popular small-town destinations, the Department of Motor Vehicles. Greeting consumers at the door was a 20-foot-tall statue of Bob as his character in the series.

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Event Marketer

OCTOBER 3, 2022

But with a 15-year run and reputation as a fan-favorite at the event comes the challenge of raising the bar and evolving the message in a way that translates into a meaningful physical experience that can accommodate thousands of consumers walking through. 1 Black culture event,” she says. A presence that is “felt.”.

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Velvet Chainsaw

OCTOBER 14, 2021

If marketing budgets intended for show participation in 2020 or 2021 were reallocated, or not spent, will corporations recall the good days and include your show in the 2022 marketing budget? One of the keys to growing sponsorship is to have senior leadership open doors. Double down on sponsorship.

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Prestige Events Magazine

JULY 20, 2021

Companies, organisations, brands and event managers who have pro actively incorporated, championed and demonstrated diverse and inclusive elements in their events are welcome to submit an application. Shortlist announced February 2022. Live Awards Ceremony April 2022. Categories announced Monday 6th September 2021.

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Expo Pass

FEBRUARY 16, 2022

A full year of in-person events is right around the corner, including major gatherings such as SXSW and Coachella. . But what’s really going behind the scenes to keep everyone safe and healthy at events right now? Also, how much has event safety changed since just last year? Spoiler alert: A lot! It’s a win-win for everyone.

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Expo Pass

MARCH 9, 2022

In just a handful of months, we’ve seen the return of marquee in-person events and festivals, virtual events that completely redefine how the world meets, and hybrid experiences we’d only ever dreamed of in science fiction. Successful events, in any format, will fit seamlessly into the way we live now, at this moment.

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Event Marketer

DECEMBER 13, 2021

But for automotive event marketers, it’s an opportunity to reevaluate how and when they capture consumers and, most importantly, where. . More From the Auto Space: Inside Nissan’s Socially Distanced Drive-in Sponsorship at CHI-Together. A mostly outdoor event with smaller indoor exhibits is planned for June 2022.

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Event Marketer

SEPTEMBER 11, 2023

“We’re looking to use this investment and this event to help drive our business objectives. Coke’s roots in music run deep, from countless festival sponsorships and partnerships with legendary artists through the years, to the Coke Studio global music platform launched in 2022. Agency: Momentum Worldwide.

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Velvet Chainsaw

FEBRUARY 27, 2023

Credit: iStock Event organizers are feeling the pinch as industry suppliers, venues and transportation companies rebound from the pandemic. Event venues are raising rates for basic services like electrical, internet, trash management and catering. Some of our clients are experiencing up to 30% increase in prices over 2022.

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Event Marketer

FEBRUARY 13, 2023

And savvy marketers are carving out time and space within their events and activations to ensure that those riding the alcohol-free wagon feel comfortable, welcome and seen. They’re even creating entire festivals around the concept (hello, sponsorship opportunity). So, ready to skip the hangover?

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Event Marketer

JANUARY 20, 2023

But the 2022 matchup on Dec. 10, at Lincoln Financial Field in South Philadelphia, provided USAA with a unique opportunity to dial up its sponsorship experience in conjunction with its 100th anniversary campaign. The “ticket” was significant in that in 2021, Army-Navy game tickets went entirely digital. USAA brought that back for them.

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webMOBI

JULY 4, 2022

Event sponsorship is a powerful marketing tool that can help promote your brand and attract new customers. There are many important steps you should consider when planning an event sponsorship, including planning in advance and designating the right partners, building a budget, and managing expectations.

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Event Marketer

NOVEMBER 7, 2022

So for the post-pandemic return of its three-day superfan event, Bravo brought the whole kettle to New York City. Catering to its unique breed of superfans has always been part of Bravo’s strategy, and the brand took lessons learned and attendee feedback from the inaugural BravoCon to heart while planning this year’s event (Oct.

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Event Marketer

MARCH 23, 2022

The organizers and sponsors behind the South by Southwest (SXSW) conference and festivals have been “keeping Austin weird” since the annual event was established in 1987. In addition to taking place as usual in downtown Austin, a virtual edition of SXSW 2022 was offered to expand the globally-recognized event’s reach.

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Event Marketer

MARCH 27, 2023

As a sponsor of the Arizona Super Bowl Host Committee, but not the big game itself, the Arizona-based brand launched a local and regional sponsorship anchored by digital “trading cards” that let parents rightfully claim their pets as MVPs: Most Valuable Pets. Agency: Activent.

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Event Industry News

FEBRUARY 9, 2022

In 2022, with this coronavirus ‘controlled’ to an extent at least, the hope is for events to be able to mix in much more flesh and blood traffic to the event model, backed up/enhanced by the best in contemporary thinking. Trember: An all-in-one innovative event platform. Canapii: Top event trends we expect to see in 2022.

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SpotMe Blog

JULY 25, 2021

With the world heading back to some sense of normalcy, many companies are anxious to include in-person components to their virtual events again, and vice versa, to create a hybrid event experience. Read on to learn more about hybrid events, examples to get you inspired, and tips to help you transition from virtual to hybrid. .

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Smart Meetings

DECEMBER 22, 2021

Our wish for 2022 is that all virtual events incorporate a little more “wow.” Every year, Smart Meeting profiles top event professionals as part of an annual Planner of the Year feature designed to recognize and inspire innovation and excellence. What does sponsorship look like? Cheers to Planners of the Year.

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Event Marketer

MAY 5, 2022

Yep, the energy was as high as the Las Vegas temps at the milestone event, April 27-29 at the MGM Grand, where the industry gathered with an extra spring in its step as it cautiously eyed the light at the end of this two-year tunnel. More EMS Coverage: Winners Unveiled: The 2022 Ex Awards.

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