Remove 2022 Remove Food and Beverage Remove Sponsorships
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Why Coke Launched a Proprietary ‘Sips & Sounds’ Music Festival in Austin

Event Marketer

Coke’s roots in music run deep, from countless festival sponsorships and partnerships with legendary artists through the years, to the Coke Studio global music platform launched in 2022. Over the summer, the beverage giant added another notch to its belt: The Coca-Cola Sips & Sounds Summer Festival, Amplified by Coke Studio.

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Coachella 2022 Experiential: From Cryo-facials to Four-course Chip Sampling

Event Marketer

The “Remezcla House in the Desert” footprint featured more than 20,000 square feet of dance floors, immersive activations, VIP amenities and complimentary beverages from Mexican beer brand Tecate and tequila brand Ilegal Mezcal. As part of the brand’s efforts to fight food insecurity, the space featured a “What Do You Give A Crop About?”

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Five Event Strategies for Engaging Sober-curious Consumers

Event Marketer

Naturally, non-alcoholic brewers and zero-proof beverage makers, who create complex drinks that mimic cocktails without the alcohol, are leading the charge. They’re even creating entire festivals around the concept (hello, sponsorship opportunity).

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66 Creative Event Sponsorship Ideas to Help You Secure Your Ideal Sponsors

Eventmobi

Ever need help generating event sponsorship ideas? So let’s explore 66 creative event sponsorship ideas that will help you secure sponsorships for events of all kinds. And if you’ve got quite a few sponsorships under your belt, you might find something new to consider! Create sponsorship levels Got your offerings ready?

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Skyrocketing Costs Squeeze Event Budgets

Velvet Chainsaw

exhibitors are funding these higher expenses by sending fewer staff, opting for smaller booth space and/or decreasing their sponsorship investment. As food-and-beverage costs increase for venues, those expenses are passed directly to event organizers. Some of our clients are experiencing up to 30% increase in prices over 2022.

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Live From Las Vegas: Inside the 20th Annual Experiential Marketing Summit

Event Marketer

Topics spanned hybrid, DE&I, new-era tech, sponsorship activation strategies, community engagement, sustainability, cross-channel strategies and beyond. More EMS Coverage: Winners Unveiled: The 2022 Ex Awards. The experiences we create today are going to shape the future.”.

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Must Know Virtual Event Statistics For Your Event Marketing strategy

Nunify

63% marketing leaders say they plan to conduct “the same number or more” virtual events in 2022. 99% companies consider webinars critical to their marketing plan ( Statista , 2022). Top 3 challenges APAC region faced with virtual events were lack of engagement, tech issues and lack of knowledge with the format or tech ( AMEX , 2022).