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Tips and Takeaways from the 20th Experiential Marketing Summit

Event Marketer

More than 30 brand-side experiential marketers took the stage at the 20 th annual Experiential Marketing Summit, April 27-29, at the MGM Grand in Las Vegas, presenting best practices on a range of topics, from hybrid strategies to career and mentorship to building multi-year campaign platforms. Winners Unveiled: The 2022 Ex Awards.

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Rethinking Marketing Personas for Events

PCMA Convene

Tim Simpson and Liz Smith, both from Maritz Global Events, speak during their Convening Leaders 2022 session, “Transforming Event Experiences: How to Deliver Meaningful Human-to-Human Moments.”. On-demand access is available through March 12, 2022. Guess what, everybody,” Simpson said. We’re starting over.

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Live from Chicago: Inside the 19th Annual Experiential Marketing Summit

Event Marketer

These were among the key themes that emerged during the 19 th annual Experiential Marketing Summit, Oct. The show opened with a fireside chat between Soo Young Kim, head of global programs and experiences at YouTube, and Jessica Heasley, group editor and publisher at Event Marketer. Alex Sapiz, VP-Global Events, Cisco.

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Day One at Event Tech Live London 2022 ExCeLs…

Event Industry News

Heading east to Event Tech Live (ETL) was natural enough, but to ExCeL? How would ETL 2022 cope with the transition from multi-room landscape to one pillar-free flat floor? Making best use of data, an ever-evolving equation, is everywhere in event tech and ETL 2022 highlights the ‘where next’ in pretty much every corner.

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Event Exhale: Navigating & Overcoming Today’s Event Planning Challenges

Event Farm

For our most recent virtual event, “Event Exhale,” we brought together four industry experts to pause and examine the true state of the industry as it is today. These increased costs create a real puzzle that event planners are left to put together.

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Four Business Travel Trends and Forecasts Impacting Events in 2024

Event Marketer

The good news for event marketers, however: Despite the year’s travel speed bumps and forecasts, many events and trade shows (CES 2024, included) are reporting they are back to pre-pandemic attendance levels. Corporate travel policies may start including air emissions tracking.

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GES expands its Middle East presence with new Qatar division

Prestige Events Magazine

Organisers in the area will be able to benefit from faster, high quality and a more personalised service for their events and exhibitions, with a range of GES services on offer including its event management platform, Visit.

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