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2022 Conference Registration Pacing

Velvet Chainsaw

On average, associations are anticipating 2022 registration and revenue will be about 20 percent below pre-pandemic levels. Market differently. One of the most effective tactics for moving fence sitters to registrants is influencer-marketing campaigns. Budget realistically. They provide the social proof needed to drive action.

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New Year, New Approach: Four Ways AT&T is Upgrading its Event Marketing Tactics in 2022

Event Marketer

The new year offers organizations a chance to reset and reevaluate, and AT&T has wasted no time in reshaping its approach to experiential marketing to meet the needs of the modern COVID-era consumer. Following are Ward’s tips and insights on winning consumers’ hearts and minds in 2022. Brands must offer choice.

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Subaru Carves Out Micro-events, Adventure for its 2022 WinterFest Tour

Event Marketer

Among brands embracing the micro-event trend of 2022 is Subaru, which has reimagined its WinterFest platform as a music and mountain lifestyle adventure tour featuring small, curated and high-touch experiences under the umbrella of its large presence at eight resorts across the country. Agency: Powdr.

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19 Event Marketing Resolutions to Ring in the New Year

Picatic by Eventbrite

Your calendar might be fuller than full, but you’re already thinking about how to go bigger and better in 2022. The only all-in-one marketing platform designed for […]. You’re swamped with organizing – and attending – holiday events. You party animal!) Ring in the new year with Eventbrite Boost.

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Full Coverage of the 2022 Ex Awards: 90 Campaigns to Inspire Your H2 Strategies

Event Marketer

The year’s best experiential marketing campaigns. The new era of experiential requires marketers to challenge industry norms and shed patterns and processes that no longer serve changed audiences in a changed world. Congratulations to all of the 2022 Ex Awards honorees. Cheers to 20 years, and 20 more.

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Twitter Prioritizes Interactive Exhibits Over Stage Time at its 2022 NewFronts Event

Event Marketer

But for its in-person return to the IAB’s 2022 NewFronts in Manhattan on May 4, the brand didn’t want to rely on its pre-pandemic, stage-focused strategy to illustrate that value proposition to media buyers—so, it “dimensionalized” its approach, enveloping attendees at New York’s Pier 17 in an experiential journey through its timeline instead.

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Cannes 2022 Photo Tour: Brand Activations on the Croisette

Event Marketer

The Cannes Lions International Festival of Creativity descended upon the south of France in person last week, after a three-year hiatus, to honor some of the marketing and advertising industry’s most outstanding work. The post Cannes 2022 Photo Tour: Brand Activations on the Croisette appeared first on Event Marketer.

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