Smart Meetings

JULY 6, 2022

But as we begin to inch ever closer to a new normal, it’s clear that meetings are making a comeback in 2022—with a few changes of course. Today we’re exploring four ways meetings and conventions are evolving in 2022 and beyond, and what to expect for the future.

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Event Marketer

DECEMBER 12, 2022

In a bid to inspire an “I’ve got to see this for myself” sentiment among their audiences, marketers poured their efforts into designing peculiar, often culinary-based, experiences that leaned into never-been-done-before territory. In the meantime, steal some ideas from a collection of 2022’s most bizarre brand experiences. HENDRICK’S.

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2022 Social Media Entertainment Tech 278

Event Marketer

MARCH 20, 2022

The rise of new-era digital platforms and tools offers event marketers a fresh engagement opportunity. A staggering statistic to consider: By 2026, 25 percent of people will spend at least one hour a day in the metaverse for work, shopping, education and social or entertainment experiences, according to a 2022 Gartner report.

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Tech Event Marketing Marketing 2026 321

Event Marketer

DECEMBER 13, 2021

Ally strategically built anticipation and buzz around the program as the day progressed without revealing who was behind the generous donations to ensure that, in the moment, the activation didn’t feel like a marketing push. Based on its initial success, Ally says it’s likely to scale the program in other markets in 2022.

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Venues Social Media Financial 2022 331

Attendease

FEBRUARY 28, 2022

Curating a fantastic first impression to both your customers and the market-at-large can have a drastic, long-lasting impact on your product’s success. . This way, everyone executing your marketing is aligned in correctly promoting the product’s branding, unique selling propositions, and key features. . Momentum is everything!

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Eventtia

JANUARY 15, 2025

You book the venue, organize speakers, send out tons of invitationsand then sit back, wondering, What is event marketing really doing for my brand? In this post, Ill break event marketing down into simple steps so you can plan successful events that get great results. What Is Event Marketing? Why Does Event Marketing Work?

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Eventmobi

SEPTEMBER 21, 2023

Have you ever felt overloaded by colorful ads, marketing emails, notifications, and promotional posts? Modern marketing can feel impersonal and unconvincing when it all blurs together. If you’re wondering how to get into experiential marketing, read on to understand the benefits of this strategy and examples of it at play.

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Marketing B2C Ecommerce Social Media 195

Event Marketer

FEBRUARY 14, 2022

Leading up to the chocolate box activations, Godiva teased their geographic locations on social media. for example, Godiva’s market share and sales distribution grew, and consumption increased by 31 percent, year over year. Agencies: Department of Wonder (experiential); Lippe Taylor (social, digital, p.r.). In the U.S.,

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Attendease

NOVEMBER 18, 2021

Research other events in the market that are relevant to you: Similar events, regardless of their location, may provide you with a good idea in regards to size, attendance, and pricing. This is an old marketing trick we all have heard of. Provide them with assets to share on social media to easily help with the job.

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2022 Social Media Advertising Financial 195

TicketBud

JANUARY 23, 2023

Social media marketing is vital for today’s events. Event marketing needs a good social promotion strategy for both paid advertising and shared content. Ensure you know how to capitalize on the social media marketing strategies available for your event.

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Event Marketer

NOVEMBER 8, 2021

8, 2022, the David Bowie Estate is hosting a free “Bowie 75” pop-up experience in New York City and London. Both pop-up activations invite fans to enjoy social media moments by taking a picture of themselves looking into mirrors inserted into different moments of Bowie’s history. Agency: Factory 360 , New York City.

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Apparel 2022 Fashion Social Media 312

Eventmobi

JULY 5, 2023

A strong association marketing strategy is the difference between making attracting and retaining members easy or next to impossible. When should you use digital marketing and when should you go traditional? What Type of Marketing Should Your Association Do? How do you make sure your association stands out from the crowd?

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Marketing Social Media Sponsorships Advertising 195

Event Marketer

FEBRUARY 5, 2024

More cold-weather strategies: Sundance 2024: How Nine Brands Brought Experiential Marketing to the Mountains Five Steal-worthy Ideas for Cold Weather Outdoor Activations Subaru Carves Out Micro-events, Adventure for its 2022 WinterFest Tour The village features multiple branded trailers. Agency: In-house by POWDR, Park City, UT.

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Event Marketer

MARCH 20, 2023

In the absence of storefronts and capturing passersby, e-commerce brands rely heavily on social media influencers. But keeping a social media community engaged and loyal in this competitive space is driving online retailers like activewear brand POPFLEX to explore experiential marketing. Agency: In-house.)

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Retail Social Media Apparel 2022 246

Eventmobi

MAY 27, 2022

Looking for detailed advice on designing an event sponsorship package that will be competitive in today’s market? Researcher David Allison talks about the importance of using values rather than demographics to make decisions about everything from marketing to benefits. Download The EventMobi Sponsorship Strategy Guide to get started!

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SpotMe Blog

JULY 25, 2021

Marketing and sales events. You can leave the content up as long as you like, so busy attendees can access it at any point — and can even come back to it in the future for reference or for other marketing purposes. INBOUND 2021 will be a fully virtual event, but it’s highly likely that their 2022 event will resume its hybrid status. #5)

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Event Marketer

JANUARY 22, 2024

To engage fans who couldn’t make it to the IRL experiences, “Love Life Date Night” offered a virtual component where couples could participate at home by creating food and cocktail recipes featured across BLK and partnering restaurant social media channels. Treat consumers to sweet samples. Agency: 160over90. The motivation?

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Food and Beverage Social Media 2022 Negotiating 289

Event Marketer

DECEMBER 20, 2021

Poppi prebiotic soda company, which markets itself as a healthier alternative to traditional soda, this fall teamed up with Amazon Prime Video and plant-based brand Beyond Meat to disrupt the college football tailgate scene with an eco-conscious sampling activation tied to The Tailgate Tour traveling fan engagement platform.

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Fashion Social Media 2022 2020 290

Smart Meetings

MARCH 22, 2024

Dringham enters as director of marketing. She most recently served as director of marketing at Davidson Hospitality Group, where she provided both on-property and task force marketing leadership to numerous properties. Throughout her career, she has held multiple strategic marketing positions. Pete/Clearwater.

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Food and Beverage Hospitality Social Media Hotels 246

SpotMe Blog

APRIL 28, 2022

Top 10 Hybrid Event Management Companies of 2022. The hybrid event management company defines hybrid events as live-marketing plus MoSoLo (mobile applications, social media, location-based services), and ensures all of their clients are privileged to just that. Manage attendee registration and event logistics.

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2022 Event Management Management Social Media 147

Social Tables

JUNE 1, 2023

Professional event planners and marketers know that there is no one-size-fits all strategy for successful event marketing. Marketers are tasked with reaching members of their target audience, enticing them to register for an event, and continuing communications all the way up to the event to encourage attendance.

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SpotMe Blog

MARCH 31, 2022

It’s no surprise that 2022’s event trends are largely influenced by the global pandemic. Backed with this knowledge, we walked into the year armed with the event trends for 2022 — trends that are centered on using technology to its fullest potential, and harnessing all of our creativity to engage our audiences.

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GEVME

APRIL 6, 2022

So should one consider a digital-first approach to hosting events in 2022 and beyond? For instance, it allows them to engage with an audience even before and after the main event – through social media channels, emails, video content and more. Relevance of digital-first event strategy in 2022 and beyond.

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Social Media 2022 Technology Events 296

Smart Meetings

AUGUST 26, 2022

To learn what meeting professionals value most as the industry emerges in the post-Covid world of gathering, Caesars Entertainment launched its Caesars Entertainment Remastered Tour— showcasing the company’s largest reinvestment year having spent hundreds of millions in 2022 on upgrading their venues across the U.S. Extending Digital Reach.

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Entertainment Social Media Venues 2022 246

Expo Pass

SEPTEMBER 27, 2021

Pre-event marketing is all about two things: boosting registration, and creating real, organic interest in the event. To answer these questions, we did a little research, and put together our favorite pre-event marketing strategies for planning your 2021/2022 events. Or post more on social media. Start with “Why?”.

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Event Marketing Marketing Trade Shows Social Media 158

Smart Meetings

JULY 12, 2024

Allison Aguilar Bultman Allison Aguilar Bultman, Destination Madison Destination Madison promotes Aguilar Bultman to a brand new sales position: convention sales manager, multicultural markets. Aguilar Bultman joined Destination Madison in 2022 as partnership development manager.

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Ecommerce Hospitality Hotels Site Selections 265

Nunify

JANUARY 4, 2022

Virtual events are now a value creator to your marketing & top-of-the-line. By 2028 global virtual event market could reach $500+ billion ( Global news wir e, 2021). 63% marketing leaders say they plan to conduct “the same number or more” virtual events in 2022. Forrester , 2021 ). Eventmarketer , 2021).

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Socio Events

SEPTEMBER 22, 2022

Forward-thinking marketers are constantly looking for new, innovative ways to reach their target audience. Given that the event planning industry has evolved into a multi-billion dollar market , it’s no wonder why events are now an incredibly popular marketing channel. But successful event marketing isn’t always simple or easy.

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Event Marketer

FEBRUARY 19, 2024

FIVE THINGS TO KNOW THIS WEEK This week’s hot takes on hot topics in experiential marketing cover floating face serum, a smokin’ festival sponsorship and predictive palettes. ANA further reports that the ethnic diversity of the advertising and marketing industries declined from 32.3 percent in 2022 to 30.8 population.

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Attendease

JUNE 28, 2024

Leverage the following marketing channels to showcase your amazing speakers and pump up your promotion efforts: Paid advertising Press releases Industry mailers Social media posts Company blog posts Email blasts Remember to collect the social media handles of your speakers during the planning process so you can tag them in your posts.

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Attendease

JUNE 28, 2024

Leverage the following marketing channels to showcase your amazing speakers and pump up your promotion efforts: Paid advertising Press releases Industry mailers Social media posts Company blog posts Email blasts Remember to collect the social media handles of your speakers during the planning process so you can tag them in your posts.

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Speakers Social Media Advertising Event Management 195

Expo Pass

JANUARY 4, 2023

2022 was the catalyst for bigger and better in-person events this year. . Keep reading for our most popular articles of 2022. Our fan favorite article in 2022 was the top 5 things to stop doing in meetings (and what to do instead): Please stop using these phrases in meetings. . There are tons of ways to market your event.

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Prestige Events Magazine

FEBRUARY 8, 2023

There are also dedicated features on the 2022 Incentive Travel Index and social enterprise Invisible Cities that trains people affected by homelessness to become walking tour guides in cities such as Edinburgh, York and Manchester.

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Social Media Travel Sustainability 2023 243

Eventmobi

SEPTEMBER 29, 2022

Our company markets 365 days a year; our conference sponsorship is only 3 days a year.” “For Companies have generated their own outreach and created lead lists with social media; presented educational content via company webinars on Zoom; and posted case studies and guides on their company website. DOWNLOAD THE GUIDE.

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Sponsorships Education Banking Social Media 273

Event Marketer

MARCH 23, 2022

And from March 11-20 after a three-year hiatus—the Texas-based event was canceled in 2020 and went all-digital in 2021—professionals from the tech, film, music and media industries gathered in person for the tentpole Q1 affair. And at SXSW 2022, the substance was again fuel for an out-of-box experiential program. F X NETWORKS.

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2022 Entertainment Tech 2001 340

Velvet Chainsaw

OCTOBER 14, 2021

If marketing budgets intended for show participation in 2020 or 2021 were reallocated, or not spent, will corporations recall the good days and include your show in the 2022 marketing budget? This means that exhibiting companies have not allocated and spent their marketing dollars on live expos for nearly two budget years.

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Sponsorships Advertising 2022 2020 221

Endless Events

AUGUST 8, 2022

Today, Will, Brandt, and Kyle discuss event chatbots in 2022 and the community model with chatbot expert Chuck Elias. The Community Model In 2022. ” “Pretty much all of our tools and marketing are built around the concept that people ignore us,” says Chuck. Community marketing is a different strategy.

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