Velvet Chainsaw

OCTOBER 14, 2021

If marketing budgets intended for show participation in 2020 or 2021 were reallocated, or not spent, will corporations recall the good days and include your show in the 2022 marketing budget? This means that exhibiting companies have not allocated and spent their marketing dollars on live expos for nearly two budget years.

Sponsorships 221

Sponsorships Advertising 2022 2020 221

Velvet Chainsaw

FEBRUARY 8, 2021

If you designed the program with problem-based tracks, you have the framework to repackage four or five sessions into a series that can be marketed as a rebroadcast or on-demand product. The revenue needed from virtual registrants and sponsorship to break even may be difficult to predict and generate in the early going.

Conference 366

Conference Sponsorships Education 2022 366

Eventmobi

JULY 5, 2023

A strong association marketing strategy is the difference between making attracting and retaining members easy or next to impossible. When should you use digital marketing and when should you go traditional? What Type of Marketing Should Your Association Do? How do you make sure your association stands out from the crowd?

Marketing 195

Marketing Social Media Sponsorships Advertising 195

Attendease

NOVEMBER 18, 2021

Research other events in the market that are relevant to you: Similar events, regardless of their location, may provide you with a good idea in regards to size, attendance, and pricing. This is an old marketing trick we all have heard of. Marketing channels. Research Other Events. Odd/ Even Pricing. Selling online.

2022 195

2022 Social Media Advertising Financial 195

Event Marketer

FEBRUARY 19, 2024

FIVE THINGS TO KNOW THIS WEEK This week’s hot takes on hot topics in experiential marketing cover floating face serum, a smokin’ festival sponsorship and predictive palettes. ANA further reports that the ethnic diversity of the advertising and marketing industries declined from 32.3 percent in 2022 to 30.8 population.

Sponsorships 116

Sponsorships Wireless 2024 Advertising 116

Event Marketer

FEBRUARY 14, 2022

With plenty of pivoting experience on its side, Acura was equipped to quickly alter its 2022 strategy to fit the needs of an all-digital audience, support emerging filmmakers and tell its own story at the same time. All episodes had Spanish-language versions to connect with Hispanic drivers, a key market for the automaker.

Sponsorships 132

Sponsorships 2022 2021 Marketing 132

Event Marketer

JULY 18, 2022

The year’s best experiential marketing campaigns. Take the State Farm Football Find, a digital + live sponsorship program developed based not only on the knowledge that multichannel programs vastly extend reach, but the fact that modern sports fans rely on their second screens to enhance the viewing experience.

2022 122

2022 Sponsorships 2021 Sports 122

Expo Pass

FEBRUARY 16, 2022

So to keep you up to speed, these are our top 5 event safety updates of 2022 (so far). CES 2022 supplied each attendee with two rapid tests when they received their badge. Rapid testing, combined with shorter periods of quarantine and isolation, should give attendees more freedom to attend in-person and hybrid events in 2022.

2022 146

2022 Hospitality 2021 Sponsorships 146

Nunify

JANUARY 4, 2022

Virtual events are now a value creator to your marketing & top-of-the-line. By 2028 global virtual event market could reach $500+ billion ( Global news wir e, 2021). 63% marketing leaders say they plan to conduct “the same number or more” virtual events in 2022. Forrester , 2021 ). Eventmarketer , 2021).

Event Marketing 124

Event Marketing Marketing 2021 2022 124

webMOBI

JULY 4, 2022

Event sponsorship is a powerful marketing tool that can help promote your brand and attract new customers. There are many important steps you should consider when planning an event sponsorship, including planning in advance and designating the right partners, building a budget, and managing expectations.

Sponsorships 98

Sponsorships 2022 Management Marketing 98

Velvet Chainsaw

FEBRUARY 27, 2023

Following are considerations gathered from industry media, meetings market surveys and anecdotal reports from Velvet Chainsaw Consulting clients. Hotels are raising rates for both leisure and group business as they are currently experiencing strong demand in many markets. in group hotel rates, with a 7.8%

2023 221

2023 Food and Beverage 2022 Transportation 221

Event Marketer

FEBRUARY 20, 2024

To help get the juices flowing for 2024, we analyzed 10 hot properties that offer prime sponsorship opportunities, and in some cases, new audiences worth tapping into. Now, marketers are in the mix, too, taking over real estate on the promenade below the convention center where the meeting takes place. The key to sponsorship?

Sponsorships 105

Sponsorships 2024 2023 Sports 105

Event Marketer

JUNE 22, 2022

For more than a decade, Buick has leveraged a strategic NCAA sponsorship to shift young basketball fans’ perceptions of the brand and bask in the media exposure surrounding March Madness. For Biondo, the 2022 NCAA program, just as it has over the years, relies on collaboration across the marketing organization.

Sponsorships 98

Sponsorships 2022 Sports Marketing 98

Event Marketer

APRIL 3, 2023

It’s a predicament that adidas was keenly aware of when it prepared to take the world stage as a leading partner of the 2022 FIFA Men’s World Cup, hosted Nov. What’s more, adidas is in the process of adjusting its sponsorship contracts to ensure men’s and women’s teams are compensated equally by the brand. 18 in Qatar.

Sponsorships 105

Sponsorships Sports Social Media Contracts 105

SpotMe Blog

JULY 25, 2021

Marketing and sales events. You can leave the content up as long as you like, so busy attendees can access it at any point — and can even come back to it in the future for reference or for other marketing purposes. INBOUND 2021 will be a fully virtual event, but it’s highly likely that their 2022 event will resume its hybrid status. #5)

Social Media 279

Social Media 2021 Trade Shows Marketing 279

Event Marketer

APRIL 10, 2023

Fortunately, brands are offering women’s sports an assist through purpose-led sponsorship programs that, at their core, are about driving awareness of the leagues and the players more than the company’s latest offerings. It’s not just the right thing to do, “it’s good business,” says Alison Giordano, svp-global sponsorships at Mastercard.

Sports 98

Sports Sponsorships 2023 Social Media 98

Event Marketer

MAY 5, 2022

From the buzz on the expo floor to the lively session Q&As to the countless “How the hell have you beens” in the halls, the sentiment among attendees and partners of the 20 th annual Experiential Marketing Summit was one and the same: We’re back. More EMS Coverage: Winners Unveiled: The 2022 Ex Awards.

Marketing 139

Marketing Food and Beverage Sponsorships Tech 139

Eventmobi

AUGUST 8, 2024

As Mariner Management & Marketing and BillHighway’s 2022 Chapter Performance & Benchmarking Report notes, more than three-quarters of the chapters it studied were either chartered or wholly-owned by the parent organization. Chapters are largely tethered to the main organization.

Meetings 310

Meetings Education Sponsorships Tech 310

Event Marketer

NOVEMBER 22, 2022

SCOPE Art Show marked its 20 th anniversary during Miami Art Week last year, but for organizers of the international art fair, 2022 is when the real celebration will go down. SPONSORSHIP. The post Get a Sneak Peek of Installations and Activations Coming to the 2022 SCOPE Art Show appeared first on Event Marketer.

2022 98

2022 Sponsorships Fashion 2021 98

EventMB

MAY 22, 2022

Stand done for STOLLER EUROPE at FRUIT ATTRACTION 2017 in Madrid ( Spain ) #marketing #tradefair #exhibition #exhibitionstand #boothdesign #boothdesigner #ioanddesign #comunicacion #tradeshow #marketingferial. Check out what Columbia Sportswear did for their Omni-Heat brand debut at the Outdoor Retailer Summer Market. Credit: Gradien.

Trade Shows 172

Trade Shows 2022 2017 2018 172

Socio Events

OCTOBER 7, 2022

Event sponsorship is often one of the most difficult aspects of being an event planner. Here’s the problem: 50% of event organizers agree that securing event sponsorships is their most significant challenge. What is event sponsorship? For more detailed information, check out our Ultimate Guide to Event Sponsorship in 2022.

Sponsorships 52

Sponsorships 2022 Financial Social Media 52

PCMA Convene

APRIL 6, 2022

I’ve had my ear to the ground during the nearly first quarter of the year and have aggregated the following advice and insights from organizers who have planned, produced, supported and/or marketed successful 2022 events. Don’t let perfect be the enemy of good. Increase your exposure through added PR efforts.

2022 98

2022 Retail Travel Tourism 98

Event Marketer

FEBRUARY 22, 2022

18-20 at the Las Vegas Convention Center, the 47 th annual show, put on by Informa Markets, drew nearly 37,000 attendees, including 1,100 exhibitors. More on Sustainability in Events: Subaru Carves Out Micro-events, Adventure for its 2022 WinterFest Tour. How Sustainability, Health Foods are Inspiring 2022 Event F&B.

Sustainability 138

Sustainability Sponsorships Trade Shows 2022 138

Event Marketer

MAY 9, 2022

The post Coachella 2022 Experiential: From Cryo-facials to Four-course Chip Sampling appeared first on Event Marketer. Rounding out the brand’s presence was a whimsical food trailer that served up vegan bites, like a 100 percent plant-based tiramisu. Agency: Duncan Channon.

2022 142

2022 Food and Beverage Apparel Fashion 142

Event Marketer

DECEMBER 12, 2022

In a bid to inspire an “I’ve got to see this for myself” sentiment among their audiences, marketers poured their efforts into designing peculiar, often culinary-based, experiences that leaned into never-been-done-before territory. In the meantime, steal some ideas from a collection of 2022’s most bizarre brand experiences.

2022 111

2022 Social Media Entertainment Tech 111

Event Marketer

MAY 9, 2024

The activation marked the brand’s first sponsorship in the professional racing world. The sponsorship is part of a three-year experiential-fueled growth strategy that began in 2022 with the “Fuel your Play” brand campaign that came to life with a rollerblading and skateboarding “Hydrate and Skate” event in Santa Monica, CA. “Our

Sponsorships 124

Sponsorships 2012 2023 2022 124

Socio Events

SEPTEMBER 28, 2022

” Nolan Ether Content Marketing Leader, Webex Events. We have marketing people. You can go back to your sponsors and say something like ‘500 attendees clicked and interacted with your virtual sponsorship booth.’ Try weaving blogs and videos into your social and email marketing strategies.

2022 97

2022 Social Media Sponsorships Events 97

Endless Events

JANUARY 28, 2022

Event trends 2022 are here and let us tell you, it’s an exciting year for event planners who dare to dream big. Those who’ve read our guide to event trends in 2022 already know how which hybrid event models hold the most promise and the role of event technology moving forward. Innovative Event Trends 2022.

2022 71

2022 Sponsorships Event Technology 2020 71

Event Marketer

OCTOBER 3, 2022

Here, we present five ways P&G maximizes its long-running sponsorship presence on-site. More Sponsorship Tactics: What We Learned About Hybrid Events From Two Weekends of Essence Fest. Coke Adds Flavor to its Long-Running Houston Rodeo Sponsorship with a Texas-Style Ice House. Market research and recruiting.

2030 124

2030 Sponsorships 2007 Fashion 124

Event Marketer

MARCH 14, 2022

More Sports Sponsorship Content: American Express’s Pop-up Speakeasy Scores with Business Partners at NBA All-Star. Five Ways the Sports Sponsorship Landscape Will Evolve for Brands—and Fans—This Year. Yahoo Sports (@YahooSports) February 20, 2022. As the fifth-largest company in the U.S.

Sports 122

Sports Tech Sponsorships 2022 122

Event Marketer

APRIL 18, 2022

More SXSW 2022 Coverage: Brands Celebrate the In-Person Return of SXSW with a Flurry of Experiential Activity. We use collaborations to strengthen Audible’s reputation as the home for premium audio storytelling,” says Katja Lindemann, director of brand activations and sponsorships at Audible. “By Agency : Civic Entertainment Group.

Sponsorships 133

Sponsorships 2022 Entertainment Speakers 133

Endless Events

JANUARY 27, 2022

We’ve talked about exhibitors at virtual events and virtual event sponsorship ideas. I’m an event professional, a marketer, a person who has planned events. Same thing in marketing: “If I invest my money as a marketer into Google, I’m paying for impressions.

Sponsorships 133

Sponsorships 2022 Events Contracts 133

Event Marketer

SEPTEMBER 11, 2023

We’re really hoping to connect with consumers, locally, in this Texas market as a way to localize our national and global Coke music campaigns. ” –Ryan Keen, Senior Marketing Manager, Coca-Cola Sips & Sounds was designed to provide “different types of value” for multiple aspects of Coca-Cola’s business.

Food and Beverage 128

Food and Beverage Retail 2022 Sponsorships 128

Endless Events

DECEMBER 6, 2021

Last week, the Endless Events team published the list of the 22 best event platforms to use in 2022. Top Event Platforms 2022: It’s All About The Features! First, Kyle explains why the Endless implementation team decided to put out the list of top event platforms to use in 2022. How did they rank them?

2022 126

2022 Event Tech Event Technology Tech 126

Event Marketer

DECEMBER 13, 2021

But for automotive event marketers, it’s an opportunity to reevaluate how and when they capture consumers and, most importantly, where. . More From the Auto Space: Inside Nissan’s Socially Distanced Drive-in Sponsorship at CHI-Together. The majority are in-market, 12-month intenders to buy.” . 12-21, 2022.

Automotive 119

Automotive 2022 2020 Sponsorships 119

Eventtia

APRIL 1, 2022

While one of the key perks of hosting a hybrid event is the fact that you can draw a bigger audience by making your event available online, you still need the right marketing and promotion strategy to attract your target audience. Key Challenges to Planning and Marketing a Hybrid Event. What is a Hybrid Event? your speaker).

Event Marketing 62

Event Marketing Marketing 2022 Social Media 62

Event Marketer

JANUARY 20, 2023

But the 2022 matchup on Dec. 10, at Lincoln Financial Field in South Philadelphia, provided USAA with a unique opportunity to dial up its sponsorship experience in conjunction with its 100th anniversary campaign. So, the activation is new and exciting each year, but around the 100th year, we wanted it to be our largest.”

Sponsorships 98

Sponsorships Insurance 2009 2022 98