Event Marketer

JUNE 22, 2022

For more than a decade, Buick has leveraged a strategic NCAA sponsorship to shift young basketball fans’ perceptions of the brand and bask in the media exposure surrounding March Madness. For Biondo, the 2022 NCAA program, just as it has over the years, relies on collaboration across the marketing organization.

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Sponsorships 2022 Sports Marketing 246

Attendease

NOVEMBER 18, 2021

Research other events in the market that are relevant to you: Similar events, regardless of their location, may provide you with a good idea in regards to size, attendance, and pricing. This is an old marketing trick we all have heard of. Marketing channels. Research Other Events. Purchase by March 14 at $125. Odd/ Even Pricing.

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2022 Social Media Advertising Financial 366

Event Marketer

APRIL 3, 2023

It’s a predicament that adidas was keenly aware of when it prepared to take the world stage as a leading partner of the 2022 FIFA Men’s World Cup, hosted Nov. What’s more, adidas is in the process of adjusting its sponsorship contracts to ensure men’s and women’s teams are compensated equally by the brand. 18 in Qatar.

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Sponsorships Sports Social Media Contracts 263

Event Marketer

FEBRUARY 20, 2024

To help get the juices flowing for 2024, we analyzed 10 hot properties that offer prime sponsorship opportunities, and in some cases, new audiences worth tapping into. Now, marketers are in the mix, too, taking over real estate on the promenade below the convention center where the meeting takes place. The key to sponsorship?

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Sponsorships 2024 2023 Sports 263

Event Marketer

APRIL 10, 2023

Fortunately, brands are offering women’s sports an assist through purpose-led sponsorship programs that, at their core, are about driving awareness of the leagues and the players more than the company’s latest offerings. It’s not just the right thing to do, “it’s good business,” says Alison Giordano, svp-global sponsorships at Mastercard.

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Sports Sponsorships 2023 Social Media 246

Event Marketer

MAY 5, 2022

From the buzz on the expo floor to the lively session Q&As to the countless “How the hell have you beens” in the halls, the sentiment among attendees and partners of the 20 th annual Experiential Marketing Summit was one and the same: We’re back. More EMS Coverage: Winners Unveiled: The 2022 Ex Awards.

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Marketing Food and Beverage Sponsorships Tech 348

Event Marketer

NOVEMBER 22, 2022

SCOPE Art Show marked its 20 th anniversary during Miami Art Week last year, but for organizers of the international art fair, 2022 is when the real celebration will go down. SPONSORSHIP. The post Get a Sneak Peek of Installations and Activations Coming to the 2022 SCOPE Art Show appeared first on Event Marketer.

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2022 Sponsorships Fashion 2021 246

Event Marketer

FEBRUARY 22, 2022

18-20 at the Las Vegas Convention Center, the 47 th annual show, put on by Informa Markets, drew nearly 37,000 attendees, including 1,100 exhibitors. More on Sustainability in Events: Subaru Carves Out Micro-events, Adventure for its 2022 WinterFest Tour. How Sustainability, Health Foods are Inspiring 2022 Event F&B.

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Sustainability Sponsorships Trade Shows 2022 345

Eventmobi

JULY 5, 2023

Ever need help generating event sponsorship ideas? So let’s explore 66 creative event sponsorship ideas that will help you secure sponsorships for events of all kinds. And if you’ve got quite a few sponsorships under your belt, you might find something new to consider! Create sponsorship levels Got your offerings ready?

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Sponsorships Social Media Trade Shows Food and Beverage 195

Event Marketer

MAY 9, 2022

The post Coachella 2022 Experiential: From Cryo-facials to Four-course Chip Sampling appeared first on Event Marketer. Rounding out the brand’s presence was a whimsical food trailer that served up vegan bites, like a 100 percent plant-based tiramisu. Agency: Duncan Channon.

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2022 Food and Beverage Apparel Fashion 357

Event Marketer

DECEMBER 12, 2022

In a bid to inspire an “I’ve got to see this for myself” sentiment among their audiences, marketers poured their efforts into designing peculiar, often culinary-based, experiences that leaned into never-been-done-before territory. In the meantime, steal some ideas from a collection of 2022’s most bizarre brand experiences.

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2022 Social Media Entertainment Tech 276

Event Marketer

MAY 9, 2024

The activation marked the brand’s first sponsorship in the professional racing world. The sponsorship is part of a three-year experiential-fueled growth strategy that began in 2022 with the “Fuel your Play” brand campaign that came to life with a rollerblading and skateboarding “Hydrate and Skate” event in Santa Monica, CA. “Our

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Sponsorships 2012 2023 2022 310

Event Marketer

OCTOBER 3, 2022

Here, we present five ways P&G maximizes its long-running sponsorship presence on-site. More Sponsorship Tactics: What We Learned About Hybrid Events From Two Weekends of Essence Fest. Coke Adds Flavor to its Long-Running Houston Rodeo Sponsorship with a Texas-Style Ice House. Market research and recruiting.

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2030 Sponsorships 2007 Fashion 310

GEVME

JANUARY 4, 2022

When asked about the virtual events taking over the in-person ones, Sara Lieber, Event Marketing Manager at Drift said that ‘’While we are looking for the in-person events to be back in 2022, the virtual component is going to be there to reach larger audiences’’. .

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Sponsorships 2022 2021 Events 317

Event Marketer

MARCH 14, 2022

More Sports Sponsorship Content: American Express’s Pop-up Speakeasy Scores with Business Partners at NBA All-Star. Five Ways the Sports Sponsorship Landscape Will Evolve for Brands—and Fans—This Year. Yahoo Sports (@YahooSports) February 20, 2022. As the fifth-largest company in the U.S.

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Sports Tech Sponsorships 2022 304

Event Marketer

APRIL 18, 2022

More SXSW 2022 Coverage: Brands Celebrate the In-Person Return of SXSW with a Flurry of Experiential Activity. We use collaborations to strengthen Audible’s reputation as the home for premium audio storytelling,” says Katja Lindemann, director of brand activations and sponsorships at Audible. “By Agency : Civic Entertainment Group.

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Sponsorships 2022 Entertainment Speakers 334

Velvet Chainsaw

OCTOBER 14, 2021

If marketing budgets intended for show participation in 2020 or 2021 were reallocated, or not spent, will corporations recall the good days and include your show in the 2022 marketing budget? This means that exhibiting companies have not allocated and spent their marketing dollars on live expos for nearly two budget years.

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Sponsorships Advertising 2022 2020 221

Event Marketer

SEPTEMBER 11, 2023

We’re really hoping to connect with consumers, locally, in this Texas market as a way to localize our national and global Coke music campaigns. ” –Ryan Keen, Senior Marketing Manager, Coca-Cola Sips & Sounds was designed to provide “different types of value” for multiple aspects of Coca-Cola’s business.

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Food and Beverage Retail 2022 Sponsorships 320

Event Marketer

DECEMBER 13, 2021

But for automotive event marketers, it’s an opportunity to reevaluate how and when they capture consumers and, most importantly, where. . More From the Auto Space: Inside Nissan’s Socially Distanced Drive-in Sponsorship at CHI-Together. The majority are in-market, 12-month intenders to buy.” . 12-21, 2022.

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Automotive 2022 2020 Sponsorships 296

Velvet Chainsaw

FEBRUARY 8, 2021

If you designed the program with problem-based tracks, you have the framework to repackage four or five sessions into a series that can be marketed as a rebroadcast or on-demand product. The revenue needed from virtual registrants and sponsorship to break even may be difficult to predict and generate in the early going.

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Conference Sponsorships Education 2022 366

Eventmobi

JULY 5, 2023

A strong association marketing strategy is the difference between making attracting and retaining members easy or next to impossible. When should you use digital marketing and when should you go traditional? What Type of Marketing Should Your Association Do? How do you make sure your association stands out from the crowd?

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Marketing Social Media Sponsorships Advertising 195

Event Marketer

JANUARY 20, 2023

But the 2022 matchup on Dec. 10, at Lincoln Financial Field in South Philadelphia, provided USAA with a unique opportunity to dial up its sponsorship experience in conjunction with its 100th anniversary campaign. So, the activation is new and exciting each year, but around the 100th year, we wanted it to be our largest.”

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Sponsorships Insurance 2009 2022 246

Prestige Events Magazine

OCTOBER 13, 2021

AOK Events’ research paper is based on feedback from a broad range of respondents with direct control of their company’s event budgets comprised of event & sponsorship, marketing & PR, procurement and learning and development departments. The question of what corporates are doing for Christmas remains a hot topic.

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2022 Sponsorships 2021 Hospitality 240

Attendease

NOVEMBER 18, 2021

Research other events in the market that are relevant to you: Similar events, regardless of their location, may provide you with a good idea in regards to size, attendance, and pricing. This is an old marketing trick we all have heard of. Marketing channels. Research Other Events. Odd/ Even Pricing. Selling online.

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2022 Social Media Advertising Financial 195

Prestige Events Magazine

JULY 20, 2021

Leading Diversity & Inclusion consultancy for the global events industry, Diversity Ally, have been providing support to over 20 events organisations such as Informa Markets, SMYLE, Brands At Work and Diversified Communications over the last year. Shortlist announced February 2022. Live Awards Ceremony April 2022.

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2022 2021 Sponsorships Consulting 147

Event Marketer

MARCH 27, 2023

As a sponsor of the Arizona Super Bowl Host Committee, but not the big game itself, the Arizona-based brand launched a local and regional sponsorship anchored by digital “trading cards” that let parents rightfully claim their pets as MVPs: Most Valuable Pets. Agency: Activent.

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Sponsorships Retail Sports Social Media 246

Event Marketer

NOVEMBER 7, 2022

To boot, BravoCon sponsorships quadrupled for 2022, with 60 booths on-site and nine major sponsor activations for fans to engage with. There were a lot more opportunities to put yourself into videos because fans love those experiences,” says Ellen Stone, evp-marketing at Bravo. And also about finding their communities.

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Sponsorships 2019 2022 Marketing 263

Expo Pass

FEBRUARY 16, 2022

So to keep you up to speed, these are our top 5 event safety updates of 2022 (so far). CES 2022 supplied each attendee with two rapid tests when they received their badge. Rapid testing, combined with shorter periods of quarantine and isolation, should give attendees more freedom to attend in-person and hybrid events in 2022.

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2022 Hospitality 2021 Sponsorships 146

Nunify

JANUARY 4, 2022

Virtual events are now a value creator to your marketing & top-of-the-line. By 2028 global virtual event market could reach $500+ billion ( Global news wir e, 2021). 63% marketing leaders say they plan to conduct “the same number or more” virtual events in 2022. Forrester , 2021 ). Eventmarketer , 2021).

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Event Marketing Marketing 2021 2022 124

webMOBI

JULY 4, 2022

Event sponsorship is a powerful marketing tool that can help promote your brand and attract new customers. There are many important steps you should consider when planning an event sponsorship, including planning in advance and designating the right partners, building a budget, and managing expectations.

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Sponsorships 2022 Management Marketing 98

Velvet Chainsaw

FEBRUARY 27, 2023

Following are considerations gathered from industry media, meetings market surveys and anecdotal reports from Velvet Chainsaw Consulting clients. Hotels are raising rates for both leisure and group business as they are currently experiencing strong demand in many markets. in group hotel rates, with a 7.8%

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2023 Food and Beverage 2022 Transportation 221

Event Marketer

MARCH 23, 2022

In addition to taking place as usual in downtown Austin, a virtual edition of SXSW 2022 was offered to expand the globally-recognized event’s reach. And at SXSW 2022, the substance was again fuel for an out-of-box experiential program. Agency: MTW Agency, multicultural marketing strategy). Enter: the Hands-Free House.

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2022 Entertainment Tech 2001 340

Smart Meetings

AUGUST 4, 2023

Joelle Park Joelle Park Park is appointed to the role of senior vice president and chief marketing officer at BWH Hotels. In this executive role, Park will lead the company’s global marketing, brand strategy and communications. In this role, Donatelli will oversee the Southeast market.

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Sports Hotels Sustainability Hospitality 233

Event Marketer

FEBRUARY 13, 2023

And savvy marketers are carving out time and space within their events and activations to ensure that those riding the alcohol-free wagon feel comfortable, welcome and seen. They’re even creating entire festivals around the concept (hello, sponsorship opportunity).

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Food and Beverage Sponsorships Events Consulting 330

Event Marketer

DECEMBER 19, 2022

But before you take a well-deserved break, check out the strategies and tools brands used to mark the holiday season in 2022. Agency : The Social Standard, influencer marketing). The post Season’s Greetings: Inside Six Experiential Holiday Campaigns appeared first on Event Marketer. Photo credit: Enchant.

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Airlines Sponsorships 2022 Marketing 286

Event Marketer

FEBRUARY 5, 2024

More cold-weather strategies: Sundance 2024: How Nine Brands Brought Experiential Marketing to the Mountains Five Steal-worthy Ideas for Cold Weather Outdoor Activations Subaru Carves Out Micro-events, Adventure for its 2022 WinterFest Tour The village features multiple branded trailers. Agency: In-house by POWDR, Park City, UT.

Social Media 296

Social Media 2024 2022 Entertainment 296

Smart Meetings

DECEMBER 22, 2021

Our wish for 2022 is that all virtual events incorporate a little more “wow.” Winners from all four years were invited to the exclusive reunion and asked to share their advice for their 2022 selves. Then he counted backward three months to ensure he had time to market and deliver wine to attendees before the big day.

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Meetings 2022 Tech Sponsorships 264