2023 Event Design Marketing 
Event Marketer
DECEMBER 13, 2023
And you’ll only need a quick glance at the 11th annual Experience Design & Technology Awards (EDTAs) to see that the tools and tactics leveraged in the winning campaigns delivered on all of the above. Congratulations to all of the winners. We see you—and we want more.
Event Marketer
JANUARY 29, 2024
–Michelle Rosen Sapir, Group Business Lead, Brand and Reputation Events and Experiences, Google Fourteen years in the making, Google released its “Inclusive Event Design Guide” last fall to support event professionals in creating in-person, virtual and hybrid programs that are inclusive and accessible for all attendees.
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Smart Meetings
NOVEMBER 15, 2023
What is new is the ability for non-programmers to use the cognitive tool for everything from writing marketing copy and agendas to answering attendee questions and managing registration. Project SPARK gives business event stakeholders access to connect, learn and co-create how and where AI fits into the meeting space. How fun is that?
Smart Meetings
DECEMBER 19, 2024
How can planners help their attendees to feel a sense of genuine belonging through their event design? Whats the business case for having consistent wellness programming in events? With so many wellness resorts on the market, it can be hard to find the right one to suit your groups specific needs and preferences.
Event Marketer
DECEMBER 20, 2023
Fremont Group is a woman-owned & operated event design and production agency specializing in corporate and experiential events, bespoke celebrations, and ultra-luxury destination weddings around the globe. we definitely lack marketing all the career paths possible and what different roles entail.
Smart Meetings
DECEMBER 19, 2023
Circularity will potentially become the largest Unique Value Proposition (UVP) for trade shows, with some leading events, such as Pack Expo Las Vegas, CES , and World of Concrete , already starting to market the actions they are taking around sustainability as a benefit for their audience. Jack Macleod is president at 360 Live Media.
Smart Meetings
JULY 19, 2024
This means that nearly half of the people we design for are less engaged than they could be. Event designers can measure engagement as a barometer of belonging. In 2023, we used the wheel at various events both virtual and face to face, across North America, South America, and Europe.
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